What Prove does

Prove, formerly Payfone and incorporated in Delaware as Prove Identity, Inc., is a phone-centric digital identity verification and authentication company founded in 2008 and headquartered in New York, with offices in Dublin (Ireland R&D hub established 2022), London, and Brazil. Prove serves 19 of the 20 largest US banks and 2,000+ enterprises globally — including Bank of America, Citi, Synchrony, Visa, Zelle/Early Warning, NatWest, BetMGM, Bilt Mastercard, Capital One, FNBO, Blend Labs, Backbase, ebankIT, Crate & Barrel, and Lowe's — spanning banking, payments, fintech, healthcare, insurance, online gaming, marketplaces, e-commerce, and digital-asset verticals. The company reports over 200 country footprints and 40%+ new international customer growth year-to-date as of October 2023. Operations are led by founder and CEO Rodger Desai, with a C-suite including Chief Customer Officer (Adi Marom), Chief Marketing Officer (Ashley Kiolbasa), Chief Legal Officer (Mitch Bompey), Chief Technology Officer (Greg Bonin), Chief People Officer (Sandra McNeill), and Chief Strategy Officer (Michael Lynch), supported by General Manager of New Market Innovations Frances Zelazny.

The Prove Identity Platform unifies verification, authentication, and fraud prevention on top of a 12-year data asset covering approximately 90% of the world's digitally active adults, 2.5 billion verified identities, ~10 billion devices, and 400+ million cryptographically anchored tokenized identities. Core products include Prove Pre-Fill and Pre-Fill for Business (carrier-data-driven onboarding), Prove Account Opening, Prove Verified User, Prove Unified Authentication (cryptographic, SMS-OTP-replacing authentication), Prove Human Assurance (bot and SMS-pump defense), Prove Know Your Payee (recipient verification), Prove Identity Manager (real-time token registry with 85%+ frictionless pass rate), Prove Auth (passwordless authentication), Prove Agentic Suite and Verified Agent (cryptographic consent and identity for autonomous AI agents), ProveX Digital Trust Exchange, Prove Global Fraud Policy, Trust Score (real-time phone reputation), and AirKey (NFC-card hardware tokens built with Capital One). The platform follows the PRO Model (Possession, Reputation, Ownership) using deterministic, carrier-authenticated phone signals. Infrastructure migrated from on-premises data centers to AWS, yielding 50% lower management overhead, 3x improvement in 99th-percentile response times, with Pre-Fill available on AWS Marketplace.

Prove generates revenue primarily through enterprise SaaS subscriptions with usage- or transaction-based components, sold via direct field sales to Tier 1 banks, financial institutions, healthcare systems, and large enterprises, supplemented by developer-led self-serve adoption through an API Studio (5-minute core integration) and marketplace channels including AWS Marketplace and Temenos Exchange. Pricing is quote-based with annual billing cadence and no public rate card. The company is privately held, achieved unicorn status following a $40 million funding round in October 2023 led by MassMutual Ventures and Capital One Ventures (valuation exceeding $1 billion), and has since closed the Portabl acquisition (2025), rolled out Verified Agent, ProveX, and the Prove Identity Platform, and expanded operations in Dublin and Brazil.

Name

Prove

Legal name

Prove Identity, Inc.

Website

https://prove.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Prove delivers phone-centric identity verification and authentication serving 19 of the top 20 US banks and 2,000+ enterprises. The platform combines mobile carrier signals and AI to enable frictionless onboarding, fraud prevention, passwordless authentication, and continuous identity assurance.

Ownership category

akta.pro rank

Product category

Identity Verification & Authentication

NAICS

Investigation and Personal Background Check Services (561611)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Identity Verification & Digital ID (IDV, eIDAS, biometrics) (FSAGAFAA)

akta.pro secondary industries

3D Secure, Authentication & Access Control (FSAMALAD), Device Identity & Certificate-Based Authentication (PKI) (BPAMAEAL), Decentralized Identity & Verifiable Credentials for Finance (DID/KYC Reuse) (FSAGAMAE)

Keywords

• Identity verification platform
• Phone-centric authentication
• Digital identity services
• Fraud prevention software
• Customer onboarding verification

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Identity Verification & Authentication Platform: Prove generates revenue primarily through subscription-based licensing of its identity verification and authentication platform. Customers (primarily large banks and enterprises) pay for access to the Prove Identity Platform and its component solutions including Pre-Fill, Unified Authentication, and Verified User. Pricing is typically per-transaction or per-seat, aligned with usage-based or subscription models common in enterprise SaaS identity verification services.
2. AWS Marketplace / API Access: Prove Pre-Fill is available on AWS Marketplace as part of an ongoing co-selling and co-marketing partnership with Amazon. This provides an additional distribution and billing channel for cloud-native customers.
3. Temenos Exchange Integration: Prove Pre-Fill integrated with Temenos Journey Manager and available on the Temenos Exchange platform, targeting banks worldwide through this banking technology ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Prove operates a Phone-Centric Identity platform that delivers passive cryptographic identity verification, authentication, and fraud-prevention services. The platform tokenizes verified phone-based identity data and provides continuous identity assurance across the customer lifecycle for banks, financial institutions, and large enterprises, with module-level offerings covering onboarding (Pre-Fill), authentication (Unified Authentication, Auth), recipient verification (Know Your Payee), bot protection (Human Assurance), and AI agent trust (Agentic Suite, Verified Agent).

Product overview

Prove offers a unified platform-plus-modules architecture built on the Prove Identity Platform℠, which serves as the persistent identity foundation connecting verification, authentication, and fraud prevention. The core product suite includes Prove Pre-Fill® (consumer and business versions) for accelerated onboarding with verified identity data, Prove Account Opening for instant activation, Prove Human Assurance℠ for bot protection, Prove Verified User℠ for instant verification, Prove Unified Authentication℠ for passwordless authentication, Prove Know Your Payee℠ for payment recipient verification, and Prove Agentic Suite for AI agent trust. Supporting products include ProveX℠ digital trust exchange, Prove Identity Manager℠ for lifecycle management, Prove Auth® for passwordless login, Trust Score® for risk assessment, Prove Global Fraud Policy for adaptive fraud prevention, and AirKey for hardware token authentication. All products are accessible via API Studio for developers and are underpinned by carrier-authenticated mobile data spanning approximately 10 billion devices and 2.5 billion verified identities covering 90% of digitally active adults worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Prove Identity Platform Core unified platform integrating identity verification, authentication, and fraud prevention into a persistent identity foundation for the AI agent economy, providing adaptive authentication, identity monitoring, and fraud protection across the customer lifecycle.
• Prove Pre-Fill Accelerates digital onboarding by auto-populating application forms with verified identity data from mobile carriers, reducing user friction and supporting KYC compliance with 99.999% accuracy and up to 79% faster onboarding.
• Prove Pre-Fill for Business Enterprise-focused version of Pre-Fill enabling faster business onboarding with verified identity data for B2B customer acquisition and compliance.
• Prove Account Opening Immediately onboards and activates users by establishing trust with just a name and phone number, enabling instant account activation.
• Prove Human Assurance Verifies real human identity at the authenticator level, preventing bots, SMS pumping, and automated abuse while protecting user experiences without added friction.
• Prove Verified User Instant identity verification to increase platform trust and stop impersonators, bots, and scams with verified identities.
• Prove Unified Authentication Orchestrated authentication approach that eliminates SMS OTP overhead and maintains trust throughout every digital interaction using next-generation cryptographic credentials and behavioral biometrics.
• Prove Know Your Payee Verifies payment recipient identity before funds are sent, reducing fraud and misdirected payments while enabling trusted transactions across payment rails.
• Prove Agentic Suite Enables trusted AI agent interactions across the full transaction lifecycle by verifying agents, linking them to users, and securing every transaction with cryptographically signed consent.
• ProveX Digital Trust Exchange Digital trust exchange enabling enterprises to instantly access verified data and credentials from partners including Trinsic, Checkr Trust, Nova Credit, Wyzia, and Aeropay while preserving trust through every interaction.
• Prove Identity Manager Real-time registry of phone identity tokens managing consumers' phone numbers, devices, and identity attributes through lifecycle changes with 85%+ frictionless pass rate.
• Prove Auth Passwordless authentication solution recognized for innovation in fraud prevention and identity verification.
• Trust Score Near real-time dynamic risk assessment for phone numbers that identifies suspicious behaviors, SIM swaps, and fraudulent activity patterns.
• Prove Verified Agent Trust and verification framework for autonomous AI agents by cryptographically binding verified identity, intent, payment credentials, and consent for secure agentic commerce transactions.
• Prove Global Fraud Policy Adaptive standard for digital identity fraud prevention combining behavioral biometrics and continuous verification for stablecoins and digital assets.
• AirKey Authentication solution powered by the Prove platform that turns NFC-enabled credit cards into hardware tokens to combat automated account takeover fraud.
• API Studio Developer APIs and portal providing comprehensive documentation, client and server-side SDKs, and code repositories enabling 5-minute integration of Prove identity products.

Quantifiable outcome

• Up to 79% faster digital onboarding for financial institutions using Prove Pre-Fill
• +10 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability13 records

Feature13 records

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• VelocityflagshipStrategic or Co-development Partner · 19 May 2026Strategic partnership to address trust gaps hindering stablecoin adoption in global finance. Combines Velocity's unified payments infrastructure with Prove's identity network covering 90% of digitally active people worldwide to deliver verified stablecoin transactions for financial institutions, payment companies, and multinational corporations. Targets banks building digital asset capabilities and enterprises seeking programmable treasury solutions.
• SpinwheelcoreStrategic or Co-development Partner · 13 May 2026Prove joined Spinwheel's Credit Data AI Lab as a founding partner, providing its identity verification and agent-to-human linking platform to anchor AI solutions with trusted identity capabilities. The lab enables financial institutions and fintechs to deploy agentic AI solutions using permissioned credit data.
• Better Identity CoalitionminorStrategic or Co-development Partner · 12 May 2026Prove joined the Better Identity Coalition to help shape the future of secure, privacy-first digital identity in the United States, advancing trusted identity standards.
• IDA IrelandcoreStrategic or Co-development Partner · 2 April 2026Ireland's Foreign Direct Investment Agency supported Prove's $5 million investment in its Ireland R&D hub, which created 50 new jobs in Dublin. Ireland office has become a key center for product development, contributing to launches including Prove Unified Authentication, ProveX, and Prove Verified Agent.
• Amazon Web Services (AWS)coreTechnology or Integration · 12 December 2025Prove migrated its technology infrastructure from on-premises data centers to AWS, resulting in 50% reduction in infrastructure management time and 3x improvement in 99th percentile response times. Prove Pre-Fill is available on AWS Marketplace as part of an ongoing co-selling and co-marketing partnership.
• TemenoscoreTechnology or Integration · 6 November 2025Prove Pre-Fill integrated with Temenos Journey Manager and made available on the Temenos Exchange platform. This integration helps banks worldwide accelerate onboarding processes, reduce fraud up to 75%, and improve customer experience with up to 79% faster onboarding.
• Incode TechnologiescoreStrategic or Co-development Partner · 29 October 2025Prove and Incode jointly launched new identity verification solutions — Prove's Verified Agent and Incode's Agentic Identity — to enhance trust and security in autonomous AI agent transactions across digital platforms.
• Blend LabscoreTechnology or Integration · 4 April 2025Blend Labs embedded Prove Pre-Fill into its Consumer Banking platform, enabling financial institutions to onboard and verify customers nearly 80% faster while reducing manual data entry, form abandonment, and fraud.
• FIDO AlliancecoreStrategic or Co-development Partner · 20 February 2024Prove appointed to the FIDO Alliance Board, contributing expertise in ensuring highest standards for authentication and device attestation. Active in FIDO's Agentic Authentication Technical Working Group developing interoperable standards for agentic commerce.
• ProveX Partners (Trinsic, Checkr Trust, Nova Credit, Wyzia)coreTechnology or IntegrationProveX Digital Trust Exchange integrates verified identity data and credentials from initial partners including Trinsic, Checkr Trust, Nova Credit, and Wyzia, enabling businesses to access trusted data for transactions, identity verification, and compliance.
• Velocity (stablecoin payments)flagshipTechnology or IntegrationProve integrated its continuous verification tools into Velocity's stablecoin payment platform to serve financial institutions expanding into digital assets, enabling compliant verified stablecoin transactions.
• Capital One (AirKey)coreTechnology or IntegrationProve and Capital One partnered on AirKey, a new authentication solution powered by the Prove platform, turning NFC-enabled credit cards into hardware tokens to combat account takeover fraud.

Scale indicators16 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Jumio: Jumio is a leading identity verification company providing KYC, AML, and biometric authentication to banks and fintechs. Directly comparable to Prove in serving large financial institutions with onboarding, identity proofing, and fraud prevention.
• Persona: Persona offers a configurable identity verification platform covering KYC, AML, fraud, and trust & safety. Directly competes with Prove in onboarding and risk decisioning for financial services and other regulated enterprises.
• Alloy: Alloy is an identity decisioning and orchestration platform used by banks and fintechs for KYC, AML, and fraud. Closely comparable to Prove in serving financial institutions with multi-source identity verification.
• Onfido: Onfido (now part of Entrust) provides AI-based document and biometric identity verification. Directly competes with Prove in KYC, AML, and digital onboarding for banks, fintechs, and other regulated industries.
• Veriff: Veriff is an identity verification platform providing document verification, biometrics, and KYC/AML compliance. Comparable to Prove in serving financial institutions and global enterprises with identity proofing.
• ID.me: ID.me provides identity verification and a digital identity wallet, with strong presence in government, healthcare, and financial services. Comparable to Prove in KYC proofing and tokenized identity for regulated use cases.

Emerging players

• Trulioo: Trulioo provides global identity verification with emphasis on cross-border KYC/AML and business verification. Comparable to Prove in serving financial institutions across multiple jurisdictions, with broader global-coverage focus.

Broad incumbents

• Stripe Identity: Stripe Identity is the identity verification product within Stripe's broader payments platform. Overlaps with Prove in onboarding and KYC for fintechs and digital businesses, with significant distribution leverage through Stripe's merchant base.
• TransUnion: TransUnion is a major credit bureau offering identity, fraud, and risk solutions (including iovation). Comparable to Prove in identity verification and is also a past Prove investor, making it both a strategic competitor and partner.
• Okta: Okta provides identity and access management — SSO, adaptive MFA, and customer identity — for enterprises. Comparable to Prove in the authentication portion of the identity lifecycle, with broader workforce and customer IAM capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProveIdentity
• GitHubgithub.com/prove-identity
• YouTubeyoutube.com/channel/UCAJWP5yKF7zEPc5kbcIPvGA
• LinkedInlinkedin.com/company/proveidentity
• Instagraminstagram.com/proveidentity/?hl=en
• Facebookfacebook.com/ProveIdentity

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds12 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prove