Glosslab
Glosslab is a New York-based direct-to-consumer lifestyle beauty brand selling a curated line of four multi-use personal care products ($10-$32) through its own e-commerce site, targeting busy consumers seeking efficient self-care essentials.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Glosslab does
Glosslab (legally GLOSSLAB HOLDINGS INC) is a privately held, direct-to-consumer lifestyle beauty and personal care brand based in New York, operating through its own e-commerce storefront at glosslab.com. The company sells a curated portfolio of four multi-use personal care products — Superboost ($10, nail treatment), The Hand Cream ($28, moisturizer with Retinol, Glycolic Acid, and Hyaluronic Acid), The Essential Balm ($26, multi-use lip/cuticle/skin repair), and Kit No. 1 ($32, tools bundle) — positioned as compact, high-performance essentials for busy, on-the-go consumers who want streamlined beauty routines.
The business was originally founded in 2018 by Rachel Apfel Glass as a hygiene-focused nail salon concept. In 2025, entrepreneur Adam Weitsman acquired the company's intellectual property and repositioned Glosslab as a lifestyle beauty brand. Elizabeth Woods was appointed President and Jordyn Woods was appointed Chief Creative Director, with Martine Williamson serving as Chief Marketing Officer. The go-to-market strategy relies on celebrity and influencer-led brand positioning via Instagram, earned media coverage in outlets such as the Today Show, WWD, Byrdie, and Hauteliving, and direct digital marketing through email and Klaviyo-powered SMS.
The revenue model combines one-time product purchases with recurring subscription options billed monthly or quarterly in advance. Distribution is currently limited to the United States and Canada via the company's Shopify-hosted storefront, with international expansion noted as planned. The company has raised approximately $7M in disclosed funding across 2020 and 2021 rounds (including a $4M round led by Kli Capital) and operates with 11-50 employees. The technical infrastructure is standard e-commerce — no proprietary AI, SDKs, or developer-facing APIs are disclosed.
Glosslab firmographics
Firmographics- Name
- Glosslab
- Legal name
- GLOSSLAB HOLDINGS INC
- Website
- https://glosslab.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Glosslab is a New York-based direct-to-consumer lifestyle beauty brand selling a curated line of four multi-use personal care products ($10-$32) through its own e-commerce site, targeting busy consumers seeking efficient self-care essentials.
- Ownership category
- akta.pro rank
Glosslab industry classification
Industry- Product category
- Beauty and Personal Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (45612)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industries
- Professional Skincare & Facial Treatments (CRABALAF), Lip Makeup (Lipstick, Lip Gloss, Lip Liner, Lip Stain, Lip Balm-Tint) (CRABACAC), Eye & Lip Skincare (CRABAAAC)
Keywords
Where Glosslab is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Glosslab business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase of multi-use beauty and personal care products via the company's e-commerce storefront. Products are sold at set price points with bundle discounts available. Subscription options for recurring delivery are also offered.
- Subscription Products: Recurring subscription purchases billed in advance on a monthly or quarterly cadence, automatically renewing until cancelled. Subscription products are automatically shipped and billed according to the frequency selected during purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual multi-use products |
| Unit Pricing | Pay-as-you-go | Product bundles and packages |
| Subscription | Monthly | Subscription products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Glosslab product offering
Product offeringCore offering
Glosslab is a direct-to-consumer beauty and personal care brand selling a compact lineup of four multi-use products — Superboost nail treatment, The Hand Cream, The Essential Balm, and Kit No. 1 tools — priced between $10 and $32 through its glosslab.com e-commerce storefront. The company also offers recurring subscription purchases billed monthly or quarterly, and emphasizes efficient, portable, high-performance formulas targeted at busy, on-the-go consumers.
Product overview
Glosslab is a lifestyle beauty and personal care brand offering a streamlined portfolio of four high-performance, multi-use essentials designed for efficient self-care in busy lifestyles. The product line consists of Superboost (nail treatment, $10), The Hand Cream (moisturizer with Retinol/Glycolic Acid/HA, $28), The Essential Balm (multi-use balm, $26), and Kit No. 1 (tools bundle, $32). Products are positioned as compact, efficient solutions that eliminate the need for multiple separate products, with multi-use formulations marketed as 'essentials that transform your everyday.'
Differentiator
Problem solved
Functional benefit
Products and services
- Superboost Targeted nail treatment priced at $10, positioned as a single efficient essential for people on the go and described as the only nail treatment needed.
- The Hand Cream High-performance hand moisturizer priced at $28, formulated with Retinol, Glycolic Acid, and Hyaluronic Acid in a fast-absorbing format designed for busy, on-the-go consumers.
- The Essential Balm Multi-use balm priced at $26 offering medical-grade repair for lips, cuticles, and dry spots in one compact formula marketed as the transfer bag essential.
- Kit No. 1 Curated tools bundle priced at $32, compact enough for a transfer bag yet designed to support a full personal care routine for consumers on the move.
Companies that use Glosslab
Customer profileSegments1 record
Ideal customer profiles1 record
Glosslab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Glosslab partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
Glosslab competitors and assessment
Company assessmentDirect peers
- Glossier: Iconic direct-to-consumer beauty brand that built a lifestyle-first positioning around multi-use essentials and a cult following. Closely comparable in DTC distribution, minimalist product framing, and lifestyle-driven marketing playbook.
- Rhode: Hailey Bieber's celebrity-founded skincare brand sold direct-to-consumer with a compact multi-use product assortment (lip peptides, glazing milk). Same celebrity-led, multi-use, transfer-bag-friendly positioning Glosslab is pursuing.
- Summer Fridays: Celebrity-founded (Marianna Hewitt, Lauren Gores Ireland) skincare brand built on multi-use balms and lip treatments sold DTC. Comparable on celebrity co-founder model, multi-use product framing, and premium pricing.
- The Ordinary: DECIEM-owned active-ingredient skincare brand retailing through DTC and Sephora. Glosslab's Hand Cream (Retinol/Glycolic Acid/HA) sits in the same active-ingredient skincare conversation at higher price points.
- Necessaire: DTC personal-care brand built around multi-use body and hand essentials with clinical/active-ingredient positioning. Highly comparable on multi-use ethos, premium positioning, and streamlined portfolio.
- Drunk Elephant: Premium skincare brand built on active-ingredient (biocompatible) formulations, sold DTC and through Sephora. Comparable on active-ingredient positioning and derivate claims like 'medical-grade' repair.
- Tower 28 Beauty: DTC beauty brand selling through its own site and Sephora with a focus on clean, multi-use essentials. Comparable on direct-to-consumer + selective retail distribution and streamlined product ethos.
- Versed: Affordable active-ingredient skincare brand sold DTC and through Target. Comparable product category (skincare with actives), DTC distribution, and multi-use positioning at accessible price points.
- Tata Harper: Premium natural skincare and personal care brand with a multi-step but streamlined portfolio sold DTC and through prestige retailers. Comparable on premium personal-care positioning and DTC-led distribution.
Broad incumbents
- Sephora: Largest prestige beauty specialty retailer globally and the most likely channel-partner target for Glosslab's active-ingredient, multi-use positioning. Indirect relationship today but the natural retail destination as Glosslab scales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Glosslab social profiles
Digital presenceGlosslab compliance and trust
Trust signalCompliance3 records
Glosslab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glosslab leadership team
Management profileNumber of profiles
Profiles3 records
Glosslab funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glosslab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glosslab
What does Glosslab do?
Glosslab is a direct-to-consumer beauty and personal care brand selling a compact lineup of four multi-use products — Superboost nail treatment, The Hand Cream, The Essential Balm, and Kit No. 1 tools — priced between $10 and $32 through its glosslab.com e-commerce storefront. The company also offers recurring subscription purchases billed monthly or quarterly, and emphasizes efficient, portable, high-performance formulas targeted at busy, on-the-go consumers.
Is Glosslab a public or private company?
Glosslab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Glosslab founded?
Glosslab was founded in 2018. It employs 11 to 50 people.
Where is Glosslab based?
Glosslab is headquartered in New York, United States, in the North America region.
How does Glosslab make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Products.
Who are Glosslab's main competitors?
Direct peers on record are Glossier, Rhode, Summer Fridays, The Ordinary, Necessaire, Drunk Elephant, Tower 28 Beauty, Versed and Tata Harper. Sephora is listed as a broad incumbent.
Does Glosslab have an API?
No public API is recorded for Glosslab.
What industry is Glosslab in?
Glosslab's product category is Beauty and Personal Care. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABALAF, Professional Skincare & Facial Treatments. Its NAICS code is 45612 and its SIC code is 2844.