What SPEEDIANCE does

SPEEDIANCE (legal entity Shenzhen Speediance Living Technology Co., Ltd) is a Shenzhen-headquartered smart fitness hardware and software company founded in 2020 that has built an integrated connected-fitness ecosystem around motor-driven digital resistance systems and an AI coaching layer. Its core product is the Gym Monster family (Gym Monster, Gym Monster 2, Gym Monster 2S), an all-in-one home strength system using dual direct-drive motors and electromagnetic resistance to deliver up to 220 lbs of weight in 1 lb increments across four resistance modes (Standard, Chain, Eccentric, Fixed Speed), with proprietary Safety Start cable-locking protection and real-time adaptive resistance. The ecosystem extends to the VeloNix smart stationary bike (2300W electric powertrain, ±1% power accuracy, 30% grade simulation), the Gym Nano portable trainer, the Speediance Strap wearable, and the Wellness+ AI platform that unifies training plans, nutrition logging with AI food recognition, readiness/recovery analytics, and third-party wearable data (Apple Health, Garmin, WHOOP, Withings, MyFitnessPal).

The company operates a hardware-led business model (Gym Monster 2 priced $2,499–$5,499; VeloNix at $2,429) layered with a recurring Wellness+ subscription ($19.99/month or $12.49/month annually, first year free with hardware purchase), accessories (Bluetooth Ring 3.0 $109.99, PowerGrip $199, AeroRow 2 $699, Pilates Set $169, extended warranty from $229), and a growing B2B/professional channel. Distribution combines a multi-country direct-to-consumer e-commerce storefront (US, Canada, Germany, France, UK, Japan, UAE, Saudi Arabia, South Africa, Thailand, Brazil) and Amazon with a flagship retail partnership through Smartech (Times Square, Selfridges London, KaDeWe Berlin, Rinascente Rome) and a global B2B partnership as Official Smart Fitness Equipment Partner of ATHX competitive fitness series across 57 international events through December 2027. As of available data, the company employs 51–100 people and has raised approximately $19M across multiple funding rounds led by Oriza Seed Capital, Frees Fund, Qiming Venture Partners, and others.

SPEEDIANCE targets home-gym consumers, older adults/seniors seeking safe strength training, competitive athletes and HYROX/functional-fitness professionals, and hybrid gym members who want supplementary home training. Go-to-market blends product-led growth through e-commerce and retail demos with athlete-driven top-of-funnel marketing (IFBB Pro Swole, HYROX record-holder Alexander Rončević, IBF World Champion Cranon, NFLPA Access program), earned media in Wired, GQ, Good Housekeeping, Men's Health, CNET, and T3, and major trade-show activations (CES 2026, FIBO 2026). The strategic posture is an evolving shift from single-product competition toward an integrated ecosystem play spanning hardware, software, wearables, and B2B event activation.

Name

SPEEDIANCE

Legal name

Shenzhen Speediance Living Technology Co., Ltd

Website

https://speediance.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

SPEEDIANCE is a Shenzhen-based smart fitness company (founded 2020) that sells AI-integrated home gym hardware—Gym Monster, VeloNix bike, Gym Nano, and a wearable—unified by the Wellness+ subscription coaching platform, serving home fitness consumers, seniors, and competitive athletes globally.

Ownership category

akta.pro rank

Product category

Smart Home Fitness Equipment

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Small Electrical Appliance Manufacturing (335210)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)

akta.pro secondary industries

Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH), Online/Remote Personal Training & Programming (HSADAAAM), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

Keywords

• Smart home gym equipment
• AI fitness coaching
• Digital resistance training
• Connected fitness ecosystem
• Smart stationary bikes

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales (Fitness Equipment): Speediance generates primary revenue through the sale of smart fitness hardware including the Gym Monster, Gym Monster 2, VeloNix smart bike, Gym Nano, and accessories. Hardware is sold as one-time purchases through the company's e-commerce storefront, Amazon, and retail partners. Prices range from approximately $2,499 to $5,499 for the Gym Monster 2 lineup and $2,429 for the VeloNix bike.
2. Wellness+ Subscription: The Wellness+ AI coaching platform is offered as a recurring subscription, providing personalized AI-generated training plans, nutrition tracking with AI food recognition, adaptive progression, and health insights. The subscription is free for the first year with hardware purchase, then transitions to $19.99/month or $24.99/year, positioning it as a land-and-expand revenue stream that deepens hardware value over time.
3. Accessories and Consumables: Speediance sells a range of accessories including the Bluetooth Ring 3.0 ($109.99), PowerGrip handles ($199.00), Pilates Set ($169.00), AeroRow 2 rowing bench ($699.00), Speediance Care extended warranty plans (from $229.00), and replacement cables ($59.99). These add-on purchases enhance the core hardware ecosystem and represent an additional per-customer revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

SPEEDIANCE designs, manufactures, and sells AI-powered smart fitness hardware including the Gym Monster 2 all-in-one home gym system with up to 220 lbs of digital electromagnetic resistance, the VeloNix smart stationary bike, and the portable Gym Nano. The hardware is unified by the Wellness+ AI coaching platform (subscription), which delivers personalized training plans, AI food recognition, adaptive progression, and cross-device data synchronization for home and professional fitness users.

Product overview

Speediance is a smart fitness technology company offering an integrated ecosystem of AI-powered fitness hardware and software for home and professional use. The product portfolio centers on the Gym Monster line (Gym Monster and Gym Monster 2/2S) as the core all-in-one strength training system, complemented by the VeloNix smart stationary bike for cardio, and unified through the Wellness+ AI-powered training platform accessible via mobile app. The ecosystem includes portable options (Gym Nano), wearables (Speediance Strap), and diverse accessories (rowing benches, Pilates set, handles, benches). Products share digital resistance technology, AI coaching, and connected data via Wellness+ for cross-device training insights and unified fitness tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Wellness+: AI-powered personal training platform providing personalized workout plans, nutrition tracking, food recognition, and health insights.
• Gym Monster
• VeloNix

Products and services

• Gym Monster 2 Flagship all-in-one smart home gym featuring dual motors with 220 lbs digital resistance, 21.5-inch HD touchscreen, AI-powered coaching, four resistance modes (Chain, Standard, Eccentric, Fixed Speed), and Safety Start cable locking. Supports strength, rowing, skiing, and Pilates with 1000+ exercises and real-time form feedback.
• Gym Monster Original all-in-one smart home gym offering 220 lbs of magnetic resistance, integrated workout tutorials, advanced data tracking, and versatile training modes supporting squat rack, cable machine, Smith machine, and rower simulations.
• VeloNix Smart Bike AI-powered smart stationary bike with 2300W electric powertrain, grade simulation up to 30%, downhill simulation, and flywheel-free magnetic resistance for ±1% power accuracy. Features 21.5-inch FHD display, Zwift integration, Jamo audio system, and AI-driven training insights.
• Wellness+ AI-powered personal training platform providing AI-generated training plans, AI session builder with 1000+ exercises, auto-adaptive progression, AI food recognition with calorie tracking, Hyrox-specific training, 24/7 AI companion, and integrated performance calendar. Synced data from Gym Monster, VeloNix, and third-party devices.
• Gym Nano Portable compact cable resistance training system offering up to 220 pounds of digital resistance with Velocity-Based Training integration. Designed for apartment dwellers and portable use, deployed in ATHX professional sports warm-up zones.
• Speediance Strap Screen-free wearable fitness tracker monitoring sleep, training volume, core body temperature, and stress levels. Provides data-driven readiness scores and integrates with Wellness+ via CARE system.
• Speediance Mobile App Mobile application for iOS and Android providing personalized workouts, fitness tracking, AI coaching, workout library, nutrition logging, and third-party device sync.

Quantifiable outcome

• Users report lifting 5 million pounds in 14 months (Sonya, 65 years old)
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ATHXcoreStrategic or Co-development Partner · 15 June 2026Speediance announced a global partnership with ATHX, becoming its Official Smart Fitness Equipment Partner through December 2027, covering 57 international events across Europe, North America, and Asia-Pacific. The partnership centers on Speediance's Gym Nano product—a portable digital resistance engine delivering 220 lbs of precise resistance—which will be deployed in ATHX warm-up and recovery zones. The first on-site activation was at ATHX Glasgow on June 20-21, 2026. This agreement marks a strategic expansion beyond traditional home fitness into performance-driven competitive training environments and represents a new B2B revenue stream for Speediance.
• SmartechcoreChannel Partner/ Reseller/ Distributor · 27 April 2026Speediance entered a strategic retail partnership with Smartech to expand its global offline retail presence through in-store demonstrations of its Gym Monster 2s AI-powered strength training system at four flagship locations: Times Square/tm:rw in New York, Selfridges in London, KaDeWe in Berlin, and Rinascente in Rome. The partnership aims to bridge digital access with offline physical retail interaction, allowing consumers to experience hands-on demonstrations at high-traffic department stores. CEO Tao Liu emphasized the partnership as part of Speediance's global retail expansion strategy, reflecting the company's shift toward an ecosystem-oriented approach.
• SmartechcoreChannel Partner/ Reseller/ Distributor · 27 April 2026Concurrent announcement with the same Smartech partnership, emphasizing the installation of Gym Monster 2s equipment in Smartech's flagship stores. The rollout covers four premium retail locations globally, representing Speediance's evolution toward connecting digital fitness access with physical retail interaction.
• Cymatics DigitalminorImplementation/ SI/ Consulting Partner · 6 January 2026Speediance partnered with Cymatics Digital to design and execute an immersive booth experience at CES 2026 in Las Vegas (January 6-9). The booth featured interactive zones including Smart Gym Corner, Wellness Lab, Challenge Zone, and VIP Comfort Lab, allowing attendees to test products including the Gym Monster 2, VeloNix indoor bike, and wellness band. The activation emphasized Speediance's vision of an integrated, AI-powered fitness ecosystem.

Scale indicators8 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Tonal: Tonal is a smart home strength training system using digital electromagnetic resistance with AI coaching and a touchscreen wall-mounted unit, directly competing with Speediance's Gym Monster line in the AI-powered home gym category.
• Peloton: Peloton is the leading connected fitness platform combining premium hardware (Bike, Tread, Row) with a subscription content library and live classes, directly comparable to Speediance's hardware-plus-subscription ecosystem model.
• FightCamp: FightCamp delivers connected boxing and fitness hardware with a subscription-based training platform, sharing Speediance's product-plus-content model and mid-premium home fitness positioning.
• NordicTrack / iFit: NordicTrack manufactures connected cardio and strength equipment with the iFit subscription platform, offering a comparable mix of premium hardware (treadmills, bikes, rowers) and AI-guided content that competes with Speediance's ecosystem.
• Tempo: Tempo is an AI-powered home gym with a freestanding unit including a touchscreen, 3D sensors, and personal training content, directly competing with Speediance in the all-in-one strength training category.
• Hydrow: Hydrow is a premium connected rowing machine with a subscription content library featuring live and on-demand outdoor-style workouts, comparable to Speediance's VeloNix bike in connected cardio hardware economics.
• Aviron: Aviron makes connected rowing machines with gamified subscription content, comparable to Speediance's VeloNix and AeroRow 2 in the connected cardio rower category.

Emerging players

• Vitruvian: Vitruvian produces a compact digital resistance strength trainer with app-based AI coaching, an emerging direct competitor in the all-in-one connected strength training category similar to Speediance's Gym Nano.

Broad incumbents

• Bowflex: Bowflex is a long-established home fitness equipment brand offering a broad portfolio of strength and cardio machines, including the HVT adaptive resistance trainer, serving as a broader incumbent competitor to Speediance's home gym positioning.
• Technogym: Technogym is a global premium fitness equipment manufacturer serving both consumer and commercial markets with connected cardio and strength products, a broader incumbent with ecosystem ambitions overlapping Speediance's premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/speediance.official
• Xx.com/SPEEDIANCE_GYM
• Facebookfacebook.com/SpeedianceOfficial
• LinkedInlinkedin.com/company/speediance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPEEDIANCE