Unleash
Open-source FeatureOps and feature flag management platform with 500+ paying enterprise customers; provides runtime governance, progressive rollouts, kill switches, and AI code controls via 25+ SDKs and self-host or cloud deployment.
- Company typePrivate
- Founded2019
- HeadquartersOslo, Norway
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Unleash does
Unleash (legal entity Bricks Software AS) is an Oslo, Norway-based open-source FeatureOps and feature management platform founded in 2019 by brothers Egil Østhus (CEO) and Ivar Østhus (CTO). The company's core product decouples feature releases from code deployments, enabling progressive rollouts, A/B and multi-variant experimentation, kill switches, instant rollbacks, and runtime governance across the software development lifecycle. The platform is anchored by an open-source core (Unleash OSS, distributed on GitHub and Docker Hub) that has accumulated 13,000+ GitHub stars, 40M+ Docker downloads, 100,000+ monthly active users, and 25+ official SDKs across Node.js, Java, Go, Python, .NET, Ruby, PHP, Rust, React, Vue, Flutter, and other languages; flag evaluation runs locally inside the SDK or at distributed Unleash Enterprise Edge nodes in nanoseconds, with no user data leaving the application environment.
The Unleash Enterprise tier layers governance, compliance, and scale features on top of the open-source core: SOC 2 Type II, GDPR, ISO 27001, FedRAMP-aligned capability, air-gapped deployment support, US/EU data residency, SSO via SAML 2.0 / OpenID Connect, SCIM provisioning, granular RBAC with custom project roles, four-eyes change request approvals, audit logs with up to two years retention, and a Unleash Enterprise Edge product that handles 20,000+ RPS at a single customer (Wayfair). In the 2025-2026 window the company extended its scope into AI code governance with the Unleash MCP Server (a Model Context Protocol integration for seven AI coding assistants), Impact Metrics (production telemetry tied to flags with automated rollout progression and safeguards), the Unleash Enterprise for AI product line (runtime control plane for AI-generated and agentic code with model experimentation, multi-armed bandit automation, and AI audit logs), and the flagship Unleash v8.0 platform release in June 2026, which made the remote MCP server generally available and added streaming flag propagation between Unleash and Edge.
Unleash operates a hybrid go-to-market combining product-led growth and sales-led enterprise motion. Open-source self-hosting is free; the self-serve Cloud Pay-As-You-Go and Self-Hosted License tiers are both priced at $75 per seat per month with a 5-seat minimum and a 14-day free trial; Custom Enterprise contracts are quote-based annual agreements with 99.99% uptime SLAs, multi-region Edge, and dedicated customer success managers. The company has 500+ paying customers globally, with named enterprise references including Lloyds Banking Group, Prudential, Wayfair, Mercadona, Tink (a Visa solution), Lenovo, Samsung, Blue Origin, Docker, Allianz, Telus, and SAP, plus mid-market adopters such as Pitch, ASAPP, Cognite, Yousician, Simply Wall Street, Storebrand, Eika, and Talentech. Unleash has raised $51.5 million across two disclosed rounds: a $14 million Series A led by Spark Capital in March 2022 and a $35 million Series B led by One Peak (with Spark Capital, Frontline Ventures, and Firstminute Capital participating) in March 2026.
Unleash firmographics
Firmographics- Name
- Unleash
- Legal name
- Bricks Software AS
- Website
- https://getunleash.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Open-source FeatureOps and feature flag management platform with 500+ paying enterprise customers; provides runtime governance, progressive rollouts, kill switches, and AI code controls via 25+ SDKs and self-host or cloud deployment.
- Ownership category
- akta.pro rank
Unleash industry classification
Industry- Product category
- Feature Management / FeatureOps Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- DevSecOps, Cloud Security Automation & Policy-as-Code (HDABAHAM)
Keywords
Where Unleash is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Unleash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Cloud-hosted Subscription (Pay-As-You-Go): $75/seat/month billed monthly via credit card, 5 seat minimum, 14-day free trial. Includes unlimited feature flags, projects, environments, 53M API requests/month ($5 per million thereafter), 99.9% uptime, 90-day metrics retention, standard support.
- Self-Hosted License (Annual): $75/seat/month billed annually via credit card, 5 seat minimum. 12-month non-revocable license key (refunds not available); additional licenses can be added anytime. Run Unleash inside customer infrastructure.
- Custom Enterprise Contract: Quote-based annual contract; cloud, self-hosted, or hybrid deployment. 99.99% uptime SLA, custom tiered response time SLA, standard or premium support, access to customer success manager (premium includes dedicated CSM), multi-region Edge, request-quote API traffic.
- Open Source (Free / Freemium top-of-funnel): Unleash Open Source is free to self-host (Docker) with 2 environments and 1 project. Functions as the freemium entry point into paid Cloud, Self-Hosted, and Custom Enterprise tiers; no direct revenue but drives paying-customer conversion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Unleash Open Source - free self-hosted with 2 environments, 1 project |
| Per seat | Annual | Self-Hosted Enterprise - $75/seat/month, 5 seat minimum, billed annually |
| Per seat | Pay-as-you-go | Cloud-Hosted Pay-As-You-Go - $75/seat/month billed monthly |
| Other | Multi-year contract | Custom Enterprise - quote-based, annual contract |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels12 records
Unleash product offering
Product offeringCore offering
Unleash is an open-source FeatureOps platform that enables enterprises to manage, govern, and progressively roll out software features (human- or AI-authored) via feature flags, kill switches, A/B testing, and instant rollback. The core product is the open-source Unleash engine (free, self-hosted via Docker) and a paid Unleash Enterprise tier (cloud-hosted Pay-As-You-Go, Self-Hosted License, or Custom Enterprise annual contracts) that adds governance, SSO/RBAC, audit, compliance (SOC 2 Type II, GDPR, FedRAMP-aligned, ISO 27001), an Edge proxy for scale, and AI-coding-assistant integration via the Unleash MCP server.
Product overview
Unleash is an open-source FeatureOps platform built around a core open-source feature management engine (Unleash Open Source) and an enterprise tier (Unleash Enterprise / Enterprise Feature Management Platform) that adds governance, security, compliance, and scale. Within Unleash Enterprise, distinct offerings include Unleash Enterprise Edge (distributed, CDN-like flag evaluation close to users), Unleash Enterprise for AI (runtime control plane for AI-generated code), Autonomous Feature Management (automated end-to-end release lifecycle driven by the Unleash MCP Server and Impact Metrics), the Unleash MCP Server itself (Model Context Protocol integration for AI coding assistants), and Impact Metrics (production telemetry tied to flags that drives automated rollout progression and safeguards). The Unleash Open Source edition is freely available on GitHub and via Docker; the enterprise tier is offered as Self-hosted, Cloud-hosted Pay-as-you-go ($75/seat/month), or Custom Enterprise annual plans.
Differentiator
Problem solved
Functional benefit
Brands
- Unleash Enterprise Edge: Distributed feature flag evaluation layer that acts as a CDN-like read replica close to users, reducing latency and increasing scalability and security for enterprise customers.
- Unleash Enterprise for AI
Products and services
- Unleash Open Source Free, self-hosted open-source feature flag and FeatureOps platform with unlimited feature flags, SDKs for 25+ languages, gradual rollouts, A/B testing, kill switches, and integrations; available on GitHub and via Docker.
- Unleash Enterprise (Enterprise Feature Management Platform) Enterprise feature management platform offering unlimited environments and projects, SSO, RBAC, change request workflows, audit logs, A/B/n experimentation, technical debt management, and 99.9%–99.99% uptime SLAs. Available as Self-hosted, Cloud-hosted, or Custom Enterprise plans starting at $75 per seat per month.
- Unleash Enterprise Edge Lightweight, CDN-like edge proxy layer that distributes feature flag evaluations close to users with real-time streaming sync, multi-region redundancy, and enterprise-grade security; handles 20,000+ RPS for Wayfair in production and supports multi-region deployments.
- Unleash Enterprise for AI Runtime control plane for AI-generated and agent-generated code that wraps every AI-driven change in a feature flag with built-in coverage enforcement in CI/CD, instant rollback, kill switches, audit logs, AI-driven experiments, and model experimentation (e.g., GPT-4 vs Claude variants).
- Autonomous Feature Management AI-era release automation layer that creates, wraps, progressively rolls out, safeguards, and cleans up feature flags automatically using release templates, Impact Metrics, and the Unleash MCP server, eliminating manual toggling and dashboard babysitting across the release lifecycle.
- Unleash MCP Server Model Context Protocol server exposing Unleash's structured flag operations (evaluate_change, create_flag, wrap_change, cleanup_flag) to AI coding assistants such as GitHub Copilot, Claude Code, Cursor, Windsurf, Codex, OpenCode, and AWS Kiro. Available for production use as of Unleash v8.0.
Quantifiable outcome
- 35% improvement in release times (Lloyds Banking Group)
- +7 more outcomes
Companies that use Unleash
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles4 records
Unleash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability6 records
Feature7 records
Unleash partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core integration, flagship integration, event partner and core sdk partner.
- Slackcore integrationOff-the-shelf Slack integration for flag-update notifications, included with every Unleash Enterprise account.
- Microsoft Teamscore integrationOff-the-shelf Microsoft Teams integration for notifications, included with every Unleash Enterprise account.
- Datadogcore integrationOff-the-shelf Datadog integration referenced as part of Unleash Enterprise's integrations suite.
- Jira Cloudcore integrationJira Cloud plugin included with Unleash Enterprise accounts for change-request / ticket workflow integration.
- GitHub Copilotflagship integrationNative integration via the Unleash MCP server so GitHub Copilot can evaluate, create, wrap, and clean up feature flags while following Unleash governance policies.
- Claude Code (Anthropic)flagship integrationNative integration via the Unleash MCP server for AI-assisted flag creation, wrapping, and cleanup following governance policies.
- AWS Kirocore integrationIntegrated via the Unleash MCP server so AWS Kiro coding agents can follow Unleash FeatureOps rules.
- ServiceNowcore integrationUnleash syncs flag changes and approvals into ServiceNow for audit/compliance; highlighted in the Prudential case study as a win-win for developers and auditors.
- GlobalLogicevent partnerCo-host of an in-person workshop on AI kill switches at the GlobalLogic & Unleash London Meetup on 16 July 2026 (17:30–19:30 BST).
- Cognitecore sdk partnerBuilt the official Unleash Rust SDK in days and expanded Unleash adoption internally; featured as a case study partner.
- Helm (Kubernetes)core integrationOfficial Unleash Helm chart (community-maintained) for Kubernetes deployment, enabling self-hosting at enterprise scale.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
Unleash competitors and assessment
Company assessmentDirect peers
- LaunchDarkly: The category-leading commercial feature management platform. Closely comparable to Unleash in core feature flag, experimentation and rollout capabilities, but primarily a closed-source SaaS incumbent rather than OSS-first.
- Split.io: Feature flagging and feature experimentation platform targeting engineering and product teams. Comparable feature set (rollouts, A/B testing, kill switches) and similar enterprise buyer persona as Unleash.
- Statsig: Feature management, A/B testing and product analytics platform with strong enterprise traction. Competes with Unleash for the same product-led growth to enterprise-segment buyers.
- Optimizely: Long-established experimentation and feature management platform with deep enterprise roots. Comparable in serving regulated, high-scale enterprises running experimentation programs.
- GrowthBook: Open-source A/B testing and feature flagging platform. Most direct OSS competitor to Unleash with similar self-hosted/cloud offering and developer-led GTM motion.
- Eppo: Feature flagging and experimentation platform built for product and data teams. Comparable mid-market to enterprise segment and feature experimentation use cases.
Broad incumbents
- Harness: Broader DevOps platform with integrated feature flagging (via Harness Feature Flags). Competes for the same DevOps budget but as part of a wider CI/CD and deployment suite rather than a specialized FeatureOps tool.
- GitLab: End-to-end DevOps platform that includes feature flags as a feature within its CI/CD and delivery product. Competes indirectly through platform consolidation rather than specialization.
- CloudBees: Enterprise software delivery platform offering feature management alongside CI/CD and release orchestration. Adjacent competitor addressing regulated enterprise release workflows.
- Dynatrace: Large observability and application performance platform increasingly bundling release and feature-impact analytics. Adjacent competitor with growing overlap in feature-level observability and AI-assisted operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Unleash social profiles
Digital presenceUnleash compliance and trust
Trust signalCompliance4 records
Unleash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unleash leadership team
Management profileNumber of profiles
Profiles7 records
Unleash funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unleash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unleash
What does Unleash do?
Unleash is an open-source FeatureOps platform that enables enterprises to manage, govern, and progressively roll out software features (human- or AI-authored) via feature flags, kill switches, A/B testing, and instant rollback. The core product is the open-source Unleash engine (free, self-hosted via Docker) and a paid Unleash Enterprise tier (cloud-hosted Pay-As-You-Go, Self-Hosted License, or Custom Enterprise annual contracts) that adds governance, SSO/RBAC, audit, compliance (SOC 2 Type II, GDPR, FedRAMP-aligned, ISO 27001), an Edge proxy for scale, and AI-coding-assistant integration via the Unleash MCP server.
Is Unleash a public or private company?
Unleash is a private company. It is classified as venture growth investor backed and is currently operating.
When was Unleash founded?
Unleash was founded in 2019. It employs 51 to 100 people.
Where is Unleash based?
Unleash is headquartered in Oslo, Norway, in the Europe region.
How does Unleash make money?
Four revenue lines are on record. Cloud-hosted Subscription (Pay-As-You-Go) is the primary driver. The others are self-Hosted License (Annual), custom Enterprise Contract and open Source (Free / Freemium top-of-funnel).
Who are Unleash's main competitors?
Direct peers on record are LaunchDarkly, Split.io, Statsig, Optimizely, GrowthBook and Eppo. Broad incumbents are Harness, GitLab, CloudBees and Dynatrace.
Does Unleash have an API?
Yes. Unleash offers three primary APIs: Admin API, Frontend API, and Client API. The Admin API is used for managing feature flags, projects, users, and configurations; the Frontend API is used by client-side SDKs to retrieve flag configurations; and the Client API serves server-side SDKs. Unleash also provides generic webhooks for automation. API access is documented at https://docs.getunleash.io/. API traffic is metered at 53M API requests per month ($5 per million thereafter) on the Pay-As-You-Go plan. Unleash additionally offers an MCP (Model Context Protocol) server that lets AI coding assistants such as GitHub Copilot, Claude Code, Cursor, Windsurf, Codex, OpenCode, and AWS Kiro integrate with Unleash's flag management operations. Developer documentation is at docs.getunleash.io.
What industry is Unleash in?
Unleash's product category is Feature Management / FeatureOps Software. Its primary akta.pro industry code is HDABAHAM, DevSecOps, Cloud Security Automation & Policy-as-Code. Its NAICS code is 5132 and its SIC code is 7372.