Rush Street Interactive
Rush Street Interactive operates proprietary online casino and sports betting platforms across 16 U.S. states and four international markets under the BetRivers, RushBet, and PlaySugarHouse brands, serving adult consumers in regulated real-money gaming jurisdictions with a casino-first strategy.
- Company typePublic
- Founded2012
- HeadquartersChicago, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What Rush Street Interactive does
Rush Street Interactive (NYSE: RSI) is a Chicago-headquartered online casino and sports betting operator founded in 2012 that runs regulated real-money gaming platforms across 16 U.S. states and four international markets (Colombia, Ontario, Mexico, Peru). The company serves adult consumers (21+) through three consumer brands: BetRivers (primary North America brand), RushBet (Latin America), and PlaySugarHouse (Pennsylvania), supplemented by retail sportsbook partnerships at Rivers Casino venues in Pittsburgh, Philadelphia, and Portsmouth, as well as French Lick Resort. In 2025 the company generated $1.134 billion in revenue (+23% YoY) with $153.7M of adjusted EBITDA, and reported Q1 2026 revenue of $370.4M (+41% YoY).
The underlying technology is a proprietary, end-to-end iGaming platform that handles player accounts, payments, risk management, regulatory compliance, and a gamified promotional engine (real-time algorithmic bonusing, scratch cards, wheel spins, bad beat bonuses, multi-player tournaments). The platform powers both real-money gaming and free-to-play social gaming products on a shared codebase, enabling low-cost customer acquisition ahead of iGaming legalization in new jurisdictions. Differentiated features include a 1.4-second live betting odds refresh, an integrated payments debit solution in partnership with Sightline Payments, the multi-state BetRivers Poker Network unifying liquidity across four states, and the iRush Rewards loyalty program (0.67–1.2% cashback). The company also licenses its platform and promotional tools to third-party gaming operators via a B2B channel.
RSI operates a transaction-fee revenue model, taking a percentage of gross gaming revenue across online casino and online sports betting, supplemented by freemium social gaming and B2B licensing royalties. The casino-first revenue mix yields approximately 3.7x higher GGR per user versus sports betting ($10,401 vs $2,785), making iCasino the dominant profit driver. The 800+ employee company operates from offices in the U.S., Canada, Estonia, Serbia, Colombia, and Peru, and distributes primarily through owned digital properties (websites and mobile apps) with brand ambassador partnerships (Phil Hellmuth) and affiliate marketing as secondary acquisition channels.
Rush Street Interactive firmographics
Firmographics- Name
- Rush Street Interactive
- Legal name
- Rush Street Interactive LP
- Website
- https://rushstreetinteractive.com
- Company type
- Public
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Rush Street Interactive operates proprietary online casino and sports betting platforms across 16 U.S. states and four international markets under the BetRivers, RushBet, and PlaySugarHouse brands, serving adult consumers in regulated real-money gaming jurisdictions with a casino-first strategy.
- Ownership category
- akta.pro rank
Rush Street Interactive industry classification
Industry- Product category
- Online Gambling and Sports Betting
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (713210), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Sweepstakes/Free-to-Play & Social Poker Apps (MPAEAEAD), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH)
Keywords
Where Rush Street Interactive is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Rush Street Interactive business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Online Casino (iCasino): Core revenue driver with higher margins than sports betting. Generates $10,401 in Gross Gaming Revenue per user versus $2,785 for online sports betting - a 3.7x monetization advantage. Dominant revenue contributor with casino-first strategy.
- Online Sports Betting: Online sports wagering on professional and collegiate sports across regulated markets. Lower margin per user compared to casino but drives volume through major sporting events.
- Social Gaming: Free-to-play casino and sportsbook products used for customer acquisition and pre-registration ahead of iGaming legalization. Same platform as online gaming enables cost-effective funneling of qualified bettors.
- Land-based Casino Sportsbook: Retail sports betting operations in casino venues including Rivers Casino locations in Pennsylvania, Philadelphia, and Portsmouth, VA, and French Lick Resort in Indiana.
- B2B Platform Solutions: Licensing of proprietary iGaming platform technology and promotional tools to other gaming operators.
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Rush Street Interactive product offering
Product offeringCore offering
Rush Street Interactive operates a proprietary end-to-end iGaming platform that delivers regulated online casino, online sportsbook, poker, social gaming, and retail sportsbook products under the BetRivers, RushBet, and PlaySugarHouse brands across 16 US states and 4 international markets (Colombia, Ontario, Mexico, Peru). The company earns primarily from real-money wagering transactions, with a casino-first strategy and also licenses its platform technology and promotional tools to other gaming operators.
Product overview
Rush Street Interactive operates a multi-brand online gaming platform consisting of three primary consumer brands (BetRivers, RushBet, and PlaySugarHouse) and multiple product verticals including Online Casino, Online Sportsbook, Land-based Casino Sportsbook, Social Gaming, and Poker. The company also offers B2B solutions including Player Centric Technology and a Proprietary iGaming Platform for operators. The portfolio spans regulated real-money gaming across North America and Latin America, with a casino-first strategy emphasizing higher-margin online casino operations over sports betting.
Differentiator
Problem solved
Functional benefit
Brands
- BetRivers: One of North America's most popular and fastest-growing Online Casino and Sportsbooks, designed to be player-centric with a wide range of bonus features.
- RushBet
- PlaySugarHouse
Products and services
- BetRivers Online Casino and Sportsbook BetRivers is one of North America's most popular and fastest-growing online casino and sportsbook brands. Designed to be player-centric, it offers more than 5,500 casino games plus sports betting with gamified promotions, iRush Rewards loyalty program, fast withdrawals, live dealers, community chat, and tournaments. Available across multiple US states.
- RushBet Online Casino and Sportsbook RushBet is one of Latin America's largest online casino and sportsbook brands, offering slots, roulette, blackjack games, and sports betting with localized payment options and regional sports coverage. Available in Colombia and Peru.
- PlaySugarHouse Online Casino and Sportsbook PlaySugarHouse is one of Pennsylvania's most popular online casino and sportsbook brands, bringing the casino and sportsbook floor experience to online players in Pennsylvania.
- BetRivers Online Sportsbook Online sportsbook offering wagering on professional and collegiate sports across regulated markets, featuring live betting with 1.4-second odds refresh, PropPacks for MLB and NBA, and event-driven promotions. Available via BetRivers, RushBet, and PlaySugarHouse brands.
- Online Casino (iCasino) Online casino product offering 5,500+ games including slots, blackjack, roulette, live dealer games, community chat, tournaments, and slot tournaments. Available across 8 regulated iGaming markets in North America.
- Land-based Casino Sportsbook Complete retail sportsbook solutions deployed inside physical casino venues, including marquee locations at Rivers Casino in Pittsburgh, Philadelphia, and Portsmouth, French Lick Resort in Indiana, and Swinomish Casino & Lodge in Washington.
- Social Gaming (Casino and Sportsbook)
Quantifiable outcome
- 41% revenue growth in Q1 2026, beating Wall Street estimates by 11.3%
- +7 more outcomes
Companies that use Rush Street Interactive
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Rush Street Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rush Street Interactive partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Swinomish Casino & LodgeminorPartnership to launch Washington's first legal esports betting at BetRivers sportsbook, allowing wagers on Counter-Strike 2 and League of Legends.
- CBC/Radio CanadaminorOlympic coverage partnership in Alberta to drive brand awareness and engagement ahead of market launch.
- Sightline PaymentscorePartnership to launch the industry's first integrated payments debit solution at BetRivers, enabling seamless transaction processing for players.
- Multi-State Poker Network OperatorscoreBetRivers Poker network operating across multiple states with unified player liquidity.
- Multi-State Poker Network PartnerscoreBetRivers Poker Network unifying players across four states, enabling multi-state poker gameplay with shared liquidity.
- Phil HellmuthminorPoker legend joined as brand and content partner to enhance BetRivers poker brand visibility and credibility.
- KambicoreExtended sportsbook partnership for sports betting platform technology and odds provision.
Scale indicators17 records
Recent moves9 records
Expansion highlights7 records
Rush Street Interactive competitors and assessment
Company assessmentDirect peers
- Flutter Entertainment (FanDuel): Flutter Entertainment owns FanDuel, the #1 US online sportsbook and a leading iGaming operator. Direct competitor to BetRivers in US online casino and sports betting with similar product mix.
- DraftKings: DraftKings is the largest US online sportsbook and iGaming operator. Directly competes with RSI's BetRivers brand across both online casino and sports betting in overlapping regulated US states.
- Bally's Corporation: Bally's operates online sportsbook and iCasino in the US alongside its land-based casino portfolio. Comparable omnichannel operator with overlapping US state footprint.
- Caesars Digital (Caesars Entertainment): Caesars Digital is the online gaming arm of Caesars Entertainment, offering sportsbook and iCasino. Competes directly with RSI across US regulated markets under the Caesars Sportsbook and Caesars Casino brands.
- BetMGM (MGM Resorts / Entain JV): BetMGM is the joint venture between MGM Resorts and Entain, operating online casino and sportsbook in the US. Direct competitor to RSI with similar multi-brand US footprint.
- Super Group (Betway / Spin): Super Group operates Betway and Spin brands across multiple regulated markets including Europe, Africa, and the Americas. Comparable as a multi-brand, multi-jurisdiction online gaming operator.
- Penn Entertainment (ESPN BET): Penn Entertainment operates ESPN BET online sportsbook and Hollywood Casino iCasino. Direct US competitor to BetRivers with similar omnichannel land-based-to-online strategy.
Regional players
- Codere Online: Codere Online operates online sports betting and casino in Latin America (notably Argentina, Brazil, Mexico, Colombia). Comparable LATAM-focused online gaming operator overlapping with RushBet.
Broad incumbents
- Sportingbet / Kaizen Gaming: Kaizen Gaming operates Betano and Sportingbet brands across Europe, LatAm (Brazil), and other markets. Comparable multi-jurisdiction online sportsbook and casino operator with recent Latin American expansion.
Emerging players
- Hard Rock Digital: Hard Rock Digital is the online gaming arm of the Seminole Tribe / Hard Rock International, launching in US online sportsbook and iCasino. Emerging competitor with strong brand recognition overlapping BetRivers markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rush Street Interactive social profiles
Digital presenceRush Street Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rush Street Interactive leadership team
Management profileNumber of profiles
Profiles12 records
Rush Street Interactive funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rush Street Interactive M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rush Street Interactive
What does Rush Street Interactive do?
Rush Street Interactive operates a proprietary end-to-end iGaming platform that delivers regulated online casino, online sportsbook, poker, social gaming, and retail sportsbook products under the BetRivers, RushBet, and PlaySugarHouse brands across 16 US states and 4 international markets (Colombia, Ontario, Mexico, Peru). The company earns primarily from real-money wagering transactions, with a casino-first strategy and also licenses its platform technology and promotional tools to other gaming operators.
Is Rush Street Interactive a public or private company?
Rush Street Interactive is a public company. It is classified as public and is currently operating.
When was Rush Street Interactive founded?
Rush Street Interactive was founded in 2012. It employs 501 to 1,000 people.
Where is Rush Street Interactive based?
Rush Street Interactive is headquartered in Chicago, United States, in the North America region.
How does Rush Street Interactive make money?
Five revenue lines are on record. Online Casino (iCasino) is the primary driver. The others are online Sports Betting, social Gaming, land-based Casino Sportsbook and B2B Platform Solutions.
Who are Rush Street Interactive's main competitors?
Direct peers on record are Flutter Entertainment (FanDuel), DraftKings, Bally's Corporation, Caesars Digital (Caesars Entertainment), BetMGM (MGM Resorts / Entain JV), Super Group (Betway / Spin) and Penn Entertainment (ESPN BET). Codere Online is listed as a regional player. Sportingbet / Kaizen Gaming is listed as a broad incumbent. Hard Rock Digital is listed as an emerging player.
Does Rush Street Interactive have an API?
No public API is recorded for Rush Street Interactive.
What industry is Rush Street Interactive in?
Rush Street Interactive's product category is Online Gambling and Sports Betting. Its primary akta.pro industry code is MPAEABAC, Online Poker Casinos (Casino + Poker Rooms), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.