Suba Hotels

What Suba Hotels does

Suba Hotels Limited is a publicly listed Indian hospitality company headquartered in Mumbai, founded in 1994 by Abubaker Mehta as a 10-room guesthouse. It operates 102+ hotels with over 4,660 room keys across 73 destinations in India and Dubai, making it India's 9th largest hotel chain by recent rankings. The company runs seven brands covering the price spectrum: Suba (luxury), Click Hotels (mid-range), GenX Hotels (budget-modern), RNB Hotels (boutique), Clarion Hotels (4-star affordable luxury), Quality Hotels, and Comfort Hotels (budget).

The company employs an asset-light expansion model combining revenue-share, franchise, management contracts, and selective asset ownership. Several Comfort and Quality properties operate under a franchise agreement with Choice Hotels India, providing access to international brand standards and a global distribution/loyalty network. Ancillary revenue streams include multi-cuisine dining under the Cinnamon brand, banquet and event hosting (weddings, conferences), and EV charging at select properties.

Suba targets leisure travelers as the primary segment (with strong focus on Tier-II/Tier-III cities, hill stations, pilgrimage destinations like Ayodhya, Katra, Varanasi, and emerging North East India markets), alongside business travelers, families, and groups. Distribution occurs through direct website booking, OTAs (MakeMyTrip, Goibibo), Choice Hotels' network, and a corporate sales team. The company went public in 2025 and reported FY26 revenue of Rs 115.89 crore (45% YoY growth), EBITDA of Rs 26.82 crore, and PAT of Rs 18.01 crore. No proprietary technology platform or AI capability is documented in available sources.

Name

Suba Hotels

Legal name

Suba Hotels Limited

Website

https://subahotels.com

Company type

Public

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Suba Hotels is a publicly listed Indian hospitality company operating 102+ hotels across 73 destinations in India and Dubai through seven brands spanning luxury to budget, using an asset-light model of franchise, management contracts, and revenue-share arrangements.

Ownership category

akta.pro rank

Product category

Hotel Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

akta.pro secondary industry

Sales & Catering / Group & Event Management (THALACAM)

Keywords

• Hotel accommodations
• Hospitality services
• Budget hotels
• Luxury hotels
• Hotel management

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Operations: Primary revenue from hotel operations across 102+ properties through multiple operating models including revenue share, franchisee, management contracts, and asset ownership arrangements. Revenue grew 45% YoY to Rs 115.89 crore in FY26.
2. Food and Beverage: Revenue from on-site restaurants including multi-cuisine dining at Cinnamon, Pavilion rooftop restaurant, and in-room dining services across properties.
3. Event and Banquet Services: Revenue from hosting events, weddings, conferences, and gatherings at banquet facilities across hotel properties.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Suba Hotels operates a multi-brand hospitality portfolio of 102+ hotels with 4,660+ keys across 73 destinations in India and Dubai under seven brands spanning luxury (Suba, Clarion), mid-range (Click, Quality), and budget (GenX, RNB, Comfort) segments. The company earns revenue primarily from room rentals, complemented by on-site food and beverage (Cinnamon multi-cuisine restaurants) and banquet and event services for weddings, conferences, and corporate gatherings. The portfolio is scaled through an asset-light model combining direct ownership, franchise, management contracts, and revenue-share partnerships.

Product overview

Suba Hotels is a multi-brand hospitality company operating India's 9th largest hotel chain with 102+ hotels comprising over 4,660 keys across 73 destinations. The company offers a portfolio of seven distinct brands: Suba (luxury), Click Hotels (mid-range/business), GenX Hotels (modern budget), RNB Hotels (boutique urban), Clarion Hotels (4-star affordable luxury), Quality Hotels (quality affordable stays), and Comfort Hotels (relaxing budget accommodation). Beyond hotel stays, Suba Hotels provides ancillary services including dining through Cinnamon multi-cuisine restaurants and catering, event and banquet services for weddings and corporate events, and EV charging facilities at select properties. The company operates across India with international presence in Dubai, serving both leisure and business travelers through various operating models including revenue share, franchisee, management, and asset ownership.

Differentiator

Problem solved

Functional benefit

Brands

• Suba: Luxurious smart stays with spacious rooms in the city's heart.
• Click Hotels
• GenX Hotels
• RNB Hotels
• Clarion Hotels
• Quality Hotels
• Comfort Hotels

Products and services

• Suba Hotels (Luxury Brand) Luxury hotel brand offering spacious, smart-styled rooms in city centers for premium leisure and business travelers seeking upscale accommodation within the Suba Hotels portfolio.
• Click Hotels (Mid-Range Brand) Mid-range hotel brand combining modern comfort, tech-savvy convenience, and smart budget options for business and leisure travelers seeking hassle-free stays.
• GenX Hotels (Modern Budget Brand) Modern, stylish budget hotel brand featuring spacious rooms, complimentary breakfast, and Wi-Fi aimed at value-conscious travelers who still desire contemporary comfort.
• RNB Hotels (Boutique Brand) Boutique urban hotel brand offering affordable elegance and curated, intimate stays for travelers who prefer distinctive, design-forward accommodation over standard chain rooms.
• Clarion Hotels (4-Star Affordable Luxury Brand) Four-star hotel brand providing affordable luxury escapes with vibrant social spaces, smart modern design, and seamless stays for both business and leisure guests.
• Quality Hotels (Affordable Brand) Quality affordable hotel brand offering stylish rooms, convenient locations, reliable service, and exceptional value, with strong popularity as wedding and event venues.
• Comfort Hotels (Relaxing Budget Brand) Budget-friendly Comfort hotel brand offering spacious rooms, lavish breakfast, and Wi-Fi for travelers seeking relaxed, comforting accommodation at affordable rates.
• Cinnamon Multi-Cuisine Restaurant and Catering On-site multi-cuisine restaurant and catering service offering contemporary dining with a range of dishes for in-house guests and external diners at Suba properties.
• Events and Banquets Service Event planning and hosting service including weddings, social celebrations, corporate meetings, and conferences held at dedicated banquet venues across Suba Hotels properties.
• Click Resort Corbett, Tiger Den (Wildlife Resort) Wildlife resort near Jim Corbett National Park offering proximity to safari zones, comfortable rooms, scenic surroundings, adventure activities, nature walks, bird-watching trips, and bonfire evenings for leisure travelers.

Quantifiable outcome

• 45% year-on-year revenue growth in FY26 to Rs 115.89 crore
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Lemon Tree Hotels: Listed Indian hotel chain operating a multi-brand portfolio across budget, midscale and upscale segments with a comparable asset-light expansion strategy. Most directly comparable public Indian competitor by brand structure and target customer.
• Royal Orchid Hotels: Listed Indian hotel chain with a regional, multi-brand portfolio covering business and leisure segments. Comparable to Suba in mid-scale/budget orientation and franchise/management-led growth model.
• Brigade Hotel Ventures: Indian hotel company that launched its IPO alongside Suba in 2025, operating upscale and midscale assets. A direct peer by listed status, geography, and growth-stage profile.

Broad incumbents

• Indian Hotels Company (Taj): Largest listed Indian hospitality group operating Taj, SeleQtions, Vivanta and Ginger brands. Comparable as a broad incumbent operating across all price tiers including budget (Ginger), overlapping directly with Suba's positioning.
• ITC Hotels: Diversified Indian hospitality group with luxury, premium and mid-market brands. Comparable as a broad incumbent competing with Suba in midscale and budget segments while also being significantly larger.
• EIH (Oberoi Group): Listed Indian hotel group operating Oberoi and Trident brands across upscale and luxury segments. Comparable as an established broad incumbent in Indian hospitality.
• Choice Hotels International: Global franchisor of Comfort, Quality, Clarion and other brands. Directly comparable as Suba's franchise partner and as a benchmark for the asset-light franchising model Suba employs across its portfolio.
• Wyndham Hotels & Resorts: Global franchise-focused hotel company with strong midscale and economy presence. Comparable to Suba's Choice Hotels relationship and to its asset-light franchise strategy across multiple price tiers.
• Marriott International (India): Global hotel major with a significant Indian footprint across luxury, premium and select-service brands. Comparable as a broad incumbent competing with Suba's midscale/budget offerings and as a benchmark for global brand affiliation benefits.

Regional players

• Clarks Inn Hotels & Resorts: Indian hotel chain with presence across Tier-II/III cities in budget and midscale segments. Comparable to Suba's geographic and segment focus on emerging Indian destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/suba-group-of-hotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Suba Hotels