Whisker Labs
Whisker Labs is an AI-powered IoT company that builds Ting smart sensors to detect electrical fire hazards in homes. It distributes through insurance carrier partners covering 58% of the US property market and licenses grid intelligence data to utilities and emergency responders.
- Company typePrivate
- Founded2017
- HeadquartersGermantown, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Whisker Labs does
Whisker Labs is a private AI-powered IoT company, spun out of Earth Networks in 2017 and headquartered in Germantown, Maryland. Its flagship product, the Ting sensor, is a plug-in device that continuously samples a home's electrical network to detect micro-arcs and other anomalies indicative of fire hazards. The sensor analyzes 30 million electrical signals per second (30 trillion across the deployed network), runs proprietary machine-learning models against a signal library built from 20,000+ verified and remediated hazards, and is supported by a Fire Operations team that triages and coordinates remediation. Across more than 1.2 million deployed sensors, the platform has demonstrated an 80% electrical fire prevention efficiency with a 0.01% false alarm rate, validated by a third-party efficacy study spanning 1.1 million home-years.
The company operates a hybrid B2B2C and direct-to-consumer model. The primary distribution channel is partnerships with property insurance carriers—Nationwide, State Farm, and Chubb collectively representing 58% of the US property insurance market—who distribute Ting sensors free to eligible policyholders as a loss-prevention investment. Direct consumer sales are conducted via tingfire.com. In June 2025, Whisker Labs launched Ting Insights, a separate AI-powered grid intelligence platform that licenses real-time power outage, power quality, grid fault, and electrical fire hazard data to utilities, emergency response platforms (RapidSOS, BES), parametric insurers (Adaptive Insurance), and home management providers (Flat). In December 2025, the company expanded into water loss prevention with the Whisker Water product line and frozen-pipe alerts, leveraging existing hardware. The business model combines subscription revenue from Ting service, licensing and data fees from Ting Insights, and channel-funded hardware distribution through insurance partners. Five US patents protect the core technology, and the company is led by CEO and co-founder Robert Marshall.
Whisker Labs firmographics
Firmographics- Name
- Whisker Labs
- Legal name
- Whisker Labs, Inc.
- Website
- https://whiskerlabs.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Whisker Labs is an AI-powered IoT company that builds Ting smart sensors to detect electrical fire hazards in homes. It distributes through insurance carrier partners covering 58% of the US property market and licenses grid intelligence data to utilities and emergency responders.
- Ownership category
- akta.pro rank
Whisker Labs industry classification
Industry- Product category
- IoT Fire Prevention Systems
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)
- akta.pro secondary industries
- Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices) (EUADAJAD), Environmental Monitoring (Water Leak/Freeze/Gas) Services (HSAHAAAK), Home Safety & Water Management (Smoke/CO, Leak Detection, Shutoff Valves) (HSAPAQAH), Environmental & Technical Alarm Monitoring (Temperature, Water Leak, Gas, Power) (BPAKAFAG)
Keywords
Where Whisker Labs is headquartered
LocationHeadquarters
- HQ city
- Germantown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Whisker Labs business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Ting Sensor Service Subscription: Recurring subscription service for electrical fire monitoring. Sensors may be provided free through insurance partner programs or sold directly to consumers. Revenue generated from ongoing service subscriptions, with billing models including potentially free distribution through insurers who cover costs to reduce claims.
- Enterprise B2B Licensing: Licensing agreements with insurance companies and utilities for access to Ting platform, hazard detection services, and grid intelligence data. Insurance partners distribute sensors to policyholders at no cost as loss prevention investment.
- Ting Insights Data Services: Sale of aggregated and real-time grid intelligence data to utilities, emergency responders, and service providers. Partners include RapidSOS, BES, Adaptive Insurance, and Flat for power outage data, fault detection, and home management integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Insurance Partner Program - Free to Eligible Policyholders |
| Subscription | Annual | Direct Consumer Purchase |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Whisker Labs product offering
Product offeringCore offering
Whisker Labs manufactures and operates the Ting smart home IoT sensor, an AI-powered plug-in device that analyzes 30 million electrical signals per second to detect micro-arcs and electrical fire hazards in home wiring, devices, and appliances. The Ting sensor network feeds the Ting Insights platform, which delivers real-time grid intelligence (power outage, power quality, grid fault, and electrical fire hazard insights) to insurance carriers, utilities, and emergency responders. The company has expanded into water loss detection with Whisker Water.
Product overview
Whisker Labs offers a unified platform anchored by the Ting smart sensor, which serves as the core IoT device deployed in over 1 million homes. The Ting sensor performs continuous electrical safety monitoring and, combined with the AI-powered Ting Insights platform, delivers four real-time intelligence solutions (Power Outage, Power Quality, Grid Fault, and Electrical Fire Hazard insights). Whisker Labs has expanded beyond fire prevention with Whisker Water, a water loss detection product that leverages existing Ting hardware and temperature sensing for frozen pipe alerts. The portfolio is sold primarily through insurance company partnerships (State Farm, Nationwide, Chubb) who distribute Ting sensors to policyholders at no cost.
Differentiator
Problem solved
Functional benefit
Brands
- Ting: Smart home sensor that detects electrical hazards and prevents home fires. Also expanded to include frozen pipe alerts and water loss prevention.
- Whisker Water
- Ting Insights
Products and services
- Ting Smart Home Sensor A plug-in smart home sensor that detects electrical hazards and prevents home electrical fires. Analyzes 30 million electrical signals per second to identify dangerous arcing in home wiring, devices, and appliances, as well as hazards introduced from utility grid infrastructure. Includes companion Ting Sensor App and Fire Safety Team support for hazard localization and remediation. Distributed primarily through insurance partners (State Farm, Nationwide, Chubb) at no cost to policyholders, with direct consumer purchase also available.
- Ting Insights AI-powered grid intelligence platform that transforms data from over 1 million Ting sensors into four real-time solutions: Power Outage Insights, Power Quality Insights (neighborhood-level THD and CPQI), Grid Fault Insights (early detection of fault conditions that can spark wildfires), and Electrical Fire Hazard Insights (verified dataset of 20,000+ fire risks). Licensed to insurance carriers, utilities, emergency response platforms, and home management partners.
- Whisker Water Water loss detection product that monitors water usage and detects leaks early to prevent water damage for homeowners and insurers. Leverages existing Ting sensor temperature sensing, power outage detection, and AI-powered insights to detect frozen pipe risk in real time. Marks Whisker Labs' expansion from fire prevention into water/freeze loss prevention.
- Frozen Pipe Alerts Capability added to the Ting sensor that uses temperature sensing, power outage detection, and AI-powered insights to detect frozen pipe risk in real time. Made available to existing Ting customers with an active sensor.
Quantifiable outcome
- 4 out of 5 electrical fires prevented (80% Electrical Fire Prevention Efficiency)
- +7 more outcomes
Companies that use Whisker Labs
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
Whisker Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature5 records
Whisker Labs partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- NationwidecoreNationwide distributes Ting sensors free to eligible policyholders as a loss prevention initiative. Customer testimonials confirm the value of the partnership, with Ting detecting fuse box arcing that led to prevented fires. Represents one of the major insurance distribution channels.
- ChubbcoreChubb supports the Ting device and may cover its cost for policyholders, aiming to reduce fire-related damages and claims. Partnership extends insurance industry reach for loss prevention.
- RapidSOScoreRapidSOS integrates Ting Insights power outage data into emergency response systems, providing 911 centers with real-time situational awareness during severe weather and widespread outages. First integration bringing utility-grade outage data to emergency communications.
- BES (Bear Ears Solutions)coreBES integrates Ting Insights data into their emergency response intelligence platform, transforming complex outage information into actionable intelligence for 911 centers. CEO Chris McIntosh stated: 'Whisker Labs brings a unique layer of insight that strengthens the situational awareness we deliver to our clients.'
- Adaptive InsurancecoreAdaptive Insurance uses Ting Insights outage and restoration data for their GridProtect power outage parametric product. Enables real-time verification of power outages, eliminating manual claims steps and enabling faster automated payouts. CTO Arik Yelovitch noted the data enables 'speedier financial support to businesses when they need it most.'
- Octagram AnalyticscoreOctagram Analytics provided independent data analysis and modeling for the large-scale efficacy study on Ting fire prevention. Conducted self-controlled methodology analysis across 1.1 million home-years of experience and 433 fire claims to quantify ROI.
- Insurance Information Institute (Triple-I)coreInsurance Information Institute (Triple-I) contributed insurance industry expertise and contextual insight to the efficacy study, providing credibility and industry validation. Joint study with Octagram and Whisker Labs quantified $81 annual fire claims reduction benefit per home.
Scale indicators14 records
Recent moves8 records
Expansion highlights5 records
Whisker Labs competitors and assessment
Company assessmentDirect peers
- Sense: Sense makes a home energy monitor that analyzes electrical signals at the panel to identify appliance activity and electrical issues. It is the closest direct competitor to Whisker Labs' Ting in residential electrical-signal monitoring and anomaly detection.
- Vivint Smart Home: Vivint offers integrated smart-home security and environmental sensors sold partly through insurance and home-service channels. It competes for similar homeowner mindshare and insurance-carrier partnerships.
- SimpliSafe: SimpliSafe provides DIY home security with environmental sensors (smoke, CO, water, temperature). It competes in the same homeowner sensor and home-monitoring category as Ting's expanding value proposition.
Broad incumbents
- Generac: Generac is a large incumbent in home power resilience (generators, battery storage, PWRcell). It addresses an adjacent homeowner need — protection from grid and electrical failures — through backup power rather than preventive sensing.
- Itron: Itron is a leading smart-meter and grid-analytics vendor for utilities. It is the dominant incumbent on the utility-side grid-intelligence market that Whisker Labs' Ting Insights is targeting with its distributed-sensor approach.
- Landis+Gyr: Landis+Gyr is a global smart-metering and grid-management provider serving utilities. It competes for utility AMI and grid-monitoring budgets that Ting Insights is pursuing as a data-overlays service.
- Schneider Electric: Schneider Electric offers Wiser and EcoStruxure home energy management and grid solutions. It is a broad incumbent across residential energy monitoring and utility grid software overlapping Ting's value proposition.
- ADT: ADT is a leading monitored home security provider with a national installed base and insurance partnerships. It overlaps with Whisker Labs in professionally monitored, insurer-channeled home safety services.
- Alarm.com: Alarm.com powers professionally monitored smart-home security and sensor platforms for service providers. It is comparable as the underlying SaaS layer for many home-sensor and monitoring service providers similar to Whisker Labs' insurer-led model.
Emerging players
- Hippo Insurance: Hippo is a homeowners insurtech that uses smart-home sensor data for underwriting and loss prevention. It is comparable as an insurance-led buyer of in-home sensor intelligence and a potential channel partner or competitor for Ting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Whisker Labs social profiles
Digital presenceWhisker Labs compliance and trust
Trust signalCompliance2 records
Whisker Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whisker Labs leadership team
Management profileNumber of profiles
Profiles8 records
Whisker Labs funding detail
Funding detailFunding overview
Funding rounds6 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whisker Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whisker Labs
What does Whisker Labs do?
Whisker Labs manufactures and operates the Ting smart home IoT sensor, an AI-powered plug-in device that analyzes 30 million electrical signals per second to detect micro-arcs and electrical fire hazards in home wiring, devices, and appliances. The Ting sensor network feeds the Ting Insights platform, which delivers real-time grid intelligence (power outage, power quality, grid fault, and electrical fire hazard insights) to insurance carriers, utilities, and emergency responders. The company has expanded into water loss detection with Whisker Water.
Is Whisker Labs a public or private company?
Whisker Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was Whisker Labs founded?
Whisker Labs was founded in 2017. It employs 51 to 100 people.
Where is Whisker Labs based?
Whisker Labs is headquartered in Germantown, United States, in the North America region.
How does Whisker Labs make money?
Three revenue lines are on record. Ting Sensor Service Subscription is the primary driver. The others are enterprise B2B Licensing and ting Insights Data Services.
Who are Whisker Labs's main competitors?
Direct peers on record are Sense, Vivint Smart Home and SimpliSafe. Broad incumbents are Generac, Itron, Landis+Gyr, Schneider Electric, ADT and Alarm.com. Hippo Insurance is listed as an emerging player.
Does Whisker Labs have an API?
No public API is recorded for Whisker Labs.
What industry is Whisker Labs in?
Whisker Labs's product category is IoT Fire Prevention Systems. Its primary akta.pro industry code is HSAHAGAJ, Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations, with a secondary code of EUADAJAD, Condition Monitoring Sensors & IoT (online/offline monitoring, edge devices). Its NAICS code is 334515 and its SIC code is 3825.