Prosci
Prosci is a privately held change management research, training, and consulting firm whose ADKAR methodology and 267,000+ certified practitioners serve global enterprises, including 80% of Fortune 100 companies, across 80+ countries.
- Company typePrivate
- Founded1996
- HeadquartersFort Collins, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Prosci does
Prosci is a privately held change management research, training, and consulting firm founded in 1996 and headquartered in Fort Collins, Colorado, with regional offices in London, Copenhagen, Madrid, Mexico City and Santiago. The company is the owner of the registered ADKAR trademark and the broader Prosci methodology suite — ADKAR (individual change), the PCT Model (organizational capability) and the 3-Phase Process (project-level change) — supported by 30+ years of proprietary benchmarking research.
The business operates across three monetization layers. At the individual layer, Prosci sells a 3-day certification program priced at USD $4,450–$4,850 per participant in virtual and in-person formats, plus an ecosystem of advanced training courses (Train-the-Trainer at $3,000–$4,000, Achieve Change Performance at $1,050, leadership workshops at $900) delivered through its own e-commerce storefront, in-person US sites and a global partner network spanning 80+ countries. In February 2026 it introduced Prosci Membership, its first recurring subscription product bundling tools, research and community access. At the enterprise layer, Prosci delivers multi-tiered advisory consulting, enterprise training, and licensing arrangements that allow large organizations (e.g., Avnet) to standardize Prosci's methodology internally; 80% of Fortune 100 companies are reported to engage with Prosci services. The company serves more than 267,000 certified practitioners and reports clients in 70+ countries across six continents, with named enterprise customers including Microsoft, Thermo Fisher Scientific, PepsiCo, RBC, Mercedes-Benz Financial Services, Unilever and Charles Schwab.
Prosci's recent strategic posture has shifted from being primarily a certification body toward being an enterprise transformation partner. The April 2026 brand evolution, the 2024 launch of the Kaiya generative-AI assistant, the 2026 Prosci Membership subscription, and partnerships with BMGI (India, May 2026) and Ellucian (higher education, October 2025) collectively signal upmarket repositioning, geographic expansion into Asia, and a move toward recurring revenue. The firm has historically grown via a mix of organic build-out and bolt-on acquisitions of regional partners (Faculta 2021, Nexum 2023) and has received disclosed institutional backing from Leeds Equity Partners (2016).
Prosci firmographics
Firmographics- Name
- Prosci
- Legal name
- Prosci Inc.
- Website
- https://prosci.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Prosci is a privately held change management research, training, and consulting firm whose ADKAR methodology and 267,000+ certified practitioners serve global enterprises, including 80% of Fortune 100 companies, across 80+ countries.
- Ownership category
- akta.pro rank
Prosci industry classification
Industry- Product category
- Change Management Consulting and Training
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Enterprise Application Training, Change Management & Adoption Services (BPAEAGAN)
- akta.pro secondary industry
- Change Management & Transformation Leadership (EDABAAAD)
Keywords
Where Prosci is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Prosci business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Certification Programs: Prosci's flagship 3-day certification program provides globally recognized change management credentials. Programs are offered in various formats (weekend, weekday, virtual, in-person) at price points ranging from USD $4,450 to $4,850 per participant.
- Training Programs: Advanced and specialized training programs including Train-the-Trainer (Level 1: $4,000, Level 2: $3,000), ADKAR Model Mastery, Improve Project Health, Achieve Change Performance ($1,050), and Leading Your Team Through Change Workshop ($900).
- Prosci Membership: Subscription-based service launched February 2026 providing ongoing tools, guidance, research, and community access for change professionals. Designed for continuous capability building and sustained engagement.
- Consulting Services: Enterprise-level advisory and consulting engagements providing experienced experts for complex change initiatives. Includes multi-tiered coaching and advisory services targeting different organizational levels from project managers to C-suite executives.
- Licensing: Organizational licensing arrangements allowing enterprises to standardize Prosci's change management approach internally. Example: Avnet licensed Prosci for enterprise-wide change capability building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 3-Day Certification Program - Virtual Online |
| One time/ perpetual license | Multi-year contract | 3-Day Certification Program - In-Person |
| One time/ perpetual license | Multi-year contract | Train-the-Trainer Level 1 |
| One time/ perpetual license | Multi-year contract | Train-the-Trainer Level 2 |
| One time/ perpetual license | Multi-year contract | Achieve Change Performance |
| One time/ perpetual license | Multi-year contract | Leading Your Team Through Change Workshop |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
Prosci product offering
Product offeringCore offering
Prosci provides change management solutions built around its proprietary ADKAR Model, PCT Model, and 3-Phase Process. The company sells practitioner certification programs, advanced training workshops, enterprise consulting and advisory services, organizational licensing of its methodology, and a subscription-based Membership service. Its offerings are aimed at helping global enterprises and individual practitioners successfully navigate ERP, AI, and digital transformation initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Kaiya: A generative AI-powered assistant for change management launched by Prosci in 2024, designed to support change professionals with AI-enabled guidance and tools.
- Prosci Membership
Products and services
- Prosci Change Management Certification Program
Quantifiable outcome
- Organizations with excellent change management programs are 6x more likely to improve project outcomes than those with poor change management
- +5 more outcomes
Companies that use Prosci
Customer profileNamed customers12 records
Segments8 records
Ideal customer profiles5 records
Prosci technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Prosci partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BMGIcoreBMGI, a global management consulting firm, entered into a strategic partnership with Prosci to deliver Prosci's change management consulting services across India through BMGI India. The partnership combines Prosci's ADKAR change management model with BMGI's operational excellence and business transformation expertise to help Indian organizations achieve their transformation objectives. The collaboration targets India's market of over 1.4 billion people as Indian enterprises increasingly pursue global-scale transformation initiatives.
- ElluciancoreStrategic partnership to support higher education institutions in transitioning to SaaS solutions, focusing on change management and technology adoption. The collaboration aims to improve SaaS implementation success and maximize return on investment through integrated delivery and proven methodologies. Addresses challenges related to user adoption and organizational readiness for digital transformation in the education sector.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Prosci competitors and assessment
Company assessmentBroad incumbents
- Boston Consulting Group (BCG): BCG is a global management consulting firm with practices in organization, people strategy, and transformation that overlap with Prosci's enterprise change work. It competes for Fortune 100 transformation mandates with significantly broader service breadth.
- Accenture: Accenture delivers change management and adoption services as part of its large-scale technology and digital transformation engagements. It competes with Prosci for enterprise transformation mandates and is one of the largest global consulting firms serving Fortune 100 clients.
- Deloitte: Deloitte's Human Capital practice delivers large-scale change management, organizational transformation, and ERP adoption services to Fortune 500 clients. It is a broad incumbent competitor that frequently bundles change management into multi-million dollar transformation programs.
- McKinsey & Company: McKinsey is a broad incumbent that operates a large Organization Practice advising global enterprises on transformations, often including change management work. It competes with Prosci for the strategic transformation agenda but at much greater scale and breadth.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with a strong practice in organizational change, leadership development, and talent transformation. It overlaps with Prosci in enterprise change enablement but operates at significantly broader scale.
Emerging players
- The Ken Blanchard Companies: Ken Blanchard Companies provides leadership development, organizational change, and training programs to enterprises, with overlapping content in change management and leadership transitions. It is adjacent to Prosci's enterprise transformation offerings.
- FranklinCovey: FranklinCovey delivers leadership and organizational performance training and content subscriptions to enterprises, with content and methodologies that overlap with Prosci's transformation and leadership offerings. It is more established in leadership training and adjacent to Prosci's change management core.
Direct peers
- LaMarsh Global: LaMarsh Global is a direct peer in change management consulting, offering methodology-driven organizational change services, training, and certification programs to enterprises. It competes with Prosci in the same practitioner certification and enterprise change enablement categories.
- Kotter International: Kotter International is the closest direct peer to Prosci, offering a proprietary change management methodology (the 8-Step Process) along with training, certification, and advisory services to enterprises. Both firms are methodology-led change management specialists competing for enterprise transformation budgets.
- ChangeFirst: ChangeFirst is a direct peer offering methodology-based change management consulting and certification services. It serves enterprise clients with similar change frameworks and competes directly with Prosci for practitioner training and enterprise change engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prosci social profiles
Digital presenceProsci financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosci leadership team
Management profileNumber of profiles
Profiles5 records
Prosci subsidiaries and ownership
Company hierarchySubsidiaries2 records
Prosci funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosci M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosci
What does Prosci do?
Prosci provides change management solutions built around its proprietary ADKAR Model, PCT Model, and 3-Phase Process. The company sells practitioner certification programs, advanced training workshops, enterprise consulting and advisory services, organizational licensing of its methodology, and a subscription-based Membership service. Its offerings are aimed at helping global enterprises and individual practitioners successfully navigate ERP, AI, and digital transformation initiatives.
Is Prosci a public or private company?
Prosci is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prosci founded?
Prosci was founded in 1996. It employs 501 to 1,000 people.
Where is Prosci based?
Prosci is headquartered in Fort Collins, United States, in the North America region.
How does Prosci make money?
Five revenue lines are on record. Certification Programs are the primary driver. The others are training Programs, prosci Membership, consulting Services and licensing.
Who are Prosci's main competitors?
Broad incumbents on record are Boston Consulting Group (BCG), Accenture, Deloitte, McKinsey & Company and Korn Ferry. Emerging players are The Ken Blanchard Companies and FranklinCovey. Direct peers are LaMarsh Global, Kotter International and ChangeFirst.
Does Prosci have an API?
No public API is recorded for Prosci.
What industry is Prosci in?
Prosci's product category is Change Management Consulting and Training. Its primary akta.pro industry code is BPAEAGAN, Enterprise Application Training, Change Management & Adoption Services, with a secondary code of EDABAAAD, Change Management & Transformation Leadership. Its NAICS code is 611430 and its SIC code is 8742.