Apron
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Apron firmographics
Firmographics- Name
- Apron
- Legal name
- Apron Payments Ltd
- Website
- https://getapron.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Apron industry classification
Industry- Product category
- B2B Payments Platform
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Activities Related to Credit Intermediation (5223), Payroll Services (541214)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Accounts Payable Automation & Supplier Payments (FSAGAJAD)
- akta.pro secondary industries
- Invoicing, Billing & Accounts Receivable Automation (FSAGAJAC), Expense Management & Employee Reimbursements (FSAGAJAE), Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)
Keywords
Where Apron is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Apron business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Three-tier subscription model: Go (free), Essential (£29/month), and Pro (£49/month). Higher tiers offer increased transaction limits, unlimited virtual/physical cards, and access to premium features like William AI for accountants.
- Payment Processing: Transaction fees for payroll payments (50 included, £0.30 per extra), supplier payments (5 included, £0.50-£1.20 per extra depending on plan), and international payments (£3 per payment outside EEA). Card fees for credit card payments at 2.5%.
- FX Conversion: 0.5% FX conversion fee on international payments. Supports 30+ currencies across 150+ countries.
- Apron Card Revenue: One-off card issuance fee of £5 per physical card. ATM withdrawal fee of 0.2%. Cashback rewards funded through interchange revenue.
- Get Paid Fees: 0% fees on pay by bank and business card payments. 1% fee on personal cards when enabled.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with basic features and limited transaction volumes |
| Subscription | Monthly | Mid-tier plan with increased limits and unlimited cards |
| Subscription | Monthly | Premium tier with highest transaction limits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Apron product offering
Product offeringCore offering
Apron is a B2B payments platform for small businesses that automates supplier payments, payroll, expenses, and invoice capture in a single workflow. It connects directly to users' bank accounts via Open Banking, integrates with QuickBooks and Xero for automatic reconciliation, and offers expense cards, international payments, and AI-powered document processing through its William AI agent.
Product overview
Apron is a unified B2B payments platform for small businesses offering a comprehensive suite of financial operations tools. The core platform centers on Bill Pay for batch supplier and payroll payments, combined with Apron Card for employee expense management with spending controls and cashback. Supporting modules include Capture for AI-powered invoice and receipt document extraction, William AI as an autonomous bookkeeping agent, Get Paid for customer payment collection, Pay Global for international transfers in 150+ countries, and Pay by Card for credit card supplier payments. The platform integrates natively with QuickBooks and Xero for automatic reconciliation and uses Plaid for Open Banking connections. A Virgin Points rewards program (Apron Rewards) incentivizes payment activity, while Books Club provides a tiered partner program for accountants and bookkeepers with access to William AI, plan discounts, and CPD credits.
Differentiator
Problem solved
Functional benefit
Products and services
- Apron (B2B Payments Platform)
- Bill Pay
- Payroll
- Apron Card
- Capture (Invoice & Receipt Capture)
- William AI
- Get Paid
- Pay Global
- Pay by Card
- Apron Rewards
- Books Club
Quantifiable outcome
- Reduces weekly payment admin from 6 hours to 10 minutes
- +3 more outcomes
Companies that use Apron
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Apron technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature7 records
Apron partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PlaidcorePlaid Financial Ltd provides Open Banking payment initiation services on the Apron platform, enabling users to make payments directly from their bank accounts without accessing their bank's application. Apron users are required to accept Plaid's Terms of Service.
- XerocoreAccounting software integration for automatic reconciliation. Apron syncs payments, invoices, and documents directly with Xero, eliminating manual data entry and month-end reconciliation.
- QuickBookscoreAccounting software integration for automatic reconciliation. Apron syncs payments, invoices, and documents directly with QuickBooks, eliminating manual data entry and month-end reconciliation.
- Virgin (Virgin Red, Virgin Atlantic Flying Club)coreRewards partnership converting Apron points to Virgin Points for flights, hotels, and experiences. Welcome bonus of 50,000 Virgin Points for new bill pay users. Earn 1 Apron point per £1 spent at 1.6% rate or 2 points at 2.9% rate, convertible 1:1 to Virgin Points.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Apron competitors and assessment
Company assessmentDirect peers
- Bill.com: US-listed SMB AP automation and bill pay platform. Closest direct competitor to Apron's core bill pay and supplier payments offering, serving SMBs and accountants with similar workflow automation.
- Melio: US SMB bill pay platform enabling businesses to pay suppliers via ACH or credit card. Directly comparable product/market fit; Melio's founders were Apron's angel investors, confirming category overlap.
- Pleo: European SMB expense card and spend management platform with bill pay capabilities. Closest European peer to Apron's combined Apron Card + Bill Pay + Capture offering.
- Spendesk: European SMB spend management and bill pay platform. Comparable product breadth across expense cards, invoice capture, and supplier payments for SMBs and finance teams.
- Tide: UK SMB business banking and financial management platform. Targets the same UK SMB customer with overlapping payment, expense, and integration capabilities, competing head-to-head in Apron's home market.
- Wise Business: Cross-border payments platform serving SMBs and individuals. Direct competitor to Apron's Pay Global (international payments in 30+ currencies, FX conversion) offering.
- Capital On Tap: UK SMB business credit card and expense management provider. Direct overlap with Apron's expense card and bill pay functionality for UK small businesses.
Broad incumbents
- Revolut Business: Global neobank with a broad SMB offering including expense cards, payments, and FX. Apron's founder is an ex-Revolut employee, reflecting direct category competition, though Revolut spans consumer and business.
- Starling Bank: UK challenger bank serving SMBs with business accounts, payments, and expense tooling. Broader banking franchise overlaps Apron's payment and expense management functionality for UK SMBs.
Emerging players
- Ramp: US SMB spend management and bill pay platform with aggressive AI automation. Comparable product philosophy and target customer; operates primarily in the US, limiting direct overlap with Apron's UK base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Apron social profiles
Digital presenceApron compliance and trust
Trust signalCompliance1 record
Apron financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apron leadership team
Management profileNumber of profiles
Profiles1 record
Apron funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apron M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apron
What does Apron do?
Apron is a B2B payments platform for small businesses that automates supplier payments, payroll, expenses, and invoice capture in a single workflow. It connects directly to users' bank accounts via Open Banking, integrates with QuickBooks and Xero for automatic reconciliation, and offers expense cards, international payments, and AI-powered document processing through its William AI agent.
Is Apron a public or private company?
Apron is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apron founded?
Apron was founded in 2022. It employs 101 to 250 people.
Where is Apron based?
Apron is headquartered in London, United Kingdom, in the Europe region.
How does Apron make money?
Five revenue lines are on record. Subscription Plans are the primary driver. The others are payment Processing, FX Conversion, apron Card Revenue and get Paid Fees.
Who are Apron's main competitors?
Direct peers on record are Bill.com, Melio, Pleo, Spendesk, Tide, Wise Business and Capital On Tap. Broad incumbents are Revolut Business and Starling Bank. Ramp is listed as an emerging player.
Does Apron have an API?
No public API is recorded for Apron.
What industry is Apron in?
Apron's product category is B2B Payments Platform. Its primary akta.pro industry code is FSAGAJAD, Accounts Payable Automation & Supplier Payments, with a secondary code of FSAGAJAC, Invoicing, Billing & Accounts Receivable Automation. Its NAICS code is 52232 and its SIC code is 6199.