MyPrize
MyPrize is a Miami-based free-to-play social casino platform founded in 2023 that serves US consumers with slots, table games, and multiplayer rooms, monetizing via optional gold coin purchases and celebrity Premier Creator partnerships.
- Company typePrivate
- Founded2023
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What MyPrize does
MyPrize is a Miami-based online social casino platform founded in late 2023 and launched in summer 2024. It offers free-to-play games including slots, table games, game shows, fish games, and scratchcards, organized into categories such as Social Slots, Megaways, Table Games, Casual Games, and Scratchcards. Users can play and win prizes without purchase, with monetization driven by optional gold coin purchases under a sweepstakes-style model that also distributes Sweepstakes Credits (SC) redeemable for prizes. Over 1.2 million users have collectively won more than $1 billion in prizes, and the platform operates at a $1.2 billion GMV run rate as of mid-2025. The company is led by co-founder and CEO Zach Bruch and co-founder and CTO James Seibel, with the founders of FanDuel, Betfair, and MyPrize also participating as angel investors in adjacent ventures.
The platform is differentiated by a Premier Creator program featuring NBA superstar James Harden and comedian/actor Marlon Wayans, who produce exclusive content, livestreams, and multiplayer Play Together rooms. Technology differentiation comes from Avalanche blockchain integration for instant on-chain prize redemptions using Avalanche USDC, and AI-powered personalization for player recommendations. In November 2025, MyPrize expanded into prediction markets via a partnership with Crypto.com, launching MyPrize Markets covering sports, politics, and crypto events. The core go-to-market is product-led growth combined with community-led engagement, distributed through a direct self-serve web platform at myprize.us and amplified by celebrity creator partnerships and a referral program.
MyPrize has raised $38 million across three rounds, with the most recent being a $21 million strategic round in July 2025 at a $250 million valuation cap led by Dragonfly and Boxcars Ventures, with prior participation from a16z Scout Fund, Arrington Capital, Mechanism Capital, JST Capital, Breed VC, and 640 Oxford. The company targets surpassing $100 million in annual revenue and reaching profitability by year-end 2025, while continuing to scale its user base, creator roster, and ecosystem integrations across the US market.
MyPrize firmographics
Firmographics- Name
- MyPrize
- Legal name
- MyPrize.us
- Website
- https://myprize.us
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyPrize is a Miami-based free-to-play social casino platform founded in 2023 that serves US consumers with slots, table games, and multiplayer rooms, monetizing via optional gold coin purchases and celebrity Premier Creator partnerships.
- Ownership category
- akta.pro rank
MyPrize industry classification
Industry- Product category
- Online Social Casino Gaming
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sweepstakes / Social Casinos (Virtual Currency, Prize-Based) (MPAEABAE)
- akta.pro secondary industries
- In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB), Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)
Keywords
Where MyPrize is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MyPrize business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Virtual Currency Sales (Gold Coins): MyPrize operates as a social casino where users play free games but can purchase gold coins. The platform uses a freemium model where core gameplay is free, with monetization through optional in-app purchases of virtual currency.
- Referral Program: Users can earn SC (Sweepstakes Credits) by referring friends, driving user acquisition and engagement through viral mechanics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free gameplay with daily bonus coins |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
MyPrize product offering
Product offeringCore offering
MyPrize operates a free-to-play social casino platform (myprize.us) where US users can play slots, table games, game shows, casual games, fish games, and scratchcards for free and win real prizes without any purchase necessary. The platform monetizes through optional gold coin (virtual currency) purchases and offers multiplayer "Play Together" rooms, prediction markets via Crypto.com (MyPrize Markets), celebrity Premier Creator experiences (James Harden, Marlon Wayans), and instant on-chain prize redemptions using Avalanche USDC.
Product overview
MyPrize is a Miami-based online social gaming platform operating at a $1.2 billion GMV run rate, founded in late 2023 and launched in summer 2024. The platform offers a comprehensive suite of free-to-play social casino games including slots, table games, game shows, casual games, fish games, and scratchcards, organized into game categories (Social Slots, Megaways, Table Games, Game Shows, Casual Games, Fish Games, Scratchcards). The core MyPrize Social Casino Platform serves as the main offering, complemented by MyPrize Markets (prediction markets powered by Crypto.com), Play Together Rooms (multiplayer social gaming feature), and the Premier Creator Program (celebrity creator partnerships). The platform supports over 1.2 million users who have collectively won over $1 billion in prizes, with integration of Avalanche blockchain for instant on-chain prize redemptions using USDC.
Differentiator
Problem solved
Functional benefit
Products and services
- MyPrize Social Casino Platform A free-to-play social casino platform offering slots, table games, game shows, casual games, fish games, and scratchcards. Users can play for free with no purchase necessary, win prizes, and optionally purchase gold coins for additional virtual currency. Targets US adults 18+.
- MyPrize Markets A prediction markets product launched in partnership with Crypto.com, integrating prediction market contracts for sports, politics, and cryptocurrency into the social gaming platform, combining gaming, livestreaming, and prediction functionality.
Quantifiable outcome
- $1.2 billion GMV run rate
- +3 more outcomes
Companies that use MyPrize
Customer profileSegments2 records
Ideal customer profiles1 record
MyPrize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature3 records
MyPrize partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Marlon WayanscoreComedian and actor Marlon Wayans joined as MyPrize's next Premier Creator, following James Harden. Wayans debuted original content through exclusive livestreams, interactive sessions, and a multiplayer Play Together room on the platform, expanding the creator roster.
- AvalanchecoreMyPrize integrated Avalanche blockchain enabling on-chain prize redemptions and transactions at scale. The integration allows over one million users to redeem prizes instantly using Avalanche USDC, enhancing user confidence and network activity.
- James HardencoreNBA superstar James Harden partnered with MyPrize as its first Premier Creator. Harden creates and shares exclusive content, games, and interactive experiences on the platform, which has over 1 million players and over $1 billion in prizes awarded. This flagship creator partnership drives user engagement and brand awareness.
- Crypto.comcoreMyPrize partnered with Crypto.com to launch MyPrize Markets, integrating gaming, livestreaming, and prediction markets. The platform aims to make prediction markets more accessible and social, leveraging Crypto.com's regulated infrastructure for sports, politics, and cryptocurrency prediction markets.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
MyPrize competitors and assessment
Company assessmentDirect peers
- Chumba Casino (VGW): Chumba Casino is the flagship sweepstakes casino from VGW, the largest pure-play in the US social casino space. Directly comparable product (free-to-play slots/tables with sweepstakes prizes), target audience, and business model to MyPrize.
- Pulsz: Pulsz is a US-facing social casino offering slots and table games via the dual-currency sweepstakes model. Direct competitor to MyPrize targeting the same free-to-play US gaming audience.
- WOW Vegas: WOW Vegas is a prominent US sweepstakes casino offering slots and table games with a similar Gold Coin + Sweeps Coins dual-currency model. Directly competes with MyPrize for the same free-to-play US social casino audience.
- Stake.us: Stake.us is one of the largest US-facing sweepstakes social casinos, offering free-to-play slots and table games with crypto-based prize redemptions. Highly comparable to MyPrize on sweepstakes mechanics, US market focus, and crypto-rail prize payouts.
- High 5 Casino: High 5 Casino operates a sweepstakes-style social casino with proprietary High 5 Games content. Comparable on freemium sweepstakes mechanics and US target audience; differentiated by vertically integrated game studio.
- Luckyland Slots (VGW): Luckyland Slots is VGW's secondary sweepstakes slots brand targeting US players. Comparable free-to-play model, sweepstakes prize structure, and audience to MyPrize, though smaller and less differentiated.
- McLuck: McLuck is a US sweepstakes casino with slots, table games, and live dealer offerings. Closely comparable mechanics (dual-currency, no purchase necessary) and customer base to MyPrize.
Others
- Sweepslots.com: Sweepslots.com is an affiliate/review site for US sweepstakes casinos. Indirectly comparable as a marketing/distribution channel in the same sweepstakes social casino ecosystem where MyPrize competes for user acquisition.
Emerging players
- Fliff: Fliff is a social sportsbook using a sweepstakes-style model for sports prediction. Comparable in sweepstakes regulatory positioning and US freemium mechanics, but focuses on sports rather than casino games - partial overlap with MyPrize's prediction markets expansion.
- Legendz: Legendz is a US sweepstakes casino with sportsbook and casino offerings, blending social casino with prediction products. Comparable to MyPrize's blended casino + prediction market strategy.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MyPrize social profiles
Digital presenceMyPrize financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyPrize leadership team
Management profileNumber of profiles
Profiles2 records
MyPrize funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyPrize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyPrize
What does MyPrize do?
MyPrize operates a free-to-play social casino platform (myprize.us) where US users can play slots, table games, game shows, casual games, fish games, and scratchcards for free and win real prizes without any purchase necessary. The platform monetizes through optional gold coin (virtual currency) purchases and offers multiplayer "Play Together" rooms, prediction markets via Crypto.com (MyPrize Markets), celebrity Premier Creator experiences (James Harden, Marlon Wayans), and instant on-chain prize redemptions using Avalanche USDC.
Is MyPrize a public or private company?
MyPrize is a private company. It is classified as venture growth investor backed and is currently operating.
When was MyPrize founded?
MyPrize was founded in 2023. It employs 11 to 50 people.
Where is MyPrize based?
MyPrize is headquartered in Miami, United States, in the North America region.
How does MyPrize make money?
Two revenue lines are on record. Virtual Currency Sales (Gold Coins) is the primary driver. The others are referral Program.
Who are MyPrize's main competitors?
Direct peers on record are Chumba Casino (VGW), Pulsz, WOW Vegas, Stake.us, High 5 Casino, Luckyland Slots (VGW) and McLuck. Sweepslots.com is listed as an others. Emerging players are Fliff and Legendz.
Does MyPrize have an API?
No public API is recorded for MyPrize.
What industry is MyPrize in?
MyPrize's product category is Online Social Casino Gaming. Its primary akta.pro industry code is MPAEABAE, Sweepstakes / Social Casinos (Virtual Currency, Prize-Based), with a secondary code of MPAFAJAB, In-Game Wallets, Stored Value & Virtual Currency Issuance. Its NAICS code is 713290 and its SIC code is 7990.