Vitruvian Form
Vitruvian Form is an Australia-based connected fitness company that sells the Trainer+ and V-Form Trainer connected strength-training machines direct-to-consumer, paired with an AI-personalized Vitruvian App subscription serving home fitness users across 20+ countries.
- Company typePrivate
- Founded2020
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Vitruvian Form firmographics
Firmographics- Name
- Vitruvian Form
- Legal name
- Vitruvian Investments Pty Ltd
- Website
- https://vitruvianform.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vitruvian Form is an Australia-based connected fitness company that sells the Trainer+ and V-Form Trainer connected strength-training machines direct-to-consumer, paired with an AI-personalized Vitruvian App subscription serving home fitness users across 20+ countries.
- Ownership category
- akta.pro rank
Vitruvian Form industry classification
Industry- Product category
- Connected Fitness Equipment
- NAICS
- Small Electrical Appliance Manufacturing (335210)
- SIC
- Household Appliances (3630)
- akta.pro primary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
- akta.pro secondary industry
- Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Vitruvian Form is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Vitruvian Form business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hardware Sales (Trainer+): Sale of the Trainer+ smart home gym equipment, launched in 2020. One-time hardware purchase with accompanying subscription membership required for full app functionality.
- Membership Subscription: Recurring membership service providing access to the Vitruvian App with instructional videos and full functionality. Billed monthly through recurring payments via nominated credit/debit card.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Membership subscription with recurring billing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Vitruvian Form product offering
Product offeringCore offering
Vitruvian Form designs, manufactures, and sells connected digital home gyms (Trainer+ and V-Form Trainer) equipped with AI-driven adaptive resistance, paired with a subscription-based companion app (Vitruvian App) that delivers AI-personalized workout programming, real-time form analytics, and progress tracking to individual home users and commercial buyers.
Product overview
Vitruvian Form offers a unified at-home fitness platform centered on two connected strength training machines — the Trainer+ and the V-Form Trainer — paired with the Vitruvian App subscription service. The Trainer+ (launched in 2020) is the company's flagship all-in-one digital home gym, featuring motorized resistance controlled via the app. The V-Form Trainer is a complementary hardware product. The Vitruvian App delivers AI-personalized workout programs, instructional videos, and real-time training guidance to subscribers. Together, the hardware products and app-based membership form a hardware-plus-subscription model, with the AI-driven personalization of workouts being the primary differentiator of the service.
Differentiator
Problem solved
Functional benefit
Brands
- Trainer+: All-in-one digital home gym with AI-powered personalized workouts and subscription membership service.
- V-Form Trainer
Products and services
- Trainer+ Vitruvian Form's flagship connected digital home gym; an AI-driven strength training machine that automatically adjusts resistance to each user's program and performance and pairs with the Vitruvian App for personalized workouts, form analytics, and progress tracking, sold to individual consumers and via wholesale channels.
- V-Form Trainer Connected fitness machine launched in Vitruvian Form's product line as a digital strength-training device for individual and commercial users, operating with the Vitruvian App subscription platform.
- Vitruvian App Subscription-based companion mobile application for Vitruvian Form's connected fitness hardware, delivering AI-personalized workout programming, real-time form guidance, progress tracking, and cloud-synced training content to Trainer+ and V-Form Trainer users.
Companies that use Vitruvian Form
Customer profileSegments2 records
Ideal customer profiles2 records
Vitruvian Form technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature1 record
Vitruvian Form partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights5 records
Vitruvian Form competitors and assessment
Company assessmentBroad incumbents
- Peloton: Peloton is the established leader in connected fitness hardware (Bike, Tread, Row) with a streaming subscription. Overlap with Vitruvian is in the connected-hardware-plus-subscription model and target buyer, although Peloton focuses on cardio categories rather than strength training.
- iFit / NordicTrack: iFit powers connected hardware from NordicTrack and ProForm (treadmills, bikes, rowers, strength) with a content subscription. Operates at much greater scale than Vitruvian in adjacent connected fitness categories but shares the hardware + content subscription business model.
Emerging players
- Aviron: Aviron makes connected rowers with gamified content and a subscription tier. It overlaps with Vitruvian in the connected-fitness hardware + subscription category and targets a similar at-home consumer, though it is rowing-only.
- Fiture: Fiture produces AI-powered smart fitness mirrors with a subscription. It targets a similar premium at-home fitness consumer with connected hardware, though its form factor (mirror) differs from Vitruvian's strength-machine form factor.
- Hydrow: Hydrow sells a connected rowing machine paired with an immersive content subscription. While focused on cardio (rowing), it shares the premium-DTC, hardware-plus-recurring-subscription model and target buyer profile with Vitruvian.
Direct peers
- Tonal: Tonal sells a wall-mounted, AI-powered connected strength training system with a required subscription — the closest direct competitor to the Vitruvian Trainer+. Both pair motorized/electromagnetic resistance hardware with a personalized workout app and target premium home fitness buyers.
- Echelon Fitness: Echelon sells connected fitness equipment (bikes, rowers, treadmills, and strength mirrors) paired with a FIT membership subscription. Comparable hardware-plus-subscription go-to-market and DTC channel strategy targeting home fitness consumers.
- Tempo (Tempo Move): Tempo offers a connected home strength training system with 3D sensors and AI coaching plus a monthly subscription. It directly competes with Vitruvian for the premium home strength-training buyer seeking personalized, app-driven workouts.
Others
- StrengthLog (app): StrengthLog is a popular strength-training tracking and programming app. It competes with the Vitruvian App for users who value AI-personalized programming but does so without proprietary hardware.
Regional players
- Future (Flywheel, Peleton-strength competitor): Future is a digital personal training app providing one-on-one coaching subscriptions. While not hardware-based, it competes for the same at-home strength-training consumer wallet share and overlaps with the Vitruvian App's personalized programming value proposition.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vitruvian Form social profiles
Digital presenceVitruvian Form financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitruvian Form leadership team
Management profileNumber of profiles
Profiles1 record
Vitruvian Form funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitruvian Form M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitruvian Form
What does Vitruvian Form do?
Vitruvian Form designs, manufactures, and sells connected digital home gyms (Trainer+ and V-Form Trainer) equipped with AI-driven adaptive resistance, paired with a subscription-based companion app (Vitruvian App) that delivers AI-personalized workout programming, real-time form analytics, and progress tracking to individual home users and commercial buyers.
Is Vitruvian Form a public or private company?
Vitruvian Form is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vitruvian Form founded?
Vitruvian Form was founded in 2020. It employs 11 to 50 people.
Where is Vitruvian Form based?
Vitruvian Form is headquartered in Perth, Australia, in the Oceania region.
How does Vitruvian Form make money?
Two revenue lines are on record. Hardware Sales (Trainer+) is the primary driver. The others are membership Subscription.
Who are Vitruvian Form's main competitors?
Broad incumbents on record are Peloton and iFit / NordicTrack. Emerging players are Aviron, Fiture and Hydrow. Direct peers are Tonal, Echelon Fitness and Tempo (Tempo Move). StrengthLog (app) is listed as an others. Future (Flywheel, Peleton-strength competitor) is listed as a regional player.
Does Vitruvian Form have an API?
No public API is recorded for Vitruvian Form.
What industry is Vitruvian Form in?
Vitruvian Form's product category is Connected Fitness Equipment. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of HSADAAAM, Online/Remote Personal Training & Programming. Its NAICS code is 335210 and its SIC code is 3630.