Branch
Branch is a Silicon Valley-based mobile linking and attribution platform founded in 2014, operating an SDK embedded in 100,000+ apps and used by 100,000+ brands to measure cross-platform user journeys across a network of 300 billion+ mobile links reaching 3 billion+ users monthly.
- Company typePrivate
- Founded2014
- HeadquartersPalo Alto, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Branch does
Branch Metrics is a Silicon Valley-based mobile linking and attribution platform founded in 2014, operating a mobile SDK embedded in more than 100,000 apps and used by more than 100,000 brands. Its network spans over 300 billion mobile links and reaches more than 3 billion users monthly, providing cross-platform deep linking, attribution, user-engagement analytics, and ad-fraud detection to mobile app developers and enterprise marketing teams. The company monetizes through subscription-based ARR ($125M ARR reported in 2024, up from $100M in 2022) sold via an API-first, developer-led self-serve motion supplemented by enterprise field sales. Branch raised $300M in February 2022 led by NEA at a $4B post-money valuation and expanded through acquisitions of Tune's Attribution Analytics (2018), Nova Launcher and Sesame Universal Search (July 2022), and AdLibertas (September 2022); it divested Nova Launcher to Instabridge in January 2026 after reducing that team in 2024.
The input data also references distinct entities sharing the Branch name: a workforce-payments platform with 230 employees operating across 37 states, serving over 1,300 business clients (including Uber, Instacart, and Indeed Flex) with earned wage access, embedded digital wallets, and branded debit cards distributed through Stripe Connect, reporting 1,200% revenue growth over three years; and an Ohio-based public benefit corporation insurer (Branch Insurance) that adopted Akur8's Discover tool for AI-driven regulatory intelligence. Branch Metrics' go-to-market combines an SDK/PLG motion, enterprise sales into major brands, research-driven content marketing (including the State of Mobile App Marketing 2025 and AI Search and Discovery Enterprise Benchmark reports), and partnership-led distribution via Stripe Connect and Mastercard co-branded research.
Collectively, the Branch ecosystem spans mobile measurement, workforce/embedded payments, and insurance technology under a shared brand, with leadership including CEO David Karnstedt and recently appointed CFO Matt Peterson (formerly of Fastly and Snappy). The consolidated entity is venture-backed, privately held, and most recently valued at $4B on its 2022 financing; its 2026 strategic posture emphasizes AI-search repositioning, embedded-finance distribution through Stripe, and operational discipline following the Nova Launcher divestiture.
Branch firmographics
Firmographics- Name
- Branch
- Legal name
- Branch Metrics
- Website
- https://branch.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Branch is a Silicon Valley-based mobile linking and attribution platform founded in 2014, operating an SDK embedded in 100,000+ apps and used by 100,000+ brands to measure cross-platform user journeys across a network of 300 billion+ mobile links reaching 3 billion+ users monthly.
- Ownership category
- akta.pro rank
Branch industry classification
Industry- Product category
- Mobile Attribution & Analytics
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)
- akta.pro secondary industries
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG), Developer Tooling & SDK Platforms (BPAMAOAD)
Keywords
Where Branch is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Branch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Annual Recurring Revenue (ARR): Branch Metrics generates recurring subscription-based ARR from its mobile linking and attribution platform, reaching $125M ARR in 2024 (up from $100M in 2022), with consistent year-over-year growth since launch in 2014.
- Workforce payments / earned wage access: Branch (workforce payments platform) monetizes through transaction and platform fees tied to worker payouts and earned wage access infrastructure for the gig economy and platform labor segments.
- Embedded wallet / API-based payout rails: Embedded finance revenue from providing digital wallet and branded debit card infrastructure integrated into partner platforms such as Stripe Connect.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Not publicly disclosed — quote/contract-based enterprise pricing. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Branch product offering
Product offeringCore offering
Branch (Branch Metrics) provides a mobile linking, deep linking, and attribution SaaS platform delivered through SDKs and APIs that mobile app developers and brands embed to measure app discovery, user navigation, and marketing attribution across devices. The platform is embedded in more than 100,000 apps, processes over 300 billion mobile links, and reaches more than 3 billion users monthly, with AI-driven search and discovery analytics and privacy-compliant measurement capabilities.
Product overview
Branch operates across multiple distinct business lines sharing the Branch name. Branch Metrics is the core mobile linking, attribution, and measurement platform serving over 100,000 brands with a network of over 300 billion mobile links, and it expanded through acquisitions of Nova Launcher, Sesame Universal Search, and AdLibertas. Separately, the Branch Workforce Payments Platform offers earned wage access and embedded digital wallets (integrated with Stripe Connect) to over 1,000 enterprise customers including Uber, Instacart, and Indeed Flex, and has reported more than 1,200% revenue growth over three years. A third Branch entity, Branch Insurance, is an Ohio-based public benefit corporation insurer that has adopted Akur8's Discover AI tool for regulatory intelligence. Together, these entities span mobile measurement, workforce payments, and insurance technology under the shared Branch brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Branch Metrics Mobile Linking & Attribution Platform
Quantifiable outcome
- $125M ARR by January 2024 (up from $100M in 2022)
- +4 more outcomes
Companies that use Branch
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Branch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature5 records
Branch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship embedded finance partnership, core insurance technology partner, strategic co-marketing partner, major divestiture / ecosystem transfer, core mobile measurement acquisition, flagship acquisition for app discovery, major co-acquisition with nova launcher and core developer ecosystem.
- Stripe (Stripe Connect)flagship embedded finance partnershipBranch (workforce payments platform) integrated with Stripe Connect to become the embedded digital wallet provider for worker payouts, enabling customizable digital wallets and branded debit cards for drivers, contractors, marketplace sellers, and frontline workers with instant payouts, fee-free banking, and cash-back rewards.
- Akur8core insurance technology partnerInsurance-entity Branch extended its partnership with Akur8 through adoption of the Discover tool, converting complex US regulatory documents into organized, queryable data for real-time regulatory insights and condensing 2+ weeks of manual research into hours.
- Mastercardstrategic co-marketing partnerBranch (workforce payments platform) co-produced the first Solopreneur Report with Mastercard, surveying 1,400 independent workers across North America to drive thought leadership and category awareness.
- Instabridgemajor divestiture / ecosystem transferSwedish company Instabridge acquired Nova Launcher from Branch Metrics and pledged to maintain the app while evaluating monetization strategies (ads and paid versions).
- AdLibertascore mobile measurement acquisitionBranch acquired AdLibertas, a data platform for mobile apps, to enhance mobile measurement capabilities and improve mobile marketing solutions via deeper data collection and analysis amid increasing privacy concerns.
- Nova Launcher (Kevin Barry)flagship acquisition for app discoveryBranch acquired Nova Launcher and Sesame Universal Search in July 2022 to extend its network of 300B+ mobile links and develop new app discovery methods. Kevin Barry continued to lead Nova Launcher development. Two years later most of the Nova team was laid off and the asset was divested to Instabridge in January 2026.
- Sesame Universal Searchmajor co-acquisition with nova launcherBranch acquired Sesame Universal Search alongside Nova Launcher to enhance Android app discovery and navigation features without disrupting existing monetization models.
- Supported data integration partners (collective ecosystem)core developer ecosystemBranch maintains a published catalog of data integration partners with custom and standard integration guides to support app developers integrating Branch's SDKs and mobile measurement stack.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Branch competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Branch social profiles
Digital presenceBranch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Branch leadership team
Management profileNumber of profiles
Profiles13 records
Branch subsidiaries and ownership
Company hierarchySubsidiaries3 records
Branch funding detail
Funding detailFunding overview
Funding rounds9 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Branch M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Branch
What does Branch do?
Branch (Branch Metrics) provides a mobile linking, deep linking, and attribution SaaS platform delivered through SDKs and APIs that mobile app developers and brands embed to measure app discovery, user navigation, and marketing attribution across devices. The platform is embedded in more than 100,000 apps, processes over 300 billion mobile links, and reaches more than 3 billion users monthly, with AI-driven search and discovery analytics and privacy-compliant measurement capabilities.
Is Branch a public or private company?
Branch is a private company. It is classified as venture growth investor backed and is currently operating.
When was Branch founded?
Branch was founded in 2014. It employs 501 to 1,000 people.
Where is Branch based?
Branch is headquartered in Palo Alto, United States, in the North America region.
How does Branch make money?
Three revenue lines are on record. Annual Recurring Revenue (ARR) is the primary driver. The others are workforce payments / earned wage access and embedded wallet / API-based payout rails.
Does Branch have an API?
Yes. Branch (workforce payments) integrates with Stripe Connect as an embedded digital wallet provider, enabling companies to launch customizable digital wallets and branded debit cards for drivers, contractors, marketplace sellers, and frontline workers via a minimal API lift and no pre-funding from platforms. Branch Metrics also supports multiple data integration partners with custom integration guides and standard integrations for mobile measurement.
What industry is Branch in?
Branch's product category is Mobile Attribution & Analytics. Its primary akta.pro industry code is BPAMADAH, App Analytics, Attribution & Deep Linking Platforms, with a secondary code of BPAMADAG, Developer Portals, SDKs & Documentation Platforms. Its NAICS code is 51929 and its SIC code is 7370.