What Broadway Bank does

Broadway Bank is a family-owned, privately-held community bank founded in 1941 and headquartered in San Antonio, Texas. The bank operates over 30 financial centers across three primary Texas metros (San Antonio, Austin, and Dallas), complemented by an award-winning mobile banking platform (4.8/5 on Apple App Store with 5.5K ratings; 4.6/5 on Google Play), online account opening through a MeridianLink-powered platform, telephone banking, and surcharge-free ATM access via the Allpoint Network. As of 2026, Broadway Bank holds $5.9 billion in total assets and $3.8 billion in wealth management assets under management, serving individual consumers, small and medium businesses, commercial banking clients, wealth management clients, private banking professionals, and low-to-moderate income communities across Texas.

The bank's product suite spans personal banking (Free Checking, Savings, Relationship Savings, Money Market, CDs, IRAs, mortgages, auto loans, personal loans, HELOCs, home equity loans), business banking (four business checking tiers, SBA loans, business lines of credit, term loans, working capital loans), commercial banking (commercial real estate lending, treasury solutions including lockbox, iBIZ online banking, and online payroll), credit cards issued through Elan Financial Services, and wealth management delivered through Broadway Wealth Solutions, Inc. (investment management, trust administration, estate settlement, charitable giving, farm & ranch management, oil and gas mineral management). Digital features include Zelle integration, Visa contactless debit cards with Apple Pay/Google Pay/Samsung Pay support, biometric login, Credit Sense powered by SavvyMoney, and Direct Deposit Early Pay.

Broadway Bank generates revenue primarily through net interest income (interest earned on loans and securities minus interest paid on deposits), supplemented by non-interest fee income from account services, wire transfers, ATM usage, and overdraft coverage. Wealth management fees on $3.8 billion AUM and credit card interchange revenue from the Elan Financial Services partnership provide diversified non-interest income streams. The bank distributes products through a hybrid model combining direct relationship banking at financial centers, inside sales via dedicated phone lines for each business line, and self-serve digital channels. Q1 2026 results reflected balance sheet strengthening and growth momentum, with deposits expanding 16.9%, net interest margin expanding 28 basis points to 2.91%, and the institution eliminating $72 million in borrowings. The bank maintains a hybrid go-to-market that emphasizes local, personalized relationship banking for community segments while leveraging modern digital infrastructure to remain competitive against both mega-banks and fintech challengers.

Name

Broadway Bank

Legal name

Broadway Bank

Website

https://broadway.bank

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Broadway Bank is a family-owned Texas community bank founded in 1941, operating 30+ financial centers across San Antonio, Austin, and Dallas. It offers personal, business, commercial, wealth management, and private banking services with $5.9 billion in total assets.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

State Commercial Banks (6022), Personal Credit Institutions (6141)

akta.pro primary industry

Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB)

akta.pro secondary industries

Affluent/Premier Retail Banking (Mass Affluent) (FSABAAAG), Private Banking Lending (Securities-Backed, Real Estate, Structured Credit) (FSABADAE), Financial Inclusion & Basic Banking (Unbanked/Underbanked, Low-Fee Accounts) (FSABAAAL)

Keywords

• Community banking services
• Retail deposit accounts
• Commercial lending solutions
• Wealth management services
• Private banking programs

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Interest earned on loans (mortgages, personal loans, auto loans, home equity loans, commercial loans) minus interest paid on deposits. Core revenue stream for the bank.
2. Non-Interest Income - Fee-Based Services: Fees from account maintenance, wire transfers, ATM usage, overdraft coverage, safe deposit boxes, and wire transfer services
3. Credit Card Revenue: Interchange fees and partnership revenue from credit card program issued through Elan Financial Services
4. Wealth Management Fees: Fees from investment management, trust administration, estate settlement, charitable giving management, and foundation/grants management services. Manages $3.8 billion in wealth management assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Broadway Bank is a privately held, family-owned community bank founded in 1941 in San Antonio, Texas. It provides personal banking (checking, savings, CDs, money market, mortgages, auto loans, credit cards), business and commercial banking (SBA loans, commercial real estate lending, treasury solutions, business checking), wealth management, and private banking to consumers, professionals, and businesses across Texas through 30+ financial centers and digital channels.

Product overview

Broadway Bank is a family-owned, Texas-based financial institution offering a comprehensive, multi-channel banking platform organized across Personal Banking, Business Banking, Commercial Banking, Wealth Management, and Private Banking divisions. The core product offering centers on Online and Mobile Banking as the primary digital channel, supported by a full suite of deposit products (Free Checking, Savings, Relationship Savings, CDs, Money Market Accounts, IRAs), lending solutions (Personal Loans, HELOCs, Home Equity Loans, Mortgages, Auto Loans, Business Loans, SBA Loans, Commercial Real Estate Lending), credit cards issued through Elan Financial Services, Treasury Solutions for cash management, and Wealth Management services. The Professional Program provides specialized products for physicians and executives. Products are delivered through financial centers, ATMs (including Allpoint Network), online banking, and mobile apps with digital wallet support (Apple Pay, Google Pay, Samsung Pay).

Differentiator

Problem solved

Functional benefit

Brands

• Broadway Wealth Solutions, Inc. Wealth management subsidiary offering investment management, retirement planning, trust administration, and specialty services including farm & ranch management, oil and gas mineral management, and charitable giving.
• Care Corps
• Reserve by Broadway
• iBIZ

Products and services

• Online and Mobile Banking Digital banking platform enabling customers to manage accounts, transfer funds, deposit checks, pay bills, and access banking services via web and mobile app with biometric login, real-time alerts, and card controls.
• Free Checking No-fee personal checking account with no minimum balance requirements, free Visa Debit Card with contactless tap-to-pay, and access to online and mobile banking.
• Savings Account Basic personal savings account with $25 minimum opening deposit, $4 monthly fee waived with $200 daily balance, and six free withdrawals per statement month.
• Relationship Savings Account High-yield savings account earning 1.75% APY on balances of $10,000 or more when paired with a Broadway Bank checking account.
• Certificate of Deposit (CD) Time deposit accounts with guaranteed returns offering flexible terms from 3 to 60 months. Standard CDs start at $1,000 minimum; Jumbo CDs start at $90,000.
• Money Market Account Higher-interest savings account with check-writing privileges and debit card access, requiring $500 minimum opening deposit and $2,500 balance to waive $12 monthly fee.
• Personal Loan Unsecured installment loan for personal expenses with rates from 10.24% APR, loan amounts of $5,000 to $50,000, and maximum 36-month terms.
• Personal Line of Credit (PLOC) Revolving open-end line of unsecured credit providing ongoing access to funds with minimum $2,500, maximum $25,000, and rates from 10.75% APR.
• Home Equity Line of Credit (HELOC) Revolving credit line using home equity as collateral with variable rates as low as 6.99% APR, 10-year draw period followed by 10-year repayment.
• Home Equity Loan Fixed-rate lump-sum loan using home equity as collateral with rates from 6.74% APR for loan amounts $50,000 and up, available in 5, 10, or 15-year terms.
• Conventional Mortgage Fixed-rate mortgage financing with terms of 15 or 30 years offering lower costs than some other loan types for most homebuyers.
• Jumbo Loan Mortgage loan exceeding conventional loan limits for higher-value properties.
• VA Mortgage Mortgage product for eligible veterans and military members with favorable terms.
• Construction Loan Short-term financing for home construction with conversion options upon completion.
• Auto Loans Vehicle financing for new or used cars, trucks, or SUVs with rates as low as 5.74% APR, quick digital application, and no payments for 60 days.
• Credit Cards Visa credit cards with flexible purchasing power, mobile payment capability, zero fraud liability, and 24/7 cardmember service issued through Elan Financial Services.
• Business Checking Solutions Suite of business checking accounts including Business Analysis Checking, Essentials Business Checking, Preferred Business Checking, and Advantage Business Checking.
• Small Business Administration (SBA) Loans Small business loans backed by the SBA government program for business growth and expansion.
• Commercial Real Estate Lending Financing solutions for commercial property acquisition, development, and refinancing.
• Treasury Solutions Comprehensive cash management services including receivable products, payable products, electronic products, fraud prevention, liquidity management, and commercial solutions.
• Broadway Wealth Management Wealth management services including investment management, retirement planning, trust administration, estate settlement, and charitable giving; manages $3.8 billion in wealth management assets.
• Private Banking Customized banking services with dedicated single point of contact, including private access checking, premium modern banking, and specialized lending solutions for high-net-worth individuals.
• Professional Program Specialized banking solutions for professionals including physicians, lawyers, and executives with healthcare solutions, professional mortgage loans, physician mortgage loans, and professional investment loans.

Quantifiable outcome

• Deposit growth of $155.5 million (16.9%) to $1.1 billion in Q1 2026
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Caritas of AustincoreStrategic or Co-development Partner · 1 June 2026Third annual 'Beat the Heat' donation drive partnership. Collecting essential items like water bottles, sunscreen, and cooling products to protect individuals experiencing homelessness from extreme summer temperatures. Donations dropped off at Broadway Bank financial centers across Austin area and surrounding Texas communities.
• Early Warning Services (Zelle)coreTechnology or IntegrationPartnership to provide Zelle fast, safe money transfer service integrated into Broadway Bank's online and mobile banking. Zelle enables customers to send money to family, friends, and people they trust directly from their bank account.
• Elan Financial ServicescoreTechnology or IntegrationCredit card issuer and partner providing Broadway Bank branded Visa credit cards. Elan Financial Services provides zero fraud liability protection, cardmember service, and payment network services.
• Allpoint NetworkminorChannel Partner/ Reseller/ DistributorATM network partnership providing Broadway Bank customers surcharge-free access to Allpoint ATMs across the country. Customers can withdraw at Allpoint and Allpoint+ ATMs and deposit cash at Allpoint+ locations in Texas.
• Harland ClarkeminorChannel Partner/ Reseller/ DistributorCheck printing partner providing online check ordering with variety of check designs and accessories. Available through Online Banking or direct ordering.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Broadway Financial Corporation: Broadway Financial Corporation is a separate entity that appeared in news data alongside Broadway Bank's Q1 2026 reporting. While not a direct competitor, the name similarity warrants mention as an adjacent institution in the community banking sector.

Broad incumbents

• Comerica: Comerica is a large regional bank with significant Texas presence, particularly in Dallas and surrounding markets. It serves middle-market commercial and wealth management clients comparable to Broadway Bank's higher-end segments but at much larger scale.
• SouthState Corporation: SouthState is a Southeast-focused regional bank holding company with a community banking model across multiple states. It serves comparable SMB, consumer, and wealth segments with similar localized relationship banking strategies.
• Cadence Bank: Cadence Bank is a regional bank serving commercial, consumer, and wealth management clients across the South and Texas. Its community banking orientation and Texas market presence make it a relevant comparable for Broadway Bank's commercial banking business.
• Prosperity Bancshares: Prosperity Bancshares is one of the largest Texas-based banking franchises with a broad geographic footprint across Texas and Oklahoma. It offers comparable deposit and lending products but at materially larger scale, making it a regional incumbent peer.

Direct peers

• Frost Bank: Frost Bank is a Texas-based, family-influenced commercial bank with comparable asset size, branch network across major Texas metros, and similar full-service offerings including wealth management. It is Broadway Bank's most direct in-market competitor for retail, commercial, and private banking customers.
• Independent Bank Group: Independent Bank Group (IBTX) is a Texas-based community bank holding company with comparable size and community banking focus. It operates a similar multi-metro Texas strategy and competes for similar SMB and consumer banking relationships.
• Pinnacle Financial Partners: Pinnacle Financial Partners is a community-focused regional bank with a relationship-based model serving small businesses and consumers. While Tennessee-headquartered, its operating philosophy and product mix closely parallel Broadway Bank's approach.
• First Financial Bank (Texas): First Financial Bank is a Texas-based community bank with comparable size, full-service offerings, and similar geographic focus on Texas metros. It competes in similar deposit, lending, and wealth management product categories.
• Texas Capital Bank: Texas Capital Bank is a Dallas-headquartered commercial bank serving businesses and high-net-worth individuals across Texas. It competes directly with Broadway Bank in commercial lending, treasury solutions, and private banking segments with comparable client profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/broadwaybank
• Facebookfacebook.com/BroadwayBank
• LinkedInlinkedin.com/company/broadway-bank

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway Bank