Westman Atelier
Westman Atelier is a prestige clean beauty brand founded in 2018 by celebrity makeup artist Gucci Westman, formulating non-toxic, skincare-hybrid makeup and treatment serums. The brand sells primarily direct-to-consumer online with a retail stockist network spanning five countries. Proprietary platforms include HydroBalm, Biomimicry Pigment, and Prebiotic technologies.
- Company typePrivate
- Founded2018
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Westman Atelier firmographics
Firmographics- Name
- Westman Atelier
- Legal name
- Westman Atelier, LLC
- Website
- https://westman-atelier.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Westman Atelier is a prestige clean beauty brand founded in 2018 by celebrity makeup artist Gucci Westman, formulating non-toxic, skincare-hybrid makeup and treatment serums. The brand sells primarily direct-to-consumer online with a retail stockist network spanning five countries. Proprietary platforms include HydroBalm, Biomimicry Pigment, and Prebiotic technologies.
- Ownership category
- akta.pro rank
Westman Atelier industry classification
Industry- Product category
- Prestige Clean Beauty Cosmetics
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics) (CRABACAJ)
- akta.pro secondary industries
- Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Dermocosmetics & Medical-Grade Skincare (CRABAAAF), Makeup Palettes & Sets (Curated Palettes, Gift Sets, Multi-use Kits) (CRABACAF), Body & All-Over Color (Body Makeup, Leg/Body Tint, Glitter, Shimmer Oils) (CRABACAG)
Keywords
Where Westman Atelier is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Westman Atelier business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct-to-Consumer E-commerce: The company sells its clean beauty products directly to consumers through its e-commerce website, offering both one-time purchases and subscription options with 10% discount
- One-time Product Sales: Individual product purchases across makeup, skincare, and brush categories with prices ranging from $34 to $325
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard one-time purchase pricing for all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Westman Atelier product offering
Product offeringCore offering
Westman Atelier formulates and sells prestige clean beauty cosmetics, including foundation sticks, concealers, lipsticks, blushes, bronzers, highlighters, eye products, and skincare serums with skincare-infused ingredients. The brand also markets professional-grade application brushes, curated custom sets/bundles, and complementary services such as Clean Beauty Concierge consultations and a Pro Makeup Artistry Program. Products are sold primarily through the company's direct-to-consumer Shopify e-commerce site and select retail stockists, with a subscription option offering a 10% discount.
Product overview
Westman Atelier is a prestige clean beauty brand founded by celebrity makeup artist Gucci Westman in 2018, specializing in clean, non-toxic cosmetics with skincare-infused formulas. The portfolio centers on makeup products including the Vital Skin Foundation Stick, Vital Skincare Concealer, and Vital Pressed Skincare Powder for complexion; HydroBalm Tinted Lipstick, Lip Suede Matte Lipstick, Squeaky Clean Liquid Lip Balm, and Lip Shape Lip Liner for lips; Baby Cheeks Blush Stick, Face Trace Contour Stick, Powder Duos, and Beauty Butter Powder Bronzer for cheeks; Sun Tone Bronzing Drops and Crème for bronzing; Super Loaded and Lit Up Highlighters for highlighting; Eye Want You Mascara, Eye Pods Eye Shadow, Eye Love You Eye Pencil, and Bonne Brow Defining Pencil for eyes. The brand offers targeted skincare serums including Pore Refining Complex Serum (10% Azelaic Acid with exosome technology), Skin Activator Serum, Suprême C Serum, and Eye Activator Serum. Professional-grade brushes include Blender Brush II, Foundation Brush, Liquid Blender Brush, Spot Check Brush, Eye Shadow brushes, and Lip Brush. The brand also offers curated custom sets (The Refine & Blur System, The Vital System: Signature Skin, The Essentials Edit) and services including Clean Beauty Concierge consultations and Pro Makeup Artistry Program. All products are cruelty-free with clean ingredient standards, no parabens, no phthalates, no PEGs, no silicones, and no talc.
Differentiator
Problem solved
Functional benefit
Products and services
- Vital Skin Foundation Stick
- HydroBalm Tinted Lipstick
- Baby Cheeks Blush Stick
- Face Trace Contour Stick
- Sun Tone Bronzing Drops
- Sun Tone Bronzing Crème
- Liquid Super Loaded Tinted Highlight
- Super Loaded Tinted Highlight
- Lip Suede Matte Lipstick
- Lip Shape Lip Liner
- Squeaky Clean Liquid Lip Balm
- Eye Want You Mascara
- Eye Pods Eye Shadow
- Eye Love You Eye Pencil
- Bonne Brow Defining Pencil
- Vital Skincare Concealer
- Vital Skincare Dewy Foundation Drops
- Vital Pressed Skincare Powder
- Beauty Butter Powder Bronzer
- Lit Up Highlight Stick
- Powder Duos
- Pore Refining Complex Serum
- Skin Activator Serum
- Suprême C Serum
- Eye Activator Serum
- Professional Makeup Brushes
- The Refine & Blur System
- The Vital System: Signature Skin
- The Essentials Edit
- The Carry-On Edit
- Clean Beauty Concierge
- Atelier Insiders Loyalty Program
- Pro Makeup Artistry Program
Quantifiable outcome
- The brand was reported to be closing in on $100 million in 2023 retail sales
- +3 more outcomes
Companies that use Westman Atelier
Customer profileSegments2 records
Ideal customer profiles2 records
Westman Atelier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Westman Atelier partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Westman Atelier competitors and assessment
Company assessmentDirect peers
- Ilia Beauty: Ilia is a prestige clean beauty brand offering skincare-infused color cosmetics (Skin Tint, Liquid Powder Color Correctors). Directly comparable to Westman Atelier on clean positioning, hybrid skincare-makeup formulations, and prestige DTC-plus-retail distribution.
- Kosas: Kosas is a clean color cosmetics brand built on skincare-makeup hybrid formulas with active ingredients (like Revealer Skin-Improving Foundation). Comparable to Westman Atelier in clean positioning, hybrid formulations, and DTC-led prestige channel strategy.
- RMS Beauty: RMS Beauty is a clean color cosmetics brand founded by celebrity makeup artist Rose-Marie Swift. Directly comparable to Westman Atelier on founder-artist credibility, clean ingredient positioning, and organic-focused formulations in the prestige makeup segment.
- Jones Road Beauty: Founded by Bobbi Brown, Jones Road is a clean beauty brand offering skincare-makeup hybrids at prestige price points. Comparable to Westman Atelier in founder-artist credibility, clean positioning, and DTC-first distribution model.
- Saie Beauty: Saie is a clean beauty brand focused on hybrid skincare-makeup products (Sunset Bronzer, Glowy Super Gel). Directly comparable on clean positioning, ingredient-forward messaging, and prestige DTC distribution.
- Merit Beauty: Merit is a minimalist clean beauty brand offering uncomplicated makeup essentials with skincare benefits. Comparable to Westman Atelier on clean positioning, hybrid formulations, and prestige DTC channel strategy.
Emerging players
- Rare Beauty: Rare Beauty is a celebrity-founded (Selena Gomez) prestige beauty brand with strong social media-driven demand. Comparable to Westman Atelier in founder-driven brand equity and influencer-led marketing, though broader in category scope.
- Tata Harper: Tata Harper is a prestige clean beauty brand offering both skincare and color cosmetics with natural ingredient focus. Comparable on clean positioning and prestige pricing, though heavier weighting toward skincare than makeup.
Broad incumbents
- Glossier: Glossier is a scaled direct-to-consumer beauty brand offering skincare and makeup. Comparable to Westman Atelier on DTC-first distribution and prestige clean-leaning positioning, but Glossier is broader in category and larger in scale.
- Fenty Beauty: Fenty Beauty is a celebrity-founded (Rihanna) inclusive beauty brand owned by LVMH. Comparable to Westman Atelier on founder-driven brand equity and inclusive shade range, though significantly larger in scale and broader in distribution.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Westman Atelier social profiles
Digital presenceWestman Atelier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Westman Atelier leadership team
Management profileNumber of profiles
Profiles3 records
Westman Atelier funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Westman Atelier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Westman Atelier
What does Westman Atelier do?
Westman Atelier formulates and sells prestige clean beauty cosmetics, including foundation sticks, concealers, lipsticks, blushes, bronzers, highlighters, eye products, and skincare serums with skincare-infused ingredients. The brand also markets professional-grade application brushes, curated custom sets/bundles, and complementary services such as Clean Beauty Concierge consultations and a Pro Makeup Artistry Program. Products are sold primarily through the company's direct-to-consumer Shopify e-commerce site and select retail stockists, with a subscription option offering a 10% discount.
Is Westman Atelier a public or private company?
Westman Atelier is a private company. It is classified as venture growth investor backed and is currently operating.
When was Westman Atelier founded?
Westman Atelier was founded in 2018. It employs 11 to 50 people.
Where is Westman Atelier based?
Westman Atelier is headquartered in New York, United States, in the North America region.
How does Westman Atelier make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are one-time Product Sales.
Who are Westman Atelier's main competitors?
Direct peers on record are Ilia Beauty, Kosas, RMS Beauty, Jones Road Beauty, Saie Beauty and Merit Beauty. Emerging players are Rare Beauty and Tata Harper. Broad incumbents are Glossier and Fenty Beauty.
Does Westman Atelier have an API?
No public API is recorded for Westman Atelier.
What industry is Westman Atelier in?
Westman Atelier's product category is Prestige Clean Beauty Cosmetics. Its primary akta.pro industry code is CRABACAJ, Clean/Organic/Natural Makeup (Positioning-based Color Cosmetics), with a secondary code of CRABAAAA, Facial Skincare (Cleansers, Toners, Moisturizers). Its NAICS code is 456120 and its SIC code is 2844.