The Infatuation
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
The Infatuation firmographics
Firmographics- Name
- The Infatuation
- Legal name
- The Infatuation Inc.
- Website
- https://theinfatuation.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where The Infatuation is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Infatuation business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Advertising and Sponsorship: Revenue generated through advertising and promotional content partnerships with restaurants and food-related brands featured on the platform.
- Chase Integration and Card Program Benefits: Post-acquisition integration with Chase, providing dining content and exclusive experiences for Chase Sapphire Reserve cardmembers including curated trips and restaurant access.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The Infatuation product offering
Product offeringCore offering
The Infatuation operates an editorial restaurant discovery and recommendation platform accessible via a website, mobile applications, and newsletter. Professional food critics produce curated city-specific restaurant reviews, neighborhood guides, cuisine-specific lists, and occasion-driven recommendations across 100+ cities globally. Following its 2021 acquisition by JPMorgan Chase, the platform also provides exclusive dining content and curated experiences for Chase Sapphire Reserve cardmembers.
Product overview
The Infatuation operates as a restaurant discovery and review platform featuring a core website and mobile applications for iOS and Android. The platform publishes professional restaurant reviews, city-specific guides, and curated content across dozens of cities globally. Since its acquisition by JPMorgan Chase in 2021, The Infatuation has integrated exclusive dining experiences and content for Chase Sapphire Reserve cardmembers, while maintaining its independent editorial voice. The company also produces an annual Travel & Dining Trends report in partnership with Chase.
Differentiator
Problem solved
Functional benefit
Products and services
- The Infatuation Platform A website-based restaurant discovery and review platform that publishes editorial restaurant reviews, city guides, and curated lists of restaurants across 100+ cities globally. Users can search restaurants by city, cuisine, neighborhood, and occasion, with content produced by professional editorial staff.
- The Infatuation Mobile App Mobile applications available on iOS and Android that provide access to The Infatuation's restaurant reviews, city guides, and discovery features on mobile devices, distributed via the App Store and Google Play.
- Chase Sapphire Reserve Exclusive Dining Experiences Exclusive dining experiences and curated content provided to Chase Sapphire Reserve cardmembers through the Infatuation–Chase partnership, including curated trips and special restaurant events.
- Annual Travel & Dining Trends Report An annual trend report produced by The Infatuation in partnership with Chase, covering upcoming-year dining and travel preferences and consumer behavior shifts in food and travel.
Quantifiable outcome
- Partnership with Chase enables access to Chase Sapphire Reserve's premium customer base for exclusive dining content and experiences.
- +1 more outcomes
Companies that use The Infatuation
Customer profileSegments2 records
Ideal customer profiles2 records
The Infatuation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Infatuation partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Infatuation competitors and assessment
Company assessmentDirect peers
- Tripadvisor: Global travel and restaurant review platform with massive user-generated review library. Competes for the same traveler-diner use case that The Infatuation serves with editorial curation, though at vastly different scale and with a UGC-driven model.
- OpenTable: Restaurant reservation platform owned by Booking Holdings that combines reservation booking with editorial content and diner reviews. Directly comparable in the restaurant-discovery funnel and overlaps on monetization through restaurant partnerships and sponsorships.
- Yelp: Largest user-generated restaurant review platform in the U.S., competing directly with The Infatuation for restaurant-discovery mindshare. Differs in content model (UGC vs. professional editorial) but operates the same consumer use case of finding restaurants by city and cuisine.
- Resy: Restaurant reservation platform (owned by American Express) combining booking functionality with editorial content and curated restaurant lists. Closely comparable to The Infatuation's Chase integration, since Resy is similarly embedded in a financial-services parent's cardmember benefits strategy.
- Time Out: Global city-guide media brand covering restaurants, bars, and things to do across dozens of major cities. Directly comparable to The Infatuation on editorial-driven city coverage and cross-city scale, though broader in scope (entertainment, culture) rather than restaurant-only.
- Eater: Editorial restaurant news and review platform covering major U.S. cities with professional writers and city-specific sites. Closest direct competitor on editorial positioning and city-by-city coverage model, though owned by Vox Media rather than a financial-services parent.
- The Michelin Guide: Iconic curated restaurant review brand with global coverage and tier-based editorial ratings. Competes for the same premium editorial positioning and is a natural benchmark for the kind of authority The Infatuation pursues, especially post-Zagat.
Emerging players
- Foursquare: Location and venue-discovery platform with restaurant tips and city guides. Overlaps with The Infatuation on city-based restaurant discovery, though Foursquare has pivoted toward enterprise location data and has a thinner editorial layer.
Others
- Zagat (legacy brand): Iconic restaurant review brand now operated under The Infatuation following the 2018 acquisition. Listed as a peer reference point because it represents the legacy editorial positioning The Infatuation absorbed, rather than as a stand-alone competitor.
Broad incumbents
- Google Maps: Default mobile restaurant discovery surface for most U.S. consumers, combining listings, reviews, photos, and directions. Competes indirectly by capturing the discovery query before editorial platforms can; broad incumbent in the same consumer use case rather than a pure direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
The Infatuation social profiles
Digital presenceThe Infatuation financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Infatuation leadership team
Management profileNumber of profiles
Profiles6 records
The Infatuation funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Infatuation M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Infatuation
What does The Infatuation do?
The Infatuation operates an editorial restaurant discovery and recommendation platform accessible via a website, mobile applications, and newsletter. Professional food critics produce curated city-specific restaurant reviews, neighborhood guides, cuisine-specific lists, and occasion-driven recommendations across 100+ cities globally. Following its 2021 acquisition by JPMorgan Chase, the platform also provides exclusive dining content and curated experiences for Chase Sapphire Reserve cardmembers.
Is The Infatuation a public or private company?
The Infatuation is a private company. It is classified as corporate owned and is currently operating.
When was The Infatuation founded?
The Infatuation was founded in 2009. It employs 101 to 250 people.
Where is The Infatuation based?
The Infatuation is headquartered in New York, United States, in the North America region.
How does The Infatuation make money?
Two revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are chase Integration and Card Program Benefits.
Who are The Infatuation's main competitors?
Direct peers on record are Tripadvisor, OpenTable, Yelp, Resy, Time Out, Eater and The Michelin Guide. Foursquare is listed as an emerging player. Zagat (legacy brand) is listed as an others. Google Maps is listed as a broad incumbent.
Does The Infatuation have an API?
No public API is recorded for The Infatuation.