Sazka as
Sazka as (Allwyn Česko a.s.) is the largest lottery and gaming company in the Czech Republic, operating traditional lotteries (Sportka, Eurojackpot), instant scratch tickets, sports betting (Sazkabet), and online casino and live dealer gaming (Sazka Hry) for Czech consumers across retail terminals, mobile apps, and e-commerce.
- Company typePrivate
- Founded1956
- HeadquartersPrague, Czechia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Sazka as does
Sazka as (legal entity: Allwyn Česko a.s.) is the largest lottery and gaming company in the Czech Republic, operating since 1956 and headquartered in Prague at Evropská 866/69, Vokovice. The business is a state-concessioned national lottery operator with a comprehensive product portfolio spanning traditional draw-based lotteries (Sportka, Eurojackpot, Extra Renta, Mini Renta, and the newly launched 20 Mega), digital and physical instant scratch cards, sports betting via the Sazkabet platform (with live betting, statistics, and a dedicated mobile app), online casino-style gaming through Sazka Hry (slot titles such as Kancelářská 81 and Multi Vegas 81), and live dealer tables including Sazka Roulette and three Sazka Blackjack variants. The company serves Czech consumer lottery players, sports bettors, and online gaming customers across both retail and digital channels.
Distribution is multi-channel: an extensive nationwide retail terminal network for in-person play, a corporate e-commerce platform at allwyn.cz, four dedicated mobile applications (Allwyn Online, Sazka Hry, Sazkabet, and Allwyn Klub), and a B2B partner Extranet for terminal operators and business partners. Revenue mechanics are transactional and micro-ticket-based — lottery tickets from 20 Kč upward, scratch tickets priced 20-200 Kč, and sports bets from 5 Kč with maximum payouts up to 50,000 Kč — supplemented by the Allwyn Klub loyalty program, the Bonusomat in-platform bonus engine, and the Zlaté kolo gamified reward wheel. Marketing spans content (Allwyn svět blog, corporate site, press releases), event sponsorship (KVIFF, Formula 1 community awards), and responsible gaming communications.
The company is privately held under Czech public limited company law ("a.s."), with no listed ticker, and sits within the broader Allwyn Group's international lottery footprint, as evidenced by the 2022 corporate rebrand, the Formula 1 global partnership, and participation in pan-European games such as Eurojackpot. Headcount is reported in the 251-500 range. The firm's value proposition centers on a one-stop regulated gaming ecosystem anchored by decades of brand trust, a deeply embedded retail terminal network, and a cross-vertical loyalty program that increases customer retention across lottery, betting, and iGaming.
Sazka as firmographics
Firmographics- Name
- Sazka as
- Legal name
- Allwyn Česko a.s.
- Website
- https://sazka.cz
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Sazka as (Allwyn Česko a.s.) is the largest lottery and gaming company in the Czech Republic, operating traditional lotteries (Sportka, Eurojackpot), instant scratch tickets, sports betting (Sazkabet), and online casino and live dealer gaming (Sazka Hry) for Czech consumers across retail terminals, mobile apps, and e-commerce.
- Ownership category
- akta.pro rank
Sazka as industry classification
Industry- Product category
- Lottery & Gaming Services
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Retailer Networks & Distribution Services (MPAEAFAF), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Live Dealer Online Casinos (MPAEABAB)
Keywords
Where Sazka as is headquartered
LocationHeadquarters
- HQ city
- Prague
- HQ country
- Czechia
- HQ region
- Europe
Offices1 record
Markets served
Sazka as business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Lottery products - per ticket pricing |
Distribution channels4 records
Marketing channels6 records
Sazka as product offering
Product offeringCore offering
Sazka (operating under Allwyn Česko a.s.) is the largest lottery and gaming operator in the Czech Republic, offering traditional lottery draws (Sportka, Eurojackpot, Extra Renta, Mini Renta, 20 Mega), physical and digital scratch tickets, sports betting (Sazkabet) with live odds and statistics, online slot games (Sazka Hry), and 24/7 live dealer tables (roulette and blackjack). Products are sold through an extensive retail terminal network, dedicated mobile applications, and the allwyn.cz e-commerce platform.
Product overview
Allwyn (operating as Sazka) operates a comprehensive lottery and gaming platform consisting of traditional lottery games (Sportka, Eurojackpot, Extra Renta, Mini Renta, 20 Mega), digital and physical scratch cards, sports betting (Sazkabet) with live betting and statistics, online gaming (Sazka Hry) featuring slot games and live dealer tables (roulette, blackjack), and mobile applications. The ecosystem includes loyalty programs (Allwyn Klub), bonus systems (Bonusomat, Zlaté kolo), partner/terminal services (Extranet), and an affiliate program. The company also operates FunPark entertainment venues and provides terminal infrastructure services for physical retail distribution.
Differentiator
Problem solved
Functional benefit
Brands
- Allwyn Klub: Customer loyalty program offering extra chances to win
- Sazka Hry
- Sazkabet
- FunPark
Products and services
- Sportka
Quantifiable outcome
- Creates up to 600 million smiles annually
- +1 more outcomes
Companies that use Sazka as
Customer profileSegments3 records
Ideal customer profiles4 records
Sazka as technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sazka as partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- La Tablée des ChefsminorCanadian non-profit organization awarded the F1® Allwyn Global Community Award for their food security and culinary education programs. This is part of Allwyn's global community initiative in partnership with Formula 1.
- Volkswagen (Czech Republic)minorPromotional partnership offering 4 VW California vehicles as prizes in Eurojackpot promotional campaign. Cross-promotional marketing to enhance Eurojackpot lottery offering.
- Karlovy Vary International Film Festival (KVIFF)coreMajor sponsorship of KVIFF, including presentation of the largest drone show in Czech and Slovak history (1,300 drones). Cultural sponsorship to build brand awareness and community engagement.
- Formula 1coreStrategic partnership for the F1® Allwyn Global Community Award program, recognizing charitable organizations worldwide. Allwyn is the official lottery partner of Formula 1.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sazka as competitors and assessment
Company assessmentEmerging players
- Lottoland: Online lottery messenger/courtesy services operator enabling cross-border participation in major European jackpots like Eurojackpot; competes for Czech consumer lottery wallet share.
Broad incumbents
- Allwyn Entertainment: International lottery operator and parent group; Allwyn Česko (Sazka) operates as a core national subsidiary. Directly comparable as a multi-jurisdiction lottery and gaming operator with similar game portfolios and digital platform strategy.
- Novomatic (Admiral Casino): Major European gaming equipment manufacturer and operator; Admiral Casino competes with Sazka Hry and Sazka live dealer tables in Czech land-based and online gaming.
Direct peers
- Synot Tip: Czech sports betting and gaming operator under Synot Group, competing with Sazkabet in sports betting and offering adjacent land-based gaming terminals.
- Chance (part of AGEL/SAZKA Group competitor): Czech lottery and sports betting operator offering Sportka-rival lottery games, scratch tickets, and online casino, directly competing with Sazka's lottery and iGaming products.
- Kajot: Czech gaming brand combining online casino, sports betting, and physical gaming venues (Kajot intacto), competing with Sazka Hry and Sazkabet in the Czech market.
- Tipsport: Czech Republic's largest sports betting operator by handle, directly competing with Sazkabet and offering lottery products that overlap with Sazka's draw-based games.
- Fortuna Entertainment Group: Leading Central European sports betting and gaming operator with strong Czech Republic presence; competes directly with Sazkabet in sports betting and with Sazka Hry in online casino.
- Loterie Korunka: Czech licensed lottery operator offering scratch tickets and instant win games; competes with Sazka's physical and digital scratch card portfolio.
Others
- Česká spořitelna (Erste) - payments/financial services partner: Adjacent ecosystem participant providing payment processing infrastructure for Czech gaming operators; comparable only as an enabling/partner entity rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Sazka as social profiles
Digital presenceSazka as financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sazka as leadership team
Management profileNumber of profiles
Sazka as funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sazka as M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sazka as
What does Sazka as do?
Sazka (operating under Allwyn Česko a.s.) is the largest lottery and gaming operator in the Czech Republic, offering traditional lottery draws (Sportka, Eurojackpot, Extra Renta, Mini Renta, 20 Mega), physical and digital scratch tickets, sports betting (Sazkabet) with live odds and statistics, online slot games (Sazka Hry), and 24/7 live dealer tables (roulette and blackjack). Products are sold through an extensive retail terminal network, dedicated mobile applications, and the allwyn.cz e-commerce platform.
Is Sazka as a public or private company?
Sazka as is a private company. It is classified as corporate owned and is currently operating.
When was Sazka as founded?
Sazka as was founded in 1956. It employs 251 to 500 people.
Where is Sazka as based?
Sazka as is headquartered in Prague, Czechia, in the Europe region.
Who are Sazka as's main competitors?
Lottoland is listed as an emerging player. Broad incumbents are Allwyn Entertainment and Novomatic (Admiral Casino). Direct peers are Synot Tip, Chance (part of AGEL/SAZKA Group competitor), Kajot, Tipsport, Fortuna Entertainment Group and Loterie Korunka. Česká spořitelna (Erste) - payments/financial services partner is listed as an others.
Does Sazka as have an API?
No public API is recorded for Sazka as.
What industry is Sazka as in?
Sazka as's product category is Lottery & Gaming Services. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7900.