What Texas Tech University does

Texas Tech University is a public research university founded in 1923 and headquartered in Lubbock, Texas, operating as the flagship institution of the Texas Tech University System alongside Texas Tech University Health Sciences Center, Angelo State University, Midwestern State University, and Texas Tech University Health Sciences Center El Paso. It serves more than 40,000 students across 150+ degree programs spanning 13 colleges and schools, including a newly launched School of Veterinary Medicine (the first new vet school in Texas in over 100 years). It is classified as one of 94 Carnegie R1 (Very High Research Activity) institutions and maintains a 1,800-acre main campus with a secondary international campus in Costa Rica.

The university operates a unified technology ecosystem for its community: eRaider provides single sign-on identity, Raiderlink serves as the student information portal, RaiderCanvas (powered by Canvas) delivers learning management, TechMail runs on Microsoft 365, and the High Performance Computing Center (HPCC) supports advanced computational research. Supporting infrastructure includes ATLC computer labs, Citrix Workspace, SharePoint, REDCap, ESRI ArcGIS, and a Cybersecurity Awareness Program. Distribution channels span the main Lubbock campus, Texas Tech Online for distance learners, the Costa Rica campus, and community college transfer partnerships.

Texas Tech's revenue model combines six streams: tuition and fees (undergraduate, graduate, out-of-state, professional), state appropriations from the Texas Legislature, federal and state research grants and contracts (NSF, NIH, DOE, NIST, NEH, NIFA), Big 12 Conference athletics distribution and ticket/media revenue, private donations and endowments (Texas Tech Alumni Association, Red Raider Club), and auxiliary services (housing, dining, parking). Its go-to-market centers on admissions recruiting, athletics-driven brand visibility (Red Raiders brand, 220,000 alumni), and research partnership development, including emerging engagements with American Fusion Inc. on fusion diagnostics and TCEQ on produced water treatment.

Name

Texas Tech University

Legal name

Texas Tech University

Website

https://ttu.edu

Company type

Private

Founded year

1923

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Texas Tech University is a Carnegie R1 public research university in Lubbock, Texas, serving 40,000+ students across 150+ degree programs in 13 colleges, including a new School of Veterinary Medicine. It operates within the Texas Tech University System and competes in the Big 12 Conference.

Ownership category

akta.pro rank

Product category

Public Research University / Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Commercial Physical & Biological Research (8731), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Public Research Universities with Comprehensive Graduate & Professional Schools (EDAHAAAF)

akta.pro secondary industries

Public Research Universities with Multi-Campus Systems (EDAHAAAI), Technical Universities with Strong Industry Partnerships (EDAHAEAG)

Keywords

• Public research university
• Higher education services
• Undergraduate degree programs
• Graduate research programs
• Online learning programs

Headquarters

HQ city

Lubbock

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, including out-of-state premiums and professional programs
2. State Appropriations: Funding from the State of Texas for public higher education operations
3. Research Grants and Contracts: Federal and state research funding from agencies including NSF, NIH, DOE for sponsored research programs
4. Athletics Revenue: Revenue from Big 12 Conference distribution, ticket sales, media rights, and merchandise
5. Private Donations and Endowments: Philanthropic contributions from alumni, foundations, and corporate donors through Texas Tech Alumni Association and Red Raider Club
6. Auxiliary Services: Revenue from housing, dining, parking, and other campus services

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Texas Tech University is a public Carnegie R1 research university offering more than 150 undergraduate, graduate, law, and veterinary medicine degree programs across 13 colleges and schools on its 1,800-acre Lubbock campus. It also delivers online degree programs through Texas Tech Online and operates an international campus in Costa Rica. Supplemental offerings include Big 12 Conference athletics, sponsored research, technology training, and student support services such as housing, dining, and IT support.

Product overview

Texas Tech University operates a unified technology ecosystem for its 40,000+ students, faculty, and staff. The core infrastructure centers on eRaider (authentication), Raiderlink (student portal), and RaiderCanvas (learning management). Complementary services include TechMail email, ATLC computer labs, WEPA printing, and IT Help Central support. Additional offerings encompass software training via ShortCourses, application virtualization through Citrix Workspace, and cybersecurity awareness resources. The university also provides SharePoint collaboration tools, REDCap research surveys, and partnerships with Microsoft 365, ESRI ArcGIS, and Udemy for education and training.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Four-year bachelor's degree programs across 150+ majors in 13 colleges and schools for first-time college students on the Lubbock campus, with career preparation and Big 12 student life.
• Graduate and Doctoral Degree Programs Master's, doctoral, and professional graduate programs at a Carnegie R1 research university for students seeking advanced degrees and research opportunities.
• School of Law (JD Program) Juris Doctor program at Texas Tech School of Law, named Best Value Law School in Texas by National Jurist (Fall 2019), with a student-first focus on real-world practical skills.
• School of Veterinary Medicine (DVM Program) Doctor of Veterinary Medicine program at the newest School of Veterinary Medicine in Texas, the first in the state in over 100 years, combining classroom and community-based learning.
• Texas Tech Online Degree Programs Flexible online undergraduate and graduate degree programs for working professionals and distance learners seeking credentials from a Texas public research university.
• International Student Programs Programs and admissions pathways for international students, including support services for visa, cultural adaptation, and academic preparation, with a physical campus presence in Costa Rica.
• Sponsored Research Programs Federally and state-funded research programs supported by grants from agencies including NSF, NIH, DOE, NEH, NIST, NIFA, NFWF, and the Office of the Texas Governor, across disciplines ranging from food industry excellence to oilfield wastewater treatment.
• Innovation Hub Research Commercialization Programs supporting the formation of new business solutions from university research, creating social and commercial value through research commercialization at the Texas Tech Research Park.
• Red Raiders Athletics Program 17 varsity athletic programs competing in the Big 12 Conference, with revenue from conference distribution, ticket sales, media rights, and merchandise.
• University Housing and Dining Auxiliary on-campus residence halls, dining options including mobile ordering and contactless payment, and related hospitality services for students.
• Vietnam Center and Sam Johnson Vietnam Archive Archive and research center holding more than 30 million pages of declassified documents supporting identification efforts for fallen soldiers and academic research on the Vietnam War.

Quantifiable outcome

• 40,000+ students enrolled across all programs
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Vietnam Government (Deputy Prime Minister Pham Thi Thanh Tra)coreStrategic or Co-development PartnerVietnam's Deputy Prime Minister called for expanded cooperation with Texas Tech University's Vietnam Center and Sam Johnson Vietnam Archive (VNCA) for searching and repatriating remains of fallen soldiers. VNCA provides over 30 million pages of declassified archival documents supporting identification efforts.
• Texas Commission on Environmental Quality (TCEQ)minorStrategic or Co-development PartnerTexas Tech University is conducting pilot projects testing treatment technologies for oilfield wastewater (produced water). Initial results show promising removal of over 99% of salts, organic pollutants, and radioactive contaminants in collaboration with TCEQ regulatory framework.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Texas A&M University: Texas A&M is the closest peer: a large public R1 research university in Texas, Big 12/SEC athletic competitor, multi-campus system, and direct competitor for in-state students, faculty, and federal research funding.
• University of Texas at Austin: UT Austin is a Texas flagship public R1 university competing head-to-head for top in-state students, research dollars, and brand prestige; it is the standard benchmark against which Texas Tech's R1 status is measured.
• University of Houston: University of Houston is a large Texas public R1 research university with comparable student scale and Big 12 membership, competing for the same Houston/Texas applicant pool and federal research grants.
• Oklahoma State University: Oklahoma State is a fellow Big 12 public R1 university with similar size, focus on land-grant research areas (agriculture, engineering, veterinary), and comparable athletics profile—making it a structural peer.
• Iowa State University: Iowa State is a Big 12 public R1 land-grant university with comparable enrollment scale, research strengths in agriculture and engineering, and parallel Carnegie research classification—closely mirroring TTU's positioning.
• West Virginia University: WVU is a Big 12 public R1 research university with comparable enrollment, land-grant-style research portfolio, and Big 12 athletic positioning—a structural analogue outside Texas.

Regional players

• Texas Christian University (TCU): TCU competes with Texas Tech in the Big 12 for Texas students, athletics recruiting, and brand prestige, but as a private university it has a different funding model and smaller research portfolio.
• Baylor University: Baylor is a private Big 12 university in Texas competing for in-state students and athletics brand position; similar in scale and conference alignment but with a different funding structure.

Emerging players

• University of North Texas: UNT is a fellow large Texas public university pursuing R1 status, competing for the same Texas student market but with lower athletics profile and less developed research output than Texas Tech.
• Texas State University: Texas State is another large Texas public university with growing enrollment, overlapping recruitment geography, and emerging research ambitions—positioned as a peer on student demographics and competition for in-state applicants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/texastech
• YouTubeyoutube.com/user/texastech
• Facebookfacebook.com/44930080504
• LinkedInlinkedin.com/company/texas-tech-university-19505
• Instagraminstagram.com/texastech

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds8 records

Investors8 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Tech University