Swiftly

Public Transit Softwaregoswift.ly

Swiftly is a San Francisco-based SaaS company founded in 2014 that provides a transit data platform serving 200+ public transit agencies globally, with real-time passenger information, fleet operations, historical analytics, and ridership reporting modules sold via multi-year government contracts.

Company typePrivate
Founded2014
HeadquartersSan Francisco, United States
Headcount101–250
GTM typeB2B
OfferingSoftware

What Swiftly does

Swiftly is a San Francisco-based enterprise software company founded in 2014 that provides a transit data platform to public-sector transportation agencies. The platform ingests billions of operational data points — vehicle locations, schedules, run-times, and dwell times — to deliver real-time passenger information (Transitime), real-time fleet operations visibility (Metronome), historical analytics for planning (Insights), and ridership analytics via the acquired Hopthru product. Solutions are organized around five use cases: operations, planning, scheduling, rider experience, and customer service, all exposed through open APIs and data standards that enable third-party integrations across the transit ecosystem. The company holds SOC 2 Type 2 compliance and claims measurable customer outcomes including up to 40% on-time performance improvements, up to 50% prediction accuracy gains, and 90% faster data analysis.

Swiftly monetizes through quote-based SaaS subscriptions under multi-year government contracts, distributed via direct enterprise field sales and cooperative purchasing programs that streamline public-sector procurement. The company serves 200+ transit agencies globally, with named customers including major North American authorities (LA Metro, WMATA, SEPTA, MBTA, MDOT MTA, Sound Transit, OCTA, Valley Metro) and international operators in Iceland, Sweden, the UAE, Spain, Finland, and Australia. Headcount sits in the 101–250 range, and the company has raised two Series D rounds — including a 2025 round co-led by Cove Hill Partners and JMI Equity — supporting continued organic and inorganic expansion. The August 2024 acquisition of Hopthru broadened the platform into ridership analytics and National Transit Database (NTD) reporting, deepening integration with federal compliance workflows and creating cross-sell opportunities into agency planning and finance functions.

Swiftly firmographics

Firmographics

Name: Swiftly
Legal name: Swiftly, Inc.
Website: https://goswift.ly
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 101–250 employees
Short description: Swiftly is a San Francisco-based SaaS company founded in 2014 that provides a transit data platform serving 200+ public transit agencies globally, with real-time passenger information, fleet operations, historical analytics, and ridership reporting modules sold via multi-year government contracts.
Ownership category
akta.pro rank

Swiftly industry classification

Industry

Product category: Public Transit Software
NAICS: Bus and Other Motor Vehicle Transit Systems (485113)
SIC: Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: Transit, Traffic & Mobility Data Platforms (BPAMANAH)

Keywords

Transit data platform
Public transit software
Real-time passenger information
Transit analytics
Passenger counting software

Where Swiftly is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Swiftly business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Platform Subscription: SaaS subscription model providing transit agencies access to the Swiftly Transit Data Platform including real-time passenger information, performance insights, proactive operations, and ridership analytics. Pricing is quote-based, typically multi-year contracts with government procurement processes.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Enterprise platform access for transit agencies

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Swiftly product offering

Product offering

Core offering

Swiftly develops a transit data platform that provides real-time vehicle tracking, predictive arrival estimates, historical performance analytics, and operational insights for public transit agencies. The platform integrates with existing agency hardware (AVL/CAD, APC) and software systems, and following the August 2024 acquisition of Hopthru, also offers automated passenger counting and ridership analytics.

Product overview

Swiftly offers a platform-based architecture centered on the Swiftly Transit Data Platform, which powers operations and performance insights for data-driven transit agencies. The platform comprises core modules including Transitime (real-time passenger information), Metronome (real-time vehicle operations), and Insights (historical transit analytics). Following the acquisition of Hopthru in August 2024, the platform expanded to include Hopthru Ridership for ridership data and analytics. Solutions are organized by use case: Operations (real-time fleet management), Planning (service evaluation), Scheduling (run-time optimization), Rider (passenger experience), and Customer Service (inquiry resolution). The platform processes billions of data points to generate vehicle location predictions and supports APIs and open data standards for ecosystem integration.

Differentiator

Problem solved

Functional benefit

Brands

Transitime: Real-time passenger information system providing vehicle predictions and rider alerts
Metronome
Insights
Hopthru Ridership

Products and services

Swiftly Transit Data Platform
Real-Time Passenger Information (Transitime)
Performance Insights
Proactive Operations (Metronome)
Hopthru Ridership
Integrations and APIs

Quantifiable outcome

Increase on-time performance by up to 40%
+3 more outcomes

Companies that use Swiftly

Customer profile

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Swiftly technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Swiftly partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

HopthrucoreStrategic or Co-development Partner · 27 August 2024Swiftly acquired Hopthru, a Seattle-based transit data analytics company specializing in ridership data and analytics. The acquisition enhances Swiftly's platform with ridership analysis capabilities and enables transit agencies to access, analyze, and certify ridership data more efficiently for NTD (National Transit Database) reporting. The combined platform provides a comprehensive view of transit performance and ridership impact.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Swiftly competitors and assessment

Company assessment

Direct peers

Optibus: Optibus provides AI-powered transit operations, scheduling, and planning software to public transit agencies globally. It directly competes with Swiftly's scheduling, planning, and operations modules in the same buyer segment.
Spare: Spare offers a transit management platform with paratransit, microtransit, and fixed-route software for transit agencies. It competes with Swiftly in real-time operations and demand-responsive transit use cases.
Via Transportation: Via offers a transit technology platform spanning on-demand, fixed-route, and paratransit services, including the acquired Remix planning product. Competes with Swiftly across planning, operations, and rider-facing use cases.
Remix (by Via): Remix (acquired by Via Transportation) provides transit planning and scheduling software for agencies and consultants. It directly overlaps with Swiftly's Insights and scheduling solutions.

Broad incumbents

Cubic Transportation Systems: Cubic is a large incumbent supplier of fare collection, real-time passenger information, and traffic management systems to transit agencies. Its broad portfolio overlaps with several Swiftly modules and competes at the multi-modal agency level.
Trapeze Group (Modaxo): Trapeze, part of Modaxo, is a long-standing provider of fixed-route scheduling, CAD/AVL, and transit operations software. It competes with Swiftly's Metronome and scheduling solutions among larger agencies.
Conduent Transportation: Conduent delivers fare collection, transit analytics, and mobility solutions to public agencies. Its transportation segment competes with Swiftly in transit data and analytics for large metropolitan authorities.

Emerging players

Padam Mobility: Padam Mobility provides on-demand transit and paratransit software to agencies in Europe and North America. It is a smaller emerging competitor focused on demand-responsive services that overlap with parts of Swiftly's portfolio.
Masabi: Masabi provides account-based ticketing and fare payment platforms to transit agencies globally. It is adjacent to Swiftly on the passenger-facing side of the transit technology stack.
Passport (Arrive Logistics): Passport provides mobile ticketing, parking, and transit payment solutions to cities and agencies. It is an adjacent competitor to Swiftly in the broader transit/mobility software ecosystem serving government clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Swiftly compliance and trust

Trust signal

Compliance1 record

Swiftly financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Swiftly leadership team

Management profile

Number of profiles

Profiles2 records

Swiftly subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Swiftly funding detail

Funding detail

Funding overview

Funding rounds10 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Swiftly M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiftly

What does Swiftly do?

Is Swiftly a public or private company?

Swiftly is a private company. It is classified as venture growth investor backed and is currently operating.

When was Swiftly founded?

Swiftly was founded in 2014. It employs 101 to 250 people.

Where is Swiftly based?

Swiftly is headquartered in San Francisco, United States, in the North America region.

How does Swiftly make money?

One revenue line is on record: platform Subscription.

Who are Swiftly's main competitors?

Direct peers on record are Optibus, Spare, Via Transportation and Remix (by Via). Broad incumbents are Cubic Transportation Systems, Trapeze Group (Modaxo) and Conduent Transportation. Emerging players are Padam Mobility, Masabi and Passport (Arrive Logistics).

Does Swiftly have an API?

Yes. Swiftly offers APIs and open data standards that enable transit agencies and third-party developers to access real-time data, integrate with existing systems, and build applications. The platform provides real-time data quality monitoring and APIs that allow permissionless innovation across the transit ecosystem.

What industry is Swiftly in?

Swiftly's product category is Public Transit Software. Its primary akta.pro industry code is BPAMANAH, Transit, Traffic & Mobility Data Platforms. Its NAICS code is 485113 and its SIC code is 7373.