French Bloom

What French Bloom does

French Bloom is a Paris-headquartered producer of premium 0.0% alcohol sparkling wines made from dealcoholized organic French Chardonnay. Founded in 2019 and commercially launched in 2021 by Maggie Frerejean-Taittinger (formerly Directrice du Guide Michelin) and Constance Jablonski, the company sells four core cuvées — Le Blanc (€29), Le Rosé (€34), L'Extra Brut (€49), and La Cuvée Vintage 2023 (€109) — alongside gift sets and half-format bundles. All products are vegan, free of added sugar, sulfite-free, and low in calories, and have been validated by three consecutive World Sparkling Wine Awards wins for Best Alcohol-Free Sparkling Wine in the World (2023–2025).

Revenue is generated entirely through one-time unit sales of bottled product across three channels: a direct-to-consumer e-commerce storefront (free shipping above €50 in France and €150 in Europe), premium on-premise placement in Michelin-starred restaurants and luxury hotels, and enterprise venue distribution at Formula 1 Paddock Clubs and the F1 Garage under the 2025 official partnership. Distribution in 30+ countries is enabled by Moët Hennessy's (LVMH) global network following a minority stake acquisition in late 2024. The company employs 11–50 staff, has raised €8M (October 2023), and is building a 25-hectare estate in Limoux (operational September 2026) that will be the first winery in the world dedicated to alcohol-free sparkling wine production from owned vineyard land.

Name

French Bloom

Legal name

French Bloom

Website

https://frenchbloom.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

French Bloom is a Paris-based producer of premium 0.0% alcohol sparkling wines made from organic French Chardonnay, selling direct-to-consumer online, through luxury hospitality, and via LVMH's distribution in 30+ countries.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Sparkling Wine

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Alcohol-free sparkling wine
• Dealcoholized wine production
• Non-alcoholic beverages
• Organic chardonnay wines
• Luxury beverage brand

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Direct Product Sales: French Bloom generates revenue through direct-to-consumer sales of its alcohol-free sparkling wine collection, including Blanc, Rosé, Extra Brut, and Cuvée Vintage, sold at unit prices ranging from €29 to €109 per 750ml bottle.
2. E-commerce Retail: Operates direct-to-consumer e-commerce storefront selling bottles, sets, and gift boxes with tiered pricing for multi-bottle purchases and bundle options.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels5 records

Core offering

French Bloom produces and sells premium 0.0% alcohol sparkling wines made from organic French Chardonnay that is dealcoholized while preserving complexity and aromatic profile. The portfolio spans Le Blanc, Le Rosé, L'Extra Brut, and La Cuvée Vintage 2023, offered in 750ml bottles and 375ml formats, plus gift sets, and is sold via direct-to-consumer e-commerce and through luxury hospitality distribution across 30+ countries.

Product overview

French Bloom is a French producer of premium organic, dealcoholized sparkling wines (effervescents sans alcool 0.0%). The product portfolio includes four core sparkling wines: Le Blanc (white), Le Rosé, L'Extra Brut, and La Cuvée Vintage 2023, along with gift sets and smaller format bottles (Le Duo, Baby Bloom Box, and gift-boxed versions). All products are made from organic Chardonnay and natural ingredients such as lemon, are vegan, contain no added sugar, no sulfites, and are low in calories. The products are sold primarily through the company's e-commerce platform and are distributed across over 30 countries. The company was co-founded by Maggie Frerejean-Taittinger and Constance Jablonski in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Blanc Classic white 0.0% alcohol sparkling wine made from organic French Chardonnay, featuring citrus notes; vegan, no added sugar, no sulfites, low in calories; sold in 750ml bottles starting at €29.
• Le Rosé Rosé 0.0% alcohol sparkling wine made from organic French Chardonnay, awarded Best Sparkling Wine in the World 2025; vegan, no added sugar, no sulfites, low in calories; sold in 750ml bottles starting at €34.
• L'Extra Brut Premium extra-brut 0.0% alcohol sparkling wine offering higher complexity and a drier profile; vegan, no added sugar, no sulfites, low in calories; sold in 750ml bottles starting at €49.
• La Cuvée Vintage 2023 Vintage-dated ultra-premium 0.0% alcohol sparkling wine presented in a wooden gift box with noted complexity and depth; sold in 750ml bottles at €109.
• Le Rosé with Gift Box Le Rosé 750ml bottle presented inside a gift box, positioned for gifting occasions; priced at €39.
• Set Le Blanc & Le Rosé Gift set bundling one Le Blanc and one Le Rosé 750ml bottle, targeted at celebratory and gifting occasions; starting price €180.
• Le Duo (Half Bottles) Set of two 375ml half-bottles containing Le Blanc and Le Rosé, offering smaller serving sizes; priced at €36.
• Baby Bloom Box Compact gift set containing Le Blanc and Le Rosé in 375ml format, designed for baby celebrations and gifting; priced at €49.

Quantifiable outcome

• Awarded 'Best Alcohol-Free Sparkling Wine in the World' at World Sparkling Wine Awards for third consecutive year (2025)
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Formula 1coreGTM or Marketing Partner · 4 September 2025Formula 1 named French Bloom as its first-ever official alcohol-free sparkling wine partner in September 2025. The partnership is part of the broader 10-year, multi-brand sponsorship deal between LVMH and F1 potentially worth over US$1 billion. French Bloom products are served at all F1 Paddock Clubs, the F1 Garage, and other venues during Grand Prix race weekends, targeting affluent millennials, Gen Z, and an expanding female fanbase seeking luxury moderation experiences.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Thomson & Scott Noughty: UK-based producer of premium alcohol-free sparkling wines including Noughty, a dealcoholized organic sparkling wine directly comparable to French Bloom's positioning in the alcohol-free celebration occasion.
• Oddbird: Swedish producer of dealcoholized wines and sparkling wines targeting the mindful drinking movement. Directly comparable category, product format, and consumer segment to French Bloom, though focused more broadly across still and sparkling wines.
• Leitz Eins-Zwei-Zero: German Rheingau winery producing alcohol-free Riesling and sparkling wines. A direct peer in the premium alcohol-free wine category with established European distribution and award recognition, comparable to French Bloom's positioning.
• Pierre Zéro: French producer of alcohol-free wines including sparkling variants, directly competing with French Bloom in the domestic French market. Comparable product format (dealcoholized French wines) and price positioning in the alcohol-free category.

Emerging players

• Surely (by Francis Ford Coppola): US-based alcohol-free sparkling wine launched by the Francis Ford Coppola winery, targeting the sober-curious movement with premium positioning. Comparable consumer segment and product format though operating primarily in the US market.
• Ghia: Premium non-alcoholic aperitif brand targeting social and celebratory occasions for mindful drinkers. Adjacent category overlap with French Bloom's alcohol-free occasion-led positioning, though a different product format (aperitif vs. sparkling wine).

Broad incumbents

• Lyre's Spirit Co. Australia-founded global leader in non-alcoholic spirits with broad portfolio across whiskey, gin, rum, and sparkling alternatives. Comparable premium positioning and distribution scale to French Bloom's 30+ country reach, though a broader portfolio player rather than sparkling wine specialist.
• Athletic Brewing Company: US-based leading non-alcoholic craft beer producer with national distribution and brand recognition in the alcohol-free category. Comparable category leadership and premium positioning, though operating in beer rather than sparkling wine.
• Veuve Clicquot (LVMH): LVMH-owned luxury Champagne house and fellow portfolio brand of French Bloom's strategic backer (Moët Hennessy). Comparable premium sparkling positioning, hospitality channel presence, and global distribution, but operating in alcoholic Champagne vs. French Bloom's alcohol-free niche.
• Moët & Chandon (LVMH): Iconic LVMH Champagne house under the same Moët Hennessy division that holds a minority stake in French Bloom. Provides the distribution infrastructure French Bloom leverages, while representing both a strategic partner and a competitive incumbent in luxury sparkling beverages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FrenchBloom00
• YouTubeyoutube.com/channel/UCRXLBujLMyo6KoZd6aj3mRw
• Instagraminstagram.com/french.bloom/?hl=fr
• Pinterestpinterest.fr/FrenchBloomOfficial
• Facebookfacebook.com/frenchbloomsparkling
• LinkedInlinkedin.com/company/french-bloom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about French Bloom