The Salvation Army

Name

The Salvation Army

Legal name

The Salvation Army National Corporation

Website

https://southernusa.salvationarmy.org

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Charitable Human Services

NAICS

Emergency and Other Relief Services (624230), Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Community Food Services (624210), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

Keywords

• Charitable social services
• Humanitarian aid
• Disaster relief services
• Thrift retail operations
• Community rehabilitation programs

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Thrift Store Sales: Revenue from over 900 thrift stores selling donated clothing, furniture, and household items. Proceeds fund rehabilitation programs, food banks, and community services.
2. Donations and Fundraising: Monetary donations from individuals through various campaigns including Angel Tree, online giving, planned giving, and seasonal campaigns.
3. Government Grants and Contracts: Federal, state, and local government funding for social services, disaster relief, and community programs.
4. Corporate Partnerships and Grants: Corporate foundation grants and partnerships for workforce development, disaster relief, and community initiatives.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Salvation Army is an international Christian charitable organization that delivers social services through a network of over 900 thrift stores, Adult Rehabilitation Centers, Emergency Disaster Services units, and local corps churches. It sells donated goods through thrift stores to fund rehabilitation and community programs, provides disaster relief, food assistance, shelter, and workforce development, and accepts monetary and goods donations from individuals, corporations, and government grants.

Product overview

The Salvation Army offers a portfolio of community-focused products and services centered around its thrift store network and social welfare programs. The core offering includes physical thrift stores (over 900 locations) and the Adult Rehabilitation Centers (ARC), alongside Emergency Disaster Services for rapid relief during crises. Digital initiatives include 'Thrift Score,' a Roblox-based virtual thrift store launched in 2026, and Soundcast podcasts for spiritual content. The Angel Tree Campaign provides seasonal holiday assistance. These services are funded through donations of goods and money, with proceeds supporting rehabilitation, food security, and community programs across the U.S.

Differentiator

Problem solved

Functional benefit

Brands

• Emergency Disaster Services: The Salvation Army's disaster relief and emergency response division providing aid during natural disasters and emergencies
• Kroc Centers
• Project SHARE

Products and services

• Salvation Army Thrift Stores Retail thrift store network of over 900 locations across the U.S. that accepts donated clothing, furniture, and household goods and sells them to the general public, with proceeds funding the organization's rehabilitation, food bank, and after-school programs.
• Thrift Score (Roblox Digital Thrift Store) Digital thrift store on the Roblox platform that allows players to browse and purchase virtual items inspired by real-life donated thrift goods, with proceeds supporting rehabilitation, recovery, and community programs. Targets Gen Z and Gen Alpha shoppers to introduce them to thrifting.
• Adult Rehabilitation Centers (ARC) Rehabilitation centers operating across 38 states that provide substance abuse recovery and work-therapy programs for individuals, supported by workers staffing the thrift store network.
• Emergency Disaster Services (EDS) Emergency response and disaster relief services providing rapid food distribution, temporary housing, and emergency assistance during floods, storms, and other disasters, coordinated through partnerships with emergency management agencies, food banks, churches, and retailers.
• Soundcast Podcasts Collection of faith-based podcasts delivering hope, encouragement, practical insights, uplifting stories, and biblical teaching to listeners across the U.S., distributed online and on radio stations nationwide.
• Angel Tree Campaign Annual holiday gift program that provides toys and gifts to children of incarcerated and needy families during the Christmas season, run in partnership with retailers including Walmart.
• Kroc Centers Community recreation and social services centers offering a range of educational, recreational, and social programs for local communities served by The Salvation Army.

Quantifiable outcome

• Over $84 million in assistance provided through Project SHARE since 1985
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor, core and flagship.

• Leadership Burbank Class of 2026minorStrategic or Co-development Partner · 7 May 2026Partnership for New Day Laundry mobile laundry initiative, pairing with Salvation Army's mobile shower program to provide essential daily needs in Burbank community.
• Hawaiʻi Energy, PHAD Home Appliance, Lāhui Foundation, FarmKine TingsminorStrategic or Co-development Partner · 29 April 2026Collaborative appliance program for flood-affected households in Hawaii. Salvation Army coordinating financial support for copays.
• LUMAminorStrategic or Co-development Partner · 12 March 2026Joint initiatives bringing safety talks and food aid to the western region.
• CristaliaminorStrategic or Co-development Partner · 5 March 2026Partnership during Water Month to provide safe water access across Puerto Rico. Includes donations of thousands of water bottles and community outreach including educational supermarket visits.
• Disaster Emergency Services (DES)coreTechnology or Integration · 5 March 2026DES, a St. Louis property restoration company, named preferred vendor for The Salvation Army in the St. Louis area. Developing proprietary documentation system for insurance claims and legal compliance.
• White County Emergency Management Agency, Midwest Food Bank, The Bridge Church, Walmart (Cleveland, GA)coreStrategic or Co-development Partner · 30 January 2026Drive-through food box distribution in White County, Georgia following Winter Storm Fern. Partnership with emergency management, food bank, church, and retail for rapid food relief.
• Georgia PowerflagshipStrategic or Co-development Partner · 10 November 202540th anniversary of Project SHARE (since 1985), providing over $84 million in assistance to Georgia families. Georgia Power matching contributions at 150%.
• Florida PaintsminorGTM or Marketing Partner · 10 November 2025Statewide toy drive partnership in Florida to bring holiday joy to families across the state.
• Black Design Collective, GUESS Jeans, Wells FargominorStrategic or Co-development Partner · 19 October 2025Sustainable upcycle denim fashion show at LA Fashion Week using reclaimed denim from The Salvation Army donations. Collaboration across sectors for emerging Black designers.
• Lakeshore Co-opminorStrategic or Co-development Partner · 9 October 2025Thanksgiving hamper sale and community dinner in Yellowknife. Packed and distributed 600 hampers and provided 300-400 meals.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• American Red Cross: Largest U.S. humanitarian nonprofit; directly comparable disaster relief, blood services, and emergency response mission funded by donations and government grants, with similar volunteer-driven operating model.
• Goodwill Industries International: Operates a comparable thrift store-funded social enterprise model that finances job training and rehabilitation programs; competes for donated goods and serves a similar low-income and workforce-development beneficiary base.
• United Way Worldwide: Federated fundraising nonprofit distributing funds to local service providers across health, education, and financial stability; overlaps with The Salvation Army's grantmaking and community-services footprint.
• Catholic Charities USA: Faith-based social services network providing disaster relief, refugee resettlement, food assistance, and housing — directly comparable service portfolio with similar donor and government funding mix.
• Habitat for Humanity International: Faith-affiliated nonprofit operating volunteer-driven housing and community development programs with comparable donation, thrift (ReStore), and grant funding models.
• Feeding America: Largest U.S. hunger-relief nonprofit operating food banks and distribution programs; competes for food assistance donors and government nutrition program contracts.
• Volunteers of America: Faith-affiliated nonprofit providing housing, reentry, behavioral health, and community services — highly comparable operating model with thrift and donations supporting programs.

Broad incumbents

• YMCA of the USA: Community-based nonprofit operating recreation, child care, and social service programs; comparable footprint and mixed revenue model but broader youth/family focus vs. Salvation Army's disaster and rehabilitation emphasis.

Emerging players

• Boys & Girls Clubs of America: Youth-development nonprofit with comparable after-school programming and donation-funded operating model; partial overlap on service portfolio but narrower beneficiary focus.

Regional players

• Doctors Without Borders / Médecins Sans Frontières: International humanitarian medical relief organization; comparable disaster-response donor model but geographically focused on overseas medical emergencies rather than U.S. social services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Salvationarmyok
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/the-salvation-army-usa-western-territory

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds7 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Salvation Army