What Oddbird does

Oddbird is a Sweden-headquartered (Gothenburg) dealcoholized wine producer founded in 2013 by social worker Moa Gürbürzer, with operational R&D based in an Alsace, France research center led by Dr. Mihaela Mihnea. The company produces premium alcohol-free wines using a patented low-temperature dealcoholization process — vacuum distillation and membrane filtration — applied to wines that have been traditionally fermented and aged up to 12 months, a method designed to retain aroma, structure, and complexity. The portfolio spans ten SKUs across sparkling, white, red, rosé, and orange categories, with grapes sourced from approximately 135 organic and low-intervention vineyards in France, Italy, and Spain. Oddbird claims to be the only producer globally of natural wines without alcohol and operates the world's largest research consortium dedicated to dealcoholized wine quality, anchored by partnerships with five European universities.

The business model is straightforward unit-priced product sales across two channels: direct-to-consumer e-commerce shipping across all EU countries at price points of 159 SEK to 1,080 SEK, plus distributor and retail partnerships in the US, Canada, and UK. The US go-to-market relies on The Zero Proof (the largest US online NA retailer), specialty retailers, and on-premise accounts including EVA Air business class and the James Beard Foundation's 2025–2026 Taste America Tour. Customer segments split between health-conscious and "sober-curious" consumers — including a noted Gen Z cohort, of which 60% are open to low/no-alcohol drinks — and premium hospitality venues (restaurants, wine bars, hotels). A 2024 SEC Form D filing disclosed a $1,065,000 exempt securities offering through a Delaware-incorporated US entity, the company's first documented external capital event.

The company's competitive moat rests on proprietary dealcoholization IP, a multi-university research consortium generating peer-reviewed publications, an established vineyard supply ecosystem, and earned-media brand recognition across Forbes, Bloomberg, and Bon Appétit. Strategic emphasis in 2024–2025 has been on US geographic expansion, ultra-premium product positioning (the 1,080 SEK C cuvée), and category creation in orange wine.

Name

Oddbird

Legal name

Oddbird International AB

Website

https://oddbird.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Oddbird is a Sweden-based producer of premium dealcoholized wines, selling ten alcohol-free SKUs across sparkling, white, red, rosé, and orange categories through EU e-commerce and US distributor partnerships, serving health-conscious consumers and premium hospitality venues in 30+ countries.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Wine

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Non-alcoholic wine
• Dealcoholized wine production
• Alcohol-free beverages
• Premium wine alternatives
• Wine retail

Headquarters

HQ city

Gothenburg

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Revenue from selling dealcoholized wines directly to consumers through the Oddbird e-commerce platform, with shipping across the EU and through distributors for US, Canada, and UK markets.
2. Wholesale and Retail Distribution: Revenue from supplying wines to retailers, restaurants, wine bars, and hotels across 30+ countries. Products sold through The Zero Proof online retailer and other specialty retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Oddbird produces and sells premium dealcoholized wines made from organically grown grapes sourced from vineyards in France, Italy, and Spain. The wines are crafted using traditional fermentation and aged up to 12 months (or 24 months for the flagship C cuvée) before undergoing a proprietary low-temperature vacuum distillation and membrane filtration dealcoholization process. The portfolio spans sparkling, white, red, rosé, and orange wine styles sold direct-to-consumer across the EU and through distributors and retail partners in 30+ countries.

Product overview

Oddbird is a European wine house dedicated to creating premium wines liberated from alcohol. The product portfolio consists of ten distinct dealcoholized wines across four categories: Sparkling (C, Blanc de Blancs, Sparkling Rosé, Spumante, Spumante Rosé), White (Low Intervention Organic White Nº 2, Presence), Red (GSM, Addiction), and Orange (Low Intervention Sparkling Orange Nº1). All wines undergo traditional winemaking with natural fermentation followed by a proprietary low-temperature dealcoholization process. Grapes are sourced from partnered vineyards in France, Italy, and Spain, with each product featuring specific regional characteristics and grape varieties.

Differentiator

Problem solved

Functional benefit

Products and services

• C A premium dealcoholized sparkling cuvée representing Oddbird's most ambitious release, crafted from Chardonnay, Pinot Noir, and Meunier grapes from France's Grand-Est region with 24 months of aging.
• GSM A silky, dry red wine from Saint-Chinian, France, crafted from Grenache, Syrah, Mourvèdre, and Carignan grapes with 12 months of aging.
• Low Intervention Sparkling Orange Nº1 A sparkling orange wine from Alsace, France, made from organic Gewürztraminer, Muscat, Sylvaner, and Pinot Gris grapes with extended skin contact and 12 months of aging.
• Blanc de Blancs A dry sparkling white wine from Languedoc-Roussillon, France, crafted from Chardonnay and Colombard grapes with notes of Granny Smith apples, honey, and lime.

Quantifiable outcome

• No artificial colors or synthetic aromas; HACCP and ISO quality standards ensuring full traceability from grape to glass
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and supporting.

• The Zero ProofcoreChannel Partner/ Reseller/ DistributorThe Zero Proof is the largest online retailer of zero-proof drinks, featuring Oddbird products among approximately 400 NA beverage products. The partnership provides access to the US market and broader retail distribution through The Zero Proof's on-premise collaborations with national brands and cultural institutions including the James Beard Foundation.
• James Beard Foundation (Taste America Tour)flagshipStrategic or Co-development PartnerThe Zero Proof partnership with James Beard Foundation's 2025-2026 Taste America tour spans 20 U.S. cities as a national dining series. Oddbird products are showcased at tour events, aligning with the foundation's mission to promote sustainable and equitable practices in the independent restaurant industry.
• Carl Jung Dealcoholization PlantcoreTechnology or IntegrationTechnical partnership for vacuum distillation and membrane filtration dealcoholization. Carl Jung is a pioneering German wine estate (since 1907) that developed vacuum distillation dealcoholization technology and remains the industry leader producing 15-17 million bottles annually for brands including Noughty, Oddbird, and Leitz.
• Pepin Wines (Alsace, France)coreStrategic or Co-development PartnerOrganic and low-intervention winery partner in Alsace, France. Part of Oddbird's research consortium developing dealcoholized wines with scientific rigor.
• Save Saint Chinian (Languedoc, France)coreStrategic or Co-development PartnerGSM blend expertise partner in Languedoc, France. Source of grapes for Oddbird's GSM red wine, contributing to the company's terroir-driven winemaking approach.
• Tiempo Vino (Ribera del Duero, Spain)coreStrategic or Co-development PartnerTerroir-driven Tempranillo partner in Ribera del Duero, Spain. Source of organic Tempranillo grapes for Oddbird's Addiction red wine.
• Attica University (Greece)supportingStrategic or Co-development PartnerAcademic research partner conducting PhD research on consumer preferences for dealcoholized wines as part of Oddbird's research consortium.
• Burgundy University (France)supportingStrategic or Co-development PartnerAcademic partner for sensory profiling research with Jordi Ballester as part of Oddbird's research consortium focused on dealcoholized wine quality.
• Örebro University (Sweden)supportingStrategic or Co-development PartnerAcademic partner for sensory science research with Dr. Mihaela Mihnea as part of Oddbird's research consortium.
• Hochschule Geisenheim (Germany)supportingStrategic or Co-development PartnerTechnical research partner on de-alcoholization processes as part of Oddbird's research consortium developing methods for dealcoholized wines.
• Wine and Grape Institute (ICVV, Spain)supportingStrategic or Co-development PartnerResearch partner for texture analysis with Pilar Saez and Ignacio Ignacio Arias as part of Oddbird's interdisciplinary research approach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• De Soi: Non-alcoholic wine aperitif brand co-founded by Ghetto Gastro (Jon Gray, Pierre Serrao, Lester Walker). Premium positioning, lifestyle-driven marketing, and overlapping bar/hospitality channels make it a relevant adjacent peer.
• Ghia: Non-alcoholic aperitif brand led by founder Maya Endriga. Targets the same premium sober-curious demographic and lifestyle channels; product category is adjacent (aperitif vs. wine) but occasions and consumers overlap heavily.
• Aecorn: UK-based non-alcoholic aperitif brand offering dry and bitter variants. Competes for the same on-premise and at-home sober-curious occasion as Oddbird, particularly in fine dining and cocktail-led hospitality.

Broad incumbents

• Athletic Brewing Company: Largest non-alcoholic craft brewer in the US, widely credited with building the modern NA beer category. Serves as a broad incumbent reference point for scale, distribution, and brand-building in the broader no/low alcohol beverage space.

Direct peers

• Leitz: German Weingut producing dealcoholized wines, also using the Carl Jung dealcoholization facility (per Oddbird data). Competes with Oddbird on premium non-alcoholic wine positioning, particularly in European hospitality and retail.
• Surely: US-based non-alcoholic wine brand offering dealcoholized sparkling, white, rosé, and red. Targets the same sober-curious premium consumer through DTC and retail channels in North America.
• Noughty: Non-alcoholic wine brand from The Duchess Drinks Co. Produces dealcoholized sparkling, white, and rosé wines using the same Carl Jung dealcoholization platform as Oddbird, making it the closest direct comparable in product, supply chain, and channel.
• French Bloom: French dealcoholized sparkling wine brand positioned at ultra-premium price points, frequently featured alongside Oddbird in premium press. Closest direct competitor in the luxury alcohol-free sparkling segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oddbird