Swiftly
Swiftly is a San Francisco-based SaaS company founded in 2014 that provides a transit data platform serving 200+ public transit agencies globally, with real-time passenger information, fleet operations, historical analytics, and ridership reporting modules sold via multi-year government contracts.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Swiftly does
Swiftly is a San Francisco-based enterprise software company founded in 2014 that provides a transit data platform to public-sector transportation agencies. The platform ingests billions of operational data points — vehicle locations, schedules, run-times, and dwell times — to deliver real-time passenger information (Transitime), real-time fleet operations visibility (Metronome), historical analytics for planning (Insights), and ridership analytics via the acquired Hopthru product. Solutions are organized around five use cases: operations, planning, scheduling, rider experience, and customer service, all exposed through open APIs and data standards that enable third-party integrations across the transit ecosystem. The company holds SOC 2 Type 2 compliance and claims measurable customer outcomes including up to 40% on-time performance improvements, up to 50% prediction accuracy gains, and 90% faster data analysis.
Swiftly monetizes through quote-based SaaS subscriptions under multi-year government contracts, distributed via direct enterprise field sales and cooperative purchasing programs that streamline public-sector procurement. The company serves 200+ transit agencies globally, with named customers including major North American authorities (LA Metro, WMATA, SEPTA, MBTA, MDOT MTA, Sound Transit, OCTA, Valley Metro) and international operators in Iceland, Sweden, the UAE, Spain, Finland, and Australia. Headcount sits in the 101–250 range, and the company has raised two Series D rounds — including a 2025 round co-led by Cove Hill Partners and JMI Equity — supporting continued organic and inorganic expansion. The August 2024 acquisition of Hopthru broadened the platform into ridership analytics and National Transit Database (NTD) reporting, deepening integration with federal compliance workflows and creating cross-sell opportunities into agency planning and finance functions.
Swiftly firmographics
Firmographics- Name
- Swiftly
- Legal name
- Swiftly, Inc.
- Website
- https://goswift.ly
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Swiftly is a San Francisco-based SaaS company founded in 2014 that provides a transit data platform serving 200+ public transit agencies globally, with real-time passenger information, fleet operations, historical analytics, and ridership reporting modules sold via multi-year government contracts.
- Ownership category
- akta.pro rank
Swiftly industry classification
Industry- Product category
- Public Transit Software
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Transit, Traffic & Mobility Data Platforms (BPAMANAH)
Keywords
Where Swiftly is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swiftly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Subscription: SaaS subscription model providing transit agencies access to the Swiftly Transit Data Platform including real-time passenger information, performance insights, proactive operations, and ridership analytics. Pricing is quote-based, typically multi-year contracts with government procurement processes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise platform access for transit agencies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Swiftly product offering
Product offeringCore offering
Swiftly develops a transit data platform that provides real-time vehicle tracking, predictive arrival estimates, historical performance analytics, and operational insights for public transit agencies. The platform integrates with existing agency hardware (AVL/CAD, APC) and software systems, and following the August 2024 acquisition of Hopthru, also offers automated passenger counting and ridership analytics.
Product overview
Swiftly offers a platform-based architecture centered on the Swiftly Transit Data Platform, which powers operations and performance insights for data-driven transit agencies. The platform comprises core modules including Transitime (real-time passenger information), Metronome (real-time vehicle operations), and Insights (historical transit analytics). Following the acquisition of Hopthru in August 2024, the platform expanded to include Hopthru Ridership for ridership data and analytics. Solutions are organized by use case: Operations (real-time fleet management), Planning (service evaluation), Scheduling (run-time optimization), Rider (passenger experience), and Customer Service (inquiry resolution). The platform processes billions of data points to generate vehicle location predictions and supports APIs and open data standards for ecosystem integration.
Differentiator
Problem solved
Functional benefit
Brands
- Transitime: Real-time passenger information system providing vehicle predictions and rider alerts
- Metronome
- Insights
- Hopthru Ridership
Products and services
- Swiftly Transit Data Platform
- Real-Time Passenger Information (Transitime)
- Performance Insights
- Proactive Operations (Metronome)
- Hopthru Ridership
- Integrations and APIs
Quantifiable outcome
- Increase on-time performance by up to 40%
- +3 more outcomes
Companies that use Swiftly
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles1 record
Swiftly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Swiftly partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HopthrucoreSwiftly acquired Hopthru, a Seattle-based transit data analytics company specializing in ridership data and analytics. The acquisition enhances Swiftly's platform with ridership analysis capabilities and enables transit agencies to access, analyze, and certify ridership data more efficiently for NTD (National Transit Database) reporting. The combined platform provides a comprehensive view of transit performance and ridership impact.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Swiftly competitors and assessment
Company assessmentDirect peers
- Optibus: Optibus provides AI-powered transit operations, scheduling, and planning software to public transit agencies globally. It directly competes with Swiftly's scheduling, planning, and operations modules in the same buyer segment.
- Spare: Spare offers a transit management platform with paratransit, microtransit, and fixed-route software for transit agencies. It competes with Swiftly in real-time operations and demand-responsive transit use cases.
- Via Transportation: Via offers a transit technology platform spanning on-demand, fixed-route, and paratransit services, including the acquired Remix planning product. Competes with Swiftly across planning, operations, and rider-facing use cases.
- Remix (by Via): Remix (acquired by Via Transportation) provides transit planning and scheduling software for agencies and consultants. It directly overlaps with Swiftly's Insights and scheduling solutions.
Broad incumbents
- Cubic Transportation Systems: Cubic is a large incumbent supplier of fare collection, real-time passenger information, and traffic management systems to transit agencies. Its broad portfolio overlaps with several Swiftly modules and competes at the multi-modal agency level.
- Trapeze Group (Modaxo): Trapeze, part of Modaxo, is a long-standing provider of fixed-route scheduling, CAD/AVL, and transit operations software. It competes with Swiftly's Metronome and scheduling solutions among larger agencies.
- Conduent Transportation: Conduent delivers fare collection, transit analytics, and mobility solutions to public agencies. Its transportation segment competes with Swiftly in transit data and analytics for large metropolitan authorities.
Emerging players
- Padam Mobility: Padam Mobility provides on-demand transit and paratransit software to agencies in Europe and North America. It is a smaller emerging competitor focused on demand-responsive services that overlap with parts of Swiftly's portfolio.
- Masabi: Masabi provides account-based ticketing and fare payment platforms to transit agencies globally. It is adjacent to Swiftly on the passenger-facing side of the transit technology stack.
- Passport (Arrive Logistics): Passport provides mobile ticketing, parking, and transit payment solutions to cities and agencies. It is an adjacent competitor to Swiftly in the broader transit/mobility software ecosystem serving government clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Swiftly social profiles
Digital presenceSwiftly compliance and trust
Trust signalCompliance1 record
Swiftly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swiftly leadership team
Management profileNumber of profiles
Profiles2 records
Swiftly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Swiftly funding detail
Funding detailFunding overview
Funding rounds10 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swiftly M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swiftly
What does Swiftly do?
Swiftly develops a transit data platform that provides real-time vehicle tracking, predictive arrival estimates, historical performance analytics, and operational insights for public transit agencies. The platform integrates with existing agency hardware (AVL/CAD, APC) and software systems, and following the August 2024 acquisition of Hopthru, also offers automated passenger counting and ridership analytics.
Is Swiftly a public or private company?
Swiftly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swiftly founded?
Swiftly was founded in 2014. It employs 101 to 250 people.
Where is Swiftly based?
Swiftly is headquartered in San Francisco, United States, in the North America region.
How does Swiftly make money?
One revenue line is on record: platform Subscription.
Who are Swiftly's main competitors?
Direct peers on record are Optibus, Spare, Via Transportation and Remix (by Via). Broad incumbents are Cubic Transportation Systems, Trapeze Group (Modaxo) and Conduent Transportation. Emerging players are Padam Mobility, Masabi and Passport (Arrive Logistics).
Does Swiftly have an API?
Yes. Swiftly offers APIs and open data standards that enable transit agencies and third-party developers to access real-time data, integrate with existing systems, and build applications. The platform provides real-time data quality monitoring and APIs that allow permissionless innovation across the transit ecosystem.
What industry is Swiftly in?
Swiftly's product category is Public Transit Software. Its primary akta.pro industry code is BPAMANAH, Transit, Traffic & Mobility Data Platforms. Its NAICS code is 485113 and its SIC code is 7373.