KidStrong
KidStrong is a privately held children's developmental training franchisor operating 184 centers across the US and Canada that delivers 45-minute weekly science-based classes for children from walking age to 11, built on a Whole Child Philosophy integrating character, physical, and cognitive development through certified coaches and proprietary technology.
- Company typePrivate
- Founded2015
- HeadquartersFrisco, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KidStrong does
KidStrong is a privately held children's developmental training franchisor headquartered in Frisco, Texas, founded in 2015 by Matt and Megin Sharp in Lexington, Kentucky. The company delivers a science-based, structured 45-minute weekly class program for children from walking age to 11, organized around a "Whole Child Philosophy" of three pillars: Strong Character (teamwork, mental toughness, sportsmanship), Strong Body (balance, coordination, strength, agility), and Strong Mind (creativity, problem solving). Curriculum is designed with child development experts including occupational therapists, physical education specialists, an MD Family Physician, and a Doctor of Physical Therapy, with an advisory board that includes Dave Long, Co-Founder/CEO of Orangetheory Fitness. The technology stack combines proprietary patented equipment with an integrated software platform comprising a Member App, Coach App, KidStrong TV in-center displays, a Sales/Member Experience App, and an AI-driven progress tracking system.
KidStrong operates an asset-light franchise model: as of early 2026 the system comprises 184 operational centers across the US and Canada serving 85,000+ members, with 320+ additional locations in development across 33 states. Reported system-wide franchise revenue averages approximately $1,407,485 per location. The company generates franchisor revenue through initial franchise fees (148 new licenses sold in 2025), recurring royalties, and supplementary streams including KidStrong Camp (seasonal summer program for ages 4-11), KidStrong Parties (private facility rental), and the newly launched BabyStrong programming extending into the pre-walking segment. A smaller-format center prototype is being tested to access 200-300 additional US markets.
The company has raised capital through a 2022 SEC Form D exempt securities offering of nearly $12 million and received a strategic investment from Princeton Equity Group in March 2026 to fund accelerated North American expansion. KidStrong Inc. is incorporated in Delaware, and corporate headcount is reported at 11-50 employees, consistent with a lean franchisor structure that relies on franchise operators for unit-level execution.
KidStrong firmographics
Firmographics- Name
- KidStrong
- Legal name
- KidStrong Inc.
- Website
- https://kidstrong.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KidStrong is a privately held children's developmental training franchisor operating 184 centers across the US and Canada that delivers 45-minute weekly science-based classes for children from walking age to 11, built on a Whole Child Philosophy integrating character, physical, and cognitive development through certified coaches and proprietary technology.
- Ownership category
- akta.pro rank
KidStrong industry classification
Industry- Product category
- Children's Development Training
- NAICS
- Child Care Services (62441), Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162)
- SIC
- Services-Child Day Care Services (8351), Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI)
- akta.pro secondary industry
- Classroom Learning Centers & Thematic Units (Dramatic Play, Blocks, Sensory, STEM) (EDACAJAH)
Keywords
Where KidStrong is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KidStrong business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Membership/Class Fees: Weekly 45-minute classes for children from walking age to 11. Members pay recurring fees for program access.
- Party Rentals: Private party bookings at KidStrong centers for birthdays and celebrations, including 90-minute exclusive facility use, up to 15 kids, two coaches, and custom KidStrong experience.
- Summer Camp Programs: KidStrong Camps for children ages 4-11 running during school breaks, with certified coaches leading superhero-themed games and obstacle courses.
- Franchise Fees: KidStrong generates revenue by selling franchises to operators. The company reported closing 2025 with 148 licenses sold, including 27 purchased by existing franchisees. A smaller one-floor prototype format is being tested to open 200-300 additional U.S. markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly class membership for children |
| Unit Pricing | One time/ perpetual license | Private party booking |
| One time/ perpetual license | Multi-year contract | Franchise investment opportunity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
KidStrong product offering
Product offeringCore offering
KidStrong delivers a science-based children's development training program sold through a franchise network. The core product is a 45-minute weekly class for children walking-to-11 years, structured around a three-pillar Whole Child Philosophy (Strong Character, Strong Body, Strong Mind) and led by certified coaches using proprietary equipment and an AI-enabled progress platform. Adjacent offerings include seasonal camps (KidStrong Camp, ages 4-11), private birthday-party rentals, and the BabyStrong program for pre-walking children.
Product overview
KidStrong is a science-based children's training franchisor offering a portfolio of programs centered on whole-child development. The core offering is weekly 45-minute structured classes for children from walking age to 11 years, focusing on character development, physical strength, and mental acuity through fitness games led by certified coaches. Adjacent offerings include KidStrong Camp (seasonal summer program for ages 4-11), KidStrong Academy (alternative at select locations), KidStrong Parties (birthday party packages), and BabyStrong Programming (new pre-walking infant/toddler program). The company operates through a franchise model, with franchisee support including technology tools, proprietary equipment, and AI-powered automation capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- BabyStrong: Programming for pre-walking children launched by KidStrong to expand its addressable market.
Products and services
- KidStrong Core Program (Weekly Class) Science-based 45-minute weekly training class for children from walking age to 11, organized around the Whole Child Philosophy (Strong Character, Strong Body, Strong Mind) and led by certified coaches using proprietary equipment. Sold to parents as a recurring membership at 184 KidStrong centers across the U.S. and Canada.
- KidStrong Camp Seasonal camp program for children ages 4-11 featuring superhero-themed games, obstacle courses, and activities focused on building confidence, physical fitness, teamwork, and social skills. Led by certified coaches with Friday award celebrations.
- KidStrong Parties Private 90-minute birthday/event package offering exclusive facility use for up to 15 children with two KidStrong coaches and customizable activities. Sold to parents as a one-time event booking.
- KidStrong Academy Alternative to KidStrong Camp available at select locations, offering structured programming during school breaks for children.
- BabyStrong Programming Early-childhood development program for pre-walking children using age-appropriate developmental activities. Designed to expand KidStrong's addressable market into the infant/toddler segment in addition to the existing kids 1-11 age range.
- KidStrong Membership Recurring paid membership tier that grants families access to the reserved weekly 45-minute KidStrong classes featuring developmentally appropriate, fun, and challenging activities for children.
- KidStrong Franchise Franchise opportunity for entrepreneurs to own and operate KidStrong centers. Includes training, marketing support, proprietary equipment, technology tools (Member App, Coach App, AI tools, KidStrong TV), and ongoing operational guidance. 148 licenses sold in 2025, with 184 centers operating and 320+ in development across 33 states.
Quantifiable outcome
- 96% of parents see an increase in their child's self-confidence
- +3 more outcomes
Companies that use KidStrong
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
KidStrong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature8 records
KidStrong partnerships and signals
Strategic signalScale indicators12 records
Recent moves10 records
Expansion highlights6 records
KidStrong competitors and assessment
Company assessmentDirect peers
- Goldfish Swim School: Goldfish Swim School is a rapidly scaling children's activity franchise (swim instruction for kids 4 months to 12 years) competing for the same family wallet share and franchisee capital as KidStrong.
- The Little Gym: The Little Gym is a franchised children's motor-skill development program offering structured classes for kids 4 months to 12 years — a near-identical customer, age range, and curriculum model to KidStrong.
- My Gym Children's Fitness Center: My Gym is a franchise offering structured fitness and development classes for children from infancy to age 10, directly overlapping KidStrong's core weekly-class membership model and target family demographic.
- Gymboree Play & Music: Gymboree Play & Music operates franchised play, music, and movement classes for young children, directly competing for the same early-childhood development segment that KidStrong targets with its structured classes.
- Soccer Shots: Soccer Shots is a franchise delivering soccer and sports instruction to children ages 2-8 through weekly classes, sharing KidStrong's model of recurring structured youth fitness classes delivered via franchise centers.
- Amazing Athletes: Amazing Athletes is a children's multi-sport development franchise offering structured sports and motor-skill classes for ages 2-12, closely mirroring KidStrong's whole-child physical development offering.
- Romp n' Roll: Romp n' Roll is a franchise of children's activity centers offering classes, parties, and play gyms for kids 3 months to 5 years, competing for the same franchisees and young-family customers as KidStrong.
- British Swim School: British Swim School is a franchise providing swim lessons for children and adults, competing with KidStrong for franchisee investment capital and a share of the discretionary family activity budget.
Emerging players
- USA Ninja Challenge: USA Ninja Challenge is a growing children's obstacle-course and ninja-style fitness franchise for kids 2.5-17, addressing similar physical-development outcomes to KidStrong but with a more narrow athletic-skill focus.
Broad incumbents
- Orangetheory Fitness: Orangetheory is a large-scale fitness franchise whose co-founder Dave Long is an advisor and investor in KidStrong; while adult-focused, it provides franchise-system scaling benchmarks and strategic-advisor overlap with KidStrong's model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
KidStrong social profiles
Digital presenceKidStrong financial estimates
Financial estimateRevenue estimate
Valuation estimate
KidStrong leadership team
Management profileNumber of profiles
Profiles7 records
KidStrong funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KidStrong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KidStrong
What does KidStrong do?
KidStrong delivers a science-based children's development training program sold through a franchise network. The core product is a 45-minute weekly class for children walking-to-11 years, structured around a three-pillar Whole Child Philosophy (Strong Character, Strong Body, Strong Mind) and led by certified coaches using proprietary equipment and an AI-enabled progress platform. Adjacent offerings include seasonal camps (KidStrong Camp, ages 4-11), private birthday-party rentals, and the BabyStrong program for pre-walking children.
Is KidStrong a public or private company?
KidStrong is a private company. It is classified as venture growth investor backed and is currently operating.
When was KidStrong founded?
KidStrong was founded in 2015. It employs 11 to 50 people.
Where is KidStrong based?
KidStrong is headquartered in Frisco, United States, in the North America region.
How does KidStrong make money?
Four revenue lines are on record. Membership/Class Fees are the primary driver. The others are party Rentals, summer Camp Programs and franchise Fees.
Who are KidStrong's main competitors?
Direct peers on record are Goldfish Swim School, The Little Gym, My Gym Children's Fitness Center, Gymboree Play & Music, Soccer Shots, Amazing Athletes, Romp n' Roll and British Swim School. USA Ninja Challenge is listed as an emerging player. Orangetheory Fitness is listed as a broad incumbent.
Does KidStrong have an API?
No public API is recorded for KidStrong.
What industry is KidStrong in?
KidStrong's product category is Children's Development Training. Its primary akta.pro industry code is EDACAMAI, Physical Activity & Motor Development Programs (Health-Focused), with a secondary code of EDACAJAH, Classroom Learning Centers & Thematic Units (Dramatic Play, Blocks, Sensory, STEM). Its NAICS code is 62441 and its SIC code is 8351.