Branch

What Branch does

Branch Metrics is a Silicon Valley-based mobile linking and attribution platform founded in 2014, operating a mobile SDK embedded in more than 100,000 apps and used by more than 100,000 brands. Its network spans over 300 billion mobile links and reaches more than 3 billion users monthly, providing cross-platform deep linking, attribution, user-engagement analytics, and ad-fraud detection to mobile app developers and enterprise marketing teams. The company monetizes through subscription-based ARR ($125M ARR reported in 2024, up from $100M in 2022) sold via an API-first, developer-led self-serve motion supplemented by enterprise field sales. Branch raised $300M in February 2022 led by NEA at a $4B post-money valuation and expanded through acquisitions of Tune's Attribution Analytics (2018), Nova Launcher and Sesame Universal Search (July 2022), and AdLibertas (September 2022); it divested Nova Launcher to Instabridge in January 2026 after reducing that team in 2024.

The input data also references distinct entities sharing the Branch name: a workforce-payments platform with 230 employees operating across 37 states, serving over 1,300 business clients (including Uber, Instacart, and Indeed Flex) with earned wage access, embedded digital wallets, and branded debit cards distributed through Stripe Connect, reporting 1,200% revenue growth over three years; and an Ohio-based public benefit corporation insurer (Branch Insurance) that adopted Akur8's Discover tool for AI-driven regulatory intelligence. Branch Metrics' go-to-market combines an SDK/PLG motion, enterprise sales into major brands, research-driven content marketing (including the State of Mobile App Marketing 2025 and AI Search and Discovery Enterprise Benchmark reports), and partnership-led distribution via Stripe Connect and Mastercard co-branded research.

Collectively, the Branch ecosystem spans mobile measurement, workforce/embedded payments, and insurance technology under a shared brand, with leadership including CEO David Karnstedt and recently appointed CFO Matt Peterson (formerly of Fastly and Snappy). The consolidated entity is venture-backed, privately held, and most recently valued at $4B on its 2022 financing; its 2026 strategic posture emphasizes AI-search repositioning, embedded-finance distribution through Stripe, and operational discipline following the Nova Launcher divestiture.

Name

Branch

Legal name

Branch Metrics

Website

https://branch.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Branch is a Silicon Valley-based mobile linking and attribution platform founded in 2014, operating an SDK embedded in 100,000+ apps and used by 100,000+ brands to measure cross-platform user journeys across a network of 300 billion+ mobile links reaching 3 billion+ users monthly.

Ownership category

akta.pro rank

Product category

Mobile Attribution & Analytics

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

App Analytics, Attribution & Deep Linking Platforms (BPAMADAH)

akta.pro secondary industries

Developer Portals, SDKs & Documentation Platforms (BPAMADAG), Developer Tooling & SDK Platforms (BPAMAOAD)

Keywords

• Mobile attribution platform
• Deep linking infrastructure
• App measurement analytics
• Cross-device linking
• Mobile marketing SDK

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Annual Recurring Revenue (ARR): Branch Metrics generates recurring subscription-based ARR from its mobile linking and attribution platform, reaching $125M ARR in 2024 (up from $100M in 2022), with consistent year-over-year growth since launch in 2014.
2. Workforce payments / earned wage access: Branch (workforce payments platform) monetizes through transaction and platform fees tied to worker payouts and earned wage access infrastructure for the gig economy and platform labor segments.
3. Embedded wallet / API-based payout rails: Embedded finance revenue from providing digital wallet and branded debit card infrastructure integrated into partner platforms such as Stripe Connect.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Branch (Branch Metrics) provides a mobile linking, deep linking, and attribution SaaS platform delivered through SDKs and APIs that mobile app developers and brands embed to measure app discovery, user navigation, and marketing attribution across devices. The platform is embedded in more than 100,000 apps, processes over 300 billion mobile links, and reaches more than 3 billion users monthly, with AI-driven search and discovery analytics and privacy-compliant measurement capabilities.

Product overview

Branch operates across multiple distinct business lines sharing the Branch name. Branch Metrics is the core mobile linking, attribution, and measurement platform serving over 100,000 brands with a network of over 300 billion mobile links, and it expanded through acquisitions of Nova Launcher, Sesame Universal Search, and AdLibertas. Separately, the Branch Workforce Payments Platform offers earned wage access and embedded digital wallets (integrated with Stripe Connect) to over 1,000 enterprise customers including Uber, Instacart, and Indeed Flex, and has reported more than 1,200% revenue growth over three years. A third Branch entity, Branch Insurance, is an Ohio-based public benefit corporation insurer that has adopted Akur8's Discover AI tool for regulatory intelligence. Together, these entities span mobile measurement, workforce payments, and insurance technology under the shared Branch brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Branch Metrics Mobile Linking & Attribution Platform

Quantifiable outcome

• $125M ARR by January 2024 (up from $100M in 2022)
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship embedded finance partnership, core insurance technology partner, strategic co-marketing partner, major divestiture / ecosystem transfer, core mobile measurement acquisition, flagship acquisition for app discovery, major co-acquisition with nova launcher and core developer ecosystem.

• Stripe (Stripe Connect)flagship embedded finance partnershipOEM/ Whitelabel/ Licensing Partner · 25 March 2026Branch (workforce payments platform) integrated with Stripe Connect to become the embedded digital wallet provider for worker payouts, enabling customizable digital wallets and branded debit cards for drivers, contractors, marketplace sellers, and frontline workers with instant payouts, fee-free banking, and cash-back rewards.
• Akur8core insurance technology partnerTechnology or Integration · 18 February 2026Insurance-entity Branch extended its partnership with Akur8 through adoption of the Discover tool, converting complex US regulatory documents into organized, queryable data for real-time regulatory insights and condensing 2+ weeks of manual research into hours.
• Mastercardstrategic co-marketing partnerGTM or Marketing Partner · 16 February 2026Branch (workforce payments platform) co-produced the first Solopreneur Report with Mastercard, surveying 1,400 independent workers across North America to drive thought leadership and category awareness.
• Instabridgemajor divestiture / ecosystem transferStrategic or Co-development Partner · 21 January 2026Swedish company Instabridge acquired Nova Launcher from Branch Metrics and pledged to maintain the app while evaluating monetization strategies (ads and paid versions).
• AdLibertascore mobile measurement acquisitionStrategic or Co-development Partner · 1 September 2022Branch acquired AdLibertas, a data platform for mobile apps, to enhance mobile measurement capabilities and improve mobile marketing solutions via deeper data collection and analysis amid increasing privacy concerns.
• Nova Launcher (Kevin Barry)flagship acquisition for app discoveryStrategic or Co-development Partner · 19 July 2022Branch acquired Nova Launcher and Sesame Universal Search in July 2022 to extend its network of 300B+ mobile links and develop new app discovery methods. Kevin Barry continued to lead Nova Launcher development. Two years later most of the Nova team was laid off and the asset was divested to Instabridge in January 2026.
• Sesame Universal Searchmajor co-acquisition with nova launcherStrategic or Co-development Partner · 19 July 2022Branch acquired Sesame Universal Search alongside Nova Launcher to enhance Android app discovery and navigation features without disrupting existing monetization models.
• Supported data integration partners (collective ecosystem)core developer ecosystemTechnology or IntegrationBranch maintains a published catalog of data integration partners with custom and standard integration guides to support app developers integrating Branch's SDKs and mobile measurement stack.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/branchmetrics
• Facebookfacebook.com/branchmetrics
• LinkedInlinkedin.com/company/branch-metrics

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries3 records

Funding overview

Funding rounds9 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branch