Binance Japan
Binance Japan is the Tokyo-based, FSA-licensed Japanese subsidiary of Binance, operating a regulated cryptocurrency exchange listing 65 tokens for Japanese retail investors and active traders, with a PayPay Money and PayPay Points integration reaching 70M+ users.
- Company typePrivate
- Founded2022
- HeadquartersTokyo, Japan
- Headcount5,001–10,000
- GTM typeB2C
- OfferingSoftware
What Binance Japan does
Binance Japan is the Japan-licensed subsidiary of global cryptocurrency exchange Binance, operating as an FSA-registered crypto exchange service provider under Japan's Payment Services Act and the JVCEA Green List framework. The entity was founded in 2022 and is headquartered in Tokyo, serving Japanese retail investors and active traders with a self-serve platform available via web and mobile apps. The core product is a spot cryptocurrency trading venue listing 65 tokens across DeFi, gaming, AI, and stablecoin categories — the highest count among Japan's 28 FSA-registered providers — with competitive spot trading fees in the 0.10%–0.15% range and API access for advanced users.
The business is built on Binance's global exchange technology stack, adapted for Japanese regulatory requirements, and extended with a native integration into PayPay's consumer payments infrastructure. In September 2025, PayPay Corporation (a SoftBank group company) acquired a 40% equity stake, and in November 2025 the parties launched a PayPay Money and PayPay Points integration that lets users deposit, withdraw, and transact in crypto inside PayPay's 70M+ user ecosystem. Revenue is generated primarily through spot trading transaction fees, with secondary potential from integrated cashless-to-crypto financial products distributed through the PayPay channel.
Go-to-market combines a product-led self-serve exchange with a sales-led distribution partnership through PayPay, targeting the Japanese retail base rather than institutional or enterprise segments. The company is privately held as a Binance majority-owned subsidiary with PayPay as a strategic minority partner, and it does not publicly disclose standalone revenue. Notable industry recognition includes being listed #1 in Fortune's FinTech Innovators Asia 2024 (Blockchain & Crypto), named to Forbes' Most Trusted Crypto Exchanges 2025, and included in CNBC's World's Top Fintech Companies 2025 in Digital Assets.
Binance Japan firmographics
Firmographics- Name
- Binance Japan
- Legal name
- Binance Japan
- Website
- https://binance.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Binance Japan is the Tokyo-based, FSA-licensed Japanese subsidiary of Binance, operating a regulated cryptocurrency exchange listing 65 tokens for Japanese retail investors and active traders, with a PayPay Money and PayPay Points integration reaching 70M+ users.
- Ownership category
- akta.pro rank
Binance Japan industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (523210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Prime Brokerage (Multi-Asset Crypto) (FSADAJAA)
- akta.pro secondary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
Keywords
Where Binance Japan is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Markets served
Binance Japan business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Trading Fees: Binance Japan generates revenue through trading fees on cryptocurrency spot transactions, with fee structures ranging from approximately 0.10% to 0.15% for spot trading.
- Integrated Financial Services: Revenue opportunities from integrated financial products connecting cashless payments (via PayPay) with digital asset services, enabling crypto transactions through PayPay Money integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard spot trading fee structure for retail users |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
Binance Japan product offering
Product offeringCore offering
Binance Japan operates an FSA-licensed cryptocurrency exchange in Japan, offering spot trading of 65 digital asset tokens with Japanese yen market support. The platform enables individual users to buy, sell, and trade cryptocurrencies, with seamless fiat-to-crypto on-ramps via PayPay Money and PayPay Points integration, leveraging Binance's global exchange infrastructure while complying with Japan's Payment Services Act and JVCEA regulations.
Product overview
Binance Japan operates as a cryptocurrency exchange platform (a subsidiary of Binance) that offers digital asset trading services to Japanese users. The platform provides token trading with over 65 tokens, making it the largest listing among Japan's 28 FSA-registered crypto exchange providers. Binance Japan functions as the core exchange product, supplemented by the PayPay Integration module which enables users to conduct crypto transactions using Japan's leading cashless payment system, connecting fiat and digital asset ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Binance Japan Cryptocurrency Exchange An FSA-licensed cryptocurrency exchange platform offering spot trading of 65 digital asset tokens (including Bitcoin, Ether, XRP, DeFi, gaming, AI, and stablecoin categories) with Japanese yen fiat currency support, targeting Japanese retail and active traders.
Quantifiable outcome
- 65 tokens offered, highest among Japan's 28 registered exchanges
- +1 more outcomes
Companies that use Binance Japan
Customer profileSegments2 records
Ideal customer profiles2 records
Binance Japan technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Binance Japan partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Binance Japan competitors and assessment
Company assessmentDirect peers
- bitFlyer: Japan's largest homegrown FSA-licensed crypto exchange and the historical market leader. Directly comparable to Binance Japan as a domestically regulated retail and institutional crypto trading venue competing for the same Japanese user base.
- Coincheck: Major Japanese FSA-registered crypto exchange (Monex Group subsidiary) serving retail traders with spot trading and a broad token selection. Directly competes with Binance Japan for Japanese retail crypto volume.
- bitbank: FSA-licensed Japanese crypto exchange focused on spot trading for retail and professional traders. Comparable to Binance Japan as a regulated Japanese venue competing on liquidity, fees, and token breadth.
- GMO Coin: FSA-registered Japanese crypto exchange backed by GMO Internet Group, offering spot and derivatives trading. Directly competes with Binance Japan for active Japanese traders on fees and product breadth.
- SBI VC Trade: SBI Holdings' FSA-licensed crypto exchange arm, leveraging SBI's financial ecosystem for distribution. A directly comparable Japanese-licensed exchange competitor.
- Rakuten Wallet: Rakuten Group's crypto exchange business, leveraging Rakuten's massive Japan e-commerce and loyalty ecosystem. Directly comparable to Binance Japan's distribution-via-super-app strategy with PayPay.
- Bitget: Global crypto exchange with active Japan market presence and competitive derivatives offering. Directly competes with Binance Japan on trading fees, token listings, and active-trader acquisition in Japan.
Broad incumbents
- Coinbase: Largest publicly listed US crypto exchange with broad global footprint. Comparable as a regulated multi-asset exchange serving retail and institutional crypto traders, though not directly licensed in Japan.
- Kraken: Established global crypto exchange serving retail and institutional clients across multiple geographies. Comparable as a regulated spot/derivatives venue with comparable token breadth and trading-fee economics.
- Crypto.com: Global crypto exchange and platform with strong consumer brand and app-based distribution. Comparable to Binance Japan as a full-stack exchange offering spot trading, staking, and on-chain products to retail users.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Binance Japan social profiles
Digital presenceBinance Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Binance Japan leadership team
Management profileNumber of profiles
Binance Japan funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Binance Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Binance Japan
What does Binance Japan do?
Binance Japan operates an FSA-licensed cryptocurrency exchange in Japan, offering spot trading of 65 digital asset tokens with Japanese yen market support. The platform enables individual users to buy, sell, and trade cryptocurrencies, with seamless fiat-to-crypto on-ramps via PayPay Money and PayPay Points integration, leveraging Binance's global exchange infrastructure while complying with Japan's Payment Services Act and JVCEA regulations.
Is Binance Japan a public or private company?
Binance Japan is a private company. It is classified as corporate owned and is currently operating.
When was Binance Japan founded?
Binance Japan was founded in 2022. It employs 5,001 to 10,000 people.
Where is Binance Japan based?
Binance Japan is headquartered in Tokyo, Japan, in the Asia region.
How does Binance Japan make money?
Two revenue lines are on record. Trading Fees are the primary driver. The others are integrated Financial Services.
Who are Binance Japan's main competitors?
Direct peers on record are bitFlyer, Coincheck, bitbank, GMO Coin, SBI VC Trade, Rakuten Wallet and Bitget. Broad incumbents are Coinbase, Kraken and Crypto.com.
Does Binance Japan have an API?
Yes. Binance offers a public API enabling developers to build applications for trading, market data access, and account management. The API supports REST, WebSocket, and FIX protocols for accessing exchange functionality. Developer documentation is at www.binance.com/en/binance-api.
What industry is Binance Japan in?
Binance Japan's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAJAA, Prime Brokerage (Multi-Asset Crypto), with a secondary code of FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks. Its NAICS code is 523210 and its SIC code is 6200.