Swimlane
Swimlane is a Denver-based private software company that provides an AI-powered security orchestration and automation platform (Turbine) with agentic AI agents, serving enterprise SOCs, MSSPs, and U.S. federal agencies across multiple verticals.
- Company typePrivate
- Founded2013
- HeadquartersDenver, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Swimlane does
Swimlane is a Denver-headquartered, privately held software company founded in 2013 that builds agentic AI security orchestration, automation, and response (SOAR) software for enterprise Security Operations Centers, Managed Security Service Providers, and U.S. federal agencies. Its core product, the Swimlane Turbine platform, is a cloud-native, low-code automation engine that integrates with 500+ third-party security tools via the Swimlane Marketplace, ships with 2,500+ pre-built SecOps playbooks, and processes up to 25 million daily actions per customer at 75,000 actions per minute through its Active Sensing Fabric ingestion layer.
Built on Turbine is a portfolio of modules and solutions including the AI SOC Platform, Hero AI (a fleet of specialized agents for investigation, verdict, threat intelligence, MITRE mapping, and playbook generation), Vulnerability Response Management, Compliance Audit Readiness, and Business Continuity Management. Swimlane monetizes primarily through annual enterprise SaaS subscriptions with quote-based pricing, augmented by professional services for implementation and optimization, and distributes through a direct enterprise field-sales motion supplemented by MSSP/MSP/VAR channels and technology alliances with NTT DATA, Recorded Future, Vectra AI, AWS, and Microsoft.
Swimlane serves over 50 Global 1,000 companies, 26 U.S. federal agencies (enabled by FedRAMP High certification), and 5 major systems integrators across financial services, healthcare, energy and utilities, federal government, education, retail, and automotive verticals. The company has cumulatively raised approximately $170 million across multiple funding rounds, most recently a $45 million growth round in June 2025 led by Energy Impact Partners, Activate Capital, and Trinity Capital, and reported over 110% revenue growth since its prior round.
Swimlane firmographics
Firmographics- Name
- Swimlane
- Legal name
- Swimlane Inc.
- Website
- https://swimlane.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Swimlane is a Denver-based private software company that provides an AI-powered security orchestration and automation platform (Turbine) with agentic AI agents, serving enterprise SOCs, MSSPs, and U.S. federal agencies across multiple verticals.
- Ownership category
- akta.pro rank
Swimlane industry classification
Industry- Product category
- Security Orchestration, Automation and Response (SOAR)
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Security Operations Center (SOC) as a Service (BPAEADAB)
- akta.pro secondary industries
- Managed Security Services (MSSP) & 24/7 SOC Operations (BPAKAHAA), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Swimlane is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Swimlane business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Subscription: Swimlane operates on a SaaS subscription model, providing access to the Turbine platform, AI SOC capabilities, and automation tools on a recurring subscription basis. The platform is delivered as a cloud-native solution with tiered pricing based on organization size and requirements.
- Professional Services: Implementation, training, and technical account management services to support deployment and optimization of the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription model with customized pricing based on organization size, requirements, and deployment type. |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Swimlane product offering
Product offeringCore offering
Swimlane develops and sells the Turbine platform, a cloud-native, AI-powered security automation and orchestration system used by enterprise security operations centers (SOCs) and managed security service providers (MSSPs). The platform combines low-code playbook building, case management, and a fleet of agentic AI agents (Hero AI) to automate security investigations, alert triage, vulnerability response, and incident remediation at scale.
Product overview
Swimlane offers a platform-plus-modules architecture centered on the Swimlane Turbine core platform. Turbine provides the foundational AI automation engine with infinite integrations, low-code playbook building (Turbine Canvas), case management, dashboards, and reporting capabilities. Built on this core are specialized modules including AI SOC (agentic AI platform), Hero AI (fleet of autonomous security agents), Vulnerability Response Management, Compliance Audit Readiness, and Business Continuity Management. The platform is augmented by the Swimlane Marketplace with 500+ connectors and 2500+ playbooks, and the Active Sensing Fabric capability for real-time data ingestion. The architecture supports MSSPs with multi-tenant capabilities and enables enterprise-scale automation executing 25+ million actions daily.
Differentiator
Problem solved
Functional benefit
Brands
- Turbine: Swimlane's core AI automation platform featuring infinite integrations, low-code playbooks, case management, dashboards, and reporting capabilities.
- Hero AI
- AI SOC
- Active Sensing Fabric
Products and services
- Swimlane Turbine
Quantifiable outcome
- 75% reduction in MTTR
- +7 more outcomes
Companies that use Swimlane
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles3 records
Swimlane technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability10 records
Feature8 records
Swimlane partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Recorded FuturecoreIntegration partnership enabling Recorded Future's Brand Intelligence and SecOps Intelligence modules to be integrated into Swimlane security workflows. Resulted in automation of 700-1,300 malicious IP blocks daily.
- NTT DATAcoreStrategic global partnership for security automation. NTT DATA selected Swimlane as global partner and developed an end-to-end security solution for vehicles, combining automotive and cybersecurity expertise.
- TAG CyberminorResearch partnership published framework on autonomous SOC evolution, outlining five pillars for organizations transitioning from tactical automation to autonomous Security Operations Center.
- Pareto CyberminorMSSP partner utilizing Swimlane Turbine for XDR managed services delivery. CEO testimonial on Active Sensing Fabric capabilities.
Scale indicators6 records
Recent moves6 records
Expansion highlights7 records
Swimlane competitors and assessment
Company assessmentEmerging players
- Coro Cybersecurity: Coro is an emerging AI-driven cybersecurity platform for mid-market and SMB that includes automation and managed detection components. It represents an emerging AI-native competitor to Swimlane's expansion downmarket, particularly via channel partners and MSSPs.
Direct peers
- D3 Security: D3 Security is a standalone SOAR platform with strong incident response and MSSP multi-tenant capabilities. It is a direct competitor to Swimlane in enterprise and MSSP SOC automation, often competing for similar playbook-driven SOC modernization deals.
- Torq (Torq Hyperautomation): Torq is a security hyperautomation platform competing head-to-head with Swimlane in enterprise SOC automation, MSSP multi-tenant orchestration, and AI-driven workflows. Both target similar enterprise and MSSP buyer personas.
- Splunk SOAR (Cisco): Splunk SOAR (formerly Phantom) is a leading SOAR platform deeply integrated with Splunk SIEM, now part of Cisco's security portfolio after Cisco's Splunk acquisition. It is a primary direct competitor in enterprise SOC automation with overlapping playbook and case management capabilities.
- Tines: Tines is a no-code security and IT workflow automation platform widely adopted by enterprise security teams. It competes directly with Swimlane Turbine on low-code playbook building, integrations, and case management for SOC use cases.
- Palo Alto Networks (Cortex XSOAR / XSIAM): Palo Alto's XSOAR (formerly Demisto) is one of the leading standalone SOAR platforms and XSIAM extends SOAR into a broader AI-driven SOC platform. It directly competes with Swimlane's Turbine + AI SOC across enterprise and MSSP use cases, and benefits from being bundled with Palo Alto's broader security portfolio.
Broad incumbents
- Microsoft Sentinel: Microsoft Sentinel is a cloud-native SIEM/SOAR platform embedded in the Microsoft security ecosystem and tightly integrated with Defender. It is a broad incumbent alternative for SOC automation that competes with Swimlane especially in Microsoft-centric enterprise accounts.
- ServiceNow Security Operations: ServiceNow Security Incident Response and Vulnerability Response offer SOAR-style automation as part of a broader enterprise workflow platform. It competes with Swimlane where enterprises prefer consolidating security operations into a single enterprise workflow suite.
- Google Chronicle SOAR (formerly Siemplify): Google Chronicle's SOAR capabilities (originally Siemplify) form a broad-incumbent SOC automation offering within Google Cloud's security stack. It overlaps with Swimlane's case management and playbook orchestration, particularly for cloud-native SOC customers.
- IBM Security QRadar SOAR (Resilient): IBM's QRadar SOAR (originally Resilient) is an established SOAR platform integrated with QRadar SIEM, serving large enterprises and managed security services. It competes with Swimlane in Fortune 500 and federal-adjacent accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Swimlane social profiles
Digital presenceSwimlane compliance and trust
Trust signalCompliance1 record
Swimlane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swimlane leadership team
Management profileNumber of profiles
Profiles8 records
Swimlane funding detail
Funding detailFunding overview
Funding rounds7 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swimlane M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swimlane
What does Swimlane do?
Swimlane develops and sells the Turbine platform, a cloud-native, AI-powered security automation and orchestration system used by enterprise security operations centers (SOCs) and managed security service providers (MSSPs). The platform combines low-code playbook building, case management, and a fleet of agentic AI agents (Hero AI) to automate security investigations, alert triage, vulnerability response, and incident remediation at scale.
Is Swimlane a public or private company?
Swimlane is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swimlane founded?
Swimlane was founded in 2013. It employs 251 to 500 people.
Where is Swimlane based?
Swimlane is headquartered in Denver, United States, in the North America region.
How does Swimlane make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services.
Who are Swimlane's main competitors?
Coro Cybersecurity is listed as an emerging player. Direct peers are D3 Security, Torq (Torq Hyperautomation), Splunk SOAR (Cisco), Tines and Palo Alto Networks (Cortex XSOAR / XSIAM). Broad incumbents are Microsoft Sentinel, ServiceNow Security Operations, Google Chronicle SOAR (formerly Siemplify) and IBM Security QRadar SOAR (Resilient).
Does Swimlane have an API?
Yes. Swimlane's platform provides API-based integrations with thousands of third-party tools and supports webhook listeners for real-time data ingestion. The platform offers Model Context Protocol (MCP) access for tool calling and AI agent integration. Turbine enables integration with any API and supports custom business logic enrichment through its Active Sensing Fabric. Specific API documentation URL and SDK details not provided in available sources.
What industry is Swimlane in?
Swimlane's product category is Security Orchestration, Automation and Response (SOAR). Its primary akta.pro industry code is BPAEADAB, Security Operations Center (SOC) as a Service, with a secondary code of BPAKAHAA, Managed Security Services (MSSP) & 24/7 SOC Operations. Its NAICS code is 54151 and its SIC code is 7373.