ZenBusiness
ZenBusiness is a Public Benefit Corporation operating a SaaS platform that provides U.S. entrepreneurs and small businesses with business formation, registered agent, compliance subscriptions, banking, tax, and website services, supported by its Velo AI assistant and an Enterprise API distributed via Model Context Protocol.
- Company typePrivate
- Founded2015
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What ZenBusiness does
ZenBusiness is a Public Benefit Corporation headquartered in Austin, Texas, founded in 2015, that operates a cloud-native SaaS platform on Google Cloud Platform providing business formation, compliance, financial management, and growth services to entrepreneurs and small businesses across all 50 U.S. states. The company's core product set spans LLC, S-Corp, and C-Corp formation filings, registered agent services, and ongoing Worry-Free Compliance subscriptions, augmented by financial services including Money Pro bookkeeping, Thread Bank-partnered business banking, payment processing, and tax filing support, plus customer-acquisition tools such as a Duda-powered website builder, domain registration, business email, and a logo kit. The technology backbone includes a SOC 2 Type II / PCI DSS Level 1 4.0 certified infrastructure, AES 256-GCM encryption, and the Velo AI assistant launched in July 2025, which has facilitated over two million conversations and autonomously resolves approximately 72% of customer needs.
ZenBusiness employs a product-led growth motion anchored by free Velo AI access, converting users into paying subscribers across tiered formation plans, compliance subscriptions, and financial services; it also runs the ZenBusiness Enterprise API platform, distributed via the Model Context Protocol open standard, which embeds formation, EIN, registered agent, and compliance workflows into payroll, fintech, e-commerce, and accounting partner platforms. Revenue is generated through a combination of one-time formation fees (from $0 plus state filing fees up to several hundred dollars), recurring monthly and annual compliance subscriptions, transaction-based payment processing fees, financial service subscriptions, and partner referral programs. The company reports supporting over 950,000 formed businesses, 501-1,000 employees, $200 million in disclosed Series B funding led by Oak HC/FT with SoftBank Vision Fund participation, and recognition including Inc. 5000, A+ BBB, and 4.8/5 Trustpilot across 30,588 reviews.
ZenBusiness firmographics
Firmographics- Name
- ZenBusiness
- Legal name
- ZenBusiness, Inc.
- Website
- https://zenbusiness.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ZenBusiness is a Public Benefit Corporation operating a SaaS platform that provides U.S. entrepreneurs and small businesses with business formation, registered agent, compliance subscriptions, banking, tax, and website services, supported by its Velo AI assistant and an Enterprise API distributed via Model Context Protocol.
- Ownership category
- akta.pro rank
Where ZenBusiness is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ZenBusiness business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Business Formation Services: One-time fees for LLC, S-Corp, and C-Corp formation packages ranging from $0 to several hundred dollars depending on tier. State filing fees pass through directly.
- Compliance Subscription Services: Monthly and annual subscription services including Registered Agent, Worry-Free Compliance, and Advanced Compliance Protection. Auto-renewing subscriptions with recurring revenue model.
- ZenBusiness Money Pro Payment Processing: Payment processing services allowing businesses to accept credit/debit cards. Transaction fees deducted from processed payments.
- Financial and Banking Services: Business banking account services, bookkeeping (Money Pro), tax filing and advice. Revenue from transaction fees and subscription charges.
- Domain and Website Services: Domain name registration, business website builder, and business email address services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time/ perpetual license | Starter LLC Formation - Free basic filing |
| Subscription | Annual | Registered Agent Service - Annual subscription |
| Subscription | Monthly | Worry-Free Compliance - Monthly/Annual subscription |
| Transaction based/ take rate | Pay-as-you-go | ZenBusiness Money Pro Payment Processing |
| Freemium | Monthly | Velo AI - Free for all users |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
ZenBusiness product offering
Product offeringCore offering
ZenBusiness provides an AI-guided small business platform that combines LLC, S-Corp and C-Corp formation, registered agent service, and ongoing compliance subscriptions with bookkeeping, payment processing, business banking, tax filing, domain registration, website building and email services for U.S. entrepreneurs. Its free Velo AI assistant delivers personalized business guidance, while the ZenBusiness Enterprise API exposes the same formation and compliance infrastructure to partner platforms via the Model Context Protocol. The company also awards grants to underrepresented entrepreneurs as a Public Benefit Corporation.
Product overview
ZenBusiness is a small business platform company offering a comprehensive suite of formation, compliance, banking, and business management services. The platform operates as a modular ecosystem combining core formation services (LLC, S Corp, C Corp formation), registered agent services, and compliance management with financial tools (Money Pro Bookkeeping, business banking via Thread Bank, tax services), customer acquisition tools (website builder, domain registration, email, logo kit), and the AI-powered Velo assistant. ZenBusiness Enterprise provides API-driven embedded infrastructure for partner platforms. The company also offers free planning tools including an S Corp calculator, business name generator, and entity type quiz. Services are available in all 50 states with pricing starting at $0 plus state fees for basic formation.
Differentiator
Problem solved
Functional benefit
Brands
- Velo: AI-powered business assistant that provides personalized guidance for entrepreneurs, offering step-by-step blueprints and handling business formation tasks
- Velo Blueprint
- ZenBusiness Enterprise
- Money Pro
- Worry-Free Compliance
Quantifiable outcome
- Over 950,000 new businesses launched through the platform
- +3 more outcomes
Companies that use ZenBusiness
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
ZenBusiness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
ZenBusiness partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- LogastercoreZenBusiness acquired Ukraine-based Logaster in early 2023, after buying 100% of the company. Deal announced September 2022, cash transaction with undisclosed terms. Logaster's logo design and brand identity assets and technology integrated into ZenBusiness services.
- UreekacoreZenBusiness acquired Ureeka, a platform that helps small businesses attract clients and grow. The acquisition enhances ZenBusiness's capabilities in supporting entrepreneurs and small business growth. ZenBusiness owns and operates Ureeka.biz and all Ureeka products and services.
- Synergies WorkminorPartnership with Synergies Work to support underrepresented entrepreneurs through grant programs and resources.
- Inmates to EntrepreneursminorPartnership with Inmates to Entrepreneurs organization supporting entrepreneurial development for formerly incarcerated individuals.
- Dallas Mavericks Mavs Business Assist ProgramminorPartnership with NBA team Dallas Mavericks' business assist program to support entrepreneurs in the Dallas area.
- Payroll PlatformscoreZenBusiness Enterprise provides API integrations for payroll platforms to embed business formation and compliance services. Part of the Model Context Protocol (MCP) connected ecosystem.
- Fintech and Banking PartnerscoreAPI partner integrations for fintech and banking services enabling embedded financial services within the ZenBusiness platform.
- E-commerce PlatformscoreZenBusiness Enterprise platform integrates with e-commerce platforms for seamless business formation for online sellers.
- Accounting PlatformscoreAPI integrations with accounting platforms enabling business formation and compliance services for accounting software users.
- Thread BankcoreZenBusiness Banking services provided through Thread Bank partnership. Terms governed by Thread Bank Business Deposit Account Agreement and related disclosures.
- Bank of AmericaminorThird-party partner referral program offering business banking products. Refund policies governed by service provider terms.
- ChaseminorThird-party partner referral program for business banking services. Subject to Chase's refund and service policies.
- Next InsuranceminorPartner referral program for small business insurance products. Governed by Next Insurance service terms.
- 1-800AccountantminorTax and accounting services partner. Once consultation is completed, no refunds provided per partner terms.
- April Tax SolutionsminorTax services partner providing professional tax advice and filing services through ZenBusiness platform.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
ZenBusiness competitors and assessment
Company assessmentDirect peers
- Rocket Lawyer: Rocket Lawyer offers online legal services including business formation, registered agent, and ongoing legal documents for SMBs, overlapping substantially with ZenBusiness's formation and compliance stack.
- LegalZoom: LegalZoom is the largest direct competitor to ZenBusiness in online LLC and corporate formation, registered agent services, and ongoing compliance for small businesses, offering a nearly identical product suite at higher price points.
- Swyft Filings: Swyft Filings is a direct peer in low-cost LLC and corporation formation, registered agent, and compliance services for small businesses, competing primarily on price and turnaround time.
- Tailor Brands: Tailor Brands combines LLC formation with AI-driven logo, website, and branding tools, directly overlapping ZenBusiness's formation plus Logo Kit and website builder offerings for new entrepreneurs.
- Bizee (formerly Incfile): Bizee (rebranded from Incfile) is a direct competitor offering $0 basic LLC formation plus state fees, registered agent, and compliance services, mirroring ZenBusiness's freemium-led formation model.
- Northwest Registered Agent: Northwest Registered Agent competes head-to-head with ZenBusiness in LLC formation and registered agent services, emphasizing privacy and bundled compliance offerings for small business owners across all 50 states.
- CorpNet: CorpNet provides business formation, registered agent, and compliance services similar to ZenBusiness, with additional focus on business license research and filings across U.S. states.
Emerging players
- Firstbase: Firstbase provides business formation, EIN, registered agent, and tax compliance for startups, particularly non-US founders, overlapping with ZenBusiness's formation-plus-compliance suite as an emerging embedded API competitor.
- Doola: Doola is an emerging player focused on US entity formation and ongoing compliance for international founders, competing with ZenBusiness Enterprise for cross-border SMB platform integrations and embedded formation.
Broad incumbents
- Gusto: Gusto is a broader SMB platform providing payroll, HR, benefits, and now banking and formation-adjacent services; while not a direct formation peer, it competes for the same small business wallet and is expanding into compliance-adjacent offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
ZenBusiness social profiles
Digital presenceZenBusiness compliance and trust
Trust signalCompliance5 records
ZenBusiness financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZenBusiness leadership team
Management profileNumber of profiles
Profiles13 records
ZenBusiness subsidiaries and ownership
Company hierarchySubsidiaries2 records
ZenBusiness funding detail
Funding detailFunding overview
Funding rounds6 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZenBusiness M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZenBusiness
What does ZenBusiness do?
ZenBusiness provides an AI-guided small business platform that combines LLC, S-Corp and C-Corp formation, registered agent service, and ongoing compliance subscriptions with bookkeeping, payment processing, business banking, tax filing, domain registration, website building and email services for U.S. entrepreneurs. Its free Velo AI assistant delivers personalized business guidance, while the ZenBusiness Enterprise API exposes the same formation and compliance infrastructure to partner platforms via the Model Context Protocol. The company also awards grants to underrepresented entrepreneurs as a Public Benefit Corporation.
Is ZenBusiness a public or private company?
ZenBusiness is a private company. It is classified as venture growth investor backed and is currently operating.
When was ZenBusiness founded?
ZenBusiness was founded in 2015. It employs 251 to 500 people.
Where is ZenBusiness based?
ZenBusiness is headquartered in Austin, United States, in the North America region.
How does ZenBusiness make money?
Five revenue lines are on record. Business Formation Services are the primary driver. The others are compliance Subscription Services, zenBusiness Money Pro Payment Processing, financial and Banking Services and domain and Website Services.
Who are ZenBusiness's main competitors?
Direct peers on record are Rocket Lawyer, LegalZoom, Swyft Filings, Tailor Brands, Bizee (formerly Incfile), Northwest Registered Agent and CorpNet. Emerging players are Firstbase and Doola. Gusto is listed as a broad incumbent.
Does ZenBusiness have an API?
Yes. ZenBusiness Enterprise offers API-driven integrations enabling SMB platforms to embed business formation, EIN procurement, registered agent, licensing, and compliance workflows directly into customer experiences. The API is designed for enterprise-scale integrations across payroll, fintech, commerce, accounting, and AI-native platforms, connected via the Model Context Protocol (MCP) open standard introduced by Anthropic in 2024. SOC2-compliant platform. Developer documentation is at www.zenbusiness.com/enterprise.