French Bloom
French Bloom is a Paris-based producer of premium 0.0% alcohol sparkling wines made from organic French Chardonnay, selling direct-to-consumer online, through luxury hospitality, and via LVMH's distribution in 30+ countries.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What French Bloom does
French Bloom is a Paris-headquartered producer of premium 0.0% alcohol sparkling wines made from dealcoholized organic French Chardonnay. Founded in 2019 and commercially launched in 2021 by Maggie Frerejean-Taittinger (formerly Directrice du Guide Michelin) and Constance Jablonski, the company sells four core cuvées — Le Blanc (€29), Le Rosé (€34), L'Extra Brut (€49), and La Cuvée Vintage 2023 (€109) — alongside gift sets and half-format bundles. All products are vegan, free of added sugar, sulfite-free, and low in calories, and have been validated by three consecutive World Sparkling Wine Awards wins for Best Alcohol-Free Sparkling Wine in the World (2023–2025).
Revenue is generated entirely through one-time unit sales of bottled product across three channels: a direct-to-consumer e-commerce storefront (free shipping above €50 in France and €150 in Europe), premium on-premise placement in Michelin-starred restaurants and luxury hotels, and enterprise venue distribution at Formula 1 Paddock Clubs and the F1 Garage under the 2025 official partnership. Distribution in 30+ countries is enabled by Moët Hennessy's (LVMH) global network following a minority stake acquisition in late 2024. The company employs 11–50 staff, has raised €8M (October 2023), and is building a 25-hectare estate in Limoux (operational September 2026) that will be the first winery in the world dedicated to alcohol-free sparkling wine production from owned vineyard land.
French Bloom firmographics
Firmographics- Name
- French Bloom
- Legal name
- French Bloom
- Website
- https://frenchbloom.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- French Bloom is a Paris-based producer of premium 0.0% alcohol sparkling wines made from organic French Chardonnay, selling direct-to-consumer online, through luxury hospitality, and via LVMH's distribution in 30+ countries.
- Ownership category
- akta.pro rank
French Bloom industry classification
Industry- Product category
- Non-Alcoholic Sparkling Wine
- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI)
Keywords
Where French Bloom is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
French Bloom business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: French Bloom generates revenue through direct-to-consumer sales of its alcohol-free sparkling wine collection, including Blanc, Rosé, Extra Brut, and Cuvée Vintage, sold at unit prices ranging from €29 to €109 per 750ml bottle.
- E-commerce Retail: Operates direct-to-consumer e-commerce storefront selling bottles, sets, and gift boxes with tiered pricing for multi-bottle purchases and bundle options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | LE BLANC - Entry tier organic sparkling wine |
| Unit Pricing | Pay-as-you-go | LE ROSÉ - Mid-tier rosé sparkling wine |
| Unit Pricing | Pay-as-you-go | L'EXTRA BRUT - Premium tier extra brut sparkling wine |
| Unit Pricing | Pay-as-you-go | LA CUVÉE VINTAGE 2023 - Ultra-premium vintage reserve |
| Unit Pricing | Pay-as-you-go | LE DUO - Half-bottle bundle (375ml) |
| Unit Pricing | Pay-as-you-go | SET LE BLANC & LE ROSÉ - Full bottle bundle |
| Unit Pricing | Pay-as-you-go | BABY BLOOM BOX - Compact gift set |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
French Bloom product offering
Product offeringCore offering
French Bloom produces and sells premium 0.0% alcohol sparkling wines made from organic French Chardonnay that is dealcoholized while preserving complexity and aromatic profile. The portfolio spans Le Blanc, Le Rosé, L'Extra Brut, and La Cuvée Vintage 2023, offered in 750ml bottles and 375ml formats, plus gift sets, and is sold via direct-to-consumer e-commerce and through luxury hospitality distribution across 30+ countries.
Product overview
French Bloom is a French producer of premium organic, dealcoholized sparkling wines (effervescents sans alcool 0.0%). The product portfolio includes four core sparkling wines: Le Blanc (white), Le Rosé, L'Extra Brut, and La Cuvée Vintage 2023, along with gift sets and smaller format bottles (Le Duo, Baby Bloom Box, and gift-boxed versions). All products are made from organic Chardonnay and natural ingredients such as lemon, are vegan, contain no added sugar, no sulfites, and are low in calories. The products are sold primarily through the company's e-commerce platform and are distributed across over 30 countries. The company was co-founded by Maggie Frerejean-Taittinger and Constance Jablonski in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Le Blanc Classic white 0.0% alcohol sparkling wine made from organic French Chardonnay, featuring citrus notes; vegan, no added sugar, no sulfites, low in calories; sold in 750ml bottles starting at €29.
- Le Rosé Rosé 0.0% alcohol sparkling wine made from organic French Chardonnay, awarded Best Sparkling Wine in the World 2025; vegan, no added sugar, no sulfites, low in calories; sold in 750ml bottles starting at €34.
- L'Extra Brut Premium extra-brut 0.0% alcohol sparkling wine offering higher complexity and a drier profile; vegan, no added sugar, no sulfites, low in calories; sold in 750ml bottles starting at €49.
- La Cuvée Vintage 2023 Vintage-dated ultra-premium 0.0% alcohol sparkling wine presented in a wooden gift box with noted complexity and depth; sold in 750ml bottles at €109.
- Le Rosé with Gift Box Le Rosé 750ml bottle presented inside a gift box, positioned for gifting occasions; priced at €39.
- Set Le Blanc & Le Rosé Gift set bundling one Le Blanc and one Le Rosé 750ml bottle, targeted at celebratory and gifting occasions; starting price €180.
- Le Duo (Half Bottles) Set of two 375ml half-bottles containing Le Blanc and Le Rosé, offering smaller serving sizes; priced at €36.
- Baby Bloom Box Compact gift set containing Le Blanc and Le Rosé in 375ml format, designed for baby celebrations and gifting; priced at €49.
Quantifiable outcome
- Awarded 'Best Alcohol-Free Sparkling Wine in the World' at World Sparkling Wine Awards for third consecutive year (2025)
- +1 more outcomes
Companies that use French Bloom
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
French Bloom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
French Bloom partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Formula 1coreFormula 1 named French Bloom as its first-ever official alcohol-free sparkling wine partner in September 2025. The partnership is part of the broader 10-year, multi-brand sponsorship deal between LVMH and F1 potentially worth over US$1 billion. French Bloom products are served at all F1 Paddock Clubs, the F1 Garage, and other venues during Grand Prix race weekends, targeting affluent millennials, Gen Z, and an expanding female fanbase seeking luxury moderation experiences.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
French Bloom competitors and assessment
Company assessmentDirect peers
- Thomson & Scott Noughty: UK-based producer of premium alcohol-free sparkling wines including Noughty, a dealcoholized organic sparkling wine directly comparable to French Bloom's positioning in the alcohol-free celebration occasion.
- Oddbird: Swedish producer of dealcoholized wines and sparkling wines targeting the mindful drinking movement. Directly comparable category, product format, and consumer segment to French Bloom, though focused more broadly across still and sparkling wines.
- Leitz Eins-Zwei-Zero: German Rheingau winery producing alcohol-free Riesling and sparkling wines. A direct peer in the premium alcohol-free wine category with established European distribution and award recognition, comparable to French Bloom's positioning.
- Pierre Zéro: French producer of alcohol-free wines including sparkling variants, directly competing with French Bloom in the domestic French market. Comparable product format (dealcoholized French wines) and price positioning in the alcohol-free category.
Emerging players
- Surely (by Francis Ford Coppola): US-based alcohol-free sparkling wine launched by the Francis Ford Coppola winery, targeting the sober-curious movement with premium positioning. Comparable consumer segment and product format though operating primarily in the US market.
- Ghia: Premium non-alcoholic aperitif brand targeting social and celebratory occasions for mindful drinkers. Adjacent category overlap with French Bloom's alcohol-free occasion-led positioning, though a different product format (aperitif vs. sparkling wine).
Broad incumbents
- Lyre's Spirit Co. Australia-founded global leader in non-alcoholic spirits with broad portfolio across whiskey, gin, rum, and sparkling alternatives. Comparable premium positioning and distribution scale to French Bloom's 30+ country reach, though a broader portfolio player rather than sparkling wine specialist.
- Athletic Brewing Company: US-based leading non-alcoholic craft beer producer with national distribution and brand recognition in the alcohol-free category. Comparable category leadership and premium positioning, though operating in beer rather than sparkling wine.
- Veuve Clicquot (LVMH): LVMH-owned luxury Champagne house and fellow portfolio brand of French Bloom's strategic backer (Moët Hennessy). Comparable premium sparkling positioning, hospitality channel presence, and global distribution, but operating in alcoholic Champagne vs. French Bloom's alcohol-free niche.
- Moët & Chandon (LVMH): Iconic LVMH Champagne house under the same Moët Hennessy division that holds a minority stake in French Bloom. Provides the distribution infrastructure French Bloom leverages, while representing both a strategic partner and a competitive incumbent in luxury sparkling beverages.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
French Bloom social profiles
Digital presenceFrench Bloom financial estimates
Financial estimateRevenue estimate
Valuation estimate
French Bloom leadership team
Management profileNumber of profiles
Profiles2 records
French Bloom funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
French Bloom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about French Bloom
What does French Bloom do?
French Bloom produces and sells premium 0.0% alcohol sparkling wines made from organic French Chardonnay that is dealcoholized while preserving complexity and aromatic profile. The portfolio spans Le Blanc, Le Rosé, L'Extra Brut, and La Cuvée Vintage 2023, offered in 750ml bottles and 375ml formats, plus gift sets, and is sold via direct-to-consumer e-commerce and through luxury hospitality distribution across 30+ countries.
Is French Bloom a public or private company?
French Bloom is a private company. It is classified as venture growth investor backed and is currently operating.
When was French Bloom founded?
French Bloom was founded in 2021. It employs 11 to 50 people.
Where is French Bloom based?
French Bloom is headquartered in Paris, France, in the Europe region.
How does French Bloom make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are E-commerce Retail.
Who are French Bloom's main competitors?
Direct peers on record are Thomson & Scott Noughty, Oddbird, Leitz Eins-Zwei-Zero and Pierre Zéro. Emerging players are Surely (by Francis Ford Coppola) and Ghia. Broad incumbents are Lyre's Spirit Co., Athletic Brewing Company, Veuve Clicquot (LVMH) and Moët & Chandon (LVMH).
Does French Bloom have an API?
No public API is recorded for French Bloom.
What industry is French Bloom in?
French Bloom's product category is Non-Alcoholic Sparkling Wine. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.