A-GAME Beverages
A-GAME Beverages is a Florida-based, privately held functional beverage company that makes clean-label, ready-to-drink hydration drinks (Original and Zero Sugar) formulated with sea salt electrolytes and eight vitamins, sold nationally via Walmart Marketplace and regional grocers to athletes, youth sports programs, and health-conscious consumers.
- Company typePrivate
- Founded2022
- HeadquartersClermont, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What A-GAME Beverages does
A-GAME Beverages, Inc. is a privately held U.S. functional beverage company headquartered in Central Florida (Clermont/Orlando) that produces a clean-label, ready-to-drink sports hydration beverage. The company was founded in 2022 by two-time MLB World Series champion Johnny Damon and produces two core SKUs — A-GAME Original (sweetened with honey and natural sweeteners, ~21g sugar per 16.9 fl oz bottle) and A-GAME Zero Sugar (0g sugar) — across six fruit flavors, plus a hydration powder stick line extension. The formulation uses unrefined sea salt for electrolytes (~250mg sodium, ~160mg potassium per bottle) and is fortified with eight essential vitamins (B2, B3, B5, B6, B7, B12, C, E); the product contains no artificial dyes, artificial sweeteners, or chemical additives and is colored with fruit and vegetable juices.
The company sells entirely through third-party physical and digital retail: Walmart Marketplace nationwide, Southeastern Grocers (Winn-Dixie, Harveys) across FL/GA/AL/MS/LA, Greer's, Publix, Polar Beverages (New England distribution), Amazon, and the company's own shopagame.com storefront. Pricing is unit-based per bottle, not disclosed publicly. Go-to-market is heavily marketing-led, leveraging founder/board credibility (Johnny Damon, Bo Jackson), professional athlete endorsements (TreVeyon Henderson, Caleb Downs, Perry Thompson), sports organization sponsorships (TNA Wrestling, Invicta FC, Miami FC, Powerboat P1/P1 Offshore, Minto US Open Pickleball Championships), biohacker Gary Brecka / The Ultimate Human, and a youth/high school ambassador program.
A-GAME has materially upgraded its operating bench since 2024 — CMO Mario Magro (ex-Pepsi, Cadbury Schweppes, Keurig Dr Pepper), SVP Sales Demo Drougas, board members Sue Klug (former President Albertsons Southern California), Pedro Herran (former Dr Pepper Snapple Latin America), and Keith Myers (LHC Group co-founder) — and in May 2026 appointed Mitchell Krupp (former early investor and board member of Liquid Death) as CEO, with founder Johnny Damon transitioning to Chairman, explicitly to lead national retail growth and distribution expansion. To date the company has disclosed only a single early exempt offering of $831K (closed February 2021) under SEC Regulation D, although a separate funding-rounds reference indicates an approximately $17.9M round in February 2025. Revenue is not disclosed; the company is pre-scale relative to national CPG peers and is investing aggressively in distribution and brand building rather than operating profit.
A-GAME Beverages firmographics
Firmographics- Name
- A-GAME Beverages
- Legal name
- A-GAME Beverages, Inc.
- Website
- https://drinkagame.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A-GAME Beverages is a Florida-based, privately held functional beverage company that makes clean-label, ready-to-drink hydration drinks (Original and Zero Sugar) formulated with sea salt electrolytes and eight vitamins, sold nationally via Walmart Marketplace and regional grocers to athletes, youth sports programs, and health-conscious consumers.
- Ownership category
- akta.pro rank
A-GAME Beverages industry classification
Industry- Product category
- Sports and Functional Hydration Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Sports Drinks & Hydration Beverages (CRADAHAK)
- akta.pro secondary industries
- Sports Drink Production (Isotonic/Hypotonic) (AFAFABAF), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where A-GAME Beverages is headquartered
LocationHeadquarters
- HQ city
- Clermont
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
A-GAME Beverages business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Beverage Product Sales: Sale of ready-to-drink A-GAME hydration beverages in original and zero sugar varieties across multiple flavors (Dragon Fruit Plum, Strawberry Lemonade, Concord Grape, Tropical, Black Cherry Pomegranate, Citrus). Products sold through retail partners, e-commerce, and Amazon.
- Hydration Powder Sticks: Sale of powdered hydration product line extension for convenient on-the-go use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original A-GAME - Regular sugar formula with honey and natural sweeteners |
| Unit Pricing | Pay-as-you-go | A-GAME Zero Sugar - Zero sugar clean hydration formula |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
A-GAME Beverages product offering
Product offeringCore offering
A-GAME Beverages manufactures and sells premium ready-to-drink functional hydration beverages formulated with sea-salt electrolytes, eight essential vitamins (B2, B3, B5, B6, B7, B12, C, E), natural sweeteners including honey, and fruit/vegetable juices for natural coloring, with no artificial dyes, artificial sweeteners, or chemical additives. The portfolio includes Original and Zero Sugar variants across six fruit flavors (Dragon Fruit Plum, Strawberry Lemonade, Concord Grape, Tropical, Black Cherry Pomegranate, Citrus), sold in 16.9 fl oz bottles through retail grocery chains, Walmart Marketplace, Amazon, the company's own shopagame.com storefront, and regional distributors.
Product overview
A-GAME Beverages offers a portfolio of premium ready-to-drink hydration beverages positioned as clean-label alternatives to conventional sports drinks. The core product line consists of two variants: The Original A-GAME (sweetened with honey and natural sweeteners, approximately 21g sugar per bottle) and A-GAME Zero Sugar (zero sugar formula with the same electrolyte and vitamin profile). Both variants contain sea salt for natural electrolytes, eight essential vitamins (B2, B3, B5, B6, B7, B12, C, and E), natural flavors, and no artificial dyes or artificial sweeteners. The products are available in six fruit flavors (Tropical, Strawberry Lemonade, Concord Grape, Dragon Fruit Plum, Citrus, and Black Cherry Pomegranate), each offered in both Original and Zero Sugar formats. A-GAME positions itself for athletes of all levels, youth sports programs, and health-conscious consumers seeking functional hydration without artificial ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- The Original A-GAME Premium ready-to-drink hydration beverage made with sea salt electrolytes (approximately 250mg sodium, 160mg potassium per 16.9 fl oz bottle), eight essential vitamins (B2, B3, B5, B6, B7, B12, C, E), honey and natural sweeteners, and fruit and vegetable juices for natural coloring. Contains no artificial dyes or artificial sweeteners and approximately 21g sugar per bottle from natural sweeteners. Targeted at athletes, active consumers, and health-conscious individuals.
- A-GAME Zero Sugar Zero-sugar variant of the A-GAME premium hydration beverage with the same sea salt electrolyte formula (approximately 250mg sodium, 160mg potassium per 16.9 fl oz bottle) and eight essential vitamins. Contains 0g sugar, no artificial dyes, and no artificial sweeteners, targeted at consumers seeking zero-sugar clean hydration.
- A-GAME Variety Pack Bundle offering multiple flavors of A-GAME hydration beverages including both Original and Zero Sugar variants. Features Dragon Fruit Plum, Strawberry Lemonade, Concord Grape, Tropical, Black Cherry Pomegranate, and Citrus flavors in various combinations.
- A-GAME Hydration Powder Sticks Powdered hydration product line extension for convenient on-the-go use, leveraging the A-GAME clean-label sea salt electrolyte and vitamin formulation in single-serve stick format.
Quantifiable outcome
- Achieved 21-1-2 season record and State Championship with Doral Academy Red Rock Varsity Girls Soccer team as hydration partner
- +1 more outcomes
Companies that use A-GAME Beverages
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
A-GAME Beverages technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
A-GAME Beverages partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered secondary and core.
- Powerboat P1/P1 OffshoresecondaryA-GAME signed as series sponsor for the American Power Boat Association Offshore National Championship Series in Sarasota, Florida. Partnership includes television exposure, branding opportunities, and sponsorship of Shaun Torrente's raceboat in the Super Stock class.
- TreVeyon Henderson / New England PatriotscoreNFL New England Patriots running back TreVeyon Henderson joined A-GAME as athlete partner following a recent performance. Henderson positioned as face of the company's performance hydration products with messaging centered on drive, focus, and resilience.
- Walmart MarketplacecoreA-GAME sports drinks made available for purchase through Walmart Marketplace nationwide. Initial launch featuring eight variations including Dragon Fruit Plum, Strawberry Lemonade, Concord Grape, Tropical, Black Cherry Pomegranate, and three Zero Sugar options.
- TNA WrestlingcoreA-GAME named Official Hydration Partner of TNA Wrestling starting with Slammiversary on July 20, 2025 at UBS Arena in New York. A-GAME will provide hydration beverages for all TNA stars at Slammiversary and all future live events. Partnership extends across both TNA Wrestling and Invicta FC properties owned by Anthem Sports & Entertainment.
- Invicta FCcoreA-GAME will have a presence at all future Invicta FC women's MMA shows, providing hydration products to the promotion founded in 2012 by Janet Martin and Shannon Knapp. Both Invicta FC and TNA Wrestling are owned by Anthem Sports & Entertainment.
- Gary Brecka / The Ultimate HumancoreRenowned biohacker Gary Brecka endorsed A-GAME as his hydration beverage of choice. A-GAME products available for purchase on The Ultimate Human website and Gary Brecka's personal website. Promotional code ULTIMATE15 offered for discounts.
- Miami FCsecondaryA-GAME named official sports hydration drink for Miami FC, the longest-tenured professional soccer club in Miami. Partnership provides hydration products for the soccer organization.
- Southeastern Grocers (Winn-Dixie, Harveys)coreDistribution partnership with Southeastern Grocers LLC to carry A-GAME products in Harveys Supermarket and Winn-Dixie stores across Florida, Georgia, Alabama, Mississippi, and Louisiana. Products available in at least two flavors per store, with most locations carrying up to four varieties including zero-sugar options.
- Greer'ssecondaryDistribution deal with southeastern U.S. grocery chain Greer's to carry A-GAME sports drinks in stores across Florida, Alabama, and Mississippi. Partnership expands brand's southern presence in the heat-critical market.
- Perry Thompson / Auburn UniversitysecondaryPartnership with Auburn University football athlete Perry Thompson as brand ambassador demonstrating A-GAME hydration beverages for athletic performance during the 2024 football season.
- Polar BeveragescorePartnership with America's largest independent soft drink company for distribution of A-GAME hydration products throughout New England, expanding presence beyond the southeast. Polar Beverages, established in 1882 and based in Worcester, Massachusetts.
- Minto US Open Pickleball ChampionshipssecondaryA-GAME named Official Sports Drink of the Minto US Open Pickleball Championships with sponsorship of A-GAME Singles Sunday event.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
A-GAME Beverages competitors and assessment
Company assessmentDirect peers
- Cure Hydration: Cure Hydration is a clean-label electrolyte drink positioned on no artificial sweeteners, real fruit flavors, and adaptogens — directly competing with A-GAME on the "no artificial dyes / functional hydration" shelf at Walmart, Amazon, and natural-foods retailers. Both brands target the same clean-ingredient, active-lifestyle consumer and are frequently compared in A-GAME's own content marketing.
- Liquid I.V. Liquid I.V. is the market-leading powdered hydration multiplier (now Unilever-owned), pioneering the "Clean Label Project" certified, non-GMO, electrolyte hydration format. A-GAME explicitly benchmarks against Liquid I.V. in its 2026 content marketing and competes for the same on-the-go, electrolyte-conscious shopper with a ready-to-drink rather than powder format.
- LMNT: LMNT is a direct-to-consumer electrolyte drink mix brand built around science-driven sodium/potassium/magnesium ratios with no added sugar. LMNT and A-GAME share the same clean-ingredient, electrolyte-first positioning and compete on similar retail shelves (Walmart, Amazon, Sprouts) — A-GAME features LMNT in its own head-to-head comparison articles.
- BodyArmor Sports Drink: BodyArmor is the leading premium-positioned sports drink challenger (now majority-owned by Coca-Cola), built around coconut water, no artificial sweeteners, and athlete endorsements. As the most direct mainstream competitor to A-GAME's "clean sports drink" positioning at retail, it competes for the same isotonic-hydration occasion and shelf space.
- Liquid Death: Liquid Death is the canned-water and functional-beverage brand that pioneered irreverent brand marketing, heavy metal/edge positioning, and celebrity/athlete partnership-driven growth. A-GAME's CEO Mitchell Krupp was an early Liquid Death investor and board member, and the company's go-to-market playbook explicitly mirrors Liquid Death's distribution and branding strategy.
- Nuun Hydration: Nuun is a hydration-tablet and powder brand (now owned by Nestlé Health Science) operating in the clean-electrolyte, low-sugar functional-hydration category. A-GAME features Nuun in its head-to-head comparison content (drinkagame.com) and targets the same triathlete, runner, and everyday-active consumer with a different delivery format.
Broad incumbents
- Gatorade / Gatorade Zero: Gatorade (PepsiCo) is the dominant incumbent in the sports hydration category with the deepest DSD network, the largest marketing budget, and shelf presence at every Tier-1 retailer. A-GAME's positioning as a "clean-label alternative" directly targets the artificial-dye backlash against Gatorade's legacy formula.
- Powerade: Powerade (The Coca-Cola Company) is the #2 U.S. sports drink by volume, distributed through Coca-Cola's national DSD system and co-merchandised with BodyArmor. It competes head-to-head with A-GAME for institutional sports contracts (high school and college athletic programs) and grocery shelf space.
Emerging players
- Pedialyte Sport: Pedialyte (Abbott) has expanded from pediatric rehydration into adult sports and hangover hydration via Sport and Sparkling Rush SKUs. The brand competes for the same electrolyte-conscious adult athlete consumer A-GAME targets, with massive distribution advantages through Abbott's healthcare and retail channels.
- Hydrant: Hydrant is a DTC and retail-powdered electrolyte brand built around medical-grade hydration ratios with no artificial sweeteners, serving a similar clean-ingredient, active-lifestyle consumer. It overlaps with A-GAME on the same Amazon, Walmart, and natural-foods retailer shelves targeting hydration-forward consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
A-GAME Beverages social profiles
Digital presenceA-GAME Beverages financial estimates
Financial estimateRevenue estimate
Valuation estimate
A-GAME Beverages leadership team
Management profileNumber of profiles
Profiles15 records
A-GAME Beverages funding detail
Funding detailFunding overview
Funding rounds5 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A-GAME Beverages M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A-GAME Beverages
What does A-GAME Beverages do?
A-GAME Beverages manufactures and sells premium ready-to-drink functional hydration beverages formulated with sea-salt electrolytes, eight essential vitamins (B2, B3, B5, B6, B7, B12, C, E), natural sweeteners including honey, and fruit/vegetable juices for natural coloring, with no artificial dyes, artificial sweeteners, or chemical additives. The portfolio includes Original and Zero Sugar variants across six fruit flavors (Dragon Fruit Plum, Strawberry Lemonade, Concord Grape, Tropical, Black Cherry Pomegranate, Citrus), sold in 16.9 fl oz bottles through retail grocery chains, Walmart Marketplace, Amazon, the company's own shopagame.com storefront, and regional distributors.
Is A-GAME Beverages a public or private company?
A-GAME Beverages is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A-GAME Beverages founded?
A-GAME Beverages was founded in 2022. It employs 11 to 50 people.
Where is A-GAME Beverages based?
A-GAME Beverages is headquartered in Clermont, United States, in the North America region.
How does A-GAME Beverages make money?
Two revenue lines are on record. Beverage Product Sales are the primary driver. The others are hydration Powder Sticks.
Who are A-GAME Beverages's main competitors?
Direct peers on record are Cure Hydration, Liquid I.V., LMNT, BodyArmor Sports Drink, Liquid Death and Nuun Hydration. Broad incumbents are Gatorade / Gatorade Zero and Powerade. Emerging players are Pedialyte Sport and Hydrant.
Does A-GAME Beverages have an API?
No public API is recorded for A-GAME Beverages.
What industry is A-GAME Beverages in?
A-GAME Beverages's product category is Sports and Functional Hydration Beverages. Its primary akta.pro industry code is CRADAHAK, Sports Drinks & Hydration Beverages, with a secondary code of AFAFABAF, Sports Drink Production (Isotonic/Hypotonic). Its NAICS code is 31211 and its SIC code is 2080.