What Lottomatica does

Lottomatica Group SpA is Italy's largest regulated gaming and betting operator, serving both consumer and franchise channels under licenses issued by ADM (Agenzia delle Dogane e dei Monopoli). The company operates across three segments: Online (digital sports betting, casino, and lottery platform with 2.2 million active customers and 31.3% Italian online market share), Sports Franchise (4,000+ betting points under brands including Better, Goldbet, and Planetwin365), and Gaming Franchise (1,100 franchised gaming halls plus 119 direct-managed halls through subsidiary Big Easy S.r.l.). Underlying brands include Lottomatica, Better, Goldbet, Planetwin365, Betflag, and Totosì. The company is headquartered in Rome, employs approximately 2,600 direct staff alongside ~17,500 franchise network workers, and reported FY2025 revenue of €2,255 million with adjusted EBITDA of €856 million (up 21% YoY).

The technology stack is built around the proprietary LAMP (Lottomatica Analytics Mesh Platform), which integrates AI with structured data across operational and customer datasets. Specific AI capabilities include a match-fixing detection agent that filters false positives and identifies bot activity through IP correlation, plus a statistical betting control system. The business model is transaction-fee based: consumer gaming generates revenue per bet/wager, while franchise partners operate under brand licenses across the 17,400+ point-of-sale network. Customer segments include individual Italian gaming consumers, franchise operators (SMEs), and broader retail and digital gaming audiences. Lottomatica was acquired by Apollo Global Management in 2021, completed its Milan Stock Exchange IPO in June 2023, and entered the FTSE Mib blue-chip index in September 2025 with a €5.5 billion market capitalization. The company maintains top-tier ESG credentials (MSCI AAA, Sustainalytics #1 globally in gaming) and holds G4 and WLA responsible gaming certifications.

Name

Lottomatica

Legal name

Lottomatica Group SpA

Website

https://lottomaticagroup.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lottomatica Group SpA is Italy's largest regulated gaming and betting operator, serving Italian consumers and franchise partners through an online platform and a 17,400-point retail network under multiple brands including Lottomatica, Better, Goldbet, and Planetwin365.

Ownership category

akta.pro rank

Product category

Regulated Gaming and Betting

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132), Other Gambling Industries (713290), Amusement Arcades (71312)

akta.pro primary industry

Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA)

akta.pro secondary industry

Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD)

Keywords

• Regulated gaming operator
• Sports betting services
• Online casino gaming
• Lottery products
• Gaming franchise network

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Online Gaming: Digital gaming revenue from online sports betting, casino, and lottery products. Online segment generated €955 million in revenue for FY 2025, representing 22% YoY growth. Online market share reached 31.3% from 30.1% in prior year.
2. Sports Franchise: Revenue from sports betting franchise network operating under brands including Better, Goldbet, and Planetwin365. Part of the approximately 17,400 franchise points of sale network.
3. Gaming Franchise: Revenue from gaming hall franchise operations. Network includes 1,100 gaming halls and 119 direct-managed halls with approximately 18,000 operators involved.
4. Retail Operations: Direct-managed retail operations including gaming halls and betting points. Total gaming collection of €45 billion with €3 billion in regulatory contributions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lottomatica operates a legal, regulated gaming and betting platform serving Italian consumers through three primary channels: an Online segment offering sports betting, casino, and lottery products; a Sports Franchise network of over 4,000 betting points operating under brands including Better, Goldbet, Planetwin365, Betflag, and Totosì; and a Gaming Franchise network of 1,100 gaming halls plus 119 direct-managed halls. The company holds ADM concessions and supports franchise partners with proprietary technology, responsible gaming tools, and brand licensing.

Product overview

Lottomatica Group is Italy's leading gaming and betting operator, structured as a multi-channel platform operating across three main segments: Online (digital platform with over 2.2 million active online customers), Sports Franchise (a network of over 4,000 betting points, 1,100 gaming halls, and 119 direct-owned halls under brands including Lottomatica, Better, Goldbet, Planetwin365, Betflag, and Totosì), and Gaming Franchise. The company generated €2.3 billion in consolidated revenues in 2025 with €45 billion in total gaming collection. Technology infrastructure is supported by the proprietary LAMP (Lottomatica Analytics Mesh Platform) for AI and data management.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Gaming Platform Digital gaming and betting platform offering online sports betting, casino games, and lottery products to Italian consumers through web and mobile channels. FY2025 online segment generated €955 million revenue with over 2.2 million active online customers and 31.3% market share, up from 30.1% prior year.
• Sports Franchise Network Sports betting franchise network of over 4,000 betting points operated by franchise partners under Lottomatica brands including Better, Goldbet, and Planetwin365. Serves Italian consumers seeking retail sports betting experiences.
• Gaming Franchise (Gaming Halls) Gaming franchise network of 1,100 gaming halls offering VLT, AWP, and other regulated gaming products to Italian consumers, with 119 directly managed halls operated through Big Easy S.r.l.
• GBO Italy Betting Operations Wholly-owned subsidiary operating betting business both online and retail under Lottomatica Group. Holds WLA Responsible Gaming Certification for the betting sector (online and retail) issued by the World Lottery Association.
• Big Easy Direct-Managed Gaming Halls Direct-managed retail gaming hall operations conducted through Big Easy S.r.l., a wholly-owned subsidiary featuring high security standards, elevated service levels, and comprehensive gaming offerings. Holds G4 certification for Responsible Gaming covering 110+ points of sale nationwide.

Quantifiable outcome

• Online market share increased to 31.3% from 30.1%
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SportradarcoreTechnology or Integration · 21 May 2026Sportradar participated in the ADM General States 2026 alongside Lottomatica in discussions on match fixing and fraud management. Sportradar is an international sports data provider supporting integrity monitoring.
• International Olympic Committee (IOC)coreStrategic or Co-development Partner · 1 October 2025Through a Cooperation Agreement, Lottomatica and its brands (Lottomatica, Better, Goldbet, Planetwin365, Betflag, Totosì) joined IBIS (Integrity Betting Intelligence System), the platform developed by IOC for monitoring and preventing competition manipulation. The partnership involves proactive and reactive information sharing, cooperation to identify and report suspicious betting cases, corruption, and insider information, with full GDPR compliance. IBIS has been operational since 2014 at all major Olympic Movement events.
• Fondazione Policlinico Universitario Gemelli IRCCScoreStrategic or Co-development Partner · 1 January 2021Collaborative development of 'Punto Gioco Intelligente' (Smart Gaming Point) program, a certified training course (G4 and WLA certified) enabling gaming hall staff and front-line personnel to recognize signs of distress and intervene appropriately to protect at-risk individuals.
• Valore DminorStrategic or Co-development PartnerPartnership since 2023 with Italy's first business association committed to building a professional environment without discrimination. Collaboration provides training and cultural initiatives helping Lottomatica employees act as inclusive leaders.
• SalvamammeminorStrategic or Co-development PartnerSince 2021, Lottomatica supports the association and the 'Salvage Suitcase' project, a concrete emergency and support initiative for women fleeing domestic violence situations during the critical first hours of leaving their homes.
• Fondazione LottomaticacoreOthersCorporate foundation supporting social projects including the Second Eco-Social Barometer research with Professor Maurizio Ferrera and Percorsi di secondo welfare, focusing on social implications of ecological transition in Europe and Italy.
• AMI - Ambiente Mare ItaliaminorStrategic or Co-development PartnerEnvironmental partnership for beach cleanup initiatives. On World Biodiversity Day, Lottomatica employees participated in beach cleanup at Fiumicino as part of the 'Become Green' sustainability program.
• A.I.P.D.minorStrategic or Co-development PartnerCollaboration with Italian Association for Down Syndrome for customized work paths and inclusion of people with disabilities in the workplace.
• Parole O_StiliminorStrategic or Co-development PartnerCommunication initiative partnership promoting responsible and inclusive language in corporate communications.
• CEPID - Centro per la Cura e la Prevenzione delle Dipendenze ComportamentalicoreStrategic or Co-development PartnerPartnership supporting scientific research and addiction prevention through collaboration with academic and healthcare institutions.

Scale indicators24 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Entain plc: Global digital gaming and sports betting operator (Ladbrokes, Coral, BetMGM joint venture). Operates regulated sportsbook and casino products across Europe with comparable omnichannel distribution focus.
• Française des Jeux (FDJ): France's national lottery operator with expanding online sportsbook and casino. Similar state-concession heritage and transition from monopoly to competitive iGaming model in a single dominant market.
• William Hill (Caesars Digital): Established UK heritage sportsbook and casino brand, now part of Caesars Digital. Comparable mature-market European sportsbook operator with both retail betting shops and online platform.
• Cirsa: Spanish gaming and casino operator with retail and online presence across Spain, Italy, and Latin America. Specifically cited as a comparable peer in IPO analyst commentary; overlapping Spanish/Italian footprint.
• Kindred Group (Unibet): Operator of Unibet, 32Red, and other online gaming brands across Europe. Direct competitor in regulated European online sports betting and casino markets with similar multi-market strategy.
• Betsson AB: Swedish-listed online gaming operator offering sportsbook, casino, and poker across Europe and Latin America. Comparable mid-cap multi-brand iGaming operator with similar product mix and regulatory exposure.
• Sazka Group: Czech-based lottery and gaming operator expanding across European regulated markets. Comparable mix of national lottery concessions plus sports betting and digital gaming.
• Flutter Entertainment: World's largest online gaming operator (FanDuel, PokerStars, Sisal, Betfair). Sisal is a direct Italian competitor; both run multi-brand online sportsbook, casino, and lottery portfolios in regulated European markets.

Others

• Light & Wonder: Gaming content, technology, and hardware provider (formerly Scientific Games). Not a direct operator competitor but a key B2B supplier into the same regulated gaming ecosystem, useful as a comparable for gaming-related technology investment.

Regional players

• The Rank Group: UK-focused gaming operator (Grosvenor Casinos, Mecca Bingo, Enracha). Comparable multi-channel gaming venue and digital operator, though primarily UK rather than Italian market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lottomaticagroup

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lottomatica