The Salvation Army
- Company typePrivate
- Founded1865
- HeadquartersOklahoma City, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
The Salvation Army firmographics
Firmographics- Name
- The Salvation Army
- Legal name
- The Salvation Army National Corporation
- Website
- https://southernusa.salvationarmy.org
- Company type
- Private
- Founded year
- 1865
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
The Salvation Army industry classification
Industry- Product category
- Charitable Human Services
- NAICS
- Emergency and Other Relief Services (624230), Religious Organizations (8131), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (81321), Community Food Services (624210), Civic and Social Organizations (8134)
- SIC
- Services-Social Services (8300), Services-Membership Organizations (8600)
- akta.pro primary industry
- Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)
Keywords
Where The Salvation Army is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
The Salvation Army business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Thrift Store Sales: Revenue from over 900 thrift stores selling donated clothing, furniture, and household items. Proceeds fund rehabilitation programs, food banks, and community services.
- Donations and Fundraising: Monetary donations from individuals through various campaigns including Angel Tree, online giving, planned giving, and seasonal campaigns.
- Government Grants and Contracts: Federal, state, and local government funding for social services, disaster relief, and community programs.
- Corporate Partnerships and Grants: Corporate foundation grants and partnerships for workforce development, disaster relief, and community initiatives.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
The Salvation Army product offering
Product offeringCore offering
The Salvation Army is an international Christian charitable organization that delivers social services through a network of over 900 thrift stores, Adult Rehabilitation Centers, Emergency Disaster Services units, and local corps churches. It sells donated goods through thrift stores to fund rehabilitation and community programs, provides disaster relief, food assistance, shelter, and workforce development, and accepts monetary and goods donations from individuals, corporations, and government grants.
Product overview
The Salvation Army offers a portfolio of community-focused products and services centered around its thrift store network and social welfare programs. The core offering includes physical thrift stores (over 900 locations) and the Adult Rehabilitation Centers (ARC), alongside Emergency Disaster Services for rapid relief during crises. Digital initiatives include 'Thrift Score,' a Roblox-based virtual thrift store launched in 2026, and Soundcast podcasts for spiritual content. The Angel Tree Campaign provides seasonal holiday assistance. These services are funded through donations of goods and money, with proceeds supporting rehabilitation, food security, and community programs across the U.S.
Differentiator
Problem solved
Functional benefit
Brands
- Emergency Disaster Services: The Salvation Army's disaster relief and emergency response division providing aid during natural disasters and emergencies
- Kroc Centers
- Project SHARE
Products and services
- Salvation Army Thrift Stores Retail thrift store network of over 900 locations across the U.S. that accepts donated clothing, furniture, and household goods and sells them to the general public, with proceeds funding the organization's rehabilitation, food bank, and after-school programs.
- Thrift Score (Roblox Digital Thrift Store) Digital thrift store on the Roblox platform that allows players to browse and purchase virtual items inspired by real-life donated thrift goods, with proceeds supporting rehabilitation, recovery, and community programs. Targets Gen Z and Gen Alpha shoppers to introduce them to thrifting.
- Adult Rehabilitation Centers (ARC) Rehabilitation centers operating across 38 states that provide substance abuse recovery and work-therapy programs for individuals, supported by workers staffing the thrift store network.
- Emergency Disaster Services (EDS) Emergency response and disaster relief services providing rapid food distribution, temporary housing, and emergency assistance during floods, storms, and other disasters, coordinated through partnerships with emergency management agencies, food banks, churches, and retailers.
- Soundcast Podcasts Collection of faith-based podcasts delivering hope, encouragement, practical insights, uplifting stories, and biblical teaching to listeners across the U.S., distributed online and on radio stations nationwide.
- Angel Tree Campaign Annual holiday gift program that provides toys and gifts to children of incarcerated and needy families during the Christmas season, run in partnership with retailers including Walmart.
- Kroc Centers Community recreation and social services centers offering a range of educational, recreational, and social programs for local communities served by The Salvation Army.
Quantifiable outcome
- Over $84 million in assistance provided through Project SHARE since 1985
- +2 more outcomes
Companies that use The Salvation Army
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Salvation Army technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Salvation Army partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and flagship.
- Leadership Burbank Class of 2026minorPartnership for New Day Laundry mobile laundry initiative, pairing with Salvation Army's mobile shower program to provide essential daily needs in Burbank community.
- Hawaiʻi Energy, PHAD Home Appliance, Lāhui Foundation, FarmKine TingsminorCollaborative appliance program for flood-affected households in Hawaii. Salvation Army coordinating financial support for copays.
- LUMAminorJoint initiatives bringing safety talks and food aid to the western region.
- CristaliaminorPartnership during Water Month to provide safe water access across Puerto Rico. Includes donations of thousands of water bottles and community outreach including educational supermarket visits.
- Disaster Emergency Services (DES)coreDES, a St. Louis property restoration company, named preferred vendor for The Salvation Army in the St. Louis area. Developing proprietary documentation system for insurance claims and legal compliance.
- White County Emergency Management Agency, Midwest Food Bank, The Bridge Church, Walmart (Cleveland, GA)coreDrive-through food box distribution in White County, Georgia following Winter Storm Fern. Partnership with emergency management, food bank, church, and retail for rapid food relief.
- Georgia Powerflagship40th anniversary of Project SHARE (since 1985), providing over $84 million in assistance to Georgia families. Georgia Power matching contributions at 150%.
- Florida PaintsminorStatewide toy drive partnership in Florida to bring holiday joy to families across the state.
- Black Design Collective, GUESS Jeans, Wells FargominorSustainable upcycle denim fashion show at LA Fashion Week using reclaimed denim from The Salvation Army donations. Collaboration across sectors for emerging Black designers.
- Lakeshore Co-opminorThanksgiving hamper sale and community dinner in Yellowknife. Packed and distributed 600 hampers and provided 300-400 meals.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
The Salvation Army competitors and assessment
Company assessmentDirect peers
- American Red Cross: Largest U.S. humanitarian nonprofit; directly comparable disaster relief, blood services, and emergency response mission funded by donations and government grants, with similar volunteer-driven operating model.
- Goodwill Industries International: Operates a comparable thrift store-funded social enterprise model that finances job training and rehabilitation programs; competes for donated goods and serves a similar low-income and workforce-development beneficiary base.
- United Way Worldwide: Federated fundraising nonprofit distributing funds to local service providers across health, education, and financial stability; overlaps with The Salvation Army's grantmaking and community-services footprint.
- Catholic Charities USA: Faith-based social services network providing disaster relief, refugee resettlement, food assistance, and housing — directly comparable service portfolio with similar donor and government funding mix.
- Habitat for Humanity International: Faith-affiliated nonprofit operating volunteer-driven housing and community development programs with comparable donation, thrift (ReStore), and grant funding models.
- Feeding America: Largest U.S. hunger-relief nonprofit operating food banks and distribution programs; competes for food assistance donors and government nutrition program contracts.
- Volunteers of America: Faith-affiliated nonprofit providing housing, reentry, behavioral health, and community services — highly comparable operating model with thrift and donations supporting programs.
Broad incumbents
- YMCA of the USA: Community-based nonprofit operating recreation, child care, and social service programs; comparable footprint and mixed revenue model but broader youth/family focus vs. Salvation Army's disaster and rehabilitation emphasis.
Emerging players
- Boys & Girls Clubs of America: Youth-development nonprofit with comparable after-school programming and donation-funded operating model; partial overlap on service portfolio but narrower beneficiary focus.
Regional players
- Doctors Without Borders / Médecins Sans Frontières: International humanitarian medical relief organization; comparable disaster-response donor model but geographically focused on overseas medical emergencies rather than U.S. social services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Salvation Army social profiles
Digital presenceThe Salvation Army compliance and trust
Trust signalCompliance3 records
The Salvation Army financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Salvation Army leadership team
Management profileNumber of profiles
The Salvation Army subsidiaries and ownership
Company hierarchySubsidiaries6 records
The Salvation Army funding detail
Funding detailFunding overview
Funding rounds7 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Salvation Army M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Salvation Army
What does The Salvation Army do?
The Salvation Army is an international Christian charitable organization that delivers social services through a network of over 900 thrift stores, Adult Rehabilitation Centers, Emergency Disaster Services units, and local corps churches. It sells donated goods through thrift stores to fund rehabilitation and community programs, provides disaster relief, food assistance, shelter, and workforce development, and accepts monetary and goods donations from individuals, corporations, and government grants.
Is The Salvation Army a public or private company?
The Salvation Army is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Salvation Army founded?
The Salvation Army was founded in 1865. It employs 501 to 1,000 people.
Where is The Salvation Army based?
The Salvation Army is headquartered in Oklahoma City, United States, in the North America region.
How does The Salvation Army make money?
Four revenue lines are on record. Thrift Store Sales are the primary driver. The others are donations and Fundraising, government Grants and Contracts and corporate Partnerships and Grants.
Who are The Salvation Army's main competitors?
Direct peers on record are American Red Cross, Goodwill Industries International, United Way Worldwide, Catholic Charities USA, Habitat for Humanity International, Feeding America and Volunteers of America. YMCA of the USA is listed as a broad incumbent. Boys & Girls Clubs of America is listed as an emerging player. Doctors Without Borders / Médecins Sans Frontières is listed as a regional player.
Does The Salvation Army have an API?
No public API is recorded for The Salvation Army.
What industry is The Salvation Army in?
The Salvation Army's product category is Charitable Human Services. Its primary akta.pro industry code is BPAGAJAG, Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling). Its NAICS code is 624230 and its SIC code is 8300.