What Electrum does

Electrum is a Los Angeles-based online marketplace founded in 2014 that helps homeowners research, compare, purchase, and arrange installation of residential solar, battery storage, EV chargers, and broader home electrification products. The company aggregates demand from individual homeowners and routes it to a network of installers and product providers, operating a two-sided marketplace that has expanded over time from solar (its original core category) into batteries and EV charging infrastructure. Its platform architecture supports both direct-to-consumer traffic and white-label or co-branded deployments, most notably the August 2025 launch of the Nissan Energy Marketplace, which Electrum powers for Nissan North America in support of the redesigned 2026 Nissan Leaf and Nissan's U.S. EV adoption goals.

Electrum generates revenue primarily through marketplace commissions and referral fees on transactions facilitated through its platform, with an emerging B2B platform-services revenue stream via OEM partnerships. The company has consolidated its category through two acquisitions—Pick My Solar in 2016 and Solar.com in September 2022—and has raised approximately $19 million in disclosed venture funding across rounds in 2016, 2021 ($11M led by Renewal Funds), and 2023 ($8M). Electrum employs 51–100 people and currently operates within California and the broader United States.

The company's strategic positioning combines a consumer-facing marketplace with an enterprise channel strategy targeting automotive OEMs that need to address charging access barriers to drive EV sales. This dual model—long-tail homeowner demand plus embedded OEM distribution—differentiates Electrum from single-channel solar lead generators and positions it to capture value from the convergence of residential electrification and EV adoption. Key evidence gaps include undisclosed revenue/GMV figures, limited geographic footprint disclosure, and the absence of named AI/ML capabilities or proprietary technology assets.

Name

Electrum

Legal name

Electrum

Website

https://electrum.co

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Electrum is a Los Angeles-based online marketplace, founded in 2014, that helps homeowners research, purchase, and arrange installation of residential solar, battery, and EV charging products, while also powering white-label platforms for automotive OEM partners such as Nissan North America.

Ownership category

akta.pro rank

Product category

Home Energy Electrification Marketplace

akta.pro primary industry

Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• Home electrification marketplace
• EV charger installation
• Solar battery marketplace
• Home energy products
• Residential electrification

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Revenue: Electrum operates as a marketplace connecting consumers with home energy products and EV charger providers. Revenue is generated through transaction facilitation, likely taking a commission or referral fee on products and services sold through the platform. The partnership with Nissan to power the 'Nissan Energy Marketplace' suggests a B2B partnership model where automotive manufacturers pay for the platform infrastructure to support their EV sales goals.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Electrum operates an online marketplace that connects homeowners with providers of home solar, battery, and electrification products, enabling consumers to research, purchase, and arrange installation of residential energy products including EV chargers. The platform also powers co-branded marketplaces for partners such as Nissan, supporting OEM EV adoption strategies.

Product overview

Electrum operates as a home electrification marketplace platform. The company's primary offering is the Electrum Home Electrification Marketplace, which connects consumers with home energy products and installation services. Through a partnership with Nissan North America, Electrum powers the Nissan Energy Marketplace—a dedicated online platform helping consumers research, purchase, and arrange installation of home energy products including EV chargers. The platform is designed to support EV adoption by addressing charging access concerns.

Differentiator

Problem solved

Functional benefit

Products and services

• Electrum Home Electrification Marketplace An online marketplace platform enabling homeowners to research, compare, purchase, and arrange installation of home solar, battery, and electrification products including EV chargers. Targets U.S. residential consumers seeking competitive offers for home energy upgrades.
• Nissan Energy Marketplace A white-label/co-branded online marketplace operated by Electrum on behalf of Nissan North America, helping Nissan customers and prospects research, purchase, and arrange installation of home energy products including EV chargers. Supports Nissan's U.S. EV adoption goals.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nissan North AmericacoreGTM or Marketing Partner · 8 August 2025Electrum partnered with Nissan North America to launch the 'Nissan Energy Marketplace,' an online platform helping consumers research, purchase, and arrange installation of home energy products including EV chargers. This partnership supports Nissan's U.S. EV adoption goals and coincides with the debut of the redesigned 2026 Nissan Leaf featuring 300+ mile range with NACS compatibility. The platform addresses charging access concerns identified as a key barrier to EV adoption.

Recent moves6 records

Expansion highlights5 records

Direct peers

• EnergySage: EnergySage is the leading U.S. marketplace for residential solar and energy product shopping with installer comparison. Direct marketplace peer to Electrum, serving homeowners comparing solar, battery, and increasingly EV charging products through a similar commission-based model.
• Qmerit: Qmerit operates the largest North American network of certified EV charger and electrification installers, also partnering with automotive OEMs. Closest functional peer on the EV charging installation side, with a stronger focus on installer network management.
• Modernize: Modernize is a home services marketplace connecting homeowners with contractors across multiple home improvement categories including solar and energy. Competes directly in the homeowner-discovery-to-installation funnel for home energy products.
• Reimagine Energy: Reimagine Energy operates as a clean home electrification marketplace helping homeowners navigate solar, batteries, and electrification upgrades. Closely comparable marketplace model targeting the same residential electrification buyer.

Broad incumbents

• Angi (formerly Angie's List): Angi is the largest U.S. home services marketplace with a much broader category set (HVAC, plumbing, electrical, etc.). Adjacent competitor that could expand into EV charging and solar installation, with significantly greater consumer brand and capital.
• Sunrun: Sunrun is the largest U.S. residential solar installer and increasingly bundles batteries and EV charging. A broad incumbent that overlaps with Electrum's category but owns the installer side directly rather than operating a marketplace.
• Sunnova Energy: Sunnova is a major residential solar and battery storage service provider expanding into EV charging. Broad incumbent in the home electrification space that could compete with Electrum via direct installer relationships.
• ChargePoint: ChargePoint operates the largest EV charging network in North America with residential, workplace, and fleet offerings. Adjacent incumbent that competes on the EV charging hardware and software side, increasingly bundling home installation services.

Emerging players

• Sealed: Sealed is a home electrification company that designs, finances, and manages residential electrification upgrades including heat pumps and weatherization. Comparable in addressing the homeowner electrification journey, though with a more services-led (not marketplace) approach.
• Arcadia: Arcadia operates a clean energy marketplace connecting consumers to community solar, wind power, and utility data services. Comparable in the residential clean energy marketplace model, though more focused on utility bill management than hardware installation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElectrumMarketplace
• LinkedInlinkedin.com/company/pickmysolar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrum