Apella Technology
Apella Technology is a U.S. healthcare AI company that sells an ambient computer vision and predictive analytics platform to hospital systems for real-time operating room optimization, automated Epic EHR documentation, case duration forecasting, and delay prevention across perioperative workflows.
- Company typePrivate
- Founded2019
- HeadquartersOakland, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Apella Technology does
Apella Technology is a U.S.-based healthcare AI company founded in 2019 that builds an ambient video intelligence platform purpose-built for hospital operating rooms. The system uses ceiling-mounted cameras and computer vision to continuously capture perioperative activity, automatically identifying more than 50 surgical events across the prep, surgery, wrap-up, and turnover phases, and then uses predictive models to forecast case durations, detect phase-level delays in real time, and surface recovery actions before schedules unravel. A native Epic EHR integration writes up to 14 key perioperative events directly into the medical record, capturing documentation such as wheels-in in roughly 1.7 minutes versus an industry average of about 19 minutes for manual entry.
The company's commercial offering centers on an enterprise SaaS subscription sold through direct field sales to large hospital systems and academic medical centers, with annual billing and quote-based pricing tied to OR count and module selection. Core modules include the ambient video intelligence platform, the Horizon add-on for case duration predictions and utilization analytics, and the Delay Alerts feature for in-progress delay intervention. An Impact Calculator serves as a top-of-funnel ROI tool. Apella monetizes measurable operational outcomes for customers, citing up to 15x ROI, an average of two additional cases per OR per month, and 36 overtime minutes saved per OR per month.
Apella's go-to-market is exclusively enterprise direct sales targeting U.S. health systems. Named customers include Houston Methodist Hospital System, Tampa General Hospital, Medical University of South Carolina, and Health First, with a deployment footprint of roughly 250 operating rooms across 18 hospital sites. The company has raised $115 million across venture rounds, most recently an $80 million Series B in January 2026 led by HighlandX with participation from Casdin Capital, Vensana Capital, PFM Health Sciences, Upside Partnership, Operator Partners, K2 HealthVentures, OpAmp Capital, and a strategic investment from Houston Methodist. In May 2026, Apella announced a strategic partnership with AvaSure to extend connected ambient intelligence across the full hospital care continuum.
Apella Technology firmographics
Firmographics- Name
- Apella Technology
- Legal name
- Apella Technology Inc.
- Website
- https://apella.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Apella Technology is a U.S. healthcare AI company that sells an ambient computer vision and predictive analytics platform to hospital systems for real-time operating room optimization, automated Epic EHR documentation, case duration forecasting, and delay prevention across perioperative workflows.
- Ownership category
- akta.pro rank
Apella Technology industry classification
Industry- Product category
- Surgical Operations Intelligence Software
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE)
Keywords
Where Apella Technology is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apella Technology business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Apella generates revenue through an enterprise SaaS subscription model for its ambient AI OR intelligence platform. The platform is sold to hospital systems based on the number of operating rooms deployed and provides ongoing access to real-time intelligence, analytics, and integration capabilities. The company expanded its Horizon offering with case duration predictions and utilization data, suggesting a modular/expansion revenue approach within accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Apella Technology product offering
Product offeringCore offering
Apella provides an ambient AI-powered operating room intelligence platform that uses ceiling-mounted cameras and computer vision to automatically capture surgical workflow events, predict case durations, detect phase-level delays, and write key perioperative events directly to Epic EHR. The platform is sold as an enterprise SaaS subscription to hospital health systems seeking to increase surgical throughput, reduce delays, and optimize OR capacity without adding rooms, staff, or extending hours.
Product overview
Apella Technology offers a unified ambient video intelligence platform for operating room optimization. The core platform uses computer vision and AI to provide real-time OR visibility, predictive analytics, and automated documentation. Key modules include Horizon (case duration predictions), Delay Alerts (real-time delay detection), and an Impact Calculator (ROI estimation tool). The platform integrates natively with Epic EHR systems to write surgical events directly to the medical record. The offering targets hospitals seeking to increase surgical throughput, reduce delays, and optimize OR capacity without adding rooms, staff, or extending hours.
Differentiator
Problem solved
Functional benefit
Products and services
- Ambient Video Intelligence Platform AI-powered real-time operational intelligence platform for operating rooms that uses ambient sensing (computer vision via ceiling-mounted cameras) to track surgical activities, predict case durations, detect delays, and optimize OR utilization. Integrates with Epic EHR for automated documentation of perioperative events. Sold as an enterprise SaaS subscription to hospital health systems.
- Horizon Module of the Ambient Video Intelligence Platform providing case duration predictions and utilization data, enabling 24% more accurate case duration forecasts compared to EHR schedules alone. Designed for hospital health systems seeking improved surgical scheduling accuracy and block utilization optimization.
- AI-Supported Surgical Sensors Original founding product offering consisting of AI-supported sensors and systematic methods to enhance surgical procedures, data collection, and medical decision-making in operating rooms. Targeted at hospital systems seeking AI-powered surgical instrumentation.
Quantifiable outcome
- Increase in surgical case volume per OR per month
- +5 more outcomes
Companies that use Apella Technology
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Apella Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature6 records
Apella Technology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AvaSurecoreStrategic partnership to bring connected ambient intelligence across the hospital from inpatient care environments to the operating room. AvaSure provides virtual care, ambient AI, and smart room capabilities for inpatient workflow optimization while Apella delivers real-time perioperative intelligence. Together they help hospitals improve throughput, coordination, and operational performance across the enterprise, combining intelligent virtual care with AI-driven perioperative workflow intelligence.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Apella Technology competitors and assessment
Company assessmentDirect peers
- LeanTaaS: LeanTaaS provides AI-based capacity-management software for hospitals, with its iQueue product line directly targeting operating-room scheduling and block utilization — the same core problem Apella addresses, making it the closest direct competitor.
- Qventus: Qventus offers an AI-based hospital operations platform that automates perioperative, inpatient, and ED workflows, including OR scheduling and utilization — overlapping head-on with Apella's perioperative intelligence thesis.
- Surgical Information Systems (SIS): SIS provides perioperative information management software (scheduling, documentation, analytics) to hospital ORs; it is the incumbent EHR-agnostic perioperative suite that Apella must displace or integrate alongside.
- Care Logistics: Care Logistics sells hospital-wide operational software including OR and patient-flow coordination, giving hospitals an alternative path to perioperative optimization without ambient computer vision.
- Avantas: Avantas provides healthcare workforce and OR scheduling optimization analytics for hospitals, making it a direct competitor for the scheduling and block-utilization layer of Apella's offering.
Broad incumbents
- GE HealthCare: GE HealthCare sells broad perioperative and OR-management software (e.g., Mural, Centricity) plus imaging and monitoring hardware used inside the OR, representing the established incumbent suite hospitals already buy.
- Stryker: Stryker is a large medical-device incumbent with significant OR integration and surgical-informatics offerings (e.g., iSuite, surgical equipment), competing for OR capital and software budgets alongside Apella.
- Medtronic: Medtronic's Surgical Innovations and Surgical Operating Intelligence (Touch Surgery, Hugo) businesses position it as a broad incumbent with surgical workflow, OR integration, and AI ambitions overlapping Apella's market.
- Getinge: Getinge offers surgical workflow and OR integration solutions (e.g., Maquet/Tegris), making it a broad medical-technology incumbent that competes for OR infrastructure and informatics spend.
Emerging players
- Tagnos: Tagnos provides AI-driven patient-flow and OR scheduling software for hospitals, with narrower scope than Apella but directly competing for OR utilization and scheduling budget.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Apella Technology social profiles
Digital presenceApella Technology compliance and trust
Trust signalCompliance1 record
Apella Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apella Technology leadership team
Management profileNumber of profiles
Profiles13 records
Apella Technology funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apella Technology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apella Technology
What does Apella Technology do?
Apella provides an ambient AI-powered operating room intelligence platform that uses ceiling-mounted cameras and computer vision to automatically capture surgical workflow events, predict case durations, detect phase-level delays, and write key perioperative events directly to Epic EHR. The platform is sold as an enterprise SaaS subscription to hospital health systems seeking to increase surgical throughput, reduce delays, and optimize OR capacity without adding rooms, staff, or extending hours.
Is Apella Technology a public or private company?
Apella Technology is a private company. It is classified as venture growth investor backed and is currently operating.
When was Apella Technology founded?
Apella Technology was founded in 2019. It employs 101 to 250 people.
Where is Apella Technology based?
Apella Technology is headquartered in Oakland, United States, in the North America region.
How does Apella Technology make money?
One revenue line is on record: saaS Platform Subscription.
Who are Apella Technology's main competitors?
Direct peers on record are LeanTaaS, Qventus, Surgical Information Systems (SIS), Care Logistics and Avantas. Broad incumbents are GE HealthCare, Stryker, Medtronic and Getinge. Tagnos is listed as an emerging player.
Does Apella Technology have an API?
No public API is recorded for Apella Technology.
What industry is Apella Technology in?
Apella Technology's product category is Surgical Operations Intelligence Software. Its primary akta.pro industry code is HLAHADAE, Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity). Its NAICS code is 334512 and its SIC code is 7373.