AdLibertas
- Company typePrivate
- Founded2016
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AdLibertas does
AdLibertas is a B2B SaaS data platform purpose-built for mobile app developers and publishers, founded in 2016 and headquartered in San Francisco. The company consolidates fragmented data from more than 80 ad networks (AppLovin, ironSource, MoPub, Unity Ads, Facebook Ads, TikTok Ads, etc.), mobile measurement partners (AppsFlyer, Adjust, Kochava), analytics platforms (Firebase, Flurry), app stores (Apple App Store, Google Play), and subscription services (RevenueCat) into a unified, user-level reporting layer. Integration is achieved via scheduled API imports and ETL into an AWS-based managed data lake; notably, no SDK is required, and customers onboard by simply providing API credentials. The core product, Audience Reporting, sits at the center of the offering, augmented by LTV Forecasting, Consolidated Revenue Reporting, Statistics & Forecasting Modules, User Report Filters, and an Amazon Athena direct query module.
AdLibertas firmographics
Firmographics- Name
- AdLibertas
- Legal name
- AdLibertas, Inc.
- Website
- https://adlibertas.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AdLibertas industry classification
Industry- Product category
- Mobile App Analytics Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where AdLibertas is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
AdLibertas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Platform subscription model where cost depends on usage and data volume. Customers pay for access to the data platform with pricing based on data volume and usage metrics.
- Usage-Based Pricing: Platform cost depends on usage and data volume, suggesting a consumption-based component to the pricing model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 14-day trial period |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
AdLibertas product offering
Product offeringCore offering
AdLibertas provides a SaaS data platform for mobile apps that unifies data from ad networks, app stores, and analytics services into a single source of truth via API integrations. Its core offering, Audience Reporting, delivers user-level analytics combining ad revenue, in-app purchases, and subscription data, while predictive modules such as LTV Forecasting and Machine Learning Predictions (MLP) use proprietary HRRM models to forecast user lifetime value and campaign ROAS for user acquisition decisions.
Product overview
AdLibertas is a data platform for mobile apps that unifies reporting from ad networks, app stores, and analytics services to provide actionable insights for growth. The core platform is Audience Reporting, which delivers user-level analytics combining revenue from advertising, in-app purchases, and subscriptions. Built on top are specialized modules including LTV Forecasting (using machine learning for predictive analytics), Consolidated Revenue Reporting (unifying revenue across mediators and app stores), Statistics & Forecasting Modules, User Report Filters, and Amazon Athena direct query access. The platform requires no SDK—connections are made via API to the customer's existing data sources.
Differentiator
Problem solved
Functional benefit
Products and services
- Audience Reporting User-level analytics and reporting product for mobile app developers and publishers that consolidates data from ad networks, app stores, and analytics platforms to provide granular insights into user behavior, retention, and revenue performance.
- LTV Forecasting Predictive analytics feature that forecasts user lifetime value (LTV) and return on ad spend (ROAS) using machine learning models trained on historical campaign performance.
- Consolidated Revenue Reporting Reporting product that combines app revenue across all mediation platforms and app stores, providing a unified view of earnings from AppLovin, ironSource, and other ad networks.
- Machine Learning Predictions (MLP) Proprietary machine learning product using Historical Recursive Regression Modeling (HRRM) to deliver self-tuning predictive models for user pLTV and pROAS without requiring data science expertise.
- Bulk Campaign pLTV Outputs Automated product that delivers daily projected LTVs for user acquisition campaigns, cross-referencing ad network reporting, user analytics, IAP, and installs via scheduled outputs.
Quantifiable outcome
- Users completing 10 games on day 1 are worth 20X more than users who don't
- +4 more outcomes
Companies that use AdLibertas
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
AdLibertas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability2 records
Feature6 records
AdLibertas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Branch MetricscoreAdLibertas was acquired by Branch Metrics in September 2022. Branch is a platform helping mobile apps measure and promote growth across devices, platforms, and channels. Over 100K+ apps have used Branch. The acquisition combines AdLibertas' data expertise with Branch's breadth and scale to build next-generation mobile measurement platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
AdLibertas competitors and assessment
Company assessmentDirect peers
- AppsFlyer: Leading mobile measurement partner (MMP) offering attribution, analytics, and increasingly aggregated revenue and LTV reporting. Direct overlap with AdLibertas' mobile data unification, MMP integration, and pLTV use cases, but at vastly larger scale.
- Adjust: Global MMP providing attribution, fraud prevention, and aggregated analytics. Competes with AdLibertas on the data unification and pLTV/ROAS reporting layer, and is itself a data source AdLibertas integrates with.
- Kochava: Mobile attribution and analytics platform supporting connected TV, gaming, and apps. Overlaps with AdLibertas on attribution data integration and cross-channel performance measurement for mobile publishers.
- Singular: Marketing attribution and analytics platform with a particular focus on aggregated ROI and creative-level performance for mobile. Direct comparable to AdLibertas' consolidated revenue and campaign pLTV outputs.
- Tenjin: Mobile attribution and analytics platform purpose-built for game developers, with aggregated LTV and revenue dashboards. Closely comparable to AdLibertas in target customer (mobile game publishers) and product (pLTV + aggregated revenue).
Broad incumbents
- Branch Metrics: Acquirer of AdLibertas and broader mobile linking and measurement platform serving 100K+ apps. Overlaps with AdLibertas' attribution and analytics surface area, and is now the parent company absorbing the product.
- Google Analytics for Firebase: Free, deeply integrated mobile analytics offering from Google that serves as a baseline for app developers. Competes at the user behavior and event analytics layer, and is one of AdLibertas' data sources.
Emerging players
- Amplitude: Product analytics platform with mobile cohort and LTV analysis capabilities. Competes in user behavior and LTV forecasting, though focused on in-app event analytics rather than the ad-network data unification AdLibertas does.
- Mixpanel: Product analytics platform with cohort retention and LTV reporting for mobile apps. Adjacent competitor in mobile user analytics, though without the deep ad-network and monetization data integrations AdLibertas offers.
Others
- Sensor Tower: Mobile market intelligence platform covering app store optimization, ad intelligence, and usage estimates. Adjacent to AdLibertas in the mobile app ecosystem but focused on market-level data rather than publisher-first analytics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdLibertas social profiles
Digital presenceAdLibertas financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdLibertas leadership team
Management profileNumber of profiles
Profiles7 records
AdLibertas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdLibertas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdLibertas
What does AdLibertas do?
AdLibertas provides a SaaS data platform for mobile apps that unifies data from ad networks, app stores, and analytics services into a single source of truth via API integrations. Its core offering, Audience Reporting, delivers user-level analytics combining ad revenue, in-app purchases, and subscription data, while predictive modules such as LTV Forecasting and Machine Learning Predictions (MLP) use proprietary HRRM models to forecast user lifetime value and campaign ROAS for user acquisition decisions.
Is AdLibertas a public or private company?
AdLibertas is a private company. It is classified as corporate owned and is currently acquired.
When was AdLibertas founded?
AdLibertas was founded in 2016. It employs 11 to 50 people.
Where is AdLibertas based?
AdLibertas is headquartered in San Francisco, United States, in the North America region.
How does AdLibertas make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are usage-Based Pricing.
Who are AdLibertas's main competitors?
Direct peers on record are AppsFlyer, Adjust, Kochava, Singular and Tenjin. Broad incumbents are Branch Metrics and Google Analytics for Firebase. Emerging players are Amplitude and Mixpanel. Sensor Tower is listed as an others.
Does AdLibertas have an API?
Yes. AdLibertas connects to customer data sources via APIs. The platform uses scheduled API imports and ETL processes to pull data from ad providers, app stores, and analytics services. No SDK is required for integration. Developer documentation is at docs.adlibertas.com/getting-started/welcome-to-adlibertas.
What industry is AdLibertas in?
AdLibertas's product category is Mobile App Analytics Platform. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 5418 and its SIC code is 7372.