Heka

What Heka does

Heka is an AI-powered external customer intelligence platform purpose-built for financial services. Founded in 2021 and headquartered in New York with an engineering hub in Tel Aviv, the company analyzes live open-web signals across 3,000+ verified sources spanning 50+ countries to construct structured, explainable consumer profiles. These profiles are used by banks, payment processors, pension funds, insurers, and credit underwriters to detect synthetic identities, prevent account takeovers, trace missing pension members, assess creditworthiness for thin-file applicants, and evaluate reputational and lifestyle risk at underwriting and claims.

The core technology combines signal extraction pipelines that scan public web sources in real time across social, behavioral, and relational data, with an analyst-grade AI agent that transforms raw signals into structured outputs, including fraud risk scores (0–100) built from 20+ verified signals, each linked to its underlying source. The platform is delivered API-first for both real-time and batch access, with no on-premise installation required, and is offered as four verticalized modules — Fraud Detection, Pensions Management, Insurance, and Credit Underwriting — layered on top of the unified web intelligence engine. The product is ISO 27001:2013, SOC 2 Type II certified, and GDPR/UK GDPR compliant.

Heka generates revenue through enterprise SaaS platform licensing and usage-based API access, sold on a quote-based, annual billing model to large financial institutions. The go-to-market blends direct enterprise field sales (with 'Request a Demo' conversion), channel partnerships (ZEDRA Governance, Dalriada Trustees, Winmark PensionChair Network, NayaOne marketplace), and investor-customer relationships (Barclays and Cornèr Banca participated in the $14M Series A round in July 2025). Reported customer outcomes include a 93% fraud detection rate, 2.7x more high-risk accounts detected than legacy solutions, $5,000+ savings per account, and 65% of account takeover losses caught in a global payment processor deployment.

Name

Heka

Legal name

Heka Global Inc.

Website

https://hekaglobal.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Heka is an AI-powered web intelligence platform that analyzes live open-web signals to build explainable consumer profiles for banks, payment processors, pension funds, insurers, and lenders, supporting fraud detection, identity verification, credit underwriting, and pension member tracing.

Ownership category

akta.pro rank

Product category

Fraud and Identity Intelligence Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Account Verification & Ownership (AVS/AOV, micro-deposits, auth) (FSAGACAB)

Keywords

• Web intelligence platform
• Fraud detection software
• Identity verification
• Pension member tracing
• Credit underwriting tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise SaaS / Platform Licensing: B2B SaaS platform providing web intelligence to financial institutions via API. Clients include banks, payment processors, and pension funds using the platform for fraud mitigation, credit decisions, and account recovery. Revenue is generated through platform access and usage, consistent with subscription/SaaS model targeting enterprise clients.
2. API Access Fees: Real-time and batch API access enabling integration into existing financial institution workflows. The API-first approach allows clients to access intelligence without on-premise installation, with pricing likely tied to API call volume or tiered access levels.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Heka operates an AI-powered external customer intelligence engine that ingests real-time open-web signals from 3,000+ verified data sources across 50+ countries and transforms them into structured, explainable consumer profiles. The platform serves banks, payment processors, pension funds, insurers, and credit underwriters for fraud detection, identity verification, member tracing, and risk decisioning through an API-first architecture.

Product overview

Heka is a web intelligence platform for financial services that offers a unified core platform with specialized modules. The Web Intelligence Platform forms the foundation, processing real-time data from thousands of global sources to build explainable consumer profiles. Four targeted modules extend the platform: Fraud Detection for synthetic identity and account takeover prevention; Pensions Management for member tracing and data restoration; Insurance for claims fraud and applicant assessment; and Credit Underwriting for thin-file risk evaluation. All solutions are API-first, requiring no installation, and leverage embedded AI agents for autonomous analysis.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Intelligence Platform Core AI-powered platform that ingests real-time data from thousands of global sources, processes social, behavioral, and relational signals, and returns structured, traceable consumer profiles for financial institutions via API.
• Fraud Detection AI-powered fraud detection that identifies synthetic identities, account takeovers, and dormant account fraud for banks, payment processors, and embedded finance providers using real-time web intelligence.
• Pensions Management AI-powered tracing and data restoration solution for pension schemes that reconnects gone-away members, verifies mortality status, identifies next-of-kin, and supports de-risking and valuation exercises.
• Insurance Insurance industry solution that assesses reputational and lifestyle risk using real-time digital signals to detect claims fraud, evaluate applicants, and screen vendors and third parties for reputational exposure.
• Credit Underwriting Credit risk assessment solution that helps underwriters evaluate applicant intent, stability, and reputational risk using real-time signals from the open web, covering 50+ countries to turn thin files into informed credit and risk decisions.

Quantifiable outcome

• 93% detection rate for fraudulent accounts
• +5 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered secondary and core.

• Dalriada TrusteessecondaryChannel Partner/ Reseller/ Distributor · 9 May 2025Partnership with Dalriada Trustees to trace victims of pension fraud using AI-driven identity and contact resolution tools. The collaboration has already reunited members with their rightful benefits where traditional tracing methods failed, delivering outcomes in complex fraud scenarios.
• NayaOnesecondaryChannel Partner/ Reseller/ Distributor · 6 March 2025Live on NayaOne, the leading fintech and data marketplace for financial institutions. Enables banks and insurers to securely trial Heka's external customer intelligence engine in a sandboxed environment, accessing real-time explainable insights for credit, fraud, onboarding, and more — targeting innovation teams at financial institutions.
• ZEDRA GovernancecoreChannel Partner/ Reseller/ Distributor · 21 February 2025Strategic collaboration with ZEDRA Governance to establish an AI tracing service for reconnecting pension scheme members with lost retirement savings. Following a successful pilot that traced 50% of previously unreachable members, ZEDRA now offers Heka's technology to its clients via a dedicated architecture, serving both small and large schemes.
• Winmark PensionChair NetworkcoreChannel Partner/ Reseller/ Distributor · 21 January 2025Appointed as Technical Partner to Winmark's PensionChair Network, providing member tracing, data enrichment, and identity verification capabilities to UK pension scheme trustee boards and senior pensions professionals. Formalises engagement with the UK pension leadership community and expands Heka's reach into pension governance.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Socure: Digital identity verification and fraud-prediction platform purpose-built for banks, fintechs, and payment processors. Directly competes with Heka in AI-driven KYC, synthetic identity, and account-takeover prevention for financial institutions.
• Persona: Identity verification platform serving financial services and fintechs with KYC/AML, fraud signals, and configurable risk workflows. Competes with Heka's web-intelligence approach in identity decisioning for banks, lenders, and payment companies.
• Alloy: Identity decisioning platform for banks, fintechs, and lenders that orchestrates KYC, fraud, and AML checks. Comparable to Heka in targeting enterprise financial institutions with consolidated identity/fraud infrastructure.
• Veriff: AI-powered identity verification and fraud prevention vendor used by financial services and online platforms. Competes with Heka on real-time identity decisions for onboarding, KYC, and account-takeover prevention.
• Onfido (Entrust): AI-based identity verification (now part of Entrust) serving banks, fintechs, and other regulated industries. Overlaps with Heka's fraud and onboarding use cases across global financial institutions.
• Prove: Phone-centric identity and authentication platform used by banks, lenders, and crypto firms for onboarding, account recovery, and fraud prevention. Comparable to Heka in real-time identity signals for financial services.
• Mitek Systems: Digital identity verification (document + biometric) vendor for banks, fintechs, and enterprises. Competes with Heka in identity proofing and fraud mitigation for regulated financial institutions.
• IDology (GBG): Identity verification and fraud-prevention platform used by financial services for KYC, AML, and account onboarding. Directly comparable to Heka's financial-services identity intelligence offering.

Broad incumbents

• LexisNexis Risk Solutions: Large incumbent data and analytics provider offering identity verification, fraud analytics, and KYC/AML tools to banks and insurers. Represents the 'legacy data aggregator' that Heka explicitly differentiates against.
• Experian: Global credit bureau and consumer data analytics firm with a growing fraud and identity portfolio. Direct incumbent competitor in credit risk, identity verification, and fraud analytics for financial institutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heka-global

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heka