What Atmosfy does

Atmosfy operates a live video mapping platform that continuously indexes real-world activity across 20,000+ cities and 150+ countries, covering 500M+ videos mapped to 100M+ places. Its core technology is a proprietary video infrastructure that captures, geo-tags, and licenses short-form creator video content, with all content commercially cleared at the source for brand and platform use. The platform serves a three-sided market: consumers use the mobile app for local discovery, creators supply video content to the network (500K+ creators), and brands license this content for marketing deployment.

The company monetizes through five revenue streams: creator video licensing to brands via the Atlas platform (licensing/royalties), branded activation and creator swarm campaigns sold as managed services (professional services), platform/API data access for embedded real-world video in third-party applications (data monetization), AI training data access for AI companies (data monetization), and hyperlocal push/email/SMS marketing (subscription/recurring). The consumer app operates on a freemium model that drives the supply and demand sides of the marketplace. Enterprise go-to-market is direct field sales with demo-based pricing targeting global brands including McDonald's, Starbucks, Taco Bell, Expedia, and Fairmont, while third-party platforms are reached via API integration and AI companies via data licensing.

Atmosfy is a private company founded in 2022 (reported as 2021 in some sources), headquartered in San Francisco, with 101-250 employees. The company has raised approximately $12.6M in total funding, including a $12M seed round in August 2023 led by Redpoint Ventures with participation from Capital One Ventures, Canaan Partners, Suntory Holdings, and Village Global. It is led by founder and CEO Michael Ebel.

Name

Atmosfy

Legal name

Atmosfy, Inc.

Website

https://atmosfy.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

101–250 employees

Short description

Atmosfy operates the world's largest live video map, mapping 500M+ creator videos across 100M+ places in 20,000+ cities, serving global brands, platforms, and AI companies with commercially licensed real-world video content for marketing, embedding, and AI training.

Ownership category

akta.pro rank

Product category

Real-World Video Intelligence

NAICS

Motion Picture and Video Industries (5121), Motion Picture and Sound Recording Industries (512), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Creator-Centric Short-Form Video Platforms (MPACAHAB)

akta.pro secondary industries

Live Streaming Ingest & Contribution Networks (Encoder-to-Origin, Backhaul) (MPAHAIAI), Short-Form Video Shopping & Shoppable Video Platforms (MPACAHAI)

Keywords

• Live video mapping
• Creator video licensing
• Local business discovery
• Geo-tagged video data
• AI training datasets

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Creator Video Licensing to Brands: Atmosfy licenses its catalog of commercially cleared creator videos to brands for use in advertising, booking pages, hyperlocal targeting, and lifecycle marketing. Brands pay for access to the Atlas platform to source and deploy creator video content. Videos are 100% licensed, commercially cleared, with no attribution required and global usage approved. This is the primary revenue-generating service for enterprise brand customers.
2. Branded Activations and Creator Swarms: Atmosfy organizes and manages creator swarm campaigns at scale on behalf of brand customers. A single campaign can activate 500+ creators generating 25M+ organic views. These managed services are sold as campaigns with measurable outcomes (engagements, visits attributed, ROAS). Pricing is likely project/campaign-based.
3. Platform/AI Data Access: Atmosfy offers its real-world video dataset and live local video infrastructure to AI companies for model training and to platforms for embedding. This positions Atmosfy as a data/infrastructure provider to the AI and platform ecosystem.
4. Consumer App (Atmosfy): The consumer-facing mobile app provides free discovery of local businesses via live video for individual users. The app drives user engagement and platform liquidity, serving as the supply side (creators) and demand side (consumers discovering venues) for the core licensing business.
5. Hyperlocal Push, Email & SMS Marketing: GPS-verified targeting reaching people physically near a venue in real time with personalized messages. This is sold as part of the brand platform offering and may generate revenue per message or as a feature of brand subscriptions.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Atmosfy operates the world's largest live video map of real-world places, with 500M+ creator videos mapped across 100M+ places in 20,000+ cities and 150+ countries. Its commercial business licenses this commercially-cleared creator video corpus to global brands for marketing, powers hyperlocal GPS-verified activations, and embeds live local video into third-party platforms and AI training datasets. A free consumer mobile app drives creator supply and discovery demand for the underlying licensing and brand services.

Product overview

Atmosfy is a video-based local discovery platform that operates as a unified platform-plus-modules architecture. The core product is the Atmosfy consumer app, which maps over 500 million videos across 100 million places in 20,000+ cities across 150+ countries, enabling users to discover local businesses through immersive short-form video content. The platform serves three distinct market segments: (1) Atmosfy for Brands, which includes the Atlas video licensing product, Smart Offer personalization, GPS Verified Visit attribution, AI Discovery visibility, Atmosfy Feeds, Creator Swarms, Atmosfy Wallet, and Content Everywhere distribution; (2) Atmosfy for Platforms, allowing partners to embed live local video; and (3) Atmosfy for AI, providing training data access to the world's largest real-world video dataset. The company is backed by $12 million in seed funding from Redpoint Ventures and was founded in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Atmosfy App Free mobile application for individual consumers and creators to discover local businesses and experiences via immersive short videos; creators publish geo-tagged video content that feeds the commercial video corpus.
• Atlas Web-based licensing platform that gives brands instant access to millions of 100% commercially cleared creator videos for deployment across AI search, feeds, booking pages, hyperlocal targeting, and lifecycle marketing.
• Atmosfy for Brands Enterprise offering for global brands to activate licensed creator video, run branded creator swarm campaigns, and execute hyperlocal GPS-verified push, email, and SMS marketing at locations worldwide.
• Atmosfy for Platforms API-based infrastructure product for travel platforms, booking engines, maps, and social apps to embed live local video and real-world context into their own user experiences.
• Atmosfy for AI Dataset access offering for AI companies and researchers to train models on Atmosfy's real-world video corpus capturing human activity across physical places.
• Creator Swarms Managed campaign service in which Atmosfy activates 500+ creators to produce and distribute branded content on behalf of brand customers, generating organic reach across social platforms.

Quantifiable outcome

• 6.3x ROAS (Return on Ad Spend) reported from branded content campaigns on the platform
• +4 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor.

• ExpediaminorGTM or Marketing PartnerExpedia is featured in the Atmosfy Partner Network and in the Atmosfy savings section of the app, where users can claim a $25 Expedia Gift Card. This appears to be a marketing/partnership arrangement driving mutual user acquisition between the two platforms.
• Get Your GuideminorGTM or Marketing PartnerGet Your Guide is featured in the Atmosfy Partner Network and savings section, indicating a co-marketing partnership where users can access Get Your Guide travel deals through the Atmosfy app.
• TockminorGTM or Marketing PartnerTock (restaurant reservation platform) is featured among Atmosfy's trusted brands, suggesting an integration or marketing partnership to connect restaurant discovery with reservation booking.
• ResyminorGTM or Marketing PartnerResy (restaurant reservation platform) is featured among Atmosfy's trusted brands, indicating a partnership to connect restaurant discovery on Atmosfy with Resy's reservation booking capabilities.
• SeatGeekminorGTM or Marketing PartnerSeatGeek is featured in the Atmosfy Partner Network and app savings section alongside Expedia and Get Your Guide, offering ticket deals to Atmosfy users as part of the APN (Atmosfy Partner Network) program.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TikTok: The dominant creator-centric short-form video platform and the primary competitive surface for Atmosfy's consumer app and creator ecosystem. Both monetize short-form creator video for brand discovery, though TikTok operates at vastly greater scale and lacks Atmosfy's geo-tagged local-business mapping.
• Yelp: A leading local-business discovery platform monetizing through brand advertising and promoted listings. Yelp competes head-on for restaurant, nightlife and local-services discovery attention, though Atmosfy differentiates via video-first content rather than text reviews.
• Tripadvisor: A global travel and local-experience discovery platform with restaurant, hotel and attraction reviews. Tripadvisor is highly comparable in the restaurant, hotel and experience categories that drive most of Atmosfy's creator video supply and brand demand.
• Foursquare: A location-data and local-discovery platform whose place graph and foot-traffic attribution tools directly overlap with Atmosfy's geo-tagged venue intelligence and GPS-verified visit attribution. Foursquare's enterprise data products compete with Atmosfy's Platforms and AI segments.

Broad incumbents

• Google Maps: The incumbent local-discovery platform with global venue coverage and the dominant search-and-maps surface where Atmosfy's AI Discovery content surfaces. Google Maps is a structural competitor for local business discovery intent and the controlling platform for many of Atmosfy's brand and platform customers.
• Instagram: Meta's creator-driven short-form video platform (Reels) and one of the primary distribution channels Atmosfy uses for 'Content Everywhere'. Instagram is both a partner surface and a competitive substitute for Atmosfy's consumer and creator monetization.
• Snap Inc. A visual content and AR platform with deep local-discovery features (Snap Map, location filters). Snap overlaps with Atmosfy's short-form visual content plus local-discovery use case, though at much larger consumer scale.
• Pinterest: A visual-discovery platform whose 'idea pins' and place-based content overlap with Atmosfy's venue video discovery. Pinterest competes for brand mindshare in restaurant, travel and experience discovery, though its content is more curated than creator-led short-form video.

Emerging players

• The Infatuation: A digital restaurant and travel discovery media brand with strong editorial video and brand-marketing partnerships. The Infatuation competes in the same restaurant/lifestyle discovery vertical and shares a similar brand-licensing monetization motion with Atmosfy's Atlas.

Others

• Resy: An American Express-owned restaurant reservation platform featured in Atmosfy's trusted-brands list. Resy is a partner/reservation layer rather than a direct video-discovery competitor, but operates adjacent to Atmosfy's restaurant discovery flow and shares overlapping restaurant brand customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atmosfyapp
• LinkedInlinkedin.com/company/atmosfyapp
• Instagraminstagram.com/atmosfyapp
• TikToktiktok.com/@atmosfyit?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors15 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atmosfy