Super Group

What Super Group does

Super Group (NYSE: SGHC) is a holding company for global online sports betting and iGaming businesses, operating primarily through two brand pillars: Betway for sports wagering and Spin for online casino. Founded in 2006 and listed on the NYSE in 2021, the company serves individual consumers across 20+ regulated markets and over 100 countries, with a portfolio that includes casino sub-brands such as Jackpot City, Royal Vegas, Hippodrome Casino, Amazon Slots, and Lucky Nugget. The Africa segment generated 44% of revenue in Q1 2026, with South African operations through subsidiary Raging River Trading (Pty) Ltd contributing $700M in 2025 revenue.

The underlying technology is a dual-brand digital platform spanning web and mobile, supporting pre-match and in-play betting, live dealer casino, and telemetry-driven wagering products (notably a Formula 1 in-race betting product developed with Alt Sports Data). The company received final regulatory approval for the Apricot acquisition to strengthen its proprietary sportsbook platform, and appointed a new Group CTO to accelerate AI initiatives and platform modernization. A novel payment layer — ZAR Supercoin, a 1:1 rand-backed stablecoin under the Super Money SA division, listed on Luno with ABSA as custodian — addresses high African banking fees.

Super Group generates revenue on a transaction-based take-rate model, earning the spread between odds offered and implied probabilities on sports wagers and the house edge on casino games. Marketing relies on flagship sports sponsorships (Formula 1, Arsenal, Manchester City, Springboks, SA20, Betway Premiership) and regional celebrity ambassadors (Don Jazzy in Nigeria, Graeme Smith, Vladimir Guerrero Jr.). FY2025 revenue was $2.2B (+22% YoY) with adjusted EBITDA of $559.5M (+57%); FY2026 guidance exceeds $2.55B revenue and $680M adjusted EBITDA. The company also distributes a quarterly dividend (5 cents per share, ~1.8–2.0% annualized yield) and maintains a $100M revolving credit facility with Barclays, JPMorgan Chase, and Citibank.

Name

Super Group

Legal name

SGHC Ltd

Website

https://sghc.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Super Group (NYSE: SGHC) is a publicly traded online sports betting and iGaming holding company operating the Betway sportsbook and Spin casino brands, plus multiple casino sub-brands, serving 6.4 million monthly active customers across 20+ regulated markets globally.

Ownership category

akta.pro rank

Product category

Online Sports Betting and iGaming

NAICS

Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online sports betting
• IGaming platform
• Online casino
• Sportsbook operator
• Live in-play wagering

Headquarters

HQ city

St. Peter Port

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Sports Betting Wagers: Core revenue stream from online sports betting wagers placed by customers on pre-match and in-play events across football, cricket, tennis, and other sports. Super Group operates Betway as its primary sports betting brand globally. Revenue is transaction-based, driven by betting volumes and odds margins.
2. iGaming / Online Casino: Revenue generated from online casino products including slots, table games, and live dealer games through the Spin brand and other casino brands (Betway Casino, Jackpot City, Royal Vegas, Hippodrome Casino, Amazon Slots, Lucky Nugget).
3. Dividend Distributions: Super Group declared a second regular quarterly dividend of 5 cents per share for 2026, totaling 10 cents per share annually. Dividend yield approximately 1.8-2.0% annually, returning capital to shareholders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Super Group operates a portfolio of online sports betting and iGaming platforms through its Betway and Spin brands, offering pre-match and in-play sports wagering across football, cricket, tennis, motorsports, and other sports, along with online casino products including slots, table games, and live dealer experiences via multiple sub-brands. The company monetizes through the house edge on customer wagers across 20+ regulated markets globally, with Africa representing 44% of total revenue.

Product overview

Super Group operates as an online sports betting and iGaming company through a dual-brand strategy. The core offerings consist of Betway (sports betting platform) and Spin (online casino platform), supported by additional casino sub-brands including Jackpot City, Amazon Slots, Hippodrome Casino, Royal Vegas Online Casino, and Lucky Nugget Casino. The company also provides SuperPlan, a responsible gaming tools module integrated across its brands to promote safer gambling practices.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 15th consecutive revenue beat with Q1 2026 revenue of $612M (up 18% YoY), a new all-time high
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Don JazzycoreGTM or Marketing Partner · 12 June 2026Betway partnered with Don Jazzy, a prominent Nigerian music executive and entrepreneur, as a brand ambassador to drive engagement and brand affinity in the Nigerian market.
• Formula 1 (with Alt Sports Data)flagshipStrategic or Co-development Partner · 5 March 2026Super Group's Betway became the first officially licensed gaming operator partnership with Formula 1, as part of a broader non-exclusive betting strategy. F1 spent two years developing the initiative in collaboration with San Diego-based betting data startup Alt Sports Data to create in-race betting products using live telemetry data, enabling in-play wagering on driver and team strategy metrics. Additional multiyear agreements with other gaming operators were expected to follow.
• Luno Cryptocurrency ExchangecoreTechnology or Integration · 14 November 2025Super Group's ZAR Supercoin stablecoin is listed on the Luno cryptocurrency exchange, enabling users to trade and transact with the stablecoin. Luno provides the exchange platform infrastructure for Supercoin distribution.
• ABSA GroupcoreTechnology or Integration · 14 November 2025ABSA Group serves as the custodian for fiat currency backing reserves of Super Group's ZAR Supercoin stablecoin, holding rand deposits that back the digital currency on a 1:1 basis.
• Atlassian Williams RacingflagshipStrategic or Co-development Partner · 17 February 2025Super Group became an Official Partner of Atlassian Williams Racing (Formula 1 team), marking one of Super Group's highest-profile sports sponsorships and extending Betway's presence in global motorsport.
• Arsenal FCflagshipGTM or Marketing PartnerBetway is a sponsor of Arsenal FC, one of the world's most widely supported football clubs, providing significant brand visibility and marketing reach for Super Group's Betway brand across global football audiences.
• Manchester CityflagshipGTM or Marketing PartnerBetway holds a partnership with Manchester City FC, one of the world's leading football clubs, including a global partnership activation at the New York Stock Exchange.
• South African SpringbokscoreGTM or Marketing PartnerBetway is a sponsor of the Springboks, South Africa's national rugby team, supporting brand engagement in the key African market where Super Group generates 44% of total revenues.
• Betway PremiershipcoreGTM or Marketing PartnerBetway holds naming rights sponsorship of the Betway Premiership, a major football/soccer league in South Africa, positioning Betway as a leading sportsbook brand in the African market.
• Betway SA20coreGTM or Marketing PartnerBetway is title sponsor of the SA20 (South African T20 cricket league), supporting customer acquisition and brand awareness in the South African market where Super Group generates significant revenue.
• Betway Summer CupminorGTM or Marketing PartnerBetway sponsors the Summer Cup horse racing event in South Africa, extending the brand's presence in the local sports entertainment ecosystem.
• Vladimir Guerrero Jr.coreGTM or Marketing PartnerVladimir Guerrero Jr., Toronto Blue Jays MLB star, partnered with Betway to promote responsible gambling alongside the sports betting brand.
• Graeme SmithcoreGTM or Marketing PartnerFormer South African cricket captain Graeme Smith was added to the Betway ambassador portfolio, leveraging his cricketing reputation to promote the brand in South Africa and broader African markets.
• Apricot (Acquisition)coreTechnology or IntegrationSuper Group received final regulatory approval for the Apricot transaction to enhance its sportsbook technology platform, strengthening in-house betting technology capabilities.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• DraftKings: DraftKings is a leading US-focused online sports betting and iGaming operator with expanding international presence; directly comparable to Betway as a digital-first sportsbook competing for the same end customers with overlapping product suite including in-play betting and online casino.
• Flutter Entertainment: Flutter Entertainment is the world's largest online sports betting and iGaming operator with FanDuel (US), Paddy Power/Betfair (UK/Ireland), and PokerStars; directly comparable to Super Group as a multi-brand, multi-jurisdiction B2C sportsbook and casino operator with similar revenue scale and global footprint.
• Bet365: Bet365 is one of the largest private online sports betting operators globally with deep presence in UK, Europe, and other regulated markets; directly comparable to Super Group as a global online sportsbook facing the same regulatory environment, including the coordinated New Zealand High Court action.
• Rush Street Interactive: Rush Street Interactive operates BetRivers and PlaySugarHouse online sportsbooks and casinos across the US and Latin America; comparable as a multi-jurisdiction online sports betting and iGaming operator with similar product mix and emerging-market focus.
• Entain: Entain operates Ladbrokes, Coral, BetMGM (joint venture with MGM Resorts), and PartyPoker across online and retail sports betting and gaming; comparable to Super Group as a multi-brand global operator with strong UK/European presence and similar product mix spanning sportsbook and casino.
• MGM Resorts International: MGM Resorts operates BetMGM (50/50 JV with Entain) and integrated casino resorts; comparable to Super Group through its online sports betting/iGaming exposure as well as broader gaming operations, competing for similar US state-licensed market share.

Broad incumbents

• Evolution AB: Evolution AB is the dominant supplier of live dealer and iGaming content to operators globally; comparable to Super Group as a key supplier of casino content that powers Spin Casino, Betway Casino, and other Super Group iGaming brands.
• Light & Wonder: Light & Wonder is a global gaming content and technology provider including iGaming platforms and slot content; comparable as a broad incumbent supplying the iGaming ecosystem that Super Group's Spin and casino brands operate within.
• Sportradar: Sportradar is a leading sports data and technology provider serving sportsbooks, including odds feeds, risk management, and content; comparable as a sportsbook technology ecosystem participant adjacent to Super Group's Apricot platform and F1 telemetry-based product development.
• Genius Sports: Genius Sports is a sports data and technology company providing data feeds, trading technology, and media solutions to sportsbooks; comparable as a broader sportsbook infrastructure participant overlapping with Super Group's sportsbook technology stack and partnership ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/supergroupholdingcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Group