LegalZoom

What LegalZoom does

LegalZoom.com, Inc. is a publicly traded (NASDAQ: LZ) online legal services platform founded in 1999 and headquartered in California, serving small businesses, entrepreneurs, and consumers across all 50 U.S. states. The platform combines guided self-service questionnaires, document automation, AI-powered tools, and a nationwide network of vetted independent attorneys (averaging 17 years of experience) to deliver entity formation (LLC, corporation, DBA, nonprofit, sole proprietorship), ongoing compliance and operations (registered agent, annual reports, EIN, business licenses, virtual mail, LZ Books), intellectual property protection (trademarks, patents, copyright), and personal legal services (estate planning, family law via HelloPrenup and Divorce.com partnerships, real estate). Pricing combines one-time formation fees (LLC tiers from $0 to $299+ state fees), recurring subscriptions (compliance $199/yr, virtual mail $29/mo, attorney plans), and add-ons, with business and personal attorney plans monetizing the attorney network on a flat-fee basis.

The technology stack is anchored by an e-commerce storefront at LegalZoom.com, an authenticated customer dashboard, and a Bangalore engineering hub acquired via Revv (2022) for document automation. The platform has been progressively AI-embedded: Doc Assist AI for conversational document drafting, an AI-powered Business License Research platform, an AI Grant Finder, AI-enhanced Virtual Mail (computer vision-based mail filtering, summarization, and Check Separation), an AI call simulator for sales training, and agentic AI resolving 40% of customer care inquiries. Distribution has expanded from direct SEO/SEM and TV/CTV brand marketing into embedded channels, including an exclusive GoDaddy partnership (April 2026) reaching 20.4M customers and the LegalZoom Connector for Anthropic Claude plus in-chat business formation in ChatGPT. The company also operates an authorized law firm subsidiary (LZ Legal Services, LLC) and a Bangalore engineering/operations center.

The business model is primarily direct-to-consumer and self-serve online, supplemented by phone-based inside sales for higher-tier packages and channel partnerships. Revenue is diversified across formation (one-time), recurring subscriptions (registered agent, compliance, virtual mail, attorney plans), and add-on IP/personal services. In Q1 2026, revenue was $206.8M (+13% YoY) with 66% gross margin and 18% adjusted EBITDA margin, against FY2025 revenue of ~$779.71M and FY2026 guidance of $810-830M. The company ended Q1 2026 with $183.2M in cash, no debt, and an active share repurchase program ($43.5M repurchased in Q1 2026; $100M expansion authorized in February 2026), supporting both organic reinvestment and potential M&A.

Name

LegalZoom

Legal name

LegalZoom.com, Inc.

Website

https://legalzoom.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

LegalZoom is a publicly traded (NASDAQ: LZ) online legal services platform founded in 1999 that serves U.S. small businesses, entrepreneurs, and consumers with AI-enabled business formation, compliance, intellectual property, and personal legal services, backed by a nationwide independent attorney network and distributed across all 50 states.

Ownership category

akta.pro rank

Product category

Online Legal Services

NAICS

Offices of Lawyers (54111), Other Legal Services (54119)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Corporate & Commercial Law (BPAHAAAA)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Business formation services
• Legal document preparation
• Estate planning services
• Intellectual property registration
• Compliance management services

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

LegalZoom is an online legal services platform that prepares and files legal documents and provides ongoing legal support for U.S. small businesses, entrepreneurs, and consumers. Its offering spans business formation (LLC, corporation, DBA, nonprofit, sole proprietorship), ongoing business operations and compliance (registered agent, compliance coverage, EIN, virtual mail, bookkeeping), intellectual property protection (trademark registration/search/monitoring, provisional patent, copyright), and personal legal services (wills, trusts, prenuptial agreements, divorce, real estate documents), with access to a network of independent attorneys for consultations.

Product overview

LegalZoom operates a unified online legal services platform serving small businesses, entrepreneurs, and consumers across the United States, combining guided self-service tools, AI-powered features, and access to a nationwide network of independent attorneys (average 17 years of experience). The offering spans four core product areas on a single platform: (1) Business Formation modules for LLC, Corporation, DBA, Nonprofit, and Sole Proprietorship entities; (2) Business Operations and Compliance subscriptions including Registered Agent, Business Compliance Coverage, Annual Report, EIN, Operating Agreement, Business Licenses, LZ Virtual Mail, LZ Books, Business Credit, and Dissolution; (3) Intellectual Property protection with Trademark Registration, Trademark Search, Trademark Monitoring, Provisional Patent, and Copyright Registration; and (4) Personal legal services for Estate Planning (Will, Living Trust, Power of Attorney, Healthcare Directive), Family law (Prenuptial Agreement via the integrated HelloPrenup platform, Divorce via the Divorce.com partnership), and Real Estate (Residential Lease, Property Deed Transfer). Business and Personal Attorney Plans wrap attorney access around all products, with flat-fee pricing. The platform also embeds AI features throughout—Doc Assist AI for document drafting, an AI-powered Business License Research platform, an AI-powered Grant Finder, AI-enhanced Virtual Mail with automatic mail filtering, document categorization, instant summaries, and Check Separation—and exposes LegalZoom's services through major AI ecosystems via the LegalZoom Connector for Anthropic Claude and in-chat business formation guidance within OpenAI's ChatGPT, with AI agent identity verified through GoDaddy's Agent Name Service. Distribution extends into the GoDaddy platform through an exclusive partnership that embeds LegalZoom's LLC formation flow alongside GoDaddy's domain and website-building tools.

Differentiator

Problem solved

Functional benefit

Brands

• LZ Books: All-in-one legal and accounting software for small business owners, launched in August 2023.
• LZ Virtual Mail
• Doc Assist AI

Products and services

• LLC Formation Online limited liability company formation service offered in three tiers (Basic $0+, Pro $249+, Premium $299+ plus state fees), bundling articles of organization, EIN, operating agreement, registered agent options, attorney consultations, Wix website, bookkeeping, eSignature, and document library access for entrepreneurs and small business owners.
• Corporation Formation Online incorporation service for C corp and S corp entities starting at $149 plus state filing fees, including articles of incorporation filing, name reservation, registered agent service, and a complimentary Wix-powered website; supports investor-ready structures with share issuance and outside investment capability.
• DBA (Doing Business As) Registration Online fictitious business name / trade name registration service starting at $99 plus filing fees (Standard) or $119 (Premium), bundling preliminary name search, DBA application filing, publication of the DBA name, and proof of publication filing in states that require it.
• Nonprofit Formation Online nonprofit corporation formation service with three tiers (Economy $99+, Standard $239+, Express Platinum $359+ plus state fees) including articles of incorporation filing, founder's kit, corporate minutes, expedited EIN, and optional 501(c)(3) tax-exempt application filing with the IRS.
• Sole Proprietorship Service Advisory and support service for sole proprietors including DBA filing assistance, business license and permit identification, legal advice access, and conversion-to-LLC paths.
• Will (Last Will and Testament) Online last will and testament preparation service with attorney-drafted templates and a personalized dashboard for individuals and families.
• Living Trust Online revocable living trust creation service for asset management and probate avoidance for individuals and families.
• Power of Attorney Power of attorney drafting service granting a trusted agent authority to act on the principal's behalf for financial or healthcare matters.
• Healthcare Directive Living will / healthcare directive preparation service documenting medical treatment preferences in case of incapacity for individuals.
• Prenuptial Agreement State-specific, attorney-drafted prenuptial agreement service delivered through LegalZoom's integration with HelloPrenup's specialized online prenup platform.
• Divorce Online divorce document preparation service delivered via the Divorce.com partnership integrated into LegalZoom's personal services.
• Residential Lease Residential lease agreement drafting service for landlords and tenants.
• Property Deed Transfer Real estate property deed preparation and transfer service.
• Trademark Registration Federal trademark registration service that prepares and files trademark applications with the USPTO; uses AI-driven trademark classification search delivering a 55% reduction in classification search time.
• Trademark Search Comprehensive and free trademark search services to assess registrability of marks before filing; includes a free trademark search tool and a paid comprehensive search variant.
• Trademark Monitoring Ongoing trademark monitoring service that watches USPTO records and common-law use for potentially conflicting applications and sends alerts.
• Provisional Patent Provisional patent application service that establishes an early priority date for an invention with the USPTO, giving the applicant 12 months to file a non-provisional application.
• Copyright Registration Copyright registration service that electronically files applications with the U.S. Copyright Office and provides delivery confirmation from the Library of Congress; federal filing fees apply.
• Business Compliance Coverage Annual compliance subscription ($199/yr) covering initial and annual reports, amendments, and compliance alerts to keep formed entities in good standing across states.
• Registered Agent Professional registered agent service receiving lawsuits, subpoenas, and official documents on behalf of clients' businesses across required states, supporting state compliance requirements.
• Annual Report Filing State-mandated annual report filing service for LLCs and corporations, handling preparation and submission to the relevant Secretary of State.
• EIN (Federal Tax ID) IRS Employer Identification Number application service ($79) enabling businesses to file taxes, open bank accounts, hire employees, and protect against identity theft by separating personal and business finances.
• Operating Agreement Customized operating agreement drafting service that defines how an LLC operates, protects member ownership, and preserves limited liability protection with entity-specific rules.
• Business Licenses Federal, state, and local business license identification and management service ($99) based on industry, activity, and location; backend now automated by LegalZoom's AI-powered Business License Research platform.
• Dissolution Articles of dissolution service to formally close an LLC or corporation with the state.
• Business Credit Business credit-building service offered alongside business formation to help new entities establish business credit profiles.
• LZ Virtual Mail Virtual mailbox service ($29/mo) receiving and scanning every piece of mail to keep the business address private, augmented with AI-powered automatic mail filtering, document categorization, instant summaries, and a Check Separation feature; has processed nearly 18 million mail pieces and 1.7 million checks ($9.5 billion in deposits) since inception.
• LZ Books All-in-one legal and accounting software targeted at small business owners, integrating bookkeeping with LegalZoom's legal and compliance offerings.
• eSignature Electronic signature service for securely sending and signing legal agreements online from any device, included with Pro and Premium LLC packages for 30 days.
• Personal Attorney Plan Subscription legal plan for individuals and families providing attorney consultations, document review, and personalized guidance at flat-fee pricing.
• Concierge Suite Higher-touch concierge service for small business customers, generating over three times average revenue per user and supported by an in-house AI call simulator that provides real-time feedback to sales agents during training.
• Doc Assist AI AI-powered document assistant that helps users generate, review, and customize legal documents through conversational interaction.
• AI-powered Business License Research AI platform that automates legal research and fulfillment for business licenses, replacing a previously 100% manual workflow; processes approximately 10,000 unique monthly research requests and delivers results in minutes (versus up to a week previously) with over 90% accuracy.
• AI-powered Grant Finder Free AI-powered tool that helps small business owners discover grant funding opportunities tailored to their industry and location using natural language search; no sign-up or payment required.
• LegalZoom Connector for Anthropic Claude Integration of LegalZoom's network of independent attorneys into Anthropic's Claude AI platform, enabling Claude users to escalate from AI-driven document review to on-demand human attorney guidance under a semi-annual flat-fee model that replaces billable-hour pricing.
• ChatGPT In-Chat Business Formation In-chat business formation guidance within OpenAI's ChatGPT, providing personalized conversational assistance for business setup via LegalZoom's ChatGPT formations app.
• Legal Form Templates Library of 150+ downloadable, customizable attorney-drafted legal form templates (NDAs, hiring agreements, independent contractor agreements, etc.) included with Pro and Premium packages.

Quantifiable outcome

• 55% reduction in trademark classification search time via AI
• +5 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability10 records

Feature10 records

Scale indicators12 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Rocket Lawyer: Rocket Lawyer is the most direct competitor to LegalZoom, offering online legal document preparation, business formation, and a subscription-based attorney network targeting small businesses and consumers with a similar self-serve plus assisted-sales model.
• ZenBusiness: ZenBusiness is a direct competitor in the U.S. business formation and compliance market, offering LLC/corporation formation, registered agent, and ongoing compliance services to small business owners with a similar digital-first, tiered pricing model.
• Northwest Registered Agent: Northwest is a direct competitor in business formation, registered agent, and compliance services, known for privacy-focused positioning and competitive pricing on the same core offerings as LegalZoom.
• Swyft Filings: Swyft Filings is a direct competitor in online LLC and corporation formation, offering similar tiered formation packages, registered agent services, and compliance add-ons for small businesses and entrepreneurs.
• Incfile (Northwest family): Incfile is a direct competitor in low-cost business formation and registered agent services, now operating within the Northwest Registered Agent family, and competes head-to-head with LegalZoom's Basic LLC offering on price.
• CorpNet: CorpNet is a direct competitor in business formation, registered agent, and corporate compliance services, with comparable B2B and B2C offerings for small businesses and entrepreneurs.
• LawDepot: LawDepot is a direct competitor in online legal document templates and formation services, serving consumers and small businesses with a similar self-serve, template-based approach that overlaps LegalZoom's document library and formation products.

Emerging players

• Trust & Will: Trust & Will is an emerging online estate planning platform competing with LegalZoom's Will, Living Trust, and Healthcare Directive offerings, with a more focused digital-only positioning in the personal legal services category.

Broad incumbents

• Wolters Kluwer: Wolters Kluwer is a broad incumbent in legal and compliance software (Corelaw, CT Corporation) serving law firms and corporate legal departments; it overlaps with LegalZoom's compliance, registered agent, and business formation services as part of a much larger professional information portfolio.
• CT Corporation (Wolters Kluwer): CT Corporation is a broad incumbent in registered agent, corporate compliance, and business services for SMBs and large enterprises, competing with LegalZoom's Registered Agent, Business Compliance, and formation products from a more enterprise-tilted position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LegalZoom
• YouTubeyoutube.com/LegalZoom
• Facebookfacebook.com/LegalZoom
• LinkedInlinkedin.com/company/legalzoom
• Instagraminstagram.com/legalzoom

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A6 records

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LegalZoom