Soccer Shots
Soccer Shots is a private U.S. franchise company (founded 1992) that delivers youth soccer enrichment programs for children ages 18 months to 8 years through local franchisees across 43+ U.S. states and 2 Canadian provinces.
- Company typePrivate
- Founded1992
- HeadquartersMiddletown, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Soccer Shots does
Soccer Shots is a U.S.-based private company (Soccer Shots LLC) that operates a franchised youth soccer enrichment program for children ages 18 months through 8 years. Founded in 1992 and headquartered in Middletown, the company delivers its services through a franchise network spanning 43+ U.S. states and 2 Canadian provinces, with corporate headcount of 51-100 employees supporting local franchise operations. Its core offering is a three-tier, age-segmented curriculum: Mini (toddler, 18+ months), Classic (preschool), and Premier (school-age, up to 8 years), each combining age-appropriate soccer skill development with character-building themes such as respect, teamwork, and appreciation.
The business is fundamentally an in-person services franchise rather than a technology platform. Soccer Shots generates revenue through two primary streams: recurring class registration fees collected by local franchisees from parents, and one-time franchise license fees from new franchisees who purchase the right to operate Soccer Shots programs in defined territories. Distribution combines a direct-to-consumer channel (parents locating and enrolling via the company's website location finder) with a B2B channel in which Soccer Shots partners with childcare centers, preschools, and elementary schools to deliver on-site enrichment programming. Marketing is executed through multi-platform social media, email newsletters, school outreach, location-based SEO, and a dedicated franchise development site.
The company has assembled a partnership ecosystem including the US Soccer Foundation (strategic), Nike Soccer (equipment/apparel), Panini (sports collectibles), Augusta Sportswear (uniforms), Soccer Post (retail/equipment), and consumer-brand sponsors such as Downy, Treetop, and Trust & Will. Pricing is set at the local franchise level and is not publicly disclosed; class fees, program structures, and availability vary by location.
Soccer Shots firmographics
Firmographics- Name
- Soccer Shots
- Legal name
- Soccer Shots LLC
- Website
- https://soccershots.org
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Soccer Shots is a private U.S. franchise company (founded 1992) that delivers youth soccer enrichment programs for children ages 18 months to 8 years through local franchisees across 43+ U.S. states and 2 Canadian provinces.
- Ownership category
- akta.pro rank
Soccer Shots industry classification
Industry- Product category
- Youth Sports Instruction
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
- akta.pro secondary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where Soccer Shots is headquartered
LocationHeadquarters
- HQ city
- Middletown
- HQ country
- United States
- HQ region
- North America
Markets served
Soccer Shots business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Class Registration Fees: Parents pay registration/tuition fees for their children to attend Soccer Shots soccer classes. Programs are offered in seasons (summer season mentioned). Fees are collected locally through franchise locations.
- Franchise Fees: Soccer Shots generates revenue through franchise ownership fees, selling franchise opportunities to entrepreneurs who operate local Soccer Shots programs in their territories.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Soccer Shots product offering
Product offeringCore offering
Soccer Shots provides structured, age-based youth soccer enrichment programs for children ages 18 months to 8 years through a three-tiered curriculum (Mini, Classic, Premier). Programs are delivered locally via a franchise network across 43+ U.S. states and two Canadian provinces, offered in community venues and on-site at partnering childcare centers, preschools, and elementary schools.
Product overview
Soccer Shots offers a three-tiered youth soccer program for children ages 18 months to 8 years. The Mini program introduces toddlers to fundamental soccer principles, the Classic program develops preschool-aged children through creative games and character building, and the Premier program challenges school-age children with advanced skills and competitive play. The programs are franchised across over 43 U.S. states and two Canadian provinces, with each location offering age-appropriate curriculum focused on soccer skills and positive character development.
Differentiator
Problem solved
Functional benefit
Products and services
- Mini (Toddler Program) A high-energy toddler soccer program for ages 18 months and older that introduces children to fundamental soccer principles such as using their feet, dribbling, and basic rules of the game through songs, fun games, and positive reinforcement.
- Classic (Preschool Program) A preschool soccer program for ages 3-5 that uses creative and imaginative games to focus on basic soccer skills like dribbling, passing, and shooting, while highlighting a positive character trait each session such as respect, teamwork, and appreciation.
- Premier (School-Age Program) An advanced soccer program for school-aged children up to 8 years that builds on soccer skills and introduces competitive play through a curriculum specifically designed for this age group, challenging children through fun games and team competitions.
Companies that use Soccer Shots
Customer profileSegments2 records
Ideal customer profiles3 records
Soccer Shots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Soccer Shots partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Downy Fabric RinseminorDowny Fabric Rinse is listed as a corporate partner/sponsor on the Soccer Shots website. The partnership appears to be a co-marketing or promotional sponsorship arrangement.
- PaniniminorPanini America is listed as a corporate partner/sponsor. Panini is a sports trading cards and memorabilia company, suggesting potential promotional or co-marketing activities.
- TreetopminorTreetop (a snack/food brand) is listed as a corporate partner on the Soccer Shots website, indicating a sponsorship or promotional relationship.
- Trust & WillminorTrust & Will (an online estate planning service) is listed as a corporate partner, suggesting a cross-promotional or sponsorship arrangement.
- Nike SoccerminorNike Soccer is listed as a corporate partner. Nike likely provides soccer equipment, apparel, or footwear for Soccer Shots programs, representing a product sponsorship.
- US Soccer FoundationcoreThe US Soccer Foundation is a strategic partner of Soccer Shots. The Foundation works to promote and grow soccer in the United States, and this partnership validates Soccer Shots' role in youth soccer development.
- Augusta Sportswear BrandsminorAugusta Sportswear Brands is listed as a corporate partner, likely providing athletic apparel or uniforms for Soccer Shots staff and programs.
- Soccer PostminorSoccer Post (a soccer specialty retailer) is listed as a corporate partner, potentially for equipment sourcing or retail promotions.
Scale indicators3 records
Expansion highlights5 records
Soccer Shots competitors and assessment
Company assessmentDirect peers
- Super Soccer Stars: US-based youth soccer enrichment program offering age-tiered classes and camps for young children. Closest US-headquartered competitor with overlapping curriculum approach and parent-targeted positioning.
- Skyhawks Sports Academy: Franchised youth sports instruction provider offering multi-sport camps and classes for children. Overlaps with Soccer Shots on franchise delivery, school partnerships, and age-tiered programming.
- Challenger Sports: US-based youth soccer camp, clinic, and class operator with national franchise and partner networks. Overlaps with Soccer Shots in school/childcare delivery and coach training infrastructure.
- i9 Sports: Franchised youth sports league and program provider offering multiple sports for kids ages 3-13. Comparable franchise distribution, parent-targeted marketing, and school/community-venue delivery model.
- UK International Soccer: Runs youth soccer camps and classes across North America through franchise and partnership models. Comparable age tiering and franchise structure to Soccer Shots' Premier-level offerings.
- Little Kickers: UK-originated youth soccer franchise running age-based classes for toddlers and preschoolers worldwide. Most directly comparable to Soccer Shots in curriculum structure, age range, and franchise delivery model.
- British Soccer Academy: Operates youth soccer programs and camps across the US through franchised and club partnerships. Comparable in age range, school-channel delivery, and franchise-based scaling.
Emerging players
- TGA Premier Youth Sports: Franchised youth sports enrichment provider delivering school-based programs in tennis, golf, and other sports. Comparable franchise-plus-school-channel go-to-market, though anchored in individual rather than team sports.
Broad incumbents
- US Youth Soccer (USYS): National youth soccer governing body and league operator serving competitive and recreational play across the US. Adjacent category incumbent whose ecosystem influences Soccer Shots' upstream funnel.
- YMCA: Broad incumbent offering youth sports, childcare, and enrichment programs through a national community-facility footprint. Competes with Soccer Shots for parent wallet share and school/childcare partnership slots.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Soccer Shots social profiles
Digital presenceSoccer Shots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Soccer Shots leadership team
Management profileNumber of profiles
Soccer Shots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Soccer Shots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Soccer Shots
What does Soccer Shots do?
Soccer Shots provides structured, age-based youth soccer enrichment programs for children ages 18 months to 8 years through a three-tiered curriculum (Mini, Classic, Premier). Programs are delivered locally via a franchise network across 43+ U.S. states and two Canadian provinces, offered in community venues and on-site at partnering childcare centers, preschools, and elementary schools.
Is Soccer Shots a public or private company?
Soccer Shots is a private company. It is classified as unknown and is currently operating.
When was Soccer Shots founded?
Soccer Shots was founded in 1992. It employs 51 to 100 people.
Where is Soccer Shots based?
Soccer Shots is headquartered in Middletown, United States, in the North America region.
How does Soccer Shots make money?
Two revenue lines are on record. Class Registration Fees are the primary driver. The others are franchise Fees.
Who are Soccer Shots's main competitors?
Direct peers on record are Super Soccer Stars, Skyhawks Sports Academy, Challenger Sports, i9 Sports, UK International Soccer, Little Kickers and British Soccer Academy. TGA Premier Youth Sports is listed as an emerging player. Broad incumbents are US Youth Soccer (USYS) and YMCA.
Does Soccer Shots have an API?
No public API is recorded for Soccer Shots.
What industry is Soccer Shots in?
Soccer Shots's product category is Youth Sports Instruction. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps), with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 611620 and its SIC code is 7997.