GrowthBook
GrowthBook is an open-source, warehouse-native platform for feature flagging, A/B testing, and product analytics, serving 3,000+ product, engineering, and data science teams at companies like Dropbox, Khan Academy, Mistral AI, and ClickUp via seat-based subscriptions.
- Company typePrivate
- Founded2020
- HeadquartersAnaheim, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GrowthBook does
GrowthBook is an open-source, warehouse-native platform for feature flagging, A/B testing, and product analytics, founded in 2020 and headquartered in Anaheim, California. The platform runs statistical analyses and experiment computations via read-only SQL directly inside a customer's data warehouse (Snowflake, BigQuery, Redshift, Databricks, ClickHouse), eliminating data duplication between vendor and customer systems. GrowthBook ships 24+ SDKs covering client, server, mobile, and edge environments, exposes a full REST API (v1 and v2), and offers an open-source MCP server that lets AI coding tools (Claude Code, Cursor, VS Code, Codex) manage feature flags, configure experiments, and query analytics programmatically.
The company monetizes primarily through seat-based subscriptions across three tiers: a free Starter plan (up to 3 users), Pro (up to 50 users with advanced experimentation methods such as CUPED, sequential testing, and sticky bucketing), and Enterprise (multi-year contracts with SSO/SCIM, priority SLA, optional HIPAA BAA). A free self-hosted deployment with unlimited users captures additional bottom-up adoption, while usage-based overages on CDN requests, bandwidth, and managed warehouse events layer on top. GrowthBook combines product-led growth with enterprise field sales, supported by a developer community anchored around 7,834+ GitHub stars and an active Slack channel. The customer base of 3,000+ companies spans Dropbox, Khan Academy, Sony, Quizlet, Mistral AI, ClickUp, Wikipedia, Upstart, Masterclass, Pepsi, and others; the platform processes 100B+ feature flag lookups per day. Total funding is approximately $23.1M across a $500K seed in 2022 and a $22.6M round in July 2025; the 11–50 person team is led by co-founders Graham McNicoll (CEO) and Jeremy Dorn (CTO), with Luke Sonnet (ex-Twitter, Facebook) as Head of Experimentation.
GrowthBook firmographics
Firmographics- Name
- GrowthBook
- Legal name
- GrowthBook, Inc.
- Website
- https://growthbook.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GrowthBook is an open-source, warehouse-native platform for feature flagging, A/B testing, and product analytics, serving 3,000+ product, engineering, and data science teams at companies like Dropbox, Khan Academy, Mistral AI, and ClickUp via seat-based subscriptions.
- Ownership category
- akta.pro rank
GrowthBook industry classification
Industry- Product category
- Experimentation and feature management software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Data Lake Platforms (HDAEABAC)
- akta.pro secondary industries
- Data Warehouse/Lakehouse Performance Optimization & Cost Management (HDAEABAL), Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB), Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where GrowthBook is headquartered
LocationHeadquarters
- HQ city
- Anaheim
- HQ country
- United States
- HQ region
- North America
Markets served
GrowthBook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Cloud Hosting (Starter, Pro, Enterprise): Per-seat subscription model for cloud-hosted GrowthBook platform. Starter plan is free for up to 3 users with unlimited feature flags and experiments. Pro and Enterprise tiers add advanced features, more seats, and enterprise capabilities. Pricing stays predictable as products scale because teams pay for people who run experiments, not end users who see them.
- Self-Hosted Deployment: Self-hosted option with same features as cloud, deployed as single container on customer's cloud or on-premises environment. Free self-hosted plan available with unlimited users. Enterprise self-hosted for organizations requiring full infrastructure control or data residency compliance.
- Usage Overages (Cloud): Overage charges apply only after exceeding plan limits: CDN Requests at $10 per additional million requests, CDN Bandwidth at $1 per additional GB, and Managed Warehouse at $0.03 per 1K events after the first 2M free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small teams to get started with experimentation and feature flags |
| Subscription | Annual | Advanced experimentation for product and engineering teams |
| Subscription | Multi-year contract | Enterprise-grade for large teams with advanced governance and support |
| Subscription | Annual | Self-hosted deployment with full infrastructure control |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
GrowthBook product offering
Product offeringCore offering
GrowthBook provides a warehouse-native platform for feature flag management, A/B testing and experimentation, and product analytics. Customers connect their existing data warehouse and run read-only SQL to analyze experiments without copying data, manage safe feature rollouts through ramp schedules with guardrails, and explore product metrics through a visual explorer and AI Data Analyst. The platform is delivered as a cloud-hosted SaaS, a self-hosted single-container deployment, or programmatically through a REST API and 24+ SDKs.
Differentiator
Problem solved
Functional benefit
Products and services
- Experimentation A/B testing and full-stack experimentation platform enabling product teams to design, run, and analyze controlled experiments at scale. Supports multi-arm bandits, multivariate tests, sequential testing, CUPED variance reduction, sticky bucketing, holdouts, URL split tests, and visual changesets for engineering, data science, and product teams.
- Feature Flags Feature flag management system for safely rolling out, controlling, and rolling back features without redeployment. Supports targeting rules, prerequisite flags, kill switches, auto-rollbacks, ramp schedules with guardrails, feature revisions with approval workflows, and JSON configuration for dynamic mobile app store content updates.
- Product Analytics
Quantifiable outcome
- 3 billion feature evaluations daily at Dropbox
- +10 more outcomes
Companies that use GrowthBook
Customer profileNamed customers14 records
Segments7 records
Ideal customer profiles4 records
GrowthBook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability5 records
Feature9 records
GrowthBook partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights6 records
GrowthBook competitors and assessment
Company assessmentDirect peers
- Eppo: Warehouse-native experimentation platform emphasizing rigorous statistics and feature flagging for product teams. Closest architectural analog to GrowthBook's warehouse-native design and competes for the same data-science-led enterprise accounts.
- PostHog: Open-source product analytics platform that has expanded into feature flags (early access) and A/B testing. Closely comparable on the open-source PLG motion and warehouse/analytics-first positioning for product and engineering teams.
- Flagsmith: Open-source feature flag and remote configuration platform with cloud and self-hosted options. Competes in the same developer-led, OSS-friendly segment of feature flagging.
- Unleash: Open-source feature flag service with self-hosted and SaaS deployments. Closely comparable on go-to-market (OSS-first, developer-led) and product (feature toggles, gradual rollouts), though lighter on experimentation analytics.
- Optimizely: Established experimentation and feature-experimentation platform serving product and marketing teams. Offers a broader experimentation suite including web experimentation, overlapping directly with GrowthBook's A/B testing and personalization capabilities.
- LaunchDarkly: Direct competitor offering feature flag management and experimentation for engineering teams. Targets the same engineering, product, and data personas and competes head-to-head in enterprise feature-management deals.
- Statsig: Direct competitor providing feature flags, A/B testing, and product analytics with a data-warehouse-native approach. Founded by ex-Facebook experimentation leaders and well-capitalized, competing for the same enterprise and AI-software customers.
- Split.io (Harness): Feature flagging and experimentation platform now part of Harness, serving engineering teams for safe releases and controlled rollouts. Competes for the same feature-management and progressive-delivery budgets.
Broad incumbents
- Amplitude: Broad product analytics incumbent with experimentation capabilities. Competes with GrowthBook's product analytics layer and overlapping use cases for product and data teams, but is not specialized in feature flags.
- Mixpanel: Established product analytics platform with lightweight experimentation features. Overlaps with GrowthBook's analytics and experimentation offerings but lacks the depth of GrowthBook's feature flagging and warehouse-native architecture.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GrowthBook social profiles
Digital presenceGrowthBook compliance and trust
Trust signalCompliance3 records
GrowthBook financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowthBook leadership team
Management profileNumber of profiles
Profiles3 records
GrowthBook funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowthBook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowthBook
What does GrowthBook do?
GrowthBook provides a warehouse-native platform for feature flag management, A/B testing and experimentation, and product analytics. Customers connect their existing data warehouse and run read-only SQL to analyze experiments without copying data, manage safe feature rollouts through ramp schedules with guardrails, and explore product metrics through a visual explorer and AI Data Analyst. The platform is delivered as a cloud-hosted SaaS, a self-hosted single-container deployment, or programmatically through a REST API and 24+ SDKs.
Is GrowthBook a public or private company?
GrowthBook is a private company. It is classified as venture growth investor backed and is currently operating.
When was GrowthBook founded?
GrowthBook was founded in 2020. It employs 11 to 50 people.
Where is GrowthBook based?
GrowthBook is headquartered in Anaheim, United States, in the North America region.
How does GrowthBook make money?
Three revenue lines are on record. Subscription - Cloud Hosting (Starter, Pro, Enterprise) is the primary driver. The others are self-Hosted Deployment and usage Overages (Cloud).
Who are GrowthBook's main competitors?
Direct peers on record are Eppo, PostHog, Flagsmith, Unleash, Optimizely, LaunchDarkly, Statsig and Split.io (Harness). Broad incumbents are Amplitude and Mixpanel.
Does GrowthBook have an API?
Yes. GrowthBook offers a full REST API (version 4.4.0) for interacting with the application programmatically. The API base URL for GrowthBook Cloud is https://api.growthbook.io/api; self-hosted deployments use the API_HOST environment variable. Endpoints are versioned by path prefix (/v1 for stable, /v2 for updated endpoints). Authentication supports both HTTP Basic and Bearer token schemes via Personal Access Tokens (user-level access) or Secret Keys (admin or readonly role-based access). Rate limiting is 60 requests per minute. The API covers full CRUD for projects, environments, feature flags, feature revisions, ramp schedules, data sources, fact tables, metrics, experiments, SDK connections, visual changesets, organizations, members, code references, dashboards, custom fields, teams, experiment templates, and analytics explorations. An OpenAPI specification is downloadable at https://api.growthbook.io/api/v1/openapi.yaml. Developer documentation is at docs.growthbook.io/api.
What industry is GrowthBook in?
GrowthBook's product category is Experimentation and feature management software. Its primary akta.pro industry code is HDAEABAC, Data Lake Platforms, with a secondary code of HDAEABAL, Data Warehouse/Lakehouse Performance Optimization & Cost Management. Its NAICS code is 513210 and its SIC code is 7372.