Adaptive insurance
Adaptive Insurance is a Texas-based specialty MGA offering parametric power outage coverage (GridProtect) and Wind/Hail Deductible Buy-Back products for residential and commercial customers, using real-time climate and utility data for automated claims, distributed through agents, brokers, and embedded partners.
- Company typePrivate
- Founded2024
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Adaptive insurance does
Adaptive Insurance, operating through its legal entity Adaptive Holdings, Inc. and headquartered in Bee Cave, Texas, is a specialty insurance Managing General Agent (MGA) and InsurTech that provides parametric and supplemental insurance products addressing weather- and climate-related risks that traditional insurance typically excludes. Its product suite centers on GridProtect, a parametric power outage policy that pays out automatically when outages exceed a predefined duration threshold (e.g., 8+ hours), alongside Wind/Hail Deductible Buy-Back coverage for residential and commercial properties (with commercial limits up to $100M) and an Equipment Protect add-on for commercial equipment breakdown. The company's platform uses a proprietary climate and weather data stack that ingests real-time utility reports, IoT sensor data (via a partnership with Whisker Labs), and third-party feeds to detect outage events and trigger claims without adjusters or paperwork, enabling payouts within days.
Adaptive generates revenue through insurance premiums on annual subscription-style policies and operates an MGA model backed by carriers rated A or better by A.M. Best through the Lloyd's market. Distribution is multi-channel: a self-serve agent/broker portal that allows quoting, binding, and issuance in under 5 minutes; placement on the Bold Penguin commercial insurance exchange as the first parametric carrier on that platform; and embedded/white-label partnerships with Brown & Brown, Brotherhood Mutual, AmWins, Applied Underwriters, Path Point, and First Connect. Customers span residential property owners, commercial businesses (restaurants, retail, hospitality, real estate), and the agents and strategic partners who distribute Adaptive's products. GridProtect is currently available in 18 U.S. states, while Deductible Buy-Back products are licensed across all 50 states.
The company was co-founded by CEO Mike Gulla and CTO Arik Yelovitch, has a team of approximately 1-10 employees, and closed a $5 million seed round in February 2025 led by Congruent Ventures with participation from Montauk Climate and Generation Space to support the rollout of GridProtect and the broader AI-powered parametric product line.
Adaptive insurance firmographics
Firmographics- Name
- Adaptive insurance
- Legal name
- Adaptive Holdings, Inc.
- Website
- https://adaptiveinsurance.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Adaptive Insurance is a Texas-based specialty MGA offering parametric power outage coverage (GridProtect) and Wind/Hail Deductible Buy-Back products for residential and commercial customers, using real-time climate and utility data for automated claims, distributed through agents, brokers, and embedded partners.
- Ownership category
- akta.pro rank
Adaptive insurance industry classification
Industry- Product category
- Parametric Specialty Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Property and Casualty Insurance Carriers (524126)
- SIC
- Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industry
- Insurance Program Administration & MGA/MGU Services (FSAEADAK)
Keywords
Where Adaptive insurance is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Adaptive insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Insurance Premium Revenue: Adaptive earns revenue through insurance premiums on parametric products including GridProtect power outage coverage and Wind/Hail Deductible Buy-Back policies. Agents receive competitive commissions paid monthly, with commissions paid at the beginning of the month.
- Equipment Breakdown Coverage: Coverage for sudden mechanical and electrical failures on commercial property with premiums starting at $100 (excluding fees and taxes).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | GridProtect Power Outage Coverage - parametric policy with selectable trigger duration and coverage amount |
| Subscription | Annual | Residential Wind/Hail Deductible Buy-Back |
| Subscription | Annual | Commercial Wind/Hail Deductible Buy-Back |
| Subscription | Annual | Equipment Protect Coverage |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Adaptive insurance product offering
Product offeringCore offering
Adaptive Insurance is a specialty Managing General Agent (MGA) and InsurTech that issues parametric and supplemental insurance products to fill gaps left by traditional insurance. Its core offerings are GridProtect (parametric power outage coverage that auto-pays when outages exceed a chosen duration threshold), Wind/Hail Deductible Buy-Back policies for residential and commercial property, and Equipment Protect. The products are backed by A-rated Lloyd's carriers and distributed through agents, brokers, and embedded partner channels.
Product overview
Adaptive Insurance operates as a specialty insurance MGA and InsurTech platform offering a portfolio of parametric and supplemental insurance products designed to fill gaps left by traditional insurance coverage. The core product suite includes GridProtect (parametric power outage coverage), Wind/Hail Deductible Buy-Back products for both residential and commercial properties, and Equipment Protect (equipment breakdown coverage add-on). These products work alongside traditional insurance policies to address climate and weather-related risks that standard coverage typically excludes.
Differentiator
Problem solved
Functional benefit
Brands
- GridProtect: Parametric insurance product that pays out when power outages exceed a predetermined duration threshold, providing rapid financial relief for U.S. businesses and homeowners.
Products and services
- GridProtect Parametric power outage insurance that automatically triggers a payout when an outage exceeds a client-selected duration threshold (e.g., 8+ hours without power). Designed for both commercial businesses and residential homeowners, it provides up to $50K in coverage (higher limits available on request) and pays out within days of a qualifying event without adjusters or paperwork. Available in 18 U.S. states.
- Wind/Hail Deductible Buy-Back (Residential) Supplemental follow-form buy-back coverage for residential property owners that reimburses covered wind, hail, or named-storm deductibles, reducing out-of-pocket exposure to as low as $2,500. Requires Coverage A rebuild cost of $250K or more. Available in all 50 U.S. states.
- Wind/Hail Deductible Buy-Back (Commercial) Supplemental follow-form buy-back coverage for commercial property owners that reimburses covered wind, hail, or named-storm deductibles. Policy limits up to $100M, with minimum Buy-Back of $5K for TIV under $15M and $10K for TIV of $15M or more. Available in all 50 U.S. states.
Quantifiable outcome
- Claims payouts typically within days, not weeks or months
- +4 more outcomes
Companies that use Adaptive insurance
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Adaptive insurance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Adaptive insurance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and strategic.
- Bold PenguincorePartnership to offer GridProtect parametric power outage coverage through the Bold Penguin Placement Desk, marking Adaptive as the first parametric insurance carrier on the platform. Creates cross-selling and revenue opportunities for agents.
- Whisker LabsstrategicLaunched real-time parametric power outage insurance partnership combining Adaptive's insurance expertise with Whisker Labs' monitoring technology.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Adaptive insurance competitors and assessment
Company assessmentOthers
- Bold Penguin: Bold Penguin operates a commercial insurance Placement Desk that connects agents and carriers. While a partner rather than competitor, it is a key distribution counterpart for Adaptive's GridProtect and is a useful comparable for the embedded/commercial-agent ecosystem in which Adaptive competes.
Direct peers
- Sensible Weather: Sensible Weather offers parametric weather guarantees for travel and outdoor experiences, embedding coverage at the point of sale. Highly comparable to Adaptive on parametric triggers, embedded distribution, and climate-event-based payouts.
- Arbol: Arbol is a parametric climate/weather insurance platform that uses data-driven triggers (drought, rainfall, temperature) to issue and settle policies. It is the most direct peer to Adaptive, sharing the parametric, data-first architecture for climate risk transfer.
- Hippo Insurance: Hippo is a digital-first homeowners Insurtech that sells via embedded and broker channels and uses smart-home data for risk pricing. Overlaps with Adaptive on InsurTech distribution, supplemental property products, and climate-resilience positioning for residential customers.
- Kin Insurance: Kin is a cloud-native direct-to-consumer home insurance carrier that uses data and tech to price climate-exposed property risk. Comparable to Adaptive in combining climate risk modeling with a modern tech stack for property insurance, though Kin is more carrier-led and D2C.
- FloodFlash: FloodFlash is a parametric flood insurance provider (UK) that uses sensor-driven triggers for fast payouts. Shares Adaptive's parametric-trigger architecture and target of filling gaps left by traditional insurance, though focused on flood rather than power outage.
- Slide Insurance: Slide is a fast-growing InsurTech carrier in catastrophe-exposed property markets (notably Florida). Comparable as a tech-forward specialty property player operating in climate-vulnerable geographies with supplemental or non-standard coverage angles.
Broad incumbents
- Next Insurance: Next Insurance is a digital SMB-focused insurance carrier offering policies online in minutes. Comparable to Adaptive on SMB distribution and digital UX, but Next is a broad carrier whereas Adaptive is a parametric specialty MGA.
- Lemonade: Lemonade is a large public InsurTech using AI and behavioral economics across renters, homeowners, pet, and life insurance. A broader incumbent that shares Adaptive's AI-first insurance positioning but competes more in core homeowners/renters rather than parametric specialty risk.
Emerging players
- Coconut Insurance: Coconut is a London-based parametric insurtech for small business interruption and weather risk. Comparable emerging player using parametric triggers for SME/business interruption coverage, similar in structure to Adaptive's GridProtect.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Adaptive insurance social profiles
Digital presenceAdaptive insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adaptive insurance leadership team
Management profileNumber of profiles
Profiles7 records
Adaptive insurance funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adaptive insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adaptive insurance
What does Adaptive insurance do?
Adaptive Insurance is a specialty Managing General Agent (MGA) and InsurTech that issues parametric and supplemental insurance products to fill gaps left by traditional insurance. Its core offerings are GridProtect (parametric power outage coverage that auto-pays when outages exceed a chosen duration threshold), Wind/Hail Deductible Buy-Back policies for residential and commercial property, and Equipment Protect. The products are backed by A-rated Lloyd's carriers and distributed through agents, brokers, and embedded partner channels.
Is Adaptive insurance a public or private company?
Adaptive insurance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Adaptive insurance founded?
Adaptive insurance was founded in 2024. It employs 1 to 10 people.
Where is Adaptive insurance based?
Adaptive insurance is headquartered in Austin, United States, in the North America region.
How does Adaptive insurance make money?
Two revenue lines are on record. Insurance Premium Revenue is the primary driver. The others are equipment Breakdown Coverage.
Who are Adaptive insurance's main competitors?
Bold Penguin is listed as an others. Direct peers are Sensible Weather, Arbol, Hippo Insurance, Kin Insurance, FloodFlash and Slide Insurance. Broad incumbents are Next Insurance and Lemonade. Coconut Insurance is listed as an emerging player.
Does Adaptive insurance have an API?
No public API is recorded for Adaptive insurance.
What industry is Adaptive insurance in?
Adaptive insurance's product category is Parametric Specialty Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAEADAK, Insurance Program Administration & MGA/MGU Services. Its NAICS code is 5242 and its SIC code is 6411.