Prosperity Bancshares
Prosperity Bancshares is a Houston-based regional bank holding company (NYSE: PB) operating 280+ full-service branches across Texas and Oklahoma, offering consumer, commercial, mortgage, and wealth management banking to retail, SMB, medical, government, and HNW clients, and actively expanding through bank acquisitions.
- Company typePublic
- Founded1983
- HeadquartersHouston, United States
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What Prosperity Bancshares does
Prosperity Bancshares, Inc. is a Houston, Texas-based regional financial holding company founded in 1983 and traded on the NYSE under the ticker PB. Through its wholly owned subsidiary Prosperity Bank, it provides a full suite of consumer and commercial banking products — including checking, savings, money market, CDs, IRAs, credit cards, personal and auto loans, mortgages, commercial and SBA loans, real estate and construction loans, treasury management, merchant services, and wealth management — to retail customers, small and mid-sized businesses, medical professionals, government and public entities, and high-net-worth individuals across Texas and Oklahoma. As of the latest available reporting, the company operates 280+ full-service banking centers and reported $38.463 billion in total assets, with full-year 2025 net income of $543 million (up 13.2% year-over-year) and a Q1 2026 net interest margin of 3.51%.
The company operates a hybrid physical-and-digital distribution model: a large branch network combined with consumer and business online banking, iOS and Android mobile apps, mobile deposit, eStatements, telephone banking, CardControl debit-card management, and integrations with Zelle, Apple Pay, and Samsung Pay. Underlying technology relies on industry-standard digital banking platforms, with Fiserv handling credit card and trust login infrastructure and Akuvo providing the collections platform adopted in 2025. No proprietary AI or advanced analytics capabilities are disclosed; competitive differentiation is built on physical access, relationship banking, and acquisition-driven scale rather than technology leadership.
Revenue is generated primarily through net interest income on the loan portfolio (commercial, consumer, real estate, construction, SBA, and specialty lending) net of interest paid on deposits, supplemented by non-interest fee income from treasury management, merchant services, mortgage origination, wealth management, and deposit-related fees. Prosperity complements organic growth with a sustained M&A strategy, having completed mergers with American Bank Holding Corporation on January 1, 2026 ($321.5 million) and Southwest Bancshares on February 1, 2026 ($268.9 million), with the larger Stellar Bancorp acquisition (approximately $2 billion) expected to close on July 1, 2026 and create the second-largest bank by deposits headquartered in Texas, with over 330 banking centers and approximately $54 billion in combined assets.
Prosperity Bancshares firmographics
Firmographics- Name
- Prosperity Bancshares
- Legal name
- Prosperity Bancshares, Inc.
- Website
- https://prosperitybanktx.com
- Company type
- Public
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Prosperity Bancshares is a Houston-based regional bank holding company (NYSE: PB) operating 280+ full-service branches across Texas and Oklahoma, offering consumer, commercial, mortgage, and wealth management banking to retail, SMB, medical, government, and HNW clients, and actively expanding through bank acquisitions.
- Ownership category
- akta.pro rank
Prosperity Bancshares industry classification
Industry- Product category
- Regional Banking
- NAICS
- Depository Credit Intermediation (5221), Offices of Bank Holding Companies (551111)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ), Affluent/Premier Retail Banking (Mass Affluent) (FSABAAAG)
Keywords
Where Prosperity Bancshares is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prosperity Bancshares business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Net Interest Income: Interest income from loan portfolio (commercial loans, consumer loans, real estate loans) minus interest paid on deposits. Core revenue driver for the regional bank.
- Non-Interest Income: Fee income from banking services including checking account fees, wire transfer fees, merchant services, treasury management fees, wealth management fees, and mortgage origination income.
- Dividend Income: Dividend payments to shareholders; company has raised dividends for 18 consecutive years with 3.3% dividend yield.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Personal checking accounts ranging from free (Simply Free Checking) to premium options (Royal Checking, Interest Checking Plus) |
| Subscription | Monthly | Savings accounts including Personal Money Market, Premier Money Market, and Personal Savings with tiered interest rates |
| Subscription | Monthly | Business banking accounts including Small Business Checking, Business Analysis Checking, and business money market accounts |
| Unit Pricing | Pay-as-you-go | Commercial and consumer loans with interest rates quoted based on creditworthiness and market conditions |
| Subscription | Annual | Wealth Management and Trust Services including Prosperity Trust and ProsperityPrivate Investment |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Prosperity Bancshares product offering
Product offeringCore offering
Prosperity Bancshares operates as a regional financial holding company through its subsidiary Prosperity Bank, providing traditional loan and deposit products to consumers, businesses, and public entities across Texas and Oklahoma. It offers personal checking and savings accounts, consumer and commercial loans, mortgages, treasury management, merchant services, and wealth management through 280+ branches complemented by digital banking channels.
Product overview
Prosperity Bancshares operates as a regional financial holding company offering a comprehensive suite of banking products and services through its Prosperity Bank subsidiary. The product portfolio spans personal banking (checking, savings, CDs, IRAs, credit cards, and personal loans), business banking (business checking, savings, CDs, commercial loans, SBA loans, and lines of credit), treasury management services, specialized medical professional banking, and mortgage lending through Prosperity Bank Home Loans. Digital banking capabilities include consumer online banking, mobile app banking, mobile deposit, and telephone banking. The company has expanded through multiple acquisitions including American Bank (2026), Southwest Bancshares/Texas Partners Bank (2026), and pending Stellar Bancorp (2026), with acquired brands operating under their existing names pending operational integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Simply Free Checking
Quantifiable outcome
- 18 consecutive years of dividend increases with 3.3% dividend yield
- +3 more outcomes
Companies that use Prosperity Bancshares
Customer profileSegments5 records
Ideal customer profiles5 records
Prosperity Bancshares technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Prosperity Bancshares partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and minor.
- Southwest Bancshares, Inc.majorProsperity Bancshares completed merger with Southwest Bancshares, Inc. effective February 1, 2026. Deal valued at approximately $268.9 million with 4,095,397 shares issued. Southwest subsidiary Texas Partners Bank headquartered in San Antonio will continue operating under current name until scheduled integration in November 2026. Added $2.5 billion in assets through the acquisition.
- Stellar BancorpmajorProsperity Bancshares acquiring Stellar Bancorp for approximately $2 billion in a cash-and-stock deal. Terms include 0.3803 shares of Prosperity stock plus $11.36 cash per Stellar share. The acquisition will make Prosperity the second-largest bank by deposits headquartered in Texas with over 330 banking centers. Stellar CEO Robert R. Franklin to join Prosperity as vice chairman. All regulatory approvals obtained, expected to close July 1, 2026.
- American Bank Holding CorporationmajorProsperity Bancshares completed merger with American Bank Holding Corporation effective January 1, 2026. American Bank, N.A. merged into Prosperity Bank. Deal valued at approximately $321.5 million with 4,439,981 shares issued. Added 18 banking offices and 2 loan production offices across South and Central Texas (Corpus Christi, San Antonio, Austin, Victoria). Full operational integration scheduled for September 2026.
- Southwest Bancshares, Inc.majorMerger agreement announced October 1, 2025, valued at approximately $268.9 million in all-stock deal. Expected to close in Q1 2026 with regulatory and shareholder approvals.
- American Bank Holding CorporationmajorInitial merger agreement announced July 17, 2025, with approximately $321.5 million stock transaction. American Bank CEO Stephen Raffaele and Chairman Ben Wallace joined leadership positions at the combined organization.
- Lone Star State BancsharesminorProsperity Bancshares announced acquisition of Lone Star State Bancshares in deal valued at approximately $228.7 million. Transaction expected to close in Q1 2023. The acquisition involved issuing shares and cash to expand Prosperity's presence in West Texas.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Prosperity Bancshares competitors and assessment
Company assessmentDirect peers
- Zions Bancorporation: Zions is a multi-state regional bank holding company operating under a multi-brand strategy (similar to Prosperity's model of retaining acquired brands), with comparable middle-market banking, SBA, and CRE lending focus. Its structure of decentralized banking brands and similar size band make it a strong operational comparable.
- Independent Bank Group: Independent Bank Group is a Texas- and Colorado-focused regional bank with personal, business, and mortgage banking, pursuing an M&A-led growth strategy similar to Prosperity. Its smaller asset base and Texas concentration provide a useful comparable for franchise quality and acquisition-driven growth dynamics.
- Comerica: Comerica is a large regional bank with significant Texas (especially Dallas) presence alongside Midwest and Western markets, offering similar commercial, wealth, and treasury management services. Its larger scale and partial overlap with Prosperity's commercial banking strategy make it a meaningful comparable for execution and growth benchmarking.
- First Horizon Corporation: First Horizon is a Southeast/Texas-focused regional bank with commercial, retail, and wealth management lines, of comparable asset size to Prosperity. Similar M&A history and a footprint that increasingly overlaps with Prosperity in Texas markets make it a relevant comparable.
- Cullen/Frost Bankers: Cullen/Frost is the largest Texas-headquartered regional bank and Prosperity's closest direct competitor, operating a similar full-service personal/commercial/wealth model with a dense Texas branch network. Comparable deposit-gathering franchise, NIM profile, and Texas concentration make it the most natural peer for valuation and operational benchmarking.
- First Financial Bankshares: First Financial Bankshares is a long-tenured Texas community banking franchise operating across West Texas, Dallas-Fort Worth, Austin, and Houston. Its branch-heavy Texas model and conservative underwriting culture closely mirror Prosperity's approach, and its valuation serves as a useful comparable for Texas-only franchise premium.
- Southside Bancshares: Southside Bancshares is a Texas-based bank holding company operating commercial and retail banking in East Texas and the Dallas-Fort Worth metroplex. Comparable focus on Texas deposits, conservative loan book, and dividend-oriented shareholder return make it a relevant smaller-cap peer.
- Texas Capital Bancshares: Texas Capital is a Texas-headquartered commercial bank with a comparable mix of business banking, treasury management, and CRE lending, targeting middle-market and SMB clients across the state. It is a direct competitor for commercial loans and deposits in the same Texas metros where Prosperity is densest.
Emerging players
- Simmons First National Corporation: Simmons First is a Mid-South and Texas-adjacent regional bank that has grown substantially through community-bank acquisitions. Comparable mid-size regional scale, multi-bank operating model, and commercial banking focus make it relevant for understanding acquisition integration outcomes at Prosperity's size band.
- Glacier Bancorp: Glacier Bancorp is a community-banking rollup that has scaled through disciplined acquisitions of community banks across the Western U.S. Its serial-acquirer strategy and operating model provide a useful comparable for evaluating Prosperity's continued M&A pipeline and integration economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Prosperity Bancshares social profiles
Digital presenceProsperity Bancshares financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prosperity Bancshares leadership team
Management profileNumber of profiles
Profiles7 records
Prosperity Bancshares subsidiaries and ownership
Company hierarchySubsidiaries5 records
Prosperity Bancshares funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prosperity Bancshares M&A and investment
M&A and investmentM&A15 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prosperity Bancshares
What does Prosperity Bancshares do?
Prosperity Bancshares operates as a regional financial holding company through its subsidiary Prosperity Bank, providing traditional loan and deposit products to consumers, businesses, and public entities across Texas and Oklahoma. It offers personal checking and savings accounts, consumer and commercial loans, mortgages, treasury management, merchant services, and wealth management through 280+ branches complemented by digital banking channels.
Is Prosperity Bancshares a public or private company?
Prosperity Bancshares is a public company. It is classified as public and is currently operating.
When was Prosperity Bancshares founded?
Prosperity Bancshares was founded in 1983. It employs 1,001 to 5,000 people.
Where is Prosperity Bancshares based?
Prosperity Bancshares is headquartered in Houston, United States, in the North America region.
How does Prosperity Bancshares make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are non-Interest Income and dividend Income.
Who are Prosperity Bancshares's main competitors?
Direct peers on record are Zions Bancorporation, Independent Bank Group, Comerica, First Horizon Corporation, Cullen/Frost Bankers, First Financial Bankshares, Southside Bancshares and Texas Capital Bancshares. Emerging players are Simmons First National Corporation and Glacier Bancorp.
Does Prosperity Bancshares have an API?
No public API is recorded for Prosperity Bancshares.
What industry is Prosperity Bancshares in?
Prosperity Bancshares's product category is Regional Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABABAC, SME Deposits & Business Accounts (Operating, Savings, CDs). Its NAICS code is 5221 and its SIC code is 6022.