Tibber

Retail Electricity Supplytibber.com

Tibber is a Norway-headquartered digital electricity retailer operating across Norway, Sweden, Germany, and the Netherlands, serving residential consumers with a mobile app that delivers spot-market-priced electricity, automated device optimization, and grid-balancing revenue through Europe's largest residential virtual power plant.

Company typePrivate
Founded2016
HeadquartersFørde, Norway
Headcount101–250
GTM typeB2C
OfferingServices

What Tibber does

Tibber AS, founded in 2016 and headquartered in Førde, Norway, is a digital electricity retailer operating across Norway, Sweden, Germany, and the Netherlands through wholly-owned subsidiaries (Tibber Norge AS, Tibber AB, Tibber Deutschland GmbH, Tibber Netherlands BV). The company sells electricity to residential consumers via a mobile-first, self-serve app and offers two tariff structures: a 15-minute dynamic spot-pricing tariff that passes wholesale prices through with no consumption markup, and a 12-month fixed tariff with bonus kicks. Its core technology stack combines the proprietary Tibber Pulse and Tibber Bridge hardware for real-time consumption and grid-quality monitoring, an open developer API at developer.tibber.com, and integrations with more than 20 smart-home, EV-charger, thermostat, and battery OEMs.

Tibber firmographics

Firmographics

Name: Tibber
Legal name: Tibber AS
Website: https://tibber.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 101–250 employees
Short description: Tibber is a Norway-headquartered digital electricity retailer operating across Norway, Sweden, Germany, and the Netherlands, serving residential consumers with a mobile app that delivers spot-market-priced electricity, automated device optimization, and grid-balancing revenue through Europe's largest residential virtual power plant.
Ownership category
akta.pro rank

Tibber industry classification

Industry

Product category: Retail Electricity Supply
SIC: Industrial Instruments For Measurement, Display, And Control (3823)
akta.pro industry: PRIMARYEUADAFAH
Customer Energy Engagement (In-Home Displays, Portals, Usage Insights)
Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Smart Grid & Advanced Metering Infrastructure (AMI)
SECONDARYEUADAPAB
Advanced Metering Infrastructure (AMI) & Smart Metering
Energy, Utilities & Environment/Electric Transmission & Distribution (T&D)/Energy IoT & Smart Grid/Utilities Edge

Keywords

Retail electricity supply
Smart energy management
Dynamic spot pricing
Virtual power plant
EV smart charging

Where Tibber is headquartered

Location

Headquarters

HQ city: Førde
HQ country: Norway
HQ region: Europe

Offices4 records

Markets served

Tibber business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

Electricity Supply: Tibber sells electricity to customers at the spot market price without adding a markup on consumption. Revenue comes from the margin between wholesale and retail electricity prices, with no profit incentive from increased consumption.
Margin-free Electricity Pricing: Tibber uses the spot price for the next day for price optimization. Their markup only covers purchase costs, and since they use digital trading technology, they have no margin on customer consumption. This creates alignment with customers to reduce usage.
Tibber Store (Hardware Sales): Tibber operates an e-commerce store selling smart home devices including Power-ups, EV chargers, thermostats, heating solutions, and energy monitoring hardware like Tibber Pulse.
Grid Rewards Program: Customers earn money by allowing their EVs and home batteries to participate in grid balancing. Tibber earns revenue by providing grid balancing services to grid operators and shares earnings with participating customers.

Pricing tiers

Model	Billing	Price
Usage-based	Monthly	15-Minute Dynamic Pricing Tariff
Subscription	Annual	Fixed 12-Month Tariff
One time/ perpetual license	Pay-as-you-go	Tibber Pulse Hardware

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Tibber product offering

Product offering

Core offering

Tibber is a digital electricity supplier that sells electricity to residential customers via app-based contracts with 15-minute dynamic spot market pricing or fixed 12-month tariffs, applying no markup on consumption. Its app connects home devices such as EVs, heating systems, and batteries to automate energy optimization, and it operates a virtual power plant (Grid Rewards) that lets customers earn money by participating in grid balancing.

Differentiator

Problem solved

Functional benefit

Brands

Grid Rewards: A feature that allows Tibber customers to earn money by allowing their electric vehicles and home batteries to participate in balancing the electricity grid, contributing to grid stability and renewable energy integration.
Tibber Pulse
Tibber Store
Tibber Bridge

Products and services

Electricity Supply Service Digital retail electricity supply with two tariff options: a 15-minute dynamic spot market pricing tariff and a fixed 12-month price guarantee tariff. Available to residential customers across Norway, Sweden, Germany, and the Netherlands via the Tibber mobile app and website.
Tibber Pulse Internet-connected hardware device developed and produced by Tibber that monitors real-time household electricity consumption and grid quality. Supports HAN, P1, KM, Bridge, IR, and CT models and generates per-second to per-minute consumption, production, voltage, and current data.
Tibber Bridge

Quantifiable outcome

Reduce electricity consumption in European homes by 20% by 2025
+2 more outcomes

Companies that use Tibber

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Tibber technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability5 records

Feature6 records

Tibber partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

KiwigridcoreTechnology or IntegrationGerman energy software provider that partnered with Tibber as an initial customer for their pan-European VPP platform. The platform integrates, optimizes, and monetizes distributed energy assets including PV systems, batteries, heat pumps, and EV chargers.
GoodWecoreStrategic or Co-development PartnerStrategic cooperation agreement signed in March 2026 to integrate advanced energy storage technology with Tibber's virtual power plant services for dynamic electricity management. Combines GoodWe ESA Series residential storage with Tibber's VPP services.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Tibber competitors and assessment

Company assessment

Direct peers

Octopus Energy: UK-based digital-first electricity retailer offering dynamic tariffs, smart home integrations, and the Kraken platform for utilities. Most direct competitor to Tibber's model, with similar tech-driven retail approach, VPP ambitions (e.g., Octopus Electric Vehicles), and pan-European expansion.
OVO Energy: UK-headquartered digital energy retailer with smart metering, EV, and home energy services. Comparable to Tibber as a digital-first challenger with vertical integration into smart home hardware and a focus on renewable energy.
Awattar (aWATTar): Austria/Germany-headquartered dynamic-tariff electricity supplier offering hourly spot market pricing. Direct peer in the German-speaking and broader European market with a similar no-markup, transparent pricing model and digital customer experience.
Lichtblick: Germany's largest independent green electricity provider with a focus on renewable energy supply, smart home energy management (Zuhause-Plattform), and home battery storage. Direct competitor in the German market with a similar VPP/grid services angle via Schwarmstrom.

Emerging players

Enode: Norway-headquartered energy API platform enabling EV chargers, solar, and battery integrations for utilities and energy retailers. Comparable to Tibber's API-first approach and device-agnostic strategy, though operating as a B2B platform rather than a retailer.
Zaptec: Norway-based EV charging hardware company integrated with Tibber's smart charging. While a hardware partner rather than direct competitor, comparable in the residential smart energy ecosystem and serves overlapping EV owner customers in the Nordics.
Sonnen (owned by Shell): Germany-based residential battery and VPP company, now part of Shell. Comparable to Tibber's grid arbitrage and VPP thesis, with extensive German residential battery footprint that could be integrated with Tibber's services or used by competitors.

Broad incumbents

E.ON: Major European utility incumbent operating across electricity retail, networks, and customer solutions in Germany and multiple other countries. Competes with Tibber in retail electricity and increasingly in digital energy services, but with vastly greater scale and balance sheet.
Vattenfall: Swedish state-owned utility providing retail electricity and energy services in Tibber's home Nordic markets and Germany. Represents the incumbent competitive threat, with growing digital and VPP ambitions of its own.
EDF: French state-owned integrated utility with retail electricity operations across Europe, including the UK. Competes with Tibber in retail supply and increasingly in flexibility/VPP services; significant resource advantage in grid services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Tibber financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tibber leadership team

Management profile

Number of profiles

Profiles3 records

Tibber subsidiaries and ownership

Company hierarchy

Subsidiaries4 records

Tibber funding detail

Funding detail

Funding overview

Funding rounds8 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tibber M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tibber

What does Tibber do?

Is Tibber a public or private company?

Tibber is a private company. It is classified as venture growth investor backed and is currently operating.

When was Tibber founded?

Tibber was founded in 2016. It employs 101 to 250 people.

Where is Tibber based?

Tibber is headquartered in Førde, Norway, in the Europe region.

How does Tibber make money?

Four revenue lines are on record. Electricity Supply is the primary driver. The others are margin-free Electricity Pricing, tibber Store (Hardware Sales) and grid Rewards Program.

Who are Tibber's main competitors?

Direct peers on record are Octopus Energy, OVO Energy, Awattar (aWATTar) and Lichtblick. Emerging players are Enode, Zaptec and Sonnen (owned by Shell). Broad incumbents are E.ON, Vattenfall and EDF.

Does Tibber have an API?

Yes. Tibber provides a public API accessible via developer.tibber.com, enabling customers and third parties to access real-time and historical energy consumption data, device data, and account information. The API uses JSON format and supports both customer access to their own data and third-party applications. Users can retrieve data including consumption (kWh), production, voltage per phase, current per phase, grid voltage, and WiFi signal strength. Third parties can be authorized by customers to access their data through a secure consent flow. The API also supports data export in CSV/Excel formats. Developer documentation is at developer.tibber.com.

What industry is Tibber in?

Tibber's product category is Retail Electricity Supply. Its primary akta.pro industry code is EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights), with a secondary code of EUADAPAB, Advanced Metering Infrastructure (AMI) & Smart Metering. Its SIC code is 3823.