What Fliff does

Fliff is a Philadelphia-based, venture-backed private company founded in 2019 that operates a free-to-play social sportsbook distributed through iOS, Android, and a progressive web app. The platform is built around a dual virtual currency system — Fliff Coins, a freemium currency with no monetary value used for entertainment and leaderboards, and Fliff Cash, a sweepstakes-entry currency that can be obtained free or via purchase and is redeemable for real prizes subject to KYC verification via Persona and documented redemption thresholds ($50 minimum, $5,000 monthly cap). The platform serves over 4 million users across more than 45 US states (with exclusions including California for sweepstakes since January 2025) and carries a 4.8/5.0 rating across 150,000+ App Store and Google Play reviews. Revenue is generated through optional Fliff Coin purchases, advertising partnerships, affiliate cashback commissions, and DFS entry fees via the newer Fliff Superstars peer-to-peer product available in 11 states.

The underlying technology is a mobile-first consumer gaming stack rather than a complex enterprise platform: it includes sweepstakes prize-redemption infrastructure, identity verification via Persona with biometric and government-ID checks, payment processing through Apple Pay, credit/debit cards, ACH, and Skrill, and a social layer featuring following, trending picks, leaderboards, achievement badges, and an XP loyalty system. The company is headquartered at 840 First Ave, Suite 400, King of Prussia, PA, with operations in Philadelphia, an engineering hub in Sofia, Bulgaria, and operations support in Manila, Philippines. Investors include Play Ventures, Acies Investments, Eilers & Krejcik Gaming, Courtside VC, Spicy Investments, and The Raine Group, with total disclosed funding of approximately $15 million.

Fliff's go-to-market is product-led, direct-to-consumer mobile distribution combined with affiliate/promo-code channels (PW005, LINEUPS, PLAYRACE) and content partnerships with sports media outlets such as Pickswise, SportsGrid, and Dimers.com. The largest recent strategic pivot was the January 2026 launch of Fliff Superstars, a peer-to-peer Pick'Em DFS product with real USD prizes and guaranteed prize pools, designed in part to maintain a presence in California after sweepstakes gaming was banned statewide at the start of 2025. Third-party analysis estimates annual revenue at approximately $25.6 million against an estimated ~102-person headcount, placing implied revenue per employee in the low-mid $200K range consistent with a venture-stage consumer app.

Name

Fliff

Legal name

Fliff Inc.

Website

https://getfliff.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Fliff is a Philadelphia-based social sportsbook founded in 2019 that offers free-to-play sports prediction games via a sweepstakes model using dual virtual currency (Fliff Coins and Fliff Cash), serving more than 4 million users across 45+ US states and supplementing with a real-money P2P DFS product.

Ownership category

akta.pro rank

Product category

Social Sports Betting

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG)

Keywords

• Social sportsbook
• Sweepstakes gaming
• Daily fantasy sports
• Free-to-play sports predictions
• Virtual currency gaming

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Virtual Currency Sales (Fliff Coins): Sale of virtual Fliff Coins for entertainment purposes. Users purchase licenses to use additional Fliff Coins for enhanced gameplay. Fliff Coins have no monetary value and cannot be redeemed for prizes.
2. Advertising Partnerships: Revenue from advertising partnerships with third-party brands, including affiliate commissions from merchant cashback networks and ad placements within the platform
3. Fliff Cash Bonus Attach Rate: Fliff Cash awarded as bonus with select Fliff Coin package purchases, serving as sweepstakes entries. While no purchase is required to obtain Fliff Cash, it is bundled with coin purchases to drive conversion
4. Fliff Superstars P2P DFS Entry Fees: Peer-to-peer daily fantasy sports contests where users pay entry fees for guaranteed prize pools. Real-money product available in select states

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fliff operates a free-to-play social sportsbook and daily fantasy sports platform that lets users make sports predictions using a dual virtual currency system: Fliff Coins for play-for-fun social gaming with leaderboards and XP, and Fliff Cash as sweepstakes entries redeemable for real cash prizes. The platform also offers Fliff Superstars, a peer-to-peer Pick'Em DFS product with guaranteed prize pools available in select states, and Fliff Streaks, a free-to-play consecutive prediction game in additional states.

Product overview

Fliff operates as a dual-product social sports gaming platform consisting of the Fliff Social Sportsbook and Fliff Superstars (Pick'Em DFS). The Social Sportsbook is built on a sweepstakes model using two virtual currencies: Fliff Coins for play-for-fun gaming with leaderboards and badges, and Fliff Cash for promotional sweepstakes entries redeemable for real prizes. The companion Fliff Superstars product offers peer-to-peer daily fantasy sports contests with real money prizes. Additional products include Fliff Streaks (consecutive prediction games) available in select states. The platform is mobile-first with no real-money gambling, allowing sports predictions as free-to-play entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• Fliff Superstars: A peer-to-peer daily fantasy sports (DFS) product operated by Fliff that allows users to compete in pick'em style player prop contests for real USD prizes with guaranteed prize pools. Available in 11 states including California.

Products and services

• Fliff Social Sportsbook A free-to-play social sports gaming platform that enables users to make sports predictions using virtual Fliff Coins for fun and Fliff Cash for sweepstakes entries redeemable for real prizes. Features daily credits, leaderboards, achievement badges, and social following functionality.
• Fliff Superstars (Pick'Em DFS) A peer-to-peer daily fantasy sports contest format where participants build lineups of athletes selecting over/under stat projections. Users compete against each other for real money prizes with guaranteed prize pools. Features daily free entries and is currently available in 11 states.
• Fliff Cash Sweepstakes A promotional sweepstakes mechanism where users can win real cash prizes by playing games with Fliff Cash accumulated through free claims or gameplay. Includes redemption thresholds (minimum 50 Fliff Cash = $50, maximum $5,000 per period) and KYC verification requirements.
• Fliff Streaks A free-to-play prediction game available in specific states (Alabama, Arizona, Colorado, Connecticut, Kentucky, Mississippi, New Jersey, New York, West Virginia) where users make consecutive correct predictions to win prizes. Fliff Cash obtained only through free methods (daily login bonus, social media giveaways, partner offers).

Quantifiable outcome

• Over 4 million users
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PersonacoreTechnology or IntegrationIdentity verification service provider used for KYC compliance. Processes biometric facial recognition, government ID verification, SSN validation, and address verification. Processes and deletes biometric data within 2 years or when no longer needed.
• Apple PaycoreTechnology or IntegrationPayment processing partner for Fliff Superstars P2P DFS deposits. Enables seamless in-app purchasing for users.
• ACH Bank TransfercoreTechnology or IntegrationPayment method for deposits and withdrawals in Fliff Superstars P2P DFS. Allows direct bank transfers for funding and prize redemptions.
• SkrillcoreTechnology or IntegrationDigital wallet payment method available for withdrawals in Fliff Superstars P2P DFS.
• Merchant Cashback NetworkminorGTM or Marketing PartnerAffiliate partner network providing merchant cashback commissions as part of Fliff's monetization strategy alongside virtual currency sales and advertising.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PrizePicks: Largest US player-prop daily fantasy sports operator. Comparable to Fliff's Fliff Superstars product in Pick'em DFS mechanics, though operating as a real-money incumbent with broader scale and brand recognition.
• DraftKings: Dominant US real-money sportsbook and DFS operator. Comparable to Fliff in serving US sports-betting consumers, though operating as a fully regulated real-money incumbent and the principal alternative for users transitioning out of social sportsbooks.
• Underdog Fantasy: Established real-money DFS operator offering pick'em and best-ball contests. Comparable to Fliff Superstars in fantasy product category, with deeper state coverage and larger user base.

Direct peers

• Sportzino: Sweepstakes sports prediction and social casino platform. Uses dual virtual currency architecture analogous to Fliff's Fliff Coins / Fliff Cash and competes for the same US social sportsbook user base.
• Onyx Sports: Social sportsbook with sweepstakes model offering sports predictions and prize redemption. Directly comparable product and regulatory positioning to Fliff in the US social sports betting category.
• Betr: Social sports betting platform offering pick'em and micro-betting products, including a real-money DFS and sportsbook business. Comparable to Fliff in targeting casual sports-betting users via a mobile-first social experience.
• Rebet: Social sportsbook offering free-to-play sports predictions with sweepstakes prize redemption. Closely comparable to Fliff's core social sportsbook product, targeting the same user segment via a mobile-first app.
• Thrillzz: Sweepstakes-based social sportsbook operating a near-identical dual-currency model with real-prize redemption. Directly comparable to Fliff in product mechanics, regulatory positioning, and target customer (US sports fans in non-legalized states).

Emerging players

• ParlayPlay: Mobile-first pick'em DFS platform with similar player-prop contest mechanics to Fliff Superstars. Comparable as an emerging DFS operator competing for the same casual sports-fan segment.
• Splash Sports: Real-money pick'em DFS operator with peer-to-peer contest mechanics. Comparable to Fliff Superstars in DFS category, competing for similar user demographics with a real-money-only model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fliff
• Instagraminstagram.com/getfliff
• Facebookfacebook.com/getfliff
• LinkedInlinkedin.com/company/fliff

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fliff