Innovist

What Innovist does

Innovist (legal entity Onesto Labs Private Limited), founded in 2019 and headquartered in Gurugram, India, operates as a digital-first personal care house of brands targeting Indian consumers across hair care, skin care, and sun care. Its portfolio comprises three core sub-brands: Bare Anatomy, a science-backed hair care range addressing hair fall, dandruff, frizz, and damage repair; Chemist at Play, positioned as India's first ceramide-based skincare brand covering face, body, and lip care; and SunScoop, India's first clinically certified suncare brand with In-Vivo and In-Vitro tested formulations. The company also retains Vinci Botanicals, an acquired brand. Product technology centers on clinically tested actives such as Redensyl, Anagain, Capilia Longa, Adenosine, Ceramides, Salicylic Acid, Lactic Acid, Niacinamide, Vitamin C, Hyaluronic Acid, and proprietary blends including AdenoGrow for hair fall control, with marketing claims such as 214% hair growth in 10 days and 89% hair fall reduction.

Innovist generates revenue primarily through one-time direct-to-consumer sales via its own e-commerce website and mobile app, supplemented by sales through major Indian e-commerce marketplaces and quick commerce platforms, and increasingly through offline retail distribution across India. Products are unit-priced in Indian Rupees, ranging from ₹149 to ₹1,698 with bundle packs and broad discount codes (FLAT20–FLAT35) but no disclosed subscription model. The customer base is a horizontal long-tail of Indian men and women, with a secondary emphasis on Gen Z and millennial consumers seeking ingredient transparency and clinically validated efficacy. Reported FY25 revenue reached Rs 301 crore, up from Rs 100 crore in FY24, with the company recording its first annual profit of Rs 12 crore. In June 2026, L'Oréal acquired a majority stake at an enterprise value of approximately Rs 4,000 crore (~$490 million), marking India's largest D2C beauty acquisition and L'Oréal's first India acquisition in 13 years, while the founding team retained minority ownership and continued operating the business.

Name

Innovist

Legal name

Onesto Labs Private Limited

Website

https://innovist.com

Company type

Private

Founded year

2019

Operating status

Acquired

Headcount range

51–100 employees

Short description

Innovist is an India-based, digital-first personal care house of brands operating Bare Anatomy (hair care), Chemist at Play (skincare), and SunScoop (sun care), serving Indian consumers with clinically tested, science-backed formulations sold primarily through D2C, e-commerce, and offline retail channels.

Ownership category

akta.pro rank

Product category

Beauty and Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industries

Beauty & Personal Care Omnichannel (CRAFAEAB), Dermatology & Topical Skin Treatments (HLAIADAE), Antibacterial & Medicated Cleansers (e.g., Acne, Antifungal, Antiseptic) (CRABAEAH)

Keywords

• Personal care products
• Hair care brand
• Skincare products
• Sunscreen products
• Direct-to-consumer beauty

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer Sales: Revenue generated through Innovist's own e-commerce website and mobile app where customers purchase hair care, skin care, and sun care products directly
2. E-commerce Marketplace Sales: Revenue from sales through third-party e-commerce platforms and quick commerce channels across India
3. Offline Retail Distribution: Revenue from distribution through physical retail stores across India as the brand expands beyond digital channels

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Innovist is a digital-first personal care company operating as a 'house of brands' that develops, manufactures, and sells science-backed hair care, skin care, and sun care products through its three sub-brands: Bare Anatomy (hair care including shampoos, conditioners, serums, masks, oils), Chemist at Play (skincare with body washes, face washes, serums, moisturizers), and SunScoop (clinically certified sunscreens). Products are sold primarily through Innovist's own D2C website and mobile app, complemented by e-commerce marketplaces, quick commerce platforms, and offline retail distribution across India.

Product overview

Innovist is a digital-first personal care company operating as a 'house of brands' that owns three distinct sub-brands: Bare Anatomy (science-backed hair care), Chemist at Play (India's first ceramide-based skincare), and SunScoop (clinically certified suncare). The company sells through direct-to-consumer, e-commerce, quick commerce, and offline retail channels across India. Each brand offers targeted products addressing specific concerns—Bare Anatomy focuses on hair fall, dandruff, and frizz; Chemist at Play targets skin brightening, acne, and barrier repair; and SunScoop provides SPF protection for all skin types. In June 2026, L'Oréal acquired a majority stake in Innovist.

Differentiator

Problem solved

Functional benefit

Brands

• Bare Anatomy: Science-backed hair care brand offering shampoos, conditioners, hair serums, hair masks, and styling products for all hair types and concerns including hair fall, dandruff, frizz, and damage.
• Chemist at Play
• Sunscoop

Products and services

• Bare Anatomy Science-backed hair care brand offering a complete range of hair care products including shampoos, conditioners, hair masks, hair serums, hair oils, styling products, and scalp care treatments. Targets various hair concerns such as hair fall, dandruff, frizz, and damage for Indian consumers.
• Chemist at Play India's first ceramide-based skincare brand offering body care, face care, and lip care products including body washes, face washes, serums, moisturizers, roll-ons, and exfoliators. Products are vegan, paraben-free, and formulated to strengthen the skin barrier for various skin types and concerns.
• SunScoop India's first clinically certified suncare brand offering dermatologist-approved sunscreen products for face, body, and kids. Products feature lightweight, no-white-cast formulations designed for Indian weather conditions and broad-spectrum SPF protection.

Quantifiable outcome

• 214% hair growth in 10 days with Advanced Hair Growth Serum
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Minimalist: Indian science-backed D2C skincare brand owned by HUL. Direct competitor in the clinically-active skincare space with similar ingredient-transparency positioning and direct overlap on ceramide, niacinamide, and active-ingredient SKUs targeting Indian consumers.
• Mamaearth (Honasa Consumer): Publicly listed Indian D2C personal care house of brands covering hair, skin, body, and baby care. Direct competitor across multiple sub-categories with similar D2C + marketplace + offline omnichannel distribution model.
• mCaffeine: India's largest D2C caffeinated personal care brand covering hair, skin, and body. Comparable digital-first GTM, multi-channel distribution, and millennial/Gen Z target audience with similar price-point positioning.
• Juicy Chemistry: Indian certified organic beauty and skincare D2C brand. Comparable on clean-ingredient transparency positioning, science-led messaging, and direct-to-consumer distribution to Indian consumers.
• WOW Skin Science: Indian D2C beauty and personal care brand with strong haircare and skincare portfolio. Comparable on natural/active-ingredient positioning, mass-premium price points, and pan-India multi-channel distribution.
• Plum: Indian vegan, cruelty-free D2C beauty brand spanning skincare, haircare, and body care. Closely comparable on clean-beauty positioning, omnichannel retail presence, and target consumer profile in the Indian market.
• The Man Company: Indian men's grooming D2C brand previously founded and exited by Innovist's three co-founders. Comparable founder DNA, D2C-led GTM, and personal care category focus, though positioned primarily for male consumers.

Others

• Hindustan Unilever (HUL):

Broad incumbents

• Marico: Indian FMCG major with strong hair care portfolio (Parachute, Livon, Kaya) and growing premium/D2C personal care presence. Broad incumbent competing in hair oil, hair serum, and adjacent premium personal care categories.
• Nykaa (FSN E-Commerce): India's largest beauty omnichannel retailer and increasingly a brand house. Comparable as a beauty distribution channel and an adjacent D2C beauty platform; carries Innovist products and competes with portfolio brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innovist

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds6 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovist