Root
- Company typePrivate
- Founded1984
- HeadquartersSylvania, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
Root firmographics
Firmographics- Name
- Root
- Legal name
- Root Inc.
- Website
- https://rootinc.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Root is headquartered
LocationHeadquarters
- HQ city
- Sylvania
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Root business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Consulting and Professional Services: Root generates revenue through consulting engagements with enterprise clients for strategy alignment and activation services. The company works with organizations on organizational change, leadership development, and strategic planning engagements. Revenue is derived from professional services fees for strategy consulting engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Root product offering
Product offeringCore offering
Root is a management consulting firm that helps enterprise organizations align leadership on strategy and activate it at scale through proprietary methodologies. Core offerings are delivered through the Learning Map® Experience, an 8-Step Strategy Activation Process, and service modules covering Leadership Alignment, Success Routines, Leading Change, and industry-specific engagements (Customer Experience, Technology Adoption, Unlocking Talent, Health Transformation, Maximize Operations). All engagements are customized, consultant-led, and sold to Fortune 500 and large enterprise clients.
Product overview
Root, a part of Accenture, is a consulting firm offering strategy alignment and activation services through a unified methodology built on 35+ years of experience. The core offering is the Strategy Activation Process—a structured 8-step approach delivered through four interconnected service modules: Leadership Alignment (creates executive clarity and conviction), Learning Map® Experience (engages organizations at scale through visual methods), Success Routines (identifies and scales high-performer behaviors), and Leading Change (builds change leadership capabilities). These are complemented by industry and function-specific services including Customer Experience, Technology Adoption, Unlocking Talent, Health Transformation, and Maximize Operations. The portfolio uses a combination of visualization, data, dialogue, storytelling, and facilitation methodologies to help organizations align on, implement, and sustain strategies for accelerated results.
Differentiator
Problem solved
Functional benefit
Brands
- Learning Map®: A proprietary process for activating strategy at scale through visual tools and experiential learning.
- Root Compass®
- Leading Change
Products and services
- Leadership Alignment A consulting engagement that creates leadership clarity and conviction for the strategic direction, helping executive teams align on and own the organizational strategy. Sold to C-suite and senior leadership buyers at enterprise organizations.
- Learning Map® Experience A proprietary visual learning experience that activates strategy at scale across an organization, engaging employees to understand the why, what, and how of strategy implementation through unique visual tools and interactive workshops. Sold to enterprise clients as a flagship consulting offering.
- Success Routines A consulting service that identifies the routines of high performers and scales them to the broader business, enabling organizational replication of effective behaviors. Sold to enterprise clients seeking performance improvement.
- Leading Change A consulting engagement that builds change leader capabilities to drive organizational transformation, leveraging Root's proprietary Leading Change methodology. Sold to enterprise clients undergoing major change initiatives.
- Strategy Activation Process An 8-step organizational change process that engages people intellectually, emotionally, logically, and meaningfully to achieve strategic success. Steps include Define Reality, Develop Compelling Future State, Define Strategic Priorities, Ensure Behaviors Support Vision, Create Leadership Advocacy, Get Everyone in the Game, Organizational Hardwiring, and Build Strategic Skills. Sold as a methodology framework to enterprise clients.
- Customer Experience Consulting A consulting service focused on improving customer experience through employee engagement and organizational change, helping organizations create exceptional customer experiences. Sold to enterprise clients seeking customer experience transformation (e.g., Gatorade/PepsiCo).
- Technology Adoption Consulting Consulting service that helps organizations drive adoption of new technologies by addressing people-side challenges, focusing on mindset shifts and user engagement rather than technical issues. Sold to enterprise clients rolling out new technologies.
- Unlocking Talent Consulting Talent management and development consulting that helps organizations understand and act on what people need to unleash their potential, moving beyond traditional empathy to organizational-level empathy. Sold to enterprise clients seeking talent strategy and leadership development.
- Health Transformation Consulting Healthcare-focused change management consulting that helps health organizations navigate rapid change, improve quality, and transform their systems with a focus on engaging every person in the organization. Sold to hospitals and health systems (e.g., Beaumont Hospitals).
- Maximize Operations Consulting Operational change management consulting focused on driving agility, adaptability, and continuous improvement, helping organizations respond to threats, seize opportunities, and resist stagnation (e.g., Clariant supply chain process literacy). Sold to enterprise clients in operations-heavy industries.
Quantifiable outcome
- 60-90% of strategies fail without proper activation
- +1 more outcomes
Companies that use Root
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Root technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Root partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AccentureflagshipRoot was acquired by Accenture in 2021, becoming 'Root, a part of Accenture.' This acquisition integrated Root's strategy activation methodology with Accenture's broader consulting practice. The partnership enables Root to leverage Accenture's global reach while maintaining its proprietary approach to strategy alignment and activation.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Root competitors and assessment
Company assessmentDirect peers
- Prosci: Prosci is a change management methodology and training firm specializing in the people side of organizational change. Highly comparable to Root in offering structured methodologies for change adoption and serving enterprise transformation leaders.
- Kotter International: Kotter International provides change management strategy and execution support built around John Kotter's 8-step process. Comparable to Root's strategy activation methodology and enterprise client base.
- FranklinCovey: FranklinCovey delivers execution and leadership training/coaching through proprietary frameworks (e.g., The 4 Disciplines of Execution). Comparable to Root in methodology-driven organizational effectiveness consulting.
Broad incumbents
- Korn Ferry: Korn Ferry is a global organizational consulting firm with a leadership development and culture transformation practice. Comparable to Root in targeting C-suite and senior leadership for strategy and change engagements.
- McKinsey & Company: McKinsey is a top-tier global strategy consulting firm with an Organizational Practice that addresses transformation and culture change. Comparable to Root as a competitor for Fortune 500 transformation mandates.
- Boston Consulting Group: BCG is a leading global management consulting firm with change and transformation practices serving large enterprises. Comparable to Root in targeting strategic transformation engagements at Fortune 500 companies.
- Bain & Company: Bain & Company is a global management consulting firm with an Organization practice focused on change and transformation outcomes. Comparable to Root in serving enterprise clients on execution and change.
- Deloitte Consulting: Deloitte's Human Capital and Strategy & Transformation practices deliver enterprise change management at scale. Comparable to Root as a broader incumbent competing for similar transformation mandates.
- Heidrick & Struggles: Heidrick & Struggles provides executive search and leadership consulting services, including culture and organization advisory. Comparable to Root in addressing the people and leadership dimensions of strategy execution.
- Accenture: Accenture is Root's parent company since 2021 and a global professional services leader with broad change management and strategy capabilities. Root operates as a specialized practice within Accenture's Talent & Organization / Change Management offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Root social profiles
Digital presenceRoot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Root leadership team
Management profileNumber of profiles
Profiles5 records
Root funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Root M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Root
What does Root do?
Root is a management consulting firm that helps enterprise organizations align leadership on strategy and activate it at scale through proprietary methodologies. Core offerings are delivered through the Learning Map® Experience, an 8-Step Strategy Activation Process, and service modules covering Leadership Alignment, Success Routines, Leading Change, and industry-specific engagements (Customer Experience, Technology Adoption, Unlocking Talent, Health Transformation, Maximize Operations). All engagements are customized, consultant-led, and sold to Fortune 500 and large enterprise clients.
Is Root a public or private company?
Root is a private company. It is classified as corporate owned and is currently operating.
When was Root founded?
Root was founded in 1984. It employs 251 to 500 people.
Where is Root based?
Root is headquartered in Sylvania, United States, in the North America region.
How does Root make money?
One revenue line is on record: consulting and Professional Services.
Who are Root's main competitors?
Direct peers on record are Prosci, Kotter International and FranklinCovey. Broad incumbents are Korn Ferry, McKinsey & Company, Boston Consulting Group, Bain & Company, Deloitte Consulting, Heidrick & Struggles and Accenture.
Does Root have an API?
No public API is recorded for Root.