What Summer Fridays does

Summer Fridays is a California-inspired clean beauty brand founded in 2018 by Lauren Ireland and Marianna Hewitt, headquartered in Beverly Hills, California, and operating as Summer Fridays, LLC. The company builds and markets a portfolio of vegan, cruelty-free skincare and hybrid-makeup products, including the Jet Lag collection (moisturizer-mask, eye patches, serums, mist), the Lip Butter Balm (12 shades) and Dream Lip Oil (8 shades), Blush and Bronzer Butter Balms, Cloud Dew gel moisturizer, ShadeDrops SPF 50, and in 2026 it launched its first fine fragrance, Sunlit Vanilla Eau de Parfum. Core technologies center on proprietary ingredient complexes such as a vegan oil blend (nine plant-based oils), a hyaluronic acid / niacinamide / peptide Jet Lag complex, and a plant-based lipid complex for lip products, with select SKUs certified by the National Eczema Association for sensitive-skin suitability.

The business model combines direct-to-consumer e-commerce via summerfridays.com (powered by Shopify, with a 15% Subscribe & Save option and a three-tier Self-Care Club loyalty program) with wholesale distribution through Sephora, Ulta Beauty, Amazon, and international DTC shipping to seven countries. Products are priced from $5 to $82, with most SKUs in the $20-$40 range. Marketing is product-led and community-driven, leveraging Instagram, TikTok, influencer partnerships (e.g., Alix Earle), college campus activations targeting Gen Z, and earned media in Vogue, Forbes, Elle, and Allure. Following a 2024 private equity investment from TSG Consumer Partners (which acquired the stake held by Prelude Growth Partners), the brand has expanded into apparel via a Gap collaboration and entered fine fragrance; it is currently conducting a CEO search.

Name

Summer Fridays

Legal name

Summer Fridays, LLC

Website

https://summerfridays.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Summer Fridays is a California-inspired clean beauty brand offering vegan skincare, hybrid makeup, and fragrance products sold DTC, through Sephora and Ulta, and via Amazon to customers in seven countries. Founded in 2018 by influencer co-founders, it is now backed by TSG Consumer Partners.

Ownership category

akta.pro rank

Product category

Skincare and Beauty

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG)

akta.pro secondary industry

Natural & Clean Fragrance (CRABADAG)

Keywords

• Clean skincare products
• Vegan lip care
• Hybrid makeup balm
• Mineral sunscreen SPF
• Direct to consumer beauty

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations

Revenue model

1. Direct Product Sales (DTC E-commerce): Primary revenue stream through summerfridays.com with direct-to-consumer sales, including subscription/membership program (Self-Care Club) offering 15% off and free shipping benefits. Products sold individually and in sets at various price points ($5-$82+).
2. Retail Distribution: Products sold through authorized retailers including Sephora, Ulta Beauty, Amazon, and international markets. Revenue generated through wholesale and retail partnerships.
3. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $75, $100, $150, $200 delivered via email.
4. Loyalty Program Revenue: Self-Care Club rewards program drives customer retention and increased purchase frequency with tiered membership (Self-Care Mode, Vacation Mode, Golden Hour Mode) based on annual spend.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Summer Fridays designs, formulates, and sells vegan, cruelty-free, non-comedogenic skincare and hybrid makeup products sold under its own brand, including the Jet Lag face hydration line, lip balms/oils/liners/stains, complexion butter balms, sunscreen, serums, cleansers, body care, and the Sunlit Vanilla Eau de Parfum. It operates a direct-to-consumer e-commerce storefront at summerfridays.com alongside distribution through Sephora, Ulta Beauty, and Amazon, supported by a Subscribe & Save program and a tiered Self-Care Club loyalty program.

Product overview

Summer Fridays is a California-inspired beauty and self-care brand offering a curated portfolio of skincare and hybrid-makeup products. The core portfolio centers on the Jet Lag collection (face mask, eye patches, serums, hydration mist) for travel-friendly deep hydration; the Lip Butter Balm (12 flavors) and Dream Lip Oil (8 shades) for lip care; Blush Butter Balm and Bronzer Butter Balm for complexion; SoftLine Lip Liner and Flushed Lip Stain for lip color; Sheer Skin Tint for skin tint coverage; ShadeDrops SPF 50 for sun protection; and the Cloud Dew moisturizer line. The brand expanded into fine fragrance with its first-ever Sunlit Vanilla Eau de Parfum. All products are vegan, cruelty-free, non-comedogenic, and formulated without parabens, sulfates, or phthalates. The brand operates a Self-Care Club loyalty program with tiered rewards and a sustainability initiative partnered with Pact Collective for packaging recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Jet Lag Mask + Moisturizer Multi-purpose vegan, cruelty-free face mask and moisturizer that delivers deep hydration using the Jet Lag Collection Complex (Hyaluronic Acid, Niacinamide, Peptides, Caffeine, Cucumber Extract), designed for travel-stressed and dehydrated skin.
• Jet Lag Eye Patches Hydrating hydrogel under-eye patches infused with caffeine and peptides to refresh, soothe, and de-puff the undereye area; certified by the National Eczema Association and sold in 6-pair and 15-pair box sizes.
• Lip Butter Balm Award-winning vegan lip balm available in 12 shades including Vanilla, Toasted Marshmallow, Iced Coffee, Cherry, and Sweet Mint, formulated with shea and murumuru butters via the Plant-Based Lipid Complex for deep hydration and a glossy finish; reportedly sells one unit every two seconds.
• Dream Lip Oil Non-sticky lip oil available in 8 shades (Pink Cloud, Rose Bud, Bare Sand, Warm Beige, Blush Dreams, Soft Mauve, Midnight Berry, Rosewood Nights) formulated with a Vegan Oil Complex of nine plant-based oils and Vitamin E for glossy hydration.
• Blush Butter Balm Buttery, long-lasting blush in six hydrating shades including Soft Strawberry, Pink Sunset, Sweet Rosé, Toasted Terracotta, Dusty Rose, and Berry Spritz for cheek color with skincare benefits.
• Bronzer Butter Balm Bronzing balm for a sun-kissed look, offered in six shades (Sand, Clay, Dune, Desert, Haze, Sienna) that blend seamlessly for natural warmth.
• SoftLine Lip Liner Effortlessly creamy, long-lasting lip pencil in 8 shades including Sugar, Toffee, Latte, Pecan, Cinnamon, Espresso, Brownie, and Rosé for precise lip definition.
• Flushed Lip Stain Long-wear lip stain providing a soft wash of color in 6 shades (Slipper, Rosette, Maple, Plum, Mocha, Almond) for all-day lip color.
• Sheer Skin Tint Natural, lightweight skin tint providing flexible coverage in 12 shades, combining skincare benefits with a sheer makeup finish.
• ShadeDrops SPF 50 Mineral Milk Sunscreen Milky, weightless mineral sunscreen offering broad-spectrum UVA/UVB SPF 50 protection in an elegant, cosmetically elegant formula marketed for daily wear.
• Cloud Dew Gel Cream Moisturizer Lightweight gel cream moisturizer providing hydration and soothing benefits for all skin types, including sensitive skin.
• Sunlit Vanilla Eau de Parfum First Summer Fridays fine fragrance: a gourmand eau de parfum with bergamot, caramel, coconut, vanilla, and creamy musk notes, inspired by the bestselling vanilla Lip Butter Balm and priced $30 (0.34 oz) to $82 (1.7 oz).
• Summer Fridays Digital Gift Card Digital gift card available in fixed denominations of $10, $25, $50, $75, $100, $150, and $200, delivered via email and excluded from discounts, promotions, taxes, and fees.
• Self-Care Club Rewards Program Loyalty rewards program with three tiers—Self-Care Mode (free, 1 point per $1 spent), Vacation Mode at $200 annual spend (1.25 points per $1, 15% off coupon), and Golden Hour Mode at $400 annual spend (1.5 points per $1, 20% off coupon)—offering free shipping, birthday gifts, and exclusive access to sales and new products.

Quantifiable outcome

• Jet Lag Eye Patches: 100% of participants saw immediate improvement in skin hydration and barrier function in clinical study
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, minor and core.

• GapflagshipStrategic or Co-development Partner · 8 December 2025Gap and Summer Fridays launched a 20-piece apparel collaboration featuring soft knits, fleece sets, and pajamas in Summer Fridays' signature color palette. The collection launched December 12, 2025, available at Gap.com, 55+ US/Canada stores, and international markets including UK, Middle East, Peru, and Turkey. Included beauty bundle gift-with-purchase. Part 2 of collaboration released January 2026.
• Pact CollectiveminorStrategic or Co-development PartnerPartnership with Pact Collective to support recycling efforts and reduce packaging waste. Customers can send 5+ empties (including from other brands) for recycling in exchange for $25 e-gift card. Pact Collective handles proper disposal of beauty packaging.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering summerfridays.com online store. Shopify provides secure payment processing (PCI-DSS compliant), data storage, and platform infrastructure for DTC operations. Shopify stores customer purchase transaction data only as long as necessary to complete transactions.
• SephoracoreChannel Partner/ Reseller/ DistributorMajor US beauty retailer distributing Summer Fridays products. Brand featured in Sephora promotional events including Spring Savings with up to 30% off sitewide.
• Ulta BeautycoreChannel Partner/ Reseller/ DistributorMajor US beauty retailer partner. Products sold alongside other premium skincare brands. Ulta increased digital marketing investment in 2025.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Glossier: DTC-native clean beauty brand built on community-led marketing and influencer-founder credibility. Most directly comparable in GTM motion, customer demographic, and clean-beauty positioning. Featured in the same indie beauty disruption analysis as Summer Fridays.
• Drunk Elephant: Clean, biocompatible skincare brand with strong Sephora/Ulta presence and similar ingredient-philosophy positioning (vegan, biocompatible actives). Comparable product range (serums, moisturizers, eye creams) and retail distribution footprint.
• Tower 28 Beauty: Clean beauty brand focused on sensitive-skin-safe formulations (similar to Summer Fridays' NEA-certified positioning) with strong Sephora distribution and a California/LA origin story. Directly comparable in product mix (skincare + hybrid makeup) and Gen Z/Millennial target market.
• Sol de Janeiro: Body care and fragrance brand sold at Sephora alongside Summer Fridays. Comparable in scent-forward product positioning (Brazilian Bum Bum cream fragrance-led), international growth trajectory, and viral social media marketing.
• Rare Beauty: Founder-led, community-driven beauty brand with Sephora/Ulta distribution and social-media-led growth. Comparable in Gen Z/Millennial demographic targeting, hero-product-led brand strategy (soft pinch blush), and clean-beauty positioning.
• Kosas: Clean color cosmetics brand with hybrid skincare-makeup positioning similar to Summer Fridays' Blush Butter Balm and Bronzer Butter Balm. Comparable in clean-beauty positioning, Sephora distribution, and founder-led social content strategy.

Broad incumbents

• Tatcha: Premium skincare brand with established Sephora distribution and similar hero-product strategy (luminous Dewy Skin Cream). Broader incumbent with deeper retailer penetration and product portfolio. Comparable in skincare-meets-lifestyle positioning.
• The Ordinary: Clinical skincare brand sold alongside Summer Fridays at Sephora. Comparable in active-ingredient positioning and Sephora retail footprint, though differentiated by price point and target customer.
• Fenty Beauty: Celebrity/founder-led inclusive beauty brand cited alongside Summer Fridays in the indie beauty brand disruption analysis. Comparable in influencer-founder credibility and broad Sephora/Ulta distribution.

Emerging players

• Eadem: Emerging clean beauty brand focused on melanin-rich skin with DTC-led growth and Sephora distribution. Comparable in clean-beauty positioning, social-media-led GTM, and indie brand profile at similar scale stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBMtBT-QHons-bry2QihNKw
• Facebookfacebook.com/summerfridaysbeauty
• Instagraminstagram.com/summerfridays
• TikToktiktok.com/@summerfridays
• Pinterestpinterest.com/summer_fridays
• Xx.com/summer__fridays
• LinkedInlinkedin.com/company/summer-fridays

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summer Fridays