Moonbug

What Moonbug does

Moonbug Entertainment is a London-based global digital-first entertainment company founded in 2018 that creates, produces, and distributes preschool content through a portfolio of owned and acquired IP brands — including CoComelon, Blippi (100M+ fans, 1B+ average monthly YouTube views), Little Angel (nearly 90M subscribers, 1.5B+ monthly views), Oddbods (Emmy-nominated), and 10+ additional brands such as Supa Strikas, ARPO, Morphle, Gecko's Garage, Little Baby Bum, Minibods, Go Buster, and T-Rex Ranch. The company was acquired by Candle Media (backed by Blackstone's flagship private equity) for approximately $3 billion in November 2022 and now operates as a wholly owned subsidiary with offices in London, Los Angeles, and Singapore and 501-1,000 employees.

The technology and distribution architecture spans YouTube-native owned channels, mobile apps on iOS, Android, and Amazon (with cross-device subscription sharing and offline playback), 150+ third-party video platforms (Netflix, Disney+, BBC iPlayer, YouTube Kids, Hulu), 100+ audio platforms (Spotify, Apple Music, Google Play, Tidal), consumer products licensing, and live touring. Layered on the brand portfolio are two learning-focused subscription apps (CoComelon: Learn ABCs and 123s; Blippi's Curiosity Club), the research-backed Moonbug Learning Principles framework developed with UCLA's Center for Scholars & Storytellers, and the upcoming theatrical release of CoComelon: The Movie in February 2027.

The business model is multi-stream: licensing royalties from video and audio platforms, mobile app subscriptions (freemium model with paid tiers), AVOD/YouTube advertising revenue, consumer product licensing to third-party manufacturers, and ticket sales from live touring events. Customers split between B2C (preschool children ages 2-6 and their parents, who are the decision-makers) and B2B (streaming platforms, consumer product licensees, and strategic partners such as Disney, Primrose Schools, and Lingokids). The company's revenue, headcount, and detailed financials are not publicly disclosed.

Name

Moonbug

Legal name

Moonbug Entertainment Limited

Website

https://moonbug.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Moonbug Entertainment is a London-based global digital-first entertainment company that creates, produces, and distributes preschool content across a portfolio of owned and acquired IP brands — CoComelon, Blippi, Little Angel, Oddbods — via 150+ video platforms, 100+ audio platforms, mobile apps, and consumer products licensing.

Ownership category

akta.pro rank

Product category

Children's Digital Entertainment

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516), Doll, Toy, and Game Manufacturing (339930)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Kids & Family Streaming Platforms (MPACAAAG)

akta.pro secondary industry

Kids & Preschool Animation Production (MPADACAJ)

Keywords

• Children's digital entertainment
• Preschool content production
• Kids media streaming
• Animated learning content
• Family entertainment IP

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. Mobile App Subscriptions: Freemium subscription model across CoComelon: Learn ABCs and 123s and Blippi's Curiosity Club apps; free download with paid subscription unlocking all games and content; monthly or annual billing; subscriptions sold through Apple, Google, and Amazon app stores.
2. Consumer Product Licensing: Licensing of intellectual property rights (brands, names, marks, logos, characters) to independent third parties that design, manufacture, and distribute consumer products such as toys, books, and apparel.
3. Streaming Platform Content Licensing: Content distribution and licensing to 150+ video platforms globally including Netflix, Disney+, BBC iPlayer, YouTube Kids, and Hulu; includes high-profile licensing deals (e.g., Disney outbid Netflix for CoComelon streaming rights starting 2027).
4. Advertising and YouTube Monetization: AVOD revenue from YouTube (one of the dominant streaming TV platforms at 12.8% of streaming as of June 2025) plus broader ad-supported content distribution; Little Angel acquisition cited as expanding AVOD portfolio.
5. Audio/Music Distribution: Preschool music and audio experiences distributed across 100+ audio platforms globally, positioning Moonbug as a global leader in preschool audio.
6. Live Events and Touring: Touring live shows and experiences including live-action events for franchises like Blippi, with ticket sales via third-party platforms (Eventbrite, Ticketmaster).

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels15 records

Core offering

Moonbug Entertainment creates, produces, and distributes digital-first preschool entertainment content through a portfolio of owned and acquired IP brands including CoComelon, Blippi, Little Angel, and Oddbods. The company monetizes this IP across streaming video platforms (150+), audio platforms (100+), mobile learning apps, consumer product licensing, and live touring events, with content available in 20+ languages and accessible globally.

Product overview

Moonbug Entertainment is a global kids' entertainment company that creates, produces, and distributes award-winning content through a portfolio-plus-modules architecture anchored by a stable of owned and acquired preschool IP brands — CoComelon and Blippi as flagship properties, supplemented by Little Angel, Oddbods, Supa Strikas, ARPO, Morphle, Gecko's Garage, Little Baby Bum, Minibods, Go Buster, and T-Rex Ranch, plus newer extensions such as Emmi's Wonder Wardrobe (a Little Angel spin-off), CoComelon Lane, Blippi's Job Show, and The Melon Patch. The core brands are monetized across a platform of distribution touchpoints — more than 150 video platforms globally (Netflix, Disney+, BBC iPlayer, Hulu, YouTube Kids), 100+ audio platforms (Spotify, Apple Music, Google Play, Tidal), and consumer products and live touring experiences. Layered on top of the brand portfolio are two dedicated learning mobile apps, CoComelon: Learn ABCs and 123s and Blippi's Curiosity Club (iOS, Android, Amazon), the new Coloring with Blippi & Friends game, an upcoming CoComelon: The Movie (February 2027), and the research-backed Moonbug Learning Principles framework developed with UCLA's Center for Scholars & Storytellers. Moonbug is headquartered in London with offices in Los Angeles and Singapore and is a subsidiary of Candle Media (backed by Blackstone).

Differentiator

Problem solved

Functional benefit

Brands

• CoComelon: Animated children's entertainment brand featuring nursery rhymes, songs, and educational content for preschoolers; widely available on YouTube, Netflix, Disney+, and mobile apps.
• Blippi
• Little Angel
• Oddbods
• Supa Strikas
• ARPO
• Morphle
• Gecko's Garage
• Little Baby Bum
• Minibods
• Go Buster
• T-Rex Ranch
• Emmie's Wonder Wardrobe
• The Melon Patch
• CoComelon Lane
• Blippi's Job Show
• Blippi's Curiosity Club
• CoComelon: Learn ABCs and 123s

Products and services

• CoComelon
• Blippi
• Little Angel
• Oddbods
• CoComelon: Learn ABCs and 123s
• Blippi's Curiosity Club
• CoComelon: The Movie
• Live Touring Shows and Experiences
• Emmie's Wonder Wardrobe

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Disney (Disneyland Resort, Walt Disney World, Disney Cruise Line)coreStrategic or Co-development Partner · 29 May 2026Blippi and Meekah partnered with Disneyland Resort for two new episodes premiering May 30 and June 13, 2026 on YouTube, streaming on Hulu June 30, 2026. Build on Blippi and Meekah's 2024 collaboration with Walt Disney World and Disney Cruise Line that generated 30+ million YouTube views.
• UCLA Center for Scholars & Storytellers (CSS)flagshipStrategic or Co-development Partner · 7 April 2026Moonbug announced a partnership with UCLA's Center for Scholars & Storytellers (a 501c(3) nonprofit) to integrate child development research into preschool programming including CoComelon, Blippi, and Little Angel. The collaboration produced the publicly released Moonbug Learning Principles Framework in June 2026.
• Primrose SchoolscoreStrategic or Co-development Partner · 1 October 2025Primrose Schools and Moonbug Entertainment partnered to launch The Primrose Friends YouTube channel on October 1, 2025, bringing Primrose's Balanced Learning curriculum to families nationwide through Moonbug-produced original songs, children's music, and educational videos for ages 3-6, organized around Active Minds, Healthy Bodies, and Happy Hearts.
• One Animation (Singapore)flagshipStrategic or Co-development Partner · 1 May 2022Moonbug acquired Singapore-based production studio One Animation, known for the Emmy-nominated series Oddbods. The acquisition aims to expand Oddbods' global distribution and develop new formats and products. One Animation continues developing content in Singapore as part of Moonbug's regional and global growth strategy.
• Little AngelflagshipStrategic or Co-development Partner · 1 February 2022Moonbug acquired Little Angel, a North American YouTube network for preschool education with nearly 90 million subscribers and over 1.5 billion monthly views. The acquisition expanded Moonbug's AVOD portfolio and was Moonbug's first acquisition since being purchased by Candle Media.
• LingokidscoreOEM/ Whitelabel/ Licensing PartnerLingokids partners with Moonbug to offer interactive activities featuring Blippi characters on its educational platform; some Blippi activities played over 200 million times since launching.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix has been a CoComelon streaming rights holder; viewership declined nearly 60% from early 2023 to late 2024 ahead of Disney taking over CoComelon streaming rights starting in 2027.
• Disney+ (streaming)flagshipChannel Partner/ Reseller/ DistributorDisney outbid Netflix for CoComelon streaming rights starting in 2027. Disney+ and Hulu bundle subscribers will also receive Blippi/Disneyland episodes beginning June 30, 2026.
• BBC iPlayercoreChannel Partner/ Reseller/ DistributorBBC iPlayer is one of the 150+ video platforms where Moonbug distributes its content globally.
• YouTube / YouTube KidsflagshipChannel Partner/ Reseller/ DistributorYouTube is one of the primary distribution platforms for Moonbug's owned content channels; YouTube Kids distributes Moonbug shows as part of the 150+ video platform footprint; YouTube accounts for 12.8% of TV streaming as of June 2025.
• Maurizio Distefano LicensingminorChannel Partner/ Reseller/ DistributorItaly-based licensing agent handling CoComelon and other Moonbug IP licensing roadmap for 2026, including mall character pop-ups, apparel collaborations, and localized social media strategies across Italian malls.
• kidSAFE Seal ProgramminorOthersCoComelon: Learn ABCs and 123s mobile app is certified by kidSAFE for children's online safety.
• Walmart, Target, Ticketmaster, EventbriteminorChannel Partner/ Reseller/ DistributorMoonbug.com links to third-party online retailers (Amazon, Target, Walmart) and ticketing platforms (Ticketmaster, Eventbrite) where branded merchandise and live event tickets can be purchased.
• Wix.com (website hosting)coreTechnology or IntegrationMoonbug's website is hosted on Wix.com, with Wix placing cookies for site functionality, security, and user authentication.
• Google Analytics & Visitor AnalyticscoreTechnology or IntegrationMoonbug uses Google Analytics and Visitor Analytics for website analytics, tracking page views, clicks, session duration, device type, and visitor behavior.
• Meta, Snapchat, Sky (Social Platforms)coreGTM or Marketing PartnerMoonbug shares hashed email addresses with social platforms for custom audience and lookalike audience advertising on Facebook, Snapchat, and Sky.
• Stage ThisminorImplementation/ SI/ Consulting PartnerStage This studio in Sun Valley was the production site for CoComelon: The Melon Patch, where the 22-member IATSE crew struck in May 2026 over wages and working conditions.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• WildBrain: Canadian kids' entertainment company managing globally distributed children's IP including Teletubbies, Strawberry Shortcake, and Peanuts. Direct competitor in the preschool YouTube and multi-platform licensing space, with comparable IP-portfolio-plus-distribution business model.
• Pocket.watch: Kids' entertainment and media company that manages and monetizes leading children's YouTube IP (e.g., Ryan's World). Closely comparable digital-first kids IP model with similar reliance on YouTube distribution, brand licensing, and franchise extension.
• Sesame Workshop: Nonprofit behind Sesame Street and other educational children's IP. Comparable in combining research-backed educational content with global multi-platform distribution, mobile apps, and consumer product licensing for preschool audiences.
• Skyship Entertainment (Super Simple Songs): Creator of Super Simple Songs, one of the most-viewed children's YouTube channels globally, producing educational music content for preschoolers. Closely comparable in YouTube-native kids' educational content and licensing into streaming and app ecosystems.

Broad incumbents

• Mattel: Major toy and family entertainment company with kids' IP including Barbie, Hot Wheels, Thomas & Friends, and American Girl. Comparable in monetizing kids' IP across toys, content, and licensing, though at much broader scale and across multiple demographics.
• Hasbro: Global play and entertainment company with kids' brands including Peppa Pig, PJ Masks, My Little Pony, and Transformers. Comparable IP-toy-content licensing model for preschool and family audiences, with significantly broader scale and product portfolio.
• Spin Master: Children's entertainment company creating and licensing IP including PAW Patrol, Bakugan, and Kinetic Sand. Closely comparable in the create-IP-then-monetize-via-toys-content-licensing playbook targeting preschool and family audiences.
• The Walt Disney Company (Disney Junior / Disney+ Kids): Owns Disney Junior and a large portfolio of children's franchises distributed globally. Comparable in preschool content production and global multi-platform distribution, and notably is Moonbug's CoComelon streaming rights partner starting 2027.
• Nickelodeon (Paramount): Major kids' content brand and network within Paramount, producing and distributing shows like PAW Patrol, SpongeBob, and Blue's Clues. Comparable in the global kids' content-and-consumer-products business at much broader scale.
• Warner Bros. Discovery (Cartoon Network / Kids): Operates Cartoon Network, Looney Tunes, and other kids' IP across linear, streaming, and consumer products. Comparable in multi-platform kids' content distribution and IP licensing, though with a broader and more diversified portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3_PaZ3Eso1JkuJyE_v4-3g
• Facebookfacebook.com/MoonbugEntertainment
• LinkedInlinkedin.com/company/moonbug-entertainment
• Instagraminstagram.com/moonbugentertainment
• TikToktiktok.com/@moonbugentertainment
• Xx.com/MoonbugKids

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moonbug