Super Dispatch
- Company typePrivate
- Founded2013
- HeadquartersKansas City, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Super Dispatch does
Super Dispatch is a Kansas City-based, privately held vertical software company that operates an auto transport platform serving two distinct user groups: shippers (brokers, dealerships, auctions, and fleet leasing/rental companies) on one side, and carriers (fleets, owner-operators, dispatchers, and drivers) on the other. Founded in 2013, the company's core offering is a cloud-based transportation management system (Shipper TMS and Carrier TMS) that combines freight matching (Super Loadboard), payments (SuperPay), protection/insurance (SuperProtect, Shipper Insurance), pricing intelligence (Pricing Insights Pro), fuel and expense management (SuperCard), a Driver App for eBOL/ePOD documentation, and a public Super API for integrations. According to company-reported figures, the platform has cumulatively moved over 35 million vehicles and processes approximately one million vehicles per month, supported by SOC 2 Type II compliance and a verified carrier network.
The technology architecture is a multi-tenant SaaS platform with adjacent marketplace and embedded fintech modules. Underlying capabilities include digital document automation (eBOLS, ePODs), route optimization influenced by AI/ML over traffic, weather, road conditions, and driver behavior, and proprietary analytics built on the company's vehicle movement dataset. Super Dispatch monetizes through tiered SaaS subscriptions (quote-based pricing, both monthly and demo-led for shippers, self-serve with free trial for carriers), marketplace/loadboard fees, payment processing (SuperPay), fuel card interchange and financial services margins (SuperCard), and an upcoming financial product surface area.
The go-to-market combines a product-led motion for carriers (free trial via signup.superdispatch.com) with an enterprise field-sales motion for shippers (demo requests and dedicated onboarding for brokers, dealers, auctions, and fleet lessors). Distribution includes organic content, social channels, a YouTube library, PR/earned media, and a newly launched owned industry event (SuperCon 2026). Customers cited on the company's website include Copart, EBlock, Auto Savvy, and Auto Lenders Group on the shipper side, alongside mid-market and SMB carriers such as Flexco Fleet Services and Right Way Auto.
Super Dispatch firmographics
Firmographics- Name
- Super Dispatch
- Legal name
- Super Dispatch
- Website
- https://superdispatch.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Super Dispatch industry classification
Industry- Product category
- Auto Transport Software
- NAICS
- Support Activities for Transportation (488), Support Activities for Road Transportation (4884)
- SIC
- Transportation Services (4700), Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Finished Vehicle Ocean RoRo & Deep-Sea Vehicle Carriers (TLADAJAC)
- akta.pro secondary industry
- Pool Fleet Operations & Dispatch (Reservations, Key/Access, Utilization) (TLABALAC)
Keywords
Where Super Dispatch is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Super Dispatch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform/SaaS Subscriptions: Transportation management software subscriptions for shippers and carriers, with tiered pricing for different user sizes and feature access levels.
- Load Board/ Marketplace Fees: Load matching marketplace fees for accessing the carrier and shipper network, facilitating freight matching between parties.
- Payment Processing (SuperPay): Digital payment processing for carrier settlements with faster payment options.
- SuperCard Financial Products: Fuel card and expense management product generating revenue through interchange fees and financial services margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Carrier pricing with free trial available |
| Subscription | Monthly | Shipper pricing with demo-based sales |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Super Dispatch product offering
Product offeringCore offering
Super Dispatch provides a cloud-based, all-in-one transportation management and marketplace platform purpose-built for the U.S. auto transport industry. It serves both sides of the market — shippers (brokers, dealers, auctions, fleet leasing companies) and carriers (fleets, owner-operators, drivers) — with two core TMS products (Shipper TMS and Carrier TMS) plus adjacent modules for load matching (Super Loadboard), accelerated payments (SuperPay), fuel and expense management (SuperCard), shipment protection (SuperProtect), mobile operations (Driver App), pricing intelligence (Pricing Insights Pro), and developer integrations (Super API).
Product overview
Super Dispatch is an all-in-one automotive transportation management platform providing a unified ecosystem for shippers, carriers, and brokers. The platform operates on a platform-plus-modules architecture centered around two core TMS products: Shipper TMS for brokers, dealers, auctions, and fleet leasing companies, and Carrier TMS for fleets, small business carriers, dispatchers, and drivers. Additional products include Super Loadboard for freight matching, SuperPay for accelerated payments, SuperProtect for shipment protection, Pricing Insights Pro for pricing intelligence, Driver App for mobile operations, and SuperCard for fuel and expense management. The Super API enables developer integrations, while Shipper Insurance provides coverage options. Together, these products streamline dispatch, route optimization, tracking, document management (eBOLs, ePODs), and payment workflows across the auto transport lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- SuperCard: Fuel card and expense management solution for auto transport carriers offering fuel savings and fleet management controls.
- Super Loadboard
- SuperPay
- SuperProtect
- SuperCon
Products and services
- Shipper TMS Transportation Management System designed for shippers, brokers, dealers, auctions, and fleet leasing companies, providing streamlined workflows, instant tracking updates, and simplified operations in one platform.
- Carrier TMS Transportation Management System for carrier fleets, small business carriers, dispatchers, and drivers to manage operations and move cars faster with real-time tracking and visibility.
- Super Loadboard Load board platform for matching shipper loads with suitable carriers, enabling quick access to reliable carriers and optimized load pricing.
- SuperPay Payment solution enabling faster carrier payments, helping carriers get paid quicker with streamlined digital payment processing; nearly 60% of loads paid within five days or less.
- SuperProtect Protection and insurance product for shippers covering vehicle transport shipments.
- Pricing Insights Pro Pricing intelligence tool providing instant pricing recommendations and market insights for shippers to optimize load pricing and profitability.
- Driver App Mobile application for drivers featuring e-documents (eBOLs and ePODs), seamless payments, instant booking, and tools to optimize driver earnings and efficiency.
- SuperCard Fuel card and expense management solution for auto transport carriers offering average fuel savings of $0.45 per gallon, up to 30% maintenance discounts, IFTA reporting tools, and fleet management controls including spending limits and transaction monitoring.
- Super API API for shippers enabling developers to build integrations and automate workflows within the Super Dispatch platform.
- Shipper Insurance Insurance coverage for shippers to protect vehicles during transport operations.
Quantifiable outcome
- 35,000,000+ vehicles moved historically through the platform
- +6 more outcomes
Companies that use Super Dispatch
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles2 records
Super Dispatch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature10 records
Super Dispatch partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights5 records
Super Dispatch competitors and assessment
Company assessmentDirect peers
- CentralDispatch: Operated by Cox Automotive, CentralDispatch is the dominant loadboard and marketplace for auto transport in the US — directly competing with Super Dispatch's Super Loadboard and Carrier TMS for carrier and broker liquidity.
- uShip: Online marketplace that includes auto transport as a major category; competing with Super Dispatch for both shippers (brokers, dealers, auctions) and carriers via its marketplace and Dispatch product.
- Ship.Cars: Auto transport broker and software provider with a loadboard and broker TMS built specifically for car-haulers, serving the same broker-carrier-shipper segments as Super Dispatch.
- Mercury Auto Transport Software: Provides TMS and broker-management software specific to auto transport brokers, in direct competition with Super Dispatch's Shipper TMS and pricing-insights capabilities.
- Aljex Software: Cloud-based TMS focused on auto transport brokers and carriers, competing head-to-head with Super Dispatch on broker workflow automation, load posting, and carrier management.
- Dispatch Science: Cloud TMS and broker operations platform serving freight and auto-haul brokers; overlaps with Super Dispatch's Shipper TMS in broker workflow automation and carrier matching.
- LoadDex: Load board purpose-built for the auto-haul industry, directly overlapping with Super Loadboard in connecting auto-transport carriers with available loads from brokers and auctions.
Broad incumbents
- CarsArrive (Cox Automotive): Cox Automotive-owned vehicle transportation service combining a national carrier network with technology; competes with Super Dispatch across shipper solutions and benefits from Cox/Manheim parent ecosystem.
- Motive (formerly KeepTruckin): Broader fleet management and TMS platform for commercial trucking; competes with parts of Carrier TMS, Driver App, and AI route optimization but is not vertical-specialized for auto-haul.
Emerging players
- Fleetio: Fleet maintenance and operations management platform with growing telematics and routing capabilities; overlaps with parts of Carrier TMS and SuperCard expense-management but does not focus on auto-haul.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Super Dispatch social profiles
Digital presenceSuper Dispatch compliance and trust
Trust signalCompliance1 record
Super Dispatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Super Dispatch leadership team
Management profileNumber of profiles
Profiles1 record
Super Dispatch funding detail
Funding detailFunding overview
Funding rounds4 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Super Dispatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Super Dispatch
What does Super Dispatch do?
Super Dispatch provides a cloud-based, all-in-one transportation management and marketplace platform purpose-built for the U.S. auto transport industry. It serves both sides of the market — shippers (brokers, dealers, auctions, fleet leasing companies) and carriers (fleets, owner-operators, drivers) — with two core TMS products (Shipper TMS and Carrier TMS) plus adjacent modules for load matching (Super Loadboard), accelerated payments (SuperPay), fuel and expense management (SuperCard), shipment protection (SuperProtect), mobile operations (Driver App), pricing intelligence (Pricing Insights Pro), and developer integrations (Super API).
Is Super Dispatch a public or private company?
Super Dispatch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Super Dispatch founded?
Super Dispatch was founded in 2013. It employs 101 to 250 people.
Where is Super Dispatch based?
Super Dispatch is headquartered in Kansas City, United States, in the North America region.
How does Super Dispatch make money?
Four revenue lines are on record. Platform/SaaS Subscriptions are the primary driver. The others are load Board/ Marketplace Fees, payment Processing (SuperPay) and superCard Financial Products.
Who are Super Dispatch's main competitors?
Direct peers on record are CentralDispatch, uShip, Ship.Cars, Mercury Auto Transport Software, Aljex Software, Dispatch Science and LoadDex. Broad incumbents are CarsArrive (Cox Automotive) and Motive (formerly KeepTruckin). Fleetio is listed as an emerging player.
Does Super Dispatch have an API?
Yes. Super Dispatch offers the Super API for shippers, enabling automation and integration capabilities. The API allows developers to build integrations and automate workflows within the Super Dispatch platform. Documentation is available at the developer portal. Developer documentation is at developer.superdispatch.com.
What industry is Super Dispatch in?
Super Dispatch's product category is Auto Transport Software. Its primary akta.pro industry code is TLADAJAC, Finished Vehicle Ocean RoRo & Deep-Sea Vehicle Carriers, with a secondary code of TLABALAC, Pool Fleet Operations & Dispatch (Reservations, Key/Access, Utilization). Its NAICS code is 488 and its SIC code is 4700.