What Civitatis does

Civitatis, founded in 2008 in Madrid by Alberto Gutiérrez, is a privately held online travel agency operating the leading Spanish-language distribution platform for guided tours, activities, day trips, attraction tickets, and travel experiences worldwide. The platform aggregates more than 97,350 activities supplied by over 6,500 local tour operators across hundreds of destinations, and serves Spanish- and Portuguese-speaking travelers as its core demographic while extending into English, French, and Italian markets. Distribution runs through a self-serve consumer website, native iOS and Android applications (rated 4.8 and 4.6 respectively with over 22,000 combined store reviews), and a B2B Accommodation Partner Panel integrated via Links, Widgets, Banners, Co-branding pages, API, and Feed with real-time conversion statistics.

The underlying technology stack centers on a multi-language (eight locales) and multi-currency (USD, EUR, GBP, BRL, MXN, COP, ARS, CLP, PEN) booking platform with offline mobile access, social and federated identity (Facebook, Google, Apple), a broad payments rail (Visa, Mastercard, Amex, PayPal, Apple Pay, Google Pay, Klarna), analytics via Google Analytics and Optimizely, and application performance monitoring through New Relic. A 5M+ verified review corpus underpins trust signals (9.1/10 average rating) and feeds the personalization roadmap showcased in the December 2025 app relaunch.

The revenue model combines consumer transaction commissions on booked activities with a 10% B2B affiliate/partner commission on sales driven through accommodation and travel-agency integrations. Pricing spans free tip-based tours through paid experiences priced from under $10 to several hundred dollars. Add-on monetization includes optional travel insurance and a digital eSIM card product. The company is backed by Vitruvian Partners, which invested over $109 million in April 2022 and increased its stake in June 2024, and has a strategic partnership with LATAM superapp Rappi announced in November 2024 to penetrate Latin American demand.

Name

Civitatis

Legal name

CIVITATIS TOURS, S.L.

Website

https://civitatis.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Civitatis is a Madrid-based online travel agency and leading Spanish-language platform for booking guided tours, activities, and experiences worldwide, serving Spanish- and Portuguese-speaking travelers with 97,350+ activities sourced from 6,500+ local tour operators across hundreds of destinations.

Ownership category

akta.pro rank

Product category

Online Travel Activities Marketplace

NAICS

Travel Agencies (56151), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Platforms (BPAMAIAJ)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Online travel agency
• Guided tours marketplace
• Activities booking platform
• Tour operator distribution
• Travel experiences network

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Transaction commissions from tour operators: Civitatis earns commissions on bookings made through the platform. The company collaborates with over 6,500 local tour operators worldwide offering 97,350 activities in 18 languages
2. Affiliate program commissions: 10% commission on sales for accommodation partners and affiliates who recommend Civitatis activities to their customers. Features conversion rates over 5% and real-time statistics

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Civitatis operates an online travel agency platform that distributes guided tours, day trips, attraction tickets, airport transfers, and travel experiences sourced from over 6,500 local tour operators across thousands of destinations worldwide. The platform serves primarily Spanish- and Portuguese-speaking travelers through a website, iOS/Android mobile apps with offline access, and a B2B partner program for hotels, accommodations, and travel agencies that integrates activities via API, widgets, banners, and co-branded pages.

Product overview

Civitatis is a Madrid-based online travel agency and the leading Spanish-language platform for tours and activities worldwide. The company operates a unified platform combining a consumer-facing website and mobile apps (iOS and Android) where travelers can discover, compare, and book guided tours, free tours, day trips, attraction tickets, transfers, and travel services. The core offering includes over 97,350 activities across 18,104 in English, served by more than 6,500 local tour operators. Beyond direct consumer sales, Civitatis offers a B2B Accommodation Partner Panel with multiple integration methods (Links, Widgets, Banners, Co-branding pages) and an API/Feed for technical partners. Add-on services include Travel Insurance and eSIM cards. The platform also features Civitatis Magazine for travel content and Connect for employer branding. The company serves millions of travelers with offerings in multiple languages and currencies, supported by 24/7 customer service and a 9.1/10 average rating from over 5 million reviews.

Differentiator

Problem solved

Functional benefit

Products and services

• Civitatis Booking Platform Online booking platform (website and mobile apps) offering travelers access to over 97,350 activities across thousands of destinations, with multi-language and multi-currency support, 24/7 customer service, and over 5 million verified reviews.
• Guided Tours and Free Tours Curated guided city tours, cultural experiences, historical site visits, and specialized themed tours, including free walking tours (tip-based), led by local expert guides in destinations worldwide.
• Day Trips and Excursions Full-day and multi-day excursion packages from major tourist destinations to surrounding regions and landmarks, including transportation, entry tickets, and guided experiences.
• Tickets and Attractions Skip-the-line tickets and entrance passes to museums, landmarks, shows, and attractions worldwide, offered at prices matching or competitive with box office rates.
• Airport Transfers Door-to-door private and shared shuttle services between airports, hotels, and other destinations, including chauffeur services, flight tracking, and flexible scheduling.
• Civitatis Travel Insurance Optional travel insurance add-on covering trip cancellations, medical emergencies, and travel disruptions, available at the time of booking.
• Civitatis eSIM Card Digital eSIM card service providing mobile data connectivity in Spain and other destinations, available in 7-30 day durations, allowing travelers to stay connected without physical SIM cards.
• Accommodation Partner Panel B2B platform enabling hotels, accommodations, and travel agencies to recommend and integrate Civitatis tours into their guest experience, offering 10% commission on sales, real-time statistics, and multiple integration methods (Links, Widgets, Banners, Co-branding pages).
• Civitatis API and Feed REST API and data Feed integration solutions enabling accommodation partners and other businesses to programmatically display and sell Civitatis activities on their websites, with documentation available at connectivity.civitatis.com.
• New Civitatis Mobile App Relaunched mobile application (iOS and Android) with improved personalization, AI-powered recommendations, and offline booking access, allowing travelers to book tours, organize trips by destination, and access services without internet connectivity.

Quantifiable outcome

• 9.1/10 average rating with over 5 million reviews
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• RappicoreStrategic or Co-development Partner · 1 November 2024Strategic partnership with LATAM superapp Rappi to expand into travel sector. Leverages Rappi's existing user base and data to personalize cross-sell of travel offerings including tours and activities. Partnership leverages AI and personalization in Rappi's travel strategy.
• Local tour operatorscoreStrategic or Co-development PartnerPartnership with over 6,500 local tour operators worldwide to provide 97,350 activities. Operators include Baku Heritage Tours, Walkative Tour, Legendary Tours, and others, providing verified quality experiences.
• Hotel chains and accommodationsmajorChannel Partner/ Reseller/ DistributorB2B affiliate program offering hotels 10% commission on sales when recommending Civitatis activities. Partners include major accommodation chains. Program features conversion rates over 5%, real-time statistics, and integration solutions.
• Travel Trends PodcastminorGTM or Marketing PartnerOfficial sponsor of The Travel Trends Podcast Season 7, a B2B travel podcast with listeners in 125+ countries. Partnership provides brand visibility among travel industry professionals and decision-makers.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GetYourGuide: Global leader in tours, activities, and attraction tickets, directly competing with Civitatis's marketplace across overlapping destinations and similar supplier-network economics. Both operate commission-based OTA models connecting travelers with local operators.
• Viator (Tripadvisor): Tripadvisor-owned tours and activities marketplace with similar breadth of inventory and global supplier network. Competes head-to-head with Civitatis for bookings in Rome, Paris, Madrid, London, and other shared top destinations.
• Klook: Asia-originated tours and activities platform now expanding globally, including into Europe and LATAM. Overlaps with Civitatis on inventory breadth, supplier relationships, and commission-based B2B/B2C distribution.
• Headout: Curated tours, attractions, and experiences marketplace with similar last-minute inventory positioning and supplier partnerships. Competes with Civitatis on attraction tickets and guided experiences in major European cities.
• Tiqets: Digital ticketing platform for museums, attractions, and cultural experiences. Closely comparable on the attraction-tickets and cultural-experiences portion of Civitatis's catalog.
• Musement: Tours and activities platform (now part of TUI Group) covering many of the same European destinations as Civitatis. Direct overlap on city tours, attraction tickets, and day-trip inventory.

Broad incumbents

• Booking.com Experiences: The accommodations giant's experiences vertical, leveraging Booking.com's massive traveler base and hotel cross-sell—directly mirroring Civitatis's accommodation-affiliate distribution motion but with vastly larger upstream demand.
• Airbnb Experiences: Hosts-led experiences marketplace integrated into Airbnb's accommodation funnel. Competes with Civitatis on guided tours and local experiences, particularly for travelers booking multi-component trips.

Emerging players

• Peek.com: North-America-leaning tours and activities platform with similar operator-supply model and inventory breadth. Overlaps with Civitatis on attraction tickets, tours, and supplier partnerships.
• Walks: Italy-rooted guided-tour specialist offering small-group and skip-the-line experiences in Rome, Florence, Venice, and other European cities that are core destinations for Civitatis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/civitatis
• YouTubeyoutube.com/c/civitatis
• Facebookfacebook.com/civitatis
• LinkedInlinkedin.com/company/civitatis
• Instagraminstagram.com/civitatis
• Pinterestpinterest.com/civitatis
• TikToktiktok.com/@civitatis

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Civitatis